Green Issue

Don Parker: 67Was in a car accident: 11.01.09Started rehabilitation: 11.19.09Golfi ng: 01.30.10Taking patientsfrom discoveryto recoveryMemorialCare Center for Rehabilitation is one of SouthernCalifornia’s most respected rehabilitation centers becausewe offer a full continuum of rehabilitation care and participatein research studies. Helping patients regain independenceand rebuild their lives is our mission. We know the importanceof getting back the things you love—like golfi ng. That’s whyour quality programs, expert physicians and specialized staffpromote active hospital stays and help all patients achieveindividual rehabilitation goals. To learn more, call 800-MEMORIALor visit memorialcare.org/rehab.

FEATURESAPRIL 2010 THE GREEN ISSUEFEATURE 38riding Towarda green cityBy promoting the bicycle master plan,the city is moving toward a green, healthylifestyle that has residents excited.Written by Elizabeth AguileraON THE COVER & THIS PAGE:Tuesday Night Racing at El Dorado ParkPhotos courtesy of Mark BixbyFEATURE 44Green Beach44Going green isn’t easy, especiallyif you’re a port city of nearly500,000 in the middle ofCalifornia’s budget crisis.Here’s a look at why — and how —we are ahead of the green curve.Written by Samantha GonzagaPhotographed by Chris RobertsonFEATURE 5 0An Ocean Of PlasticLong Beach-based AlgalitaMarine Research Foundationadvocates for healthier oceans.3850Written by Dawn MoriPhotographed by Hartono Tai

FORGING SUCCESSJames Leach is the owner of Pacific Alloy Casting Company, afamily business in Southern California since 1880. For the last15 years, Tom LaCroix of Beach Business Bank has providedthe dependable banking relationship that Pacific Alloy needs.Tom LaCroix, Chief Lending OfficerBeach Business BankJim Leach, OwnerPacific Alloy Casting Company180 E. OCEAN BLVDLOBBY LEVEL1230 ROSECRANS AVELOBBY LEVELLONG BEACHMANHATTAN BEACHCA 90802 CA 90266www.beachbusinessbank.com | 866.862.3878

DEPARTMENTSAPRIL 2010 THE GREEN ISSUE14 16 24 26LUXURY&STYLEFOOD&WINETRAVEL&LEISUREHOME&GARDENSHOPPING 14Green GoodsBy Brenda DuranThese eco-friendly productscome in all shapes and sizes, buthave one common goal —save the planet.STYLE PROFILE 15Naja HaywardBy BreAnne ToepperPhotographed by Jeff FarsaiFor Naja Hayward, livingeco-consciously is a lifestyle toher, not just a trend to follow.RESTAURANT REVIEW 16The FactoryBy Eric WienerPhotographed by Matt FukushimaAn eco-system of dining,grown locally.A TASTE 19Long Beach Dining GuideIt’s hard to decide where toeat, let alone look, for newrestaurants. We help you geta taste of what’s available.BY THE GLASS 22An Organic BrewBy Peter SurowskiMade from 95 percent organicingredients, these beersare better for you, and theenvironment.GOLDEN STATE 24Northern ComfortBy Ryan RitchieFor years, San Francisco hasserved as Southern California’sweekend playground.HOME TOUR 26Eco-Friendly SanctuaryWritten by Ryan RitchiePhotographed by Matt FukushimaPhoto Assistant Alex SerranoStyled by Joen GarnicaLong Beach native Wes Hardinggives homes a green makeoverby promoting energy efficiency.His latest project is his own.HOME FRONT 32The A-Z Green ResourceBy Ryan RitchiePhotographed by Wes KroningerThe Long Beach Green Guideserves as a one-stop shop forthose interested in everythingfrom where to find holisticdentists to stores that sellorganic wine.INNOVATION 34Going SolarBy Peter SurowskiSince 1986, more than 300 localhomeowners have installed solarpanels, lowering their electric billsand helping the environment.MAINTENANCE 36Green HousekeepingBy Dawn MoriEco-friendly housekeepingservices clean our homes as wellas our planet.

56586468BUSINESS&MONEYHEALTH&ENVIRONSARTS&ENTERTAINMENTFACES&PLACESBUSINESS PROFILE 56Re-Use, Recycle, Create!By Cristina De León-MenjivarPhotographed by Chris RobertsonLong Beach Depot for CreativeRe-Use takes unwanted itemsand sells them to local artists.ECO 58Future Biofuel?By Jerry SchubelThe most familiar non-fossilfuel sources of energy arenuclear, solar and wind.But algae just may be thegreenest of the bunch.RECYCLING 60E-Waste DisposalBy Jessica JacobsHow to do your part by disposingof e-waste the right way.HEALTH 62Bikram YogaBy Brenda DuranMUSIC PROFILE 64Greenest Rapper AliveBy Mike GuardabascioV.I.T.A.L. Emcee has made aname for himself as a rapperintent on helping to save theenvironment.ART SMART 66Sculpting An Artistic LegacyBy Mike GuardabascioPhotographed by Scott SmeltzerTrace Fukuhara has spent thelast 15 years creating an outdoorartistic oasis in the central partof the city.DAY IN THE LIFE OF … 68Lenny ArkinstallBy Cheryl ScottPhotographed by Wes KroningerOne man’s effort to clean uplocal salt marshes has becomea passion to preserve theseecological gems.COMMUNITY HERO 70On A Green MissionBy Lily SalterPhotographed by Hartono TaiMark Hawkins is actively involvedin efforts to “green” local schools.SCENE & HEARD 72By Brenda DuranBikram yoga both pushesphysical boundaries and knocksdown mental road blocks.ON THE STREET 73Locals Going GreenBy Peter SurowskiPhotographed by Hartono TaiMan-on-the-street profiles oflocals and what they are doing tohelp the environment.pets & people 74Carbon PawprintBy Lily SalterLocal resources help us to do ourpart to show our love for MotherNature and our pets.SOCIETY 78CALENDAR 80By Jeff BrandvoldLAST VIEW 82

TMVOLUME 6 ISSUE 4PUBLISHER Mark StevensEDITOR-IN-CHIEF Brenda DuranASSISTANT EDITOR BreAnne ToepperHOME TOUR COORDINATOR Joen GarnicaCONTRIBUTING WRITERSElizabeth Aguilera, Jeff Brandvold, Cristina De León-Menjivar,Brenda Duran, Samantha Gonzaga, Mike Guardabascio, Jessica Jacobs,Dawn Mori, Ryan Ritchie, Lily Salter, Jerry Schubel, Cheryl Scott,Peter Surowski, BreAnne Toepper, Eric WienerPHOTOGRAPHERSJeff Farsai, Matt Fukushima, Wes Kroninger, Chris Robertson,Alex Serrano, Scott Smeltzer, Hartono TaiCREATIVE DIRECTION & DESIGN – THE YELLOW LOFTArian Franz, Trina Luong, Chris Staiano, Pamela WangSENIOR ACCOUNT EXECUTIVE Linda ParrickSENIOR ACCOUNT EXECUTIVE Brett PotterADVERTISING562.366.2617sales@longbeachmagazine.comOFFICE MANAGER Jeff BrandvoldSUBSCRIPTIONS AVAILABLE (USA)Mailed directly to your home or business:12 issues — $18 • 24 issues — $30 • 36 issues — $36Subscribe online at longbeachmagazine.com orsend subscription request along with payment to:Long Beach Magazine100 W. Broadway, Ste. 620 • Long Beach, CA 90802NEXT MONTHINNOVATION & BUSINESSPUBLISHED BYMillworks Media, LLC100 W. Broadway, Ste. 620 • Long Beach, CA 90802Phone: 562.366.2617Fax: 562.436.2862E-mail: info@longbeachmagazine.comWeb site: longbeachmagazine.comTwitter: @LBMagBecome a fan on Facebook© 2010 Copyright All Rights Reserved. The Long Beach Magazine is published 12 timesa year for distribution throughout Long Beach and the surrounding neighborhoods.Statements, opinions and points of view expressed by the writers and advertisers are theirown and do not necessarily represent those of the publishers, editor or Millworks Media,LLC. Although The Long Beach Magazine has made every effort to authenticate all claimsand guarantees offered by advertisers in this magazine, we cannot assume liability forany products or services advertised herein. No part of the magazine may be reproducedwithout written permission from the publisher. Publisher reserves the right to accept orreject any editorial or advertising matter. All real estate offerings are subject to errors,omissions, prior sale, changes or withdrawal without notice. All real estate advertisedherein is subject to the Federal Fair Housing Act and Equal Housing Opportunities Act.10APRIL 2010 THE GREEN ISSUE

