2013-dot-sustainable-streets-lowres

2013-dot-sustainable-streets-lowres 2013-dot-sustainable-streets-lowres

10.07.2015 Views

WORLD CLASS STREETSSurveys indicated clear supportamong New Yorkers and local businessesfor changes in Times SquareKey findings of the six–month evaluation were:– The number of pedestrians in Times Square increased by 11%and in Herald Square by 6% following implementation.– 80% fewer pedestrians were walking in the street in TimesSquare following implementation Injuries to motorists andvehicle passengers in the project area declined by 63%– Pedestrian injuries were down 35%– Travel times improved by 15% on 6th Avenue and by 4% on 7thAvenue the project was implemented.Herald SquareEVALUATION– Injuries to motorists and vehicle passengers in the project areadeclined by 63%– Pedestrian injuries were down 35%The Green Light for Midtownchanges were made with an explicitpublic declaration that they werepilots, with a definite six–monthevaluation window and subsequentdecision–making about theirpermanence. In December 2009,NYCDOT reported results of theevaluation to Mayor Bloomberg.Mayor Bloomberg announced inFebruary 2010 that these resultswarranted making the Green Lightfor Midtown changes permanent.The Mayor noted the project’sdramatic safety improvements andsaid that “Surveys indicate clearsupport among New Yorkers andlocal businesses for the project,and the increased foot traffic hasbeen good for business.”– Taxi GPS data showed a greater improvement in northboundtravel speeds in West Midtown than in East Midtown—17%vs 8%—from Fall 2008 to Fall 2009. Southbound speedsdeclined by 2% in West Midtown vs. a 3% improvement inEast Midtown.Sustainable Streets: 2013 and Beyond139

WORLD CLASS STREETSAVERAGE ASKING RENT: TIMES SQUARE$2,500$2,000Implementation of the GreenLight for Midtown projectRENT PER SQUARE FOOT$1,500$1,000$500$02001FALL2002SPRING2002FALL2003SPRING2003FALL2004FALL2005FALL2006FALL2007FALL2008FALL2009FALL2010SPRING2010FALL2011SPRING2011FALL2012SPRING2012FALL2013SPRINGBROADWAY& 7 AVE: 42–47 StSEMI–ANNUAL REBNY REPORTSECONOMIC BENEFITSThe economic benefits of the42% of people surveyed said theyReal Estate Board of New Yorkarea since 2009, including Nike,plazas and more convenient andshopped in the area more frequentlyresearch shows that retail rentsDisney, Forever 21, Aeropostale,safer walking conditions weresince Green Light for Midtown hadhave nearly tripled in Times SquareAmerican Eagle and others. Inonly just beginning to be realized.been implemented. 26% of peoplesince the Fall of 2008, the greatest2011, Cushman & Wakefield for2009 surveys had shown an 84%working near Times Square said theychange for any retail area that thethe first time listed Times Squareincrease in people spending timego out for lunch more frequently,Board tracks.as one of the top ten retail locations(as opposed to hurrying through)and 70% of theater–goers said theAdditionally, a robust set of newon the planet.in Herald and Times Squares,pedestrian plazas had enhancedflagship stores has opened righteating, taking photos or reading.their experience of the district.alongside the Times Square plaza140Chapter 10: Broadway

WORLD CLASS STREETSSurveys indicated clear supportamong New Yorkers and local businessesfor changes in Times SquareKey findings of the six–month evaluation were:– The number of pedestrians in Times Square increased by 11%and in Herald Square by 6% following implementation.– 80% fewer pedestrians were walking in the street in TimesSquare following implementation Injuries to motorists andvehicle passengers in the project area declined by 63%– Pedestrian injuries were down 35%– Travel times improved by 15% on 6th Avenue and by 4% on 7thAvenue the project was implemented.Herald SquareEVALUATION– Injuries to motorists and vehicle passengers in the project areadeclined by 63%– Pedestrian injuries were down 35%The Green Light for Midtownchanges were made with an explicitpublic declaration that they werepilots, with a definite six–monthevaluation window and subsequentdecision–making about theirpermanence. In December 2009,NYCDOT reported results of theevaluation to Mayor Bloomberg.Mayor Bloomberg announced inFebruary 2010 that these resultswarranted making the Green Lightfor Midtown changes permanent.The Mayor noted the project’sdramatic safety improvements andsaid that “Surveys indicate clearsupport among New Yorkers andlocal businesses for the project,and the increased foot traffic hasbeen good for business.”– Taxi GPS data showed a greater improvement in northboundtravel speeds in West Midtown than in East Midtown—17%vs 8%—from Fall 2008 to Fall 2009. Southbound speedsdeclined by 2% in West Midtown vs. a 3% improvement inEast Midtown.Sustainable Streets: <strong>2013</strong> and Beyond139

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