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RESILIENCYNYCDOT used Twitter, The Daily Pothole,and Facebook to communicatewith New Yorkers after the storm.USING SOCIAL MEDIA IN EMERGENCY SITUATIONSIn the days after Superstorm Sandy, NYCDOT used social media tocommunicate with the public about the recovery.The Daily Pothole tumblr, which documents NYCDOT streetmaintenance crews, was temporarily transformed into a Sandyrecovery page, documenting clean–up efforts in affected areas.DOT’s roadway repair, street lighting, and emergency response crewsfocused on clearing the <strong>streets</strong> of debris and fixing traffic signals andstop signs to help communities get moving again.The number of Daily Pothole subscribers increased by 50% afterthe storm, to nearly 15,000, as New Yorkers found the frequentupdates to contain useful information about the status of recoveryefforts. NYCDOT’s twitter and Facebook following also increasedafter the storm.The post Sandy experience with the Daily Pothole shows howgovernment and its citizenry can benefit from flexible communicationstrategies like tumblr during emergencies.NYCDOT Posted information about the Great Kills Ferry on Facebook206Chapter 16: Restoring Mobility after the Storm

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