Join us to find out about a uniqueinvestment that offers you:• 100% principal protection upon maturity• FDIC insurance up to the applicable limits• Opportunity to participate in the equity marketsYou will be pleasantly surprised to find out this is NOT an annuity product.THE KING FINANCIAL GROUPof Wells Fargo AdvisorsGuest SpeakerWENDY WILLETT MCMILLANDirector of Wells Fargo Customized Investment SolutionsWells Fargo Securities, LLCThe King Financial Group of Wells Fargo Advisors presents an open forum to discuss how principalprotected market linked products may fit into your investment/retirement portfolio.Seal Beach Aryes Hotel12850 Seal Beach Blvd.Seal Beach, CA 90740Monday, April 19, 2010 at 6:00 P.M.Complimentary hors d’oeuvres and drinks will be served.A reservation is required. Please RSVP to (562) 493-7613 or email kingfinancialgroup@wfadvisors.com(please include name, address and phone number). You are welcome to bring a guest.A sale of a Market Linked CD prior to maturity is subject to market value fluctuation such that proceeds from the sale could be substantiallyless than the original deposit amount. The Market Linked CD may not be a suitable investment for all investors. Principal protectioncommitment for these specific CDs is backed by Wells Fargo Bank, N.A. member FDIC. Investors should understand the credit risk associatedwith the issuer of the Market Linked CDs. If the market linked component of the Market Linked CD does not appreciate, an investor will onlyreceive the original deposit amount at maturity (unless a minimum return is specified) and lose the time value of money.Investment and Insurance Products: u NOT FDIC Insured u NO Bank Guarantee u MAY Lose ValueThis is an educational event; no specific products will be discussed. This event is sponsored and financially supported by Wells Fargo Securities, LLC and Wells Fargo Advisors, LLC.Wells Fargo Securities, LLC is a registered broker dealer and a separate non-bank affiliate of Wells Fargo & Company. Wells Fargo Advisors is the trade name used by two separate registered broker-dealers: Wells Fargo Advisors,LLC, and Wells Fargo Advisors Financial Network, LLC, Members SIPC, non-bank affiliates of Wells Fargo & Company. ©2010 Wells Fargo Advisors, LLC. All rights reserved. 0310-1720 3/10longbeachmagazine.com 11

editor’s letterWhen it comes to reducing our individual carbonfootprint, there is always room for improvement.It is always astonishing to know it is the small thingswe can do that can make a big difference.Trust me, I know. I think I have the recycling part down,but I still find myself forgetting to turn my bedroom lightoff in the morning on the way to the bathroom, whereI’m sure my shower is just a little too long.We have all learned the basics — reduce, reuseand recycle, but these days it goes beyond that.Heightened awareness about Planet Earth in thepast decade has brought to light many scary factsabout the products we choose to use, from personalhygiene to household cleaners, and their effect onthe environment.It can be as simple as switching from a plastic bag toa reusable bag. The leaders in marine environmentresearch right here in our downtown can tell you that.The Algalita Marine Research Foundation (pg. 50) hasbeen on a mission to stop the polluting of our oceansever since their discovery of the highly publicized“Great Pacific Garbage Patch”.Here is a jaw-dropping fact: the Garbage Patch isestimated to be twice the size of Texas — and growinglarger with each passing day!In this issue, we give you plenty of food for thought,and introduce you to some fascinating people in ourcommunity who are behind a huge push to help thiscity be a model when it comes to “going green”.As we all know, it starts with education.Next time you are out near the ocean riding yourbike along the beachfront, you can be proud you arecontributing to less traffic and pollution in the air, andbegin thinking about how to help keep our oceansclean.Luckily, Algalita is here in our backyard to remind usnot to take the beautiful ocean that serves as our city’scharming backdrop for granted.I hope this issue inspires you to reflect and set somenew “green” goals, as it did for me. Gotta startturning off the lights, unplugging unused devices andshortening those showers.We could all use an extra push in the right direction.Sincerely,Know there is also a huge movement in town to keepyou motivated to stay on your bike and out of trafficand pollution. See “Riding Toward a Green City” (pg.38).This is an area that city officials, along with grassrootsorganizations in town, will be focused on for the next 10years. Read about the strategy for more sustainabilityand less pollution for our neighborhoods in “GreenBeach” (pg. 44).Brenda DuranEditor-in-Chief12APRIL 2010 THE GREEN ISSUE

d SANTANAARCHITECTURE3553 Atlantic AvenueSuite 148Long Beach, CA 90807562.869.2837 studio562.881.2610 cell phone562.427.1392 faxHabitat for HumanityLong Beach HousingSustainable Architecture &Leadership in Energy &Environmental Design - LEEDArchitects acknowledge the need for greater levelsof sensitivity and understanding pertaining to theuse of limited material resources, while expressingconcerned with impacts of carbon footprints on thecommunity. Designers are cognizant of the need tocreate with conscience. Our firm strives forintegrating modern aesthetics and implementingLEED solutions (Green/Sustainable buildings) whilebalancing our client’s budget, and meeting theirschedule mandates. Collaboration has proven to bea successful approach for our clients, and it worksfor dSantana - Architecture also.Lastly, our firm is committed to helping our localcommunities, as well as, those a broad. Therefore,we have collaborated with non-profit organizationsthat are committed to improving the lives of thoseless fortunate than us. Our firm has volunteeredefforts with Habitat for Humanity, as well as, thelocal Long Beach organization called YesWeServe.Our firm was selected to design the exciting BeaconInternational School and Compound in Ghana,Africa. Please view both websites...you just mightchange the life of someone in deep need.God Bless.David A. Santana - AIAFounding Principaldas@dsantanaarchitect.comwww.YesWeServe.com...Project Management for LAUSDCO ArchitectsDesign Management for Tower GCLaborers Local 300Beacon International SchoolGhana, AfricaTeam Members fordSantana - ArchitecturedSantana Consulting GroupSUSTAINABLE ARCHITECTURE...is changing the world...one child at a time562.704.8792

LUXURY & STYLE : SHOPPINGGreen GoodsWRITTEN BY Brenda Duran1 2 31. ECO FASHIONLook chic while saving the planet with this YakPak billboard bag, made from different piecesof recycled billboards. Every bag is madefrom vinyl that does not biodegrade — thebags are constructed well enough where thebag will last and can be donated or handeddown. Totes, messenger bags, backpacks,and laptop sleeves, available at Best Buy,6310 E. Pacific Coast Hwy. $35.2. SAVE ENERGYConserve “wasted” energy by appliancesthat are plugged-in but turned off. Trythis eight-outlet Belkin Conserve Energy-Saving Surge Protector with a remoteswitch. It will allow you to turn off up to sixoutlets — those hard-to-reach deviceswhile conserving energy and savingmoney. Available at Home Depot Center,751 Spring St., $49.99.3. CLEANING RIGHTKeep your house clean while protectingyourself and your pets from harmful chemicals.These Seventh-Generation cleaning productsare the first-ever EPA-registered line ofhousehold cleaners that kill 99.9 percent ofgerms naturally on all surfaces (includingH1N1, influenza and salmonella enterica).Available at Whole Foods, 6550 E. PacificCoast Hwy. $6.99 — 12.99.4 54. BEAUTY CONSCIOUS5. CLEAN SUDSLook gorgeous while living green. The EcoTools bath and bodySoap Tart uses 100 percent natural organic ingredients,collection is made with organic ingredients and eco-friendly packaging. with pure essential oils and luscious and nourishing extras.Available at Rite Aid, 5128 E. Second St.. $1.99 — $12.99.Set of four 4 oz. bars come in an adorable, eco-friendly gift box.Available at www.soaptart.com, $20. n14APRIL 2010 THE GREEN ISSUE

WRITTEN BY BreAnne ToepperPhotographed by Jeff FarsaiWhen Naja Hayward started her tea company, Naja Tea, she said it was anatural decision to make her line organic. She is very aware of what sheputs into her body, and wanted a product that supported her values. Shewas raised being very conscious of her impact on the earth. Living ecoconsciouslyis a lifestyle to her, not just a trend to follow. With Naja Tea,she wants to help make being eco-friendly chic. Some things she doesto help the planet are riding her bike instead of driving her car, picking uptrash someone left behind, and shopping at farmers markets instead ofthe mass-chain grocers. Check out najatea.com to see all the wonderfulteas and gift baskets Naja has to offer. Soon she will be launching a newline of teas for women called Fem Tea. There are four teas in the line thatsupport women’s overall health and well-being.FAVORITE LONG BEACH HOTSPOTS:My new favorite restaurant is The Factory Gastrobar on Atlantic (they focuson local and organic food and have an excellent beer selection). My favoritemusic spot for a night out with the girls is Tantalum. Favorite night at themovies is at The Art Theater. Favorite date with my son is on the baseballfield or Lakewood Batting Cages. I always score points with that one!Favorite eco-conscious brands and designers:I recently met the founder of Hemp Elegance out of Santa Fe, NewMexico. Her clothes are sophisticated but cozy, and perfect fortraveling. I like to call organic and natural clothes “yummy fashion”.Are there any fashion items you are on thelookout for?I just returned from Italy and found a Dolman blouse that was stunninglygorgeous. I should have snatched it up when I had the opportunity!What I love about Long Beach:Long Beach is unexpected. Like my favorite loose leaf tea, it’s bold, warm,exciting, and the longer you steep it, the more its nuances are brought tolife and the more you experience its many wonderful complexities.Favorite blog:I’m a self-proclaimed foodie, but, more importantly, I care about where ourfood comes from and how people are affected by it — ethicurean.com isan excellent blog about “chewing the right thing”.What is your go-to item when you feel youhave nothing to wear?There’s a local designer, Wendy Manasse, who has a line of the mostdeliciously comfortable clothes called Quenchwear. Her line can be dressedup, dressed down, worn to work out, or worn for a night on the town. Perfectwhen you want to keep it simple but stylish.Your ideal date outfit?Anything that helps me feel confident and flirty. A hint of sexy, a hint ofsweet. Always comfortable. A great recipe for a fun night!Do you have any eco-friendly fashion advice?There’s nothing like soft bamboo cotton against your skin. Eco-friendlyfashion is sexy. It makes you feel good inside (knowing you’re doing yourpart for the planet) and out. nDo you know someone with their own sense of style? Email us atstyle@longbeachmagazine.com and let us know.longbeachmagazine.com 15

