2013-dot-sustainable-streets-lowres
2013-dot-sustainable-streets-lowres 2013-dot-sustainable-streets-lowres
SAFETYTHAT’S WHY IT’S 30DOT’s research in 2009 showedThe ads explain the reason whythat were included in NY Stateadvertising efforts. 1 in 3 surveythat two–thirds of New Yorkers arethe standard city speed limit isDept. of Motor Vehicle mailingsrespondents said they had seenuncertain what the City’s standard30mph: if a pedestrian is hit by afor driver license renewals. DOTthe ads and 2 of 3 viewers saidspeed limit is, and nearly 7 in 10car traveling 40 m.p.h. or faster,further reinforced the campaignthe campaign caused them toNew Yorkers say that speedingthere’s a 70% chance that a strucktheme with specially–programmedunderstand that speeding is ais a safety problem in the city.pedestrian will be killed. At 30speedboards that produced varyingserious issue. Over half of surveyTo raise awareness of the speedm.p.h., there’s an 80% chance thatimagery depending on speed of therespondents who had seen the adslimit and highlight the danger ofthe pedestrian will live. Billboardsvehiclessaid they were less likely to driveexcessive speed, DOT created anwere in Spanish and EnglishIn follow up surveys, That’s Why10mph over the speed limit.advertising campaign of pointedDisplay and TV ads were furtherit’s 30 had the highest campaigntelevision and radio ads and hard–complemented with message cardsidentification and recall amonghitting public billboards.with That’s Why it’s 30 themesNew Yorkers of all of NYCDOT’sSustainable Streets: 2013 and Beyond53
SAFETYCurbside Haikus generated a buzzabout street safety issuesCURBSIDE HAIKUSDON’T BE A JERKGenerating talk on the streetencompassed 144 signs acrossDOT’s “Don’t Be A Jerk” bike safetyThe simple message of “Don’tand a buzz in the press is onethe City to promote road safety.campaign humorously highlightedBe A Jerk”: Always follow trafficway to broadcast a strongerEach design and haiku deliversthe essential dos and don’ts of safe,laws by yielding to pedestrians,culture of safety on City streets.a safety message by focusingresponsible biking. DOT launchedriding with traffic, and riding onDOT succeeded in the winter ofon a transportation mode. Inthe effort as cycling numbers in thethe street not the sidewalk (unless2011/2012 with its Curbsidemany locations, the haikus wereCity skyrocketed. With more bikesyou’re 12 or younger).Haiku campaign, whose set ofembedded in a QR code on theon the road, smart cycling is eventwelve bright, eye–catchingsign, readable with smartphonemore crucial to making New Yorkdesigns by artist John Morse wasapps, making the safety messagesCity’s streets safer for everyoneheavily covered and discussedinteractive and fun to discover. Inusing them.around town. Each sign, which areothers, the signs are hung in pairsstill installed on City streets today,with the image and text from itsis accompanied by a haiku poem.accompanying haiku.The “Curbside Haiku” installation54Chapter 4: DOT’s Public Conversation on Street Safety
- Page 3 and 4: CONTENTS4 Letter from the Mayor5 Co
- Page 5 and 6: Letter from the MayorDear Friends:T
- Page 8: Introduction44acres red paintedbus
- Page 11 and 12: 10Safety
- Page 13 and 14: SAFETYSustainable Streets set the g
- Page 15 and 16: SAFETYchildren and the elderly. On
- Page 17 and 18: SAFETY16
- Page 19 and 20: SAFETYAt locations where major engi
- Page 21 and 22: SAFETY14%decrease in crashesafter S
- Page 23 and 24: SAFETY21%decrease in crashesafter D
