2013-dot-sustainable-streets-lowres

WORLD CLASS STREETSAVERAGE ASKING RENT: TIMES SQUARE$2,500$2,000Implementation of the GreenLight for Midtown projectRENT PER SQUARE FOOT$1,500$1,000$500$02001FALL2002SPRING2002FALL2003SPRING2003FALL2004FALL2005FALL2006FALL2007FALL2008FALL2009FALL2010SPRING2010FALL2011SPRING2011FALL2012SPRING2012FALL2013SPRINGBROADWAY& 7 AVE: 42–47 StSEMI–ANNUAL REBNY REPORTSECONOMIC BENEFITSThe economic benefits of the42% of people surveyed said theyReal Estate Board of New Yorkarea since 2009, including Nike,plazas and more convenient andshopped in the area more frequentlyresearch shows that retail rentsDisney, Forever 21, Aeropostale,safer walking conditions weresince Green Light for Midtown hadhave nearly tripled in Times SquareAmerican Eagle and others. Inonly just beginning to be realized.been implemented. 26% of peoplesince the Fall of 2008, the greatest2011, Cushman & Wakefield for2009 surveys had shown an 84%working near Times Square said theychange for any retail area that thethe first time listed Times Squareincrease in people spending timego out for lunch more frequently,Board tracks.as one of the top ten retail locations(as opposed to hurrying through)and 70% of theater–goers said theAdditionally, a robust set of newon the planet.in Herald and Times Squares,pedestrian plazas had enhancedflagship stores has opened righteating, taking photos or reading.their experience of the district.alongside the Times Square plaza140Chapter 10: Broadway