PEPPER CRUSTED SEARED AHIThe FactoryWRITTEN BY Eric WienerPhotographed by Matt FukushimaSimple, honest, and open friendliness dominates at Bixby Knolls’snew restaurant, The Factory. The concept of this new-age, eco-friendlyeatery is focused entirely around the culture and sustainability of food.The place is filled with earthy colors, high ceilings, sunlit windows, andwood and copper furnishings. The menu offers a sense of serenity andall patrons are welcome — carnivores and herbivores alike.Of course, vegetarians have a plethora of thoughtful, legitimate optionsthat is not limited to the world of salad. The vegetable paella is affluentlylayered, rich — and even a little charming — in its quaint serving pan.Similarly, beer and wine lovers can indulge from selected West Coastand Spanish listings. Families and children are equally welcomed, andeven dog owners can bring their best friends onto the furnished patio.Weekly, hand delivered beef — from a father and son ranching team inTehachapi — has led to the ten-ounce, organic ‘happy cow’ burger’sreign as their most popular item on the menu. The nearly fat-free, grassfedbeef is prepared medium-rare with crisp onion straws, grilled bacon,avocado slices, melted manchego cheese, and a light mayonnaisemustardhybrid spread across the toasted bun. Almost six inches tall,it’s a mammoth, messy, delightful burger.The owner, Natalie Gutenkauf, greets most of her customers by nameand has established a loyal clientele in a short period of time. Gutenkaufis a multi-generation Long Beach native with as much commitmentto sustainability within her own neighborhood as to our food andecosystem. “We wanted to engage people, and create relationshipswith the community,” Gutenkauf said, “not just open another restaurant.”longbeachmagazine.com 17

FOOD & WINE : RESTAURANT REVIEWIn the past, Gutenkauf spent time teaching cooking classes, and inaddition to wanting her own space and supplies, was inspired by theidea of a restaurant where food could still be moral. Today, she dealsfirst-hand with the original source for all of her products. A local farmbrings produce from a mile down the street. Her chefs frequent farmer’smarkets twice a week. All of The Factory’s seafood is obtained inpartnership with the Seafood for the Future Program, which is basedout of the Aquarium of the Pacific. In addition, Gutenkauf has alreadybegun teaching children’s cooking classes, and will begin some foradults in the near future.The restaurant’s motto is clearly stated: “We care about where weget our food and how our food is grown, ranched, processed anddelivered.”The various and aforementioned Spanish influences are the only non-Long Beach aspects of The Factory, and though an unusual match,they add as much intrigue as the availability of local produce andmeats. Such variations in the freshest produce alter even their moststeadfast recipes. The menu serves as a flexible skeleton in which thedetails are filled in weekly, and often, daily. “The unique challengeswith local suppliers and ingredients also make for a lot of innovationand opportunity,” Gutenkauf said.From among these challenges and opportunities came the popular“Long Beach Blvd. Sandwich”, made with seared ahi tuna, sundriedtomatoes, caramelized onions, and avocado slices stacked ontohandcrafted artisan bread with a spicy basil aioli. It is one of the mostsuitable and pleasurable lunchtime sandwiches around town. Fulfillingand inspiring, the contents have a pacific constitution.The Factory embraces the culture of food in every aspect. The restauranttelevisions are tuned to the Food Network, and cooking classes abound.Plans are to open a market section within the next two months, featuringmeats, cheeses, fresh breads, and other various items found throughouttheir menu. It’s fitting for the kitchen to be so visually unobstructed,with only a half-glass partition separating the patron from the process.The tolerance, sustainability, morality, and enjoyment of food are allon display here. nThe Factory4020 Atlantic Ave.562.595.4020SHRIMP & CALAMARI TAPAS PORT FLOAT18APRIL 2010 THE GREEN ISSUE

S T R A I G H T TA L KW I T H A R T L E V I N EP O L I T I C S • A R T S • B U S I N E S S TMWake Up with Straight TalkNow Airing Sat./Sun. 8am & 5pm on Charter Channel 101Watch Anytime at StraightTalkTV.comTitle SponsorsAudio ConceptsThe BeachForty-Niner AthleticsLong BeachMuseum of ArtLong Beach WaterPerformance PlusTire SuperstorePhil Trani’sCharterCommunicationsColdwell BankerCoastal AllianceMcCarty’s JewelryMcKenna’s on theBayPolly’s GourmetCoffeePort ofLong BeachCommunity Hospitalof Long BeachMusical TheaterWestRusso’sRistorante & BarDaisy BrandGazette NewspapersHelen NajarRealtor/ConsultantMorry’s of NaplesNaples RibCompanySalon ShagToyota Grand Prixof Long BeachInternational CityTheatrePapalucci’sUmberto

“Not only is organic beer betterfor the earth, it’s also known tobe better for overall health.”—Breck DockstaderWHERE TO BUYORGANIC BEER:Whole Foods Market6550 E. Pacific Coast Hwy.ON THE SHELF:Eel River’s Amber andAcai Berry Wheat“The best reason to drink organic beeris also the flavor,” said Shanna Carter,the sales manager for Eel River BrewingCompany, the only brewer in California thatmakes organic drinks exclusively. “It’s acraft beer. We use more ingredients, andwe use better ingredients.”The quality of organic beer has notgone unnoticed.“Organic beer’s popularity is boominglocally in this city,” said Ken Malone, thespecialty item buyer for the Whole FoodsMarket on Pacific Coast Highway. Malonenotes when he started buying organicbeers for the market three years ago, hekept four kinds in stock. Today, he stocks13 different varieties. Part of the reasonthey’re so popular is people are moreaware that organic beer exists, the otherreason is they taste great. “They can gotoe-to-toe with any other beer out there,”Malone said.The only downside to organic beer thesedays is its availability. For a beer to becertified organic, it must be made of 95percent organic ingredients, and thoughorganic barley is abundant, organic hopsare not. “There are not enough organichops available in the United States,” Cartersaid. This is because hops are very difficultto keep safe from aphids. Hop plants areabout 18 feet when mature. Commercialgrowers put pesticides in the water theyuse to irrigate the crops, but organicgrowers have to hire people to spray themby hand, which is expensive.“Last year,” Carter recalled, “an outbreak ofaphids on an American organic hop farmreduced the yield by two-thirds. So Eel RiverBrewing Company gets most of their organichops from New Zealand.”As the demand for organic beer grows, hopeis that the technology will improve and thatorganic hops will be less expensive and betteravailable. “We’re hoping through the courseof these efforts, it won’t be too much moreexpensive than traditional,” Solberg said. nPhoto courtesy of Merchant du Vin.New Belgium’s Mother ShipDeschutes’ Green LakeStone Mill’s Pale AleNorth Coast’s Old PlowShare StoutLamar Street’s Pale AleSt Peters’ English AleSamuel Smith’s Raspberry,Cherry and Strawberry AlesSiamese Twin Ale’s Thai SpicedBelgian DoubleParkers’ Lighthouse announces:WINE DINNERSERIESWine Pairings first Thursdayof each month from 7-9pmPARKERS’ LIGHTHOUSEWWW.PARKERSLIGHTHOUSE.COMSHORELINE VILLAGE | LONG BEACH | 562.432.6500Reservations required. Find us on facebook for news and special offers!longbeachmagazine.com 23

TRAVEL & LEISURE : GOLDEN STATENorthern ComfortWRITTEN BY Ryan RitchieSince its founding in 1776, San Francisco’snippy bay breeze and majestic rolling hills haveinspired citizens and visitors alike. Whether it’snative sons, such as counter-culture bandthe Grateful Dead or adopted sons, suchas beat writer Jack Kerouac, the City by theBay has always been on the forefront of westcoast cool. The “peace, love, dope” mantraof the Haight-Ashbury hippies is now nothingbut a memory, but the progressive approachto environmentally-conscious living set by1960s youth now defines San Francisco’s21st Century hipdom.For travelers brave enough to traverse theSan Francisco streets, the San FranciscoCity Airport has an initiative that saves carrenters $15 if they choose an alternative fueledvehicle such as a Toyota Prius, Honda CivicHybrid or Nissan Altima Hybrid. Companiesthat increase their high-mileage or hybridcar transactions to 15 percent receive a 20percent reduction on airport rental fees. Thecity estimates 4,000 tons of CO2 emissions willbe eliminated annually through this program.Those who choose to bypass automobileshave more options than just the city’s worldfamous cable cars. On Sundays, GoldenGate Park’s John F. Kennedy Drive is closedto vehicles, which allows cyclists and rollerbladersto enjoy a seven-and-a-half mileride that includes views of the JapaneseTea Garden and the California Academyof Sciences. But those who enjoy a slowerpace can meet every day at 11 a.m. at theintersection of Powell and Post Streets for theVictorian Home Walk, a two-and-a-half hourtrek — without hills — through Pacific Heightsthat uses public transportation and good oldfashionedwalking.For $25, patrons encounter a home used forthe Robin Williams film Mrs. Doubtfire, tour theinterior of a Queen Anne Victorian home andview the Golden Gate Bridge and Alcatraz.No trip to San Francisco is complete withoutvisiting a museum, so if you’re riding past theCalifornia Academy of Sciences, you might aswell stop and check it out. The LEED-certifiedbuilding is home to an aquarium, planetariumand natural history museum, is poweredpartially by solar panels, and uses recycleddenim jeans atop its living roof for insulation.These make it the world’s most sustainablemuseum building.Even restaurants have gone green. At O’FarrellStreet’s Urban Tavern, what is featured onthe menu is as eco-friendly as the ambianceinside the dining room. Eighty percent of theingredients on the menu are seasonal andcome from a 100-mile radius of the Bay Area,24APRIL 2010 THE GREEN ISSUE