- Page 25 and 26: SAFETY84%decrease in pedestrianinju
- Page 27 and 28: SAFETY“Interventions to make the
- Page 29 and 30: SAFETY73%decrease in risk ofserious
- Page 31 and 32: SAFETY36%decline in frequencyof inj
- Page 33 and 34: SAFETY32
- Page 35 and 36: SAFETYData and design analysis have
- Page 37 and 38: SAFETY36
- Page 39 and 40: SAFETY38
- Page 41 and 42: SAFETYSCHOOL SPEED ZONESTo compleme
- Page 43 and 44: SAFETYAs the number of red light ca
- Page 45 and 46: SAFETYDOT staff visited 4,000 busin
- Page 47 and 48: SAFETY46
- Page 49 and 50: SAFETY41%decrease in crashes atHarl
- Page 51 and 52: SAFETYFOURTH AVENUE, BROOKLYNReside
- Page 53: SAFETYOne quarter of New Yorkers su
- Page 57 and 58: SAFETYThe DOT’s 5 Safety City fac
- Page 60 and 61: SAFETYLooking AheadNew York City mu
- Page 62 and 63: MOBILITYIntroduction44acres of pain
- Page 64 and 65: MOBILITYMOBILITYSustainable Streets
- Page 66 and 67: MOBILITYChapter 5Better Bus Service
- Page 68 and 69: MOBILITYMOBILITYSustainable Streets
- Page 70 and 71: MOBILITY10%increased ridershipon th
- Page 72 and 73: MOBILITYAdditional Bus Priority Pro
- Page 74 and 75: MOBILITYSustainable Streets: 2013 a
- Page 76 and 77: MOBILITYNYCDOT identified dozens of
- Page 78 and 79: MOBILITYREGULATING INTERCITY BUSEST
- Page 80 and 81: MOBILITYChapter 6A City of Rivers a
- Page 82 and 83: MOBILITYSTATEN ISLAND FERRYEAST RIV
- Page 84 and 85: MOBILITYChapter 7Streets for All:Im
- Page 86 and 87: MOBILITYIn corridors like Kent Aven
- Page 88 and 89: MOBILITYSustainable Streets: 2013 a
- Page 90 and 91: MOBILITYSustainable Streets: 2013 a
- Page 92 and 93: MOBILITYBUILDINGS THAT ALLOW ACCESS
- Page 94 and 95: MOBILITY5million trips in first150
- Page 96 and 97: MOBILITYSome CitiBikes are used doz
- Page 98 and 99: MOBILITY86%increase in wintercyclin
- Page 100 and 101: MOBILITYNYCDOT has found walking ra
- Page 102 and 103: MOBILITYWalkNYC provides user-frien
SAFETYTHAT’S WHY IT’S 30DOT’s research in 2009 showedThe ads explain the reason whythat were included in NY Stateadvertising efforts. 1 in 3 surveythat two–thirds of New Yorkers arethe standard city speed limit isDept. of Motor Vehicle mailingsrespondents said they had seenuncertain what the City’s standard30mph: if a pedestrian is hit by afor driver license renewals. DOTthe ads and 2 of 3 viewers saidspeed limit is, and nearly 7 in 10car traveling 40 m.p.h. or faster,further reinforced the campaignthe campaign caused them toNew Yorkers say that speedingthere’s a 70% chance that a strucktheme with specially–programmedunderstand that speeding is ais a safety problem in the city.pedestrian will be killed. At 30speedboards that produced varyingserious issue. Over half of surveyTo raise awareness of the speedm.p.h., there’s an 80% chance thatimagery depending on speed of therespondents who had seen the adslimit and highlight the danger ofthe pedestrian will live. Billboardsvehiclessaid they were less likely to driveexcessive speed, DOT created anwere in Spanish and EnglishIn follow up surveys, That’s Why10mph over the speed limit.advertising campaign of pointedDisplay and TV ads were furtherit’s 30 had the highest campaigntelevision and radio ads and hard–complemented with message cardsidentification and recall amonghitting public billboards.with That’s Why it’s 30 themesNew Yorkers of all of NYCDOT’sSustainable Streets: <strong>2013</strong> and Beyond53
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