EY-CIOs-Born-to-be-digital

Endnotes1. “Embracing digital technology,” MITSloan ManagementReview, MITSloan, 2013.2. Hunting and harvesting in a digital world: The 2013 CIOAgenda, Gartner, 2013; Taming the Digital Dragon: The2014 CIO Agenda, Gartner, 2014.3. The digitisation of everything: how organisations mustadapt to changing consumer behaviour, EY, 2011.4. “5 Facts about Chief Digital Officers,” by Dave Aron,Gartner, 6 November 2013.5. The DNA of the CIO, EY, 2012.6. “Marketing’s two-headed beast,” 5 insights forexecutives series, EY, 2013.7. “Why does Kenya lead the world in mobile money?,”The Economist, 27 May 2013.Further reading• Ready for take off? How to make the business fly, EY,2014.• Designing your customer experience using digitalanalytics, EY, 2013.• Digital data opportunities: using insight to driverelevance in the digital world, EY, 2011.• “Predictive analytics: a CIO’s key to the boardroom”,5 insights for executives series, EY, 2013.• The digitisation of everything: how organisations mustadapt to changing consumer behaviour, EY, 2011.40 | Born to be digital