architectswith a visionwhile the wine list features vino from localsustainable farms. Wooden beams inside therestaurant are reclaimed from an Indiana barnbuilt in 1910, while the cladding and sidingwere reclaimed from an 1850 Wisconsin barn.Even the art is eco-friendly, as the life-sizedhorse sculpture by Arizona artist Doug Owenis comprised of recycled car, motorcycle andtractor parts. If a gastropub isn’t your style,more than 10 farmers markets appear weeklyacross San Francisco.At The Barber Lounge, patrons indulge insalon treatments, spa services and classicbarbering techniques, while lowering theircarbon footprint. Cut hair is recycled forcompost or donated to a non-profit thatcreates hair mats used for collecting andcontaining petroleum oil spills, while 4,000watts of solar panels — which owner GregGriffin hopes will generate a third of hisbusiness’ energy for the next three decades— are being adhered to the roof.After a long day, the Orchard Garden Hotel isthe ideal place to call it a night. The 10-floor,86-room lodge opened in November 2006,and was one of the first in California built to thespecifications of the Leadership in Energy andEnvironmental Design Green Building RatingSystem, making the Orchard the fourth hotelworldwide to earn a LEED certification. Lowflowwater faucets and toilets mix with in-roomrecycling bins, citrus-based, chemical-freecleaning products, soy-based inks, recycledpaper and a tobacco-free environment, for avacation that is both elegant and smart.If the Orchard Garden is booked, beginningin August, travelers with green on their mindscan stay at the InterContinental, a 550-roomhotel with mold-free dry wall, floor-to-ceilingwindows in the entire building, motion sensorsin unoccupied rooms, automatic sensorson sinks and toilets, approximately 13,000square-feet of outdoor space, and local,organic and sustainable foods prepared onenergy-efficient equipment at Luce Restaurant,located within the hotel.San Francisco is the ideal getaway for theeco-conscious. nPhoto this page courtesy of California Academy ofSciences/Tim Griffith.How to Get ThereJetBlue will get you to San Francisco for aslow as $39 each way. If you travel on weekends,expect to pay approximately $130 fora roundtrip flight out of Long Beach Airport.Where to StayOrchard Garden Hoteltheorchardgardenhotel.com415.399.9807InterContinentalintercontinentalsanfrancisco.com888.811.4273.Where to EatUrban Tavernurbantavernsf.com415.923.4400.Visit sfgate.com/food/farmersmarkets/for information on farmers markets.What to SeeCalifornia Academy of Sciencescalacademy.org415.379.8000562.597.8760www.kollinaltomare.comlongbeachmagazine.com 25

LIVING ROOM

Eco-FriendlySanctuaryWRITTEN BY Ryan RitchiePhotographed by Matt FukushimaPhoto Assistant Alex SerranoStyled by Joen GarnicA

MUSIC ROOM

MARY KRANING & WES HARDING BEDROOMWhen Wes Harding, a 32-year-old third-generation Long Beach resident,and his girlfriend Mary Kraning purchased their 900-square-foot twobedroom/one bathroom Belmont Heights home, they saw potentialafter a handful of buyers saw problems.The residence in question suffered from falling ceiling and plaster,mold, a roach infestation, no water, no gas, broken sewer pipes, brokenwindows, an electrical meter falling off the side of the house andpetrified carpet.For the couple it was simple — Harding would take his professionalability to transform the average home into an eco-friendly sanctuaryand apply it to their new piece of real estate.out that hiring a contractor to rebuild their residence would have costnearly $150,000.Eventually, they said, cutting into the backyard by adding onto thehouse is a possibility, but for now, Harding and Kraning are happywith the property as is.Harding is a graduate of CSULB, where he earned a degree incommunications. He once worked as a public relations agent in thetechnology industry for approximately 18 months before decidingthat sitting behind a desk was not the ideal life for him. Needing anew direction, he took his childhood hobby — building things — andmade it his profession.By viewing the property — which includes a detached garage andapproximately 4,800-square-feet of backyard — as a blank canvas fromwhich they could paint their ideal home, the duo finished approximately90 percent of the inside of the home, which also features an attic, sunroom and mud room.Upgrades include a tankless water heater, a 95 percent efficient forcedair furnace and insulation that all qualify for the federal tax incentive,a dual-flush toilet and washing machine that qualify for the city’s andSoCal Water$mart rebate, a radiant barrier that helps keep the homeand attic cool, salvaged cabinets and bathroom sink, and a sun tunnelto add natural light to the bathroom. The couple estimate approximately$75,000 worth of repair went into the home, but are quick to pointAfter bouncing around a few construction companies for nearly fiveyears, the amount of handyman jobs he received opened his eyes tothe possibility of working for himself. But it wasn’t until a 2006 tradeshow, when Harding realized his new industry was on the verge of amajor change, and the only way to keep his business afloat was tostay ahead of the curve.“I saw a one-hour seminar on green building, and ever since, I’ve beenhooked,” Harding said. “I wanted to be on the forefront of the industryand [the green movement] incorporates the latest technologies withconcepts that have been around for centuries. After the seminar, Icould see it was about building a house better.”longbeachmagazine.com 29

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Harding said one good example of green construction is installingsystems correctly so that energy is not lost and wasted in areas suchas attics and crawlspaces. He also recommends a home performanceenergy audit to those interested in any type of remodel. These examsallow the former Naples Island gondolier to better understand a home’senvironment through the use of infrared inspections, combustion safetytests and full diagnostic tests that show air leakage.“Ninety percent of what I do is educate people on the benefits ofgreen building,” Harding said. “I do a different type of building, andsome people have a preconceived idea that green building is notcost effective.”ELECTRONICSRECYCLINGDRIVEGIVE YOUR OUT-OF-DATETECHNOLOGY THE REBOOTThe remaining 10 percent of Harding’s job includes helping MotherNature by finding energy efficient solutions to construction issues,which range from improving a structure’s indoor air quality to installingnew mechanical systems that save homeowners money.Harding’s knowledge of eco-conscious building has led him to teachingpositions at his alma maters, CSULB and Long Beach City College. AtLBCC, he teaches government-subsidized classes on green buildingthat help industry types, displaced construction workers and peoplewith no construction experience find work by giving them the propertools to stay on the cusp of the burgeoning green field.“It’s important toremember that thereis no silver bullet to agreen home remodel.”—Wes HardingLos Cerritos Center, Lakewood Center andStonewood Center along with GreenviewResource Management are making it easy foryou to properly dispose of your electronicitems. Recycle old or damaged electronicslike televisions, plasma screens, computermonitors, laptops and LCD screens.VISIT WWW.SHOPONESHOPALL.COMFOR MORE DETAILS.Harding’s clients today range from those looking to lower their monthlybills, people interested in improving the quality of their homes andcustomers wanting to help save the planet. Like many other businesses,the construction industry has suffered from the country’s economicdownturn, but Harding has seen his work increase, which he attributesto staying at the forefront of his profession.Whether the project in question is his or a client’s, Harding said theway to a greener home is patience and persistence. “It’s importantto remember that there is no silver bullet to green home remodel, butinstead, a thousand silver BBs’.” nLakewood Center ®LOCATED AT THE CORNER OF LAKEWOOD & DEL AMOS BLVDS.562.531.6707 | WWW.SHOPLAKEWOODCENTER.COMTWITTER.COM/LAKEWOODCENTERLos Cerritos CenterLOCATED OFF THE 605 FREEWAYON SOUTH STREET IN CERRITOS.562.402.SHOP | WWW.SHOPLOSCERRITOS.COMTWITTER.COM/SHOPLOSCERRITOSStonewood Center ®LOCATED AT THE CORNER OF FIRESTONE& LAKEWOOD BOULEVARDS IN DOWNEY.562.904.1832 | WWW.SHOPSTONEWOODCENTER.COMTWITTER.COM/STONEWOODCENTERTRI-0158-A02B AD1 AprLBM.indd 1longbeachmagazine.com 3/12/10 4:4531PM

HOME & GARDEN : HOME FRONTSAROJNI MEHTA-LISSAKThe A-Z GreenResourceWRITTEN BY Ryan RitchiePhotographed by Wes KroningerWant to spruce up your life with someeco-friendliness but don’t know any localbusinesses that cater to your needs? Don’tfret — the Long Beach Green Guide, awebsite devoted to compiling everythingeco-friendly in and around the city, is hereto help.Founded in 2007 by Sarojni Mehta-Lissak,the Long Beach Green Guide serves asa one-stop shop for those interestedin everything from where to find holisticdentists to stores that sell organic wine.Information on the site is laid out in aneasy-to-read A-Z manner, and includesdata on local green events, articles writtenby Mehta-Lissak, and links to other Earthconsciouswebsites.Mehta-Lissak spends approximately anhour a day updating the Guide, and, whileher burgeoning site literally grows by theday, the simplicity of its design allows the54-year-old to remain true to her initialvision.“My original goal was to disseminateinformation,” Mehta-Lissak said. “I do32APRIL 2010 THE GREEN ISSUE

offer ads to businesses, but I don’t wanta cluttered site. It’s a work in progress, butI am reaching my goal.”Mehta-Lissak started the Long Beach GreenGuide after teaching English as a secondlanguage at Long Beach City College for17 years. With spare time on her hands, sheventured into freelance writing and coveredgreen topics, as well as food and family. Asa writer, Mehta-Lissak was constantly on theprowl for story ideas, which meant an influxof information surrounded the proverbialdesk of her mind. After a flood of greenideas found its way into her work, the formerinstructor realized that, while many cities hadwebsites and/or pamphlets devoted to ecofriendlybusinesses, her hometown did not.“I had to do research to find out what wasin my own city,” Mehta-Lissak said. “I wasshocked at how much was going on. Irealized everyone has a completely differentpassion. I find that uplifting and I’m doingwhat I can do.”“I realized everyone has acompletely different passion.I find that uplifting and I’mdoing what I can do.”—Sarojni Mehta-Lissaklonger operating and replacing them withnew companies that wish to have theirinformation displayed on the site. Althoughshe is the sole person running the Guide,Mehta-Lissak does not take the easyroute by allowing all who contact her tobe included. The Long Beach native asksquestions of those businesses and requireseach submission to provide a description,so that potential customers know what theyare getting before devoting money or timeto a company listed on the site.Similar to nearly every aspect of the ecofriendlymovement, Mehta-Lissak says herwebsite is growing — not only in content,but also in popularity.“People are continually finding out aboutthe site,” Mehta-Lissak said. “Usually, I askpeople how they found out about it. I havegrand ideas, so I need to continue doingwhat I do — and maybe somewhere downthe road, someone can help me grow. Butfor now, it’s just me.”Visit longbeachgreenguide.com for more information.Other than a web template created bysomeone else, everything about the LongBeach Green Guide has been created byMehta-Lissak. This single-woman operationmight seem like a lot of work for one personto handle, but spreading the green word isnot a daunting task, as environmentalismhas been a constant for Mehta-Lissak sinceattending Millikan High School, where shewas part of the ecology club. It was duringthis time when recycling entered her life — apractice that remains today.At the College of the Redwoods, she tookclasses on conservation of natural resources,and applies these ethos to her home, where arecent upheaval included the installation of a“fairly sustainable and drought-tolerant backand front yard redesign”. This new landscapefeatures gravel and succulents, while solarpanels were installed in December 2007.Part of Mehta-Lissak’s daily tasks includeremoving links to businesses that are nolongbeachmagazine.com 33

HOME & GARDEN : INNOVATIONGoing SolarWRITTEN BY Peter SurowskiSolar power is like pennies from heaven, so it’s a good thing a growingnumber of locals are catching them. Since 1986, more than 300 LongBeach homeowners have put up solar panels. That may seem like apretty small number, but 75 percent of those people did it in the lastfour years. That means it was a little slow to catch on, but its makingup for lost time now.The popularity of solar panel installation is booming because people arerealizing the benefits of solar power. Wes Harding, a green contractorand a teacher at CSULB and Long Beach City College, thinks that’s thereason. Every semester, the classes he teaches on environmentallyfriendlybuilding practices get fuller. “There’s a real need and a realpush for it on multiple levels,” Harding said. “There are people whojust want to lower their utility bills and some people who are reallyenvironmentally conscious.”Eco-conscious residents know solar power is good for the environmentfor two main reasons; it’s infinite and it’s clean. The sun will shine itslight for as long as the earth is around. Unlike oil — which we willeventually use up — it’s an unlimited, abundant resource. Also, solar34APRIL 2010 THE GREEN ISSUE

power doesn’t pollute. This is important, considering more than halfthe electricity created in the United States comes from coal burningplants, and those plants together are the biggest polluters in the country,according to the Union of Concerned Scientists.But there may be more to solar panel installation’s growing popularityin this city. Local officials are embracing solar power like never before.In 2006, the city put a 750-kilowatt solar panel system on the roof of theLong Beach Convention Center. In 2008, it put six solar panel systemsup on free-standing posts at the municipal airport.Beethovencomes to the beachSaturday, April 24, 2010 – 8pmLong Beach Terrace TheaterOne of the commission’s first tasks was to talk to locals and find out howthey could make it easier to put up solar panels. They found two answers:make it cheaper and make it faster. In a lot of cities, getting permits toput in a solar power system takes weeks and costs hundreds — andsometimes thousands — of dollars. “We realized this was somethingthe community wants and needs,” said Roy Bronold, one of the city’sinspectors. “We cut down on both of these.”When Bronold and his coworker, Meredith Reynolds, talk about the city’sefforts to get people to go solar, their excitement is obvious. “Long Beachis one of the most solar-friendly cities,” Reynolds said. She describedtheir latest project, which will start this month. They will give out about400 no-cost permits for solar thermal panels. Solar thermal panels aredifferent from the better-known photo-voltaic panels people use to powertheir homes. They can only make heat, which the homeowner can useto warm their homes and their water. Reynolds hopes that will give solarthermal’s popularity a kick start.Beethoven Symphony No. 2Corigliano The Red ViolinBeethoven Symphony No.7Enrique Arturo Diemecke, Music DirectorTickets start at $18 – Order today at www.lbso.orgor call (562) 436-3203, ext. 1Jeff Jeannette, an architect and Belmont Shore resident, loves the panelshe put on his 2,800-square-foot home four years ago. “The coolestthing is when you look at your meter in the back and you watch it gobackwards,” he said. “You know you’re doing something right.”During the day, Jeannette’s 5-kilowatt, 58-panel system feeds the city’spower grid. During the night, it starts sucking power back out. The resultis that he uses just a bit more than he generates, which earns him anelectric bill of about $35 a month. He didn’t put his panels up to savemoney, though. He did it to save the environment. “The generation ofelectricity by power companies consumes a lot of our resources,” hesaid. “I’m just taking the opportunity to tread a little lighter on them.”It’s going to be a long time before solar power can provide the 3 billionkilowatt hours the city needs to function. But, if that day comes, imaginehow clean the air will be. nDDRI_PRH_0105_FINAL_outlines.indd 1longbeachmagazine.com 353/1/10 9:06 AM

HOME & GARDEN : MAINTENANCEGreenHousekeepingWRITTEN BY Dawn MoriSometimes the easiest way to tackle a hugeproblem is to start with one small step. Ourplanet is a bit of a mess, and cleaning it upis a daunting task. We can all pitch in to helpwith the simple act of taking a closer look athow we clean our own homes.Eco-friendly housekeeping services are afresh alternative to cleaning using chemicalproducts. Lukas Vetrak, founder of Cleandom,and Aimee Wyatt, owner of Cleanin’ Green arelocal residents who work every day to improvethe environment with a little elbow grease anda commitment toward a healthier planet.Vetrak defines green housekeeping ascleaning without toxins. “What peoplesometimes don’t realize is that toxic productsstay in your home long after you are donecleaning. If there are things [on the back ofthe bottle] you can’t even pronounce, thereis a very good chance it is not good for you,”he said.Originally from the Czech Republic, two yearsago Vetrak launched Cleandom as a studentto help people who wanted a housecleaningservice without toxic cleaning products, whosuffered from allergies, or — like himself —were allergic to chemicals.Wyatt, a Colorado native, created Cleanin’Green six years ago after coming home oneevening with an inhaler for her daughter’sasthma. Noticing she also would becomenauseous and end up with headaches after36APRIL 2010 THE GREEN ISSUE

Riding TowardA Green CityWRITTEN BY Elizabeth AguileraFor leisure bike riders on cruisers or with kids in tow, thenew bike signage, lanes and bike lockers around town arewonderful surprises as they pedal to the beach or their favoriteice cream parlor.For city officials and bike advocates, the appearance of those newbicycle-friendly amenities in the city signify a near-decade effort toimplement a Bicycle Master Plan (BMP) and to elevate the city as acyclist’s haven. “This is part of a cultural shift,” said Andrea White-Kjoss,president and CEO of Bikestation. “It’s really about mainstreamingbicycling. It’s normal, it’s cool, and it’s sexy to do.”After years of snail’s pace response to the BMP, cyclists are praisingthe last two-to-three years of change. The city is catching up to its bikecommunity. Long Beach became home to the first Bikestation in thecountry, opened in 1996, claims several riding clubs and more thanten bicycle shops, and just became the site of a Bicycle Kitchen. Thecity hosted Jeff Mapes, the author of Pedaling Revolution: How Cyclistsare Changing American Cities, in the fall. And next month, the secondannual Long Beach Bicycle Festival will take over downtown May 7 – 9.“I’m very excited that the city’s finally implementing some of the bigpieces of the Bicycle Master Plan,” said Mark Bixby, director of the LongBeach Bicycle Festival and a member of La Habra Cyclery club. “Thebiggest thing I like is they are finally doing a lot of bicycle lane striping.”The festival, Bixby said, will feature, for the first time, a bike tourwith Mayor Bob Foster. The tour will raise funds for Miller Children’sHospital. The city’s efforts and the large bicycle community have notgone unnoticed. The city was given a bronze award by the League ofAmerican Bicyclists for being bicycle friendly. In addition, Long Beachis often named alongside other progressive bicycle cities, includingNew York, San Francisco, Portland and Boulder.The BMP was created in 2001 to promote bike culture and to developand maintain bicycle-friendly roads, bikeways and support facilities.During the last several years, efforts to implement the BMP havefinally taken off, and bike advocates credit the new city leadership,the economic crisis that caused gas prices to rise 40 percent andbike ridership across the country to increase by 35 percent, and civicmovements toward creating sustainable and livable cities.According to the BMP, nearly 50 percent of residents say they ridebicycles for pleasure. Of the plan’s goals, many are now complete,including new signage, parking areas, safety awareness, bikeways,river access, connections and other improvements. Funding for thebike plan has come from the Los Angeles Metropolitan TransportationAuthority, CalTrans, and federal sources.“The city currently has about $18 million for the implementation ofthe plan,” said Sumire Gant, transportations program officer for thecity. “We’ve been making every effort to get things done,” continuedGant, “and this council has been really supportive and that makesa difference.” The goal of the plan is to “make bicycling safer, moreconvenient and more enjoyable for all types of bicyclists, transportationand recreation related, with a goal to increase bicycle use by 5 percentby the year 2020.”“Already the city has seen an increase in ridership in Belmont Shore,where a six-month study conducted after changes were made in thearea show 400 more riders,” noted Gant. The BMP was passed witha series of short-term, medium and long-term projects. The city hascompleted or received funding for the 15 short-term projects, includingthe installation of 400 bike racks, many of them decorative, such ascoffee cups, fish and other shapes. “And 200 more are on order, paidfor by new federal stimulus money,” Gant said.Now, the transportation team is hard at work on monitoring or installingnew short-term priorities including three pilot projects. The projectsinclude a green trail lane in Belmont Shore, a new bike boulevard,longbeachmagazine.com 39

2009 LONG BEACH BIKE FESTPhoto courtesy of Allan Crawford40APRIL 2010 THE GREEN ISSUE

RUSS ROCAPhoto courtesy of Russ Roca PhotographyTHE PATH LESSPEDALEDWhen Russ Roca and Laura Crawford cycled around the SanJuan Islands in Washington last summer they could not haveimagined they would find themselves cycling through a Texasghost town eight months later.In between those times, they’ve ridden into Yosemite and BigBend in Texas. They made new friends along the way, whoinvite them home for dinner or a warm bed, and they havebeen recognized as cycling celebs by followers of their blog,pathlesspedaled.com.“We are having a very exotic adventure within our own country,and a lot of that is facilitated by our mode of transportation,”Roca said. “There is a new sense of pride in that we’ve traveled42APRIL 2010 THE GREEN ISSUE

4,000 miles without driving a car — and under our own power.”The couple left their Long Beach apartment last July afterselling their belongings. The year-long bicycle trip beganto take form about a year ago before it was quickly put intoplace when Crawford, 30, was laid off in June.Around the same time as their first big trip, Roca becameinvolved with Long Beach Cyclists. He attended meetingsand supported the group’s efforts to work with the city on theBicycle Master Plan.The couple rides an average of 30 to 50 miles a day, though theyhave done a few 70-mile days. Their bicycles weigh in at 140pounds with camping gear, work equipment for each (jewelry kitand photography gear), food and other essentials.The seed was planted in 2007, when Roca and Crawfordexperienced their first bicycle tour after riding only for transportationpurposes here in the city. They rode the Amtrak train to a stopnear Solvang to ride the region featured in the movie Sideways.Later, they went to Portland by train to bike the Oregon coast, andeventually took a trip to Joshua Tree.By July, Crawford and Roca, 32, were on the road. Roca, whois known in town as the “eco-friendly photographer,” is workingfrom his bike, as is Crawford, who took her jewelry makingkit, and who operates an online store. “It’s all unexpected,”Crawford said. “One of the things that we joke about is thatthe only constant in our lives is that everything changes frommoment to moment.”Each trip left them wanting more. “It began very organically,” saidCrawford. And it continues to be organic, with no schedule orset route. The duo spent March in Texas and plan to head nexttoward New Orleans. Beyond New Orleans, they only know theywill continue east. nlongbeachmagazine.com 43

38APRIL 2010 THE GREEN ISSUEHOLLY ENG -- CONSERVATION CORPS OF LONG BEACH

Green BeachWRITTEN BY SAMANTHA GONZAGAPhotographed by CHRIS ROBERTSONIn the near future, at least a third of this city’s residents will hopaboard the bus or a Metro line to get to work. Half the workingpopulation would hold down a job in the city, with a couple ofthousand collecting paychecks from one of the 100 green firms thatoperate in town.The plan also seeks continued creation of parks, open spaces andgreenbelts, as well as conservatorship of ocean life and wetlands. Ithopes to meet waste-reduction goals through composting and recyclingprograms, including grasscycling, construction and demolition debrisrecycling, and for multi-family dwellings.The city might literally look greener, thanks to the addition of 10,000trees. Green roofs and community edible gardens would be commonsights. Some 1,200 lawns won’t even need any watering. Reductionsin energy and water use and vehicle and port emissions would nothinder how the city functions or how residents go about their day-todayat work and at play.These are just a few of the goals outlined in the 10-year Long BeachSustainable City Action Plan, a comprehensive blueprint approved bycity officials this February that will plot this city’s course to become notjust energy efficient and environmentally responsible, but to also usherin a different kind of economic development.“Physically,” explained Sustainability Coordinator Larry Rich, “this citywon’t look too different from its present incarnation, but there will be alot more green in between.”“Sustainability is not a trend,” said Sustainability Coordinator MeredithReynolds. “It’s got staying power.”So would the plan, if it succeeds.INTERCONNECTEDNESSThrough water conservation and smart water use efforts, the city hopesto reduce runoff and pollution and dependence on imported water.Currently, 40 percent of the city’s potable water supply is imported fromthe Colorado River and Sacramento Bay area.According to the plan, in a decade greenhouse emissions from cityfacilities will be cut by 15 percent, city electricity use by 25 percent andcommunity electricity use by 15 percent.The plan is also gunning for air quality improvements by pushing a30 percent reduction in port emissions, not to mention put more fuelefficientand alternative-fuel vehicles on the road, and increasing publictransportation and bicycle ridership. That would mean breaking onetough habit for residents. According to the Bureau of Labor Statistics’2006-2008 figures, 84 percent of this city’s 208,326-strong workforce usecars, trucks or vans to get to work; and of that number, 73 percent drivealone, 11 percent carpool, and only 6 percent use public transportation.The plan also wants to see this city flourish in green economicdevelopment through the creation of 2,000 green-collar jobs and byattracting 100 eco-businesses. According to a city report released lastsummer, only 925 green-collar jobs account for about 4.7 percent ofthe city’s 195,000 jobs.Ambitious and wide-ranging, the plan’s approach echoes theenvironmental sensibility of interconnectedness. The plan addressesand sets goals for seven areas: buildings and neighborhoods, urbannature, waste reduction, water, energy, economic development,and transportation.Increased green energy and environmental design standards for futuredevelopments would mean greater use of greenhouse techniques inbuilding construction. As a show of commitment, the city will practicewhat it preaches: city facilities will be retrofitted using a portion of a$4.3 million federal stimulus grant.EYES ON THE CITYLong Beach isn’t the first to formulate a green city action plan. Majorcities across the nation are also executing similarly wide-reachinginitiatives, from Santa Monica’s own Sustainable City Plan and Seattle’sEnvironmental Action Agenda, to Minneapolis’ Green Print Plan andNew York City’s PlaNYC.Long Beach’s Sustainable City Action Plan is aligned with Senate Bill375, California’s state-wide plan to reduce greenhouse gasses byworking with 18 metropolitan planning groups to incorporate coordinatedlongbeachmagazine.com 45

epresent emerging professions — among them Bixby Knolls-based inkmanufacturer InkPeace and Sarah Mills Consulting, a firm that conductscarbon emissions auditing.Reynolds said several groups are assisting the city’s greening efforts— among them the East Village’s Green Long Beach, Long BeachGrows, and Wrigley Heights’ Wrigley Is Going Green.Introduction of the Sustainable City Action Plan also benefited fromseveral conservation and environmental programs already in midimplementationat the Port of Long Beach and Long Beach WaterDepartment. “Those leading the way were important because they’re ourpartners,” Reynolds said. “We get to integrate their goals into our plan.”The port has floated several successes under its Green Port Policy. Justthis January, the Clean Trucks Program met its 2012 goal of reducingtruck pollution by 80 percent. The program aims to ban older trucks,and, by 2012, allow only those meeting 2007 federal emission standardsto operate at the port.The San Pedro Bay Ports Clean Air Action Plan — also folded into theSustainable City Action Plan — is already showing results. Adopted in2006 to curb air pollution by 45 percent at the Ports of Long Beach andLos Angeles by 2012, diesel pollution decreased 21 percent between2005 and 2008. The port’s accomplishment and green commitmentsare put on display in the annual Green Port Fest, a public event thatdraws thousands to the nation’s second-busiest seaport.The Water Department is also ahead of schedule. It already beat the2020 deadline to reduce 20 percent of urban per capita use by then,said Matthew Veeh, LBWD’s director of Public and Government Affairs.By the beginning of 2010, customers have cut their use to 21 percent,with water consumption running 17 percent below the city’s averageuse. The department’s success can find root in its water conservationprogram, launched in the parched summer of 2007, when low rainfalland drought necessitated water conservation measures.“Drought is not new to California,” said LBWD General Manager KevinWattier. “Wet and dry years will continue to cycle through our region asthey always have. What has changed is that there are now permanentlimitations on the amount of water that we can import from the BayDelta region, due to multiple prohibitive state and federal environmentalrulings. As a result, we must make permanent lifestyle changes byreducing our water consumption.”That meant educating a city of approximately 500,000 to the tuneof about $300,000 in the last two-and-a-half years, through schoolprograms, free giveaways of water-efficient shower heads and faucets,newsletters and community events. The returns have been big. Veehnoted that water use went from 130 gallons per day per person atthe start of the campaign, to currently about 102 gallons per dayper person.And because half of a household’s water use comes from outdoorirrigation, LBWD took their efforts one step further. Last year, $90,000was filtered into a landscape giveaway program that transformed thefront yards of nine homes — one from each of the city’s districts —from thirsty grass lawns to colorful and sustainable California nativeplant gardens.This spring, the department will parlay that success to the Lawn-To-Garden Program. Buoyed with a $250,000 budget, this first-comefirst-serveinitiative is envisioned to reach 200 to 400 Long Beachhouseholds, giving residents the opportunity and money to do theirown lawn makeovers. Eligible residents receive $2.50 per square-footfor lawns up to 1,000-square-feet.“The hope is that these landscapes will replace traditional grass lawnsas the standard in the city’s landscaping,” said Water CommissionPresident Paul Blanco.“Ten years from now Southern California will look different,” said MatthewGREEN TRUCKS AT THE PORTPhoto courtesy of The Port of Long Beachlongbeachmagazine.com 47

LAWN-TO-GARDEN PROGRAM — BEFOREPhoto courtesy of Long Beach Water DepartmentLAWN-TO-GARDEN PROGRAM — AFTERPhoto courtesy of Long Beach Water Department48APRIL 2010 THE GREEN ISSUE

Lyons, LBWD’s director of planning and conservation. “Drought-tolerantlandscapes, when done correctly, can not only save water but also reduceyard maintenance and create higher-valued space such as outdoorseating or dining. They also decrease urban run-off and pollution thatflows into our coastal waters, create habitat for a variety of animals andinsects, and help protect upstream ecosystems from harmful waterdiversions.”Veeh said LBWD is also looking into diversifying its “water supplyportfolio” by pursuing seawater desalination. A sub-ocean floor seawaterintake and discharge demonstration facility slowly draws seawaterdownward through the beach sand. This system — designed by aformer LBWD engineer and dubbed the “Long Beach Method” — actsas both an intake and treatment system, minimizing its ecological impacton marine life. The process also uses up to 20 percent less energy thanthe traditional open-water intake process.PILOT PROGRAM INNOVATIONSSometimes, big changes — in attitude and in behavior — begin with asmall demonstration.public responsiveness.Other pilots are already underway. City Hall planters formerly occupiedby water-hungry flora were replaced in the first week of March with 950California native and drought resistant plants.Inside the Civic Center, Sabucco’s edible garden — comprised of ninerows of earth boxes, planter boxes with water reservoirs — is home tosmall crops of strawberries, onions, chard, lettuce, garlic, artichokes,fennel and a pink lemonade lemon tree. A small greenhouse growingspices is constructed from reclaimed wood. A rain barrel catches andstores water from the latest rain, its contents destined to water a gardenRich described as ideal and realistic for dense urban areas with limitedgreen spaces.As for the city of the near future, at the conclusion of the Sustainable CityAction Plan’s 10-year run: “By then, there will be another plan,” Rich said.“Long Beach is a forward-thinking city, and it’s to be commended fordoing this like this, at a time when people’s minds are on many otherthings,” Kyser said.Pilot programs like LBWD’s shower head and faucet giveaway(and eventually, the landscape giveaway program) are costeffectiveways to gauge a potential project’s success and measureVisit sustainablelb.com to read the city’s plan and target goals indepth,and to get details for Long Beach’s April 19 – 23 Earth Week events andeco-demonstrations. nMay 7-9, 2010The 2nd annual Long Beach Bicycle Festival will bringrecreational and competitive cycling to the streets ofDowntown Long Beach for three-days.Free!For more information or to participate in the Long Beach Bicycle Festival, please contact theDowntown Long Beach Associates at (562) 436-4259 or visit www.LongBeachBikeFest.comThe 3-Day Event Features:Amateur and Professional Cycle RacingLive EntertainmentFashion ShowRock Climbing WallFixed Gear CompetitionsDelicious FoodDemonstrationsKid’s AreaA Vendor FairPresented bylongbeachmagazine.com 49

FEATURE : AN OCEAN OF PLASTICSPENDING FORLARGER IMG50APRIL 2010 THE GREEN ISSUE

An OceanOf PlasticWRITTEN BY Dawn MoriPhotographed by Hartono TaiHow would you measure our impact on the environment?For some, it’s the number of smoggy days, for others, thetotal years of global warming. The Algalita Marine ResearchFoundation measures our impact by the size of our footprint on theworld’s oceans — a footprint not made of carbon but of plastic.Based in the city, Algalita is an international research authority onan issue affecting the entire planet — how to identify the scope andquantify the amount of plastic debris in the world’s oceans. Thefoundation studies the consequences of single-use plastics and itseffect on marine life and the food chain.Every year, the United States produces 100 billion pounds of plasticresin pellets used as raw materials for consumer plastics. However,only 3.5 percent of the resulting product is recycled back into rawmaterials for other consumer plastics after its useful life.“Many of the small plastics we find ourselves stuck with from packagedgoods are a pain to dispose of properly, and end up on the street outof frustration. They will accumulate oily pollutants and be eaten bycreatures in the ocean,” said Algalita founder, Capt. Charles Moore.for approximately 80 percent of the ocean’s debris, with the remaindercoming from sea-related activities. In fact, half of all ocean debris canbe traced to consumer plastics that have not been disposed of properly.While the foundation’s research is based in science and statistics, theorigins of its current mission happened quite by chance.Moore founded Algalita in 1994 with a vision to support scientistsstudying the ocean’s species and habitats with research vessels thatwould cross international boundaries. A third-generation Long Beachresident and the son of an avid sailor, in 1995 he built and launchedhis first research vessel, the Alguita.Two years later, he would test a new mast for the Alguita in a yachtrace to Hawaii. Veering off the usual route on his return home, Moorenoticed something unexpected in the water. Day after day, he foundhimself surrounded by plastic — from soap bottles to fishing floats.Moore was in the middle of the ocean, yet could not find an areawithout plastic. He had discovered what has become known aroundthe world as the Great Pacific Garbage Patch.Moore uses one of his favorite phrases, “the ocean is downhill fromeverywhere”, to describe how plastic debris is carried down rivers andstreams to the world’s oceans. Land-based sources are responsibleNow with an estimated area twice the size of Texas, the Garbage Patchis Algalita’s main focus of study. It is located in the eastern portion ofthe North Central Pacific Gyre, one of the world’s five large systemslongbeachmagazine.com 51

of circulating ocean current.The North Central Pacific Gyre itself extends over several million squaremiles. Currents flow into the gyre from all directions, bringing with themthe world’s garbage. Unlike most trash which undergoes a naturalchemical biodegrading process, most plastic does not biodegrade. Itundergoes only a physical transformation — breaking down by sunlightinto smaller and smaller pieces over time.As plastic pieces of all sizes and weights become suspended in theuppermost 300 feet of the ocean, the Garbage Patch is more accuratelydescribed as a “garbage soup”, with particles distributed throughoutthe water column. From a recent Algalita study, there are now anestimated one million plastic particles per square kilometer floatingin the North Pacific Subtropical Gyre.“All of our work focuses on plastic accumulation in the world’s oceansand its effects on the marine environment, and now, human health,”said Marieta Francis, Algalita’s executive director. “We have discoveredthat fish are ingesting plastic pieces — fish that would regularly appearon our plate and table.”Photo courtesy of Algalita Marine Research FoundationPlastic particles are eaten by filter-feeding animals, which in turnbecome food for certain species of fish and turtles. A recent Algalitavoyage analyzed 600 individual fish, and more than a third had plasticpieces in their stomach. One fish was found to have ingested 84 ricesizedplastic pieces. These pieces not only cause choking but impedebreathing and feeding. As plastic cannot be digested, animals alsoare given a false sense of being full, resulting in starvation.Since Moore’s discovery of the Garbage Patch, Algalita’s focus hasshifted to understand, research, and document the ocean’s plasticdebris, from identifiable pieces such as water bottles to those invisibleto the naked eye. Researchers use equipment, such as a manta trawl— or a net shaped much like a manta ray — which trails behind theresearch vessel, collecting debris for documentation and analysis.Moore’s recent studies reveal the alarming fact that in some areasof the central Pacific there are 46-times more plastic fragments byweight in the surface waters than zooplankton. This is nearly an eightfoldincrease from his original study 10 years prior. Locally, Algalitahas found two-and-one-half times more plastic than plankton in thesurface waters of Southern California.“Most of the ocean is part of a commons that no country is obligedto study or protect,” said Moore. “[Algalita] is helping to fill this voidwith studies and proposals that deal with plastic pollution of the sea.”Photo courtesy of Algalita Marine Research FoundationRecent initiatives include the 2008 research project, JUNKraft,constructed using 15,000 plastic water bottles for buoyancy. JUNKraft52APRIL 2010 THE GREEN ISSUE

