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Market Capitalization LeadershipCisco$135BCisco$10BTop 12Competitors$71BCisco$110B Top 11Competitors$60BTop 11Competitors$34BJanuary 1995 November 2005 July 2008GSCM All Hands © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential: Not for Distribution8
Market TransitionsOur strategy is guided by the markettransitions that affect our customers.All in One:Data/Voice/VideoNetwork <strong>of</strong>NetworksNetwork asPlatformCollaboration/Web 2.01997 2000 2006 2008GSCM All Hands © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential: Not for Distribution9
Page 1 and 2: Supply ChainLeadership inUncertain
Page 3 and 4: The Complexity of theGlobal Marketp
Page 6 and 7: FY’08 Fiscal Year RevenueTotal $3
Page 10 and 11: Collaboration - The Network as the
Page 12 and 13: The Complexity of theGlobal Marketp
Page 14 and 15: Increasing Complexity Leading Influ
Page 16 and 17: Transforming a Complex Supply Chain
Page 18 and 19: Strategic ActivitiesCOREStrategic I
Page 21 and 22: E2E Supply Chain Excellence:Strateg
Page 23 and 24: 2008 Ranking:AMR Research—Top 25
Page 25 and 26: Award Metrics8 CiscoSystems99030413
Page 27 and 28: Where Are All the People Going To B
Page 29 and 30: Back to the FutureThe World’s Top
Page 31 and 32: Drivers of Supply Chain Complexity
Page 33 and 34: Supply Chain Complexities in aGloba
Page 35 and 36: Global GDP y/y change• The cycle
Page 37 and 38: Your Opportunity as a Global Supply
Page 39 and 40: “In a time of drasticchange, it i
Page 41: Differentiators of Cisco’s Supply

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