GREAT PACIFIC GARBAGE PATCHPhoto courtesy of Algalita Marine Research FoundationPhoto courtesy of Bill MacDonald/Algalita Marine Research Foundation

Photo courtesy of Bill MacDonald/Algalita Marine Research FoundationMoore was in the middle of the ocean, yetcould not find an area without plastic. He haddiscovered what has become known around theworld as the Great Pacific Garbage Patch.Photo courtesy of Algalita Marine Research Foundation54APRIL 2010 THE GREEN ISSUE

sailed from the Rainbow Harbor to Honolulu, logging 2,600 miles in88 days. Under the direction of Dr. Marcus Eriksen, Algalita educationdirector, the crew collected ocean samples including fish, which allcontained varying levels of plastic.And the Great Pacific Garbage Patch is only one piece of a world-wideproblem. In 2010, Algalita representatives will join an expedition to theNorth Atlantic Gyre to investigate plastic pollution. Later this summer,they will take part in a South Atlantic Gyre expedition.From its Alamitos Bay Marina office, Algalita also provides K-12educational curriculum materials which teach students about theimportance of healthy oceans. On its website, Algalita researcherscan be followed through videos and blogs, and Moore’s scientificpapers are available as downloads.One solution to this global problem is understanding the consequencesof single-use plastics and the importance of recycling. The foundationencourages residents to “reuse, recycle, and rethink” by reusingmaterials when they can, recycling products where possible, andchanging existing habits by not using plastic bags or water bottles.Moore continues as the foundation’s most visible presence, withappearances from The Colbert Report to last year’s Technology,Entertainment, Design (TED) conference, held annually in the city.Over the past 10 years, Algalita researchers have made six voyagesto the North Pacific Subtropical Gyre. Ocean samples have beencollected and analyzed over thousands of square miles, including themost recent trip to the International Date Line. The results continue tobe disheartening. Plastic particles have been found in every samplecollected during each trip.Residents are especially encouraged to take the necessary steps tohelp reduce our collective plastic footprint. “Our work has reachedthe world population,” said Francis. “There are many [in Long Beach]who know about the problem but don’t know that Algalita is the groupwho has brought it to the attention of the world — and that we are intheir own backyard.” nVisit algalita.org to learn more about Algalita Marine Research Foundation.longbeachmagazine.com 55

BUSINESS & MONEY : BUSINESS PROFILELISA HERNANDEZRe-Use, Recycle, Create!WRITTEN BY Cristina De León-MenjivarPhotographed by Chris Robertson“Magical” is a word often used to describethe Long Beach Depot for Creative Re-Use,and, in many ways, it is. The Depot that takesunwanted items — from empty medicinebottles, to screws, and old magazines —and sells them for creative reuse, meaningthat many of their items end up as artwork. Acombination of random items and art createdby these items are for sale at the Depot, whichis run by owner Lisa Hernandez and herdaughter and resident artist, Yoshino.A quick glance around the store allowsanyone to immediately spot its guiding greenprinciples. Items such as CD yo-yos and winecork earrings are among the items for sale.Hernandez says the store owes a lot of itssuccess to its supporting artists, who purchaseitems from her store and then use the store tosell their salvageable works of art. All proceedsgo back to the artist, creating a simple bartersystem which keeps both Hernandez andartists happy. The only requisite is that artistsuse only items purchased from the store.“I like to keep it old-fashioned,” Hernandezsaid. “We help each other and it builds a senseof community.”Josephine Mbugua, a jewelry maker andsupporting artist, calls the Depot the “magicshop”. “Whenever I have a crazy or unique ideafor jewelry, I always find what I want,” Mbuguasaid, as she scoured boxes and bins for itemsat the store last month. “When you see all thisraw stuff, your imagination goes crazy.”Hernandez has about a dozen supportingartists, ranging from 15 to 50 years old. Muchof their art is on display at the Depot, and onecan buy items such as flowers made out ofvinyl records, wooden wands made of scrapwood, and coin purses made of old cassettes.She said she is proud of the green work thather store is promoting, because it not onlyinspires creativity, but prevents more waste inlandfills. “What we’re doing is actually betterthan recycling, because we’re reducing ourwaste by reusing what we already have andpeople save money,” she said.Hernandez, who doesn’t call herself an artist,said that her talents lie in finding items. “Peoplesay I have this magic for having people giveme stuff,” she laughed.For Hernandez, the concept of reuse has beena part of her life since childhood. Growingup, her father worked with the Cesar ChavezUnited Farmer Workers movement, and wasin charge of making protest signs out of itemspeople threw away. She can recall spendinghours with her siblings making signs out ofold cardboard boxes and using leftover sticksfor handles. This idea of being creative withleftover materials came out of not only a desireto save money, but to be practical as well. “Hewould teach us to use items, and think abouthow we can reuse them in different ways,”Hernandez said.After years of working in the corporate worldand eventually becoming disillusioned with it,Hernandez decided to combine her upbringingand her talent in collecting items together andopened the Depot. The Depot was also inspiredby similar stores she found while living in theBay Area. But, Hernandez always knew that56APRIL 2010 THE GREEN ISSUE

innovativeenvironmentallysensitivefamily friendlyshe wanted her store to be different fromthose she saw. Many creative reuse stores arewarehouse-like and lack a community feel. Shewanted her store to be small and be a placewhere people can feel welcome.In June 2008, she accomplished her goaland opened the Depot, which is about 1,000square-feet in size and is nestled in the middleof a bustling community and the East ArtsVillage, drawing a wide range of people in andout of her store. The Depot is the only oneof its kind in Southern California, and manypeople have come from as far as San Diegoand Hollywood to visit it.For many of her patrons, the store is muchmore — it is a “sanctuary”. In the Depot’sguestbook, one can find comments such as“Home Sweet Home” and “I can’t stop comingto this place”.Manuel Corona, a supporting artist, describesthe Depot as his “Prozac”. “The things theyhave are too good to be thrown away, andthat stuff ends up in our landfills,” Corona said.It’s not only supporting artists that value theDepot, though — it’s also the surroundingcommunity. Many of Hernandez’s donationscome from residents who want to recycle, butwhose apartment complexes don’t have binsto do so. As a result, Hernandez has taken allthese items and has created a “free exchange”area where customers can take items as theyplease. Any leftover items are donated toschools for art programs.Hernandez does not discriminate againstany donations, and welcomes anything andeverything. Like many of her donors, she seesvalue in items others may consider “junk”.“People see the value of stuff and don’t wantto throw it away,” she said, “but Goodwill won’ttake certain items, so that’s where we come in.”Hernandez dreams of having a network ofcreative re-use stores in the area, which wouldallow each community to have its own store,leading to green, sustainable businesses thatalso provide a community meeting ground. “Wecould be the model for the rest of the country,and say that it all started here in Long Beach,”she said. nThe Long Beach Depot For Creative Re-Use320 Elm Ave.562.437.9999longbeachmagazine.com 57

health & environs : ECOFUTURE BIOFUEL?WRITTEN BY JERRY SCHUBELIf we are to stabilize Earth’s climate, it’sclear that we must find substitute sources ofenergy for fossil fuels that have significantlylower emissions of greenhouse gases. Thenon-fossil fuel sources of energy that we aremost familiar with are nuclear, solar, and wind.All have a place in our energy portfolio forthe future.In 2009 wind energy made up about 2percent of the nation’s total energy supply,up by nearly 40 percent from its position in2008. And in 2009 solar energy made up lessthan 0.1 percent of the nation’s total energysupply, and still accounts for only about 1percent of the total. But 2009 also broughtmajor advances in solar generation, includingapproval by California regulators of a 500megawatt solar voltaic project by SouthernCalifornia Edison (SCE) equivalent to a utilityscale power plant. Perhaps more importantly,SCE will significantly reduce the average costof installed solar panels by businesses andhome owners in California.Both wind and solar are attractive environmentallyand both are expected to increasesignificantly, but both have relatively largefootprints — that is, they require significantamounts of space to generate a specificamount of energy compared to a fossil-fuel ornuclear generating facility. Their contributionsto “base load” are problematic, since solardepends upon the sun shining, and windenergy requires the wind to blow. Progressis being made in storing energy from thesesources, but that capacity remains limited. Theaddition of large amounts of solar and windresources requires thoughtful consideration ofhow to maintain a reliable supply of electricityat times when the sun doesn’t shine or thewind doesn’t blow.In 2009 nuclear energy made up about 20percent of the nation’s total energy supply.While no new plants have been licensedin the past several decades and Californiahas a ban on building new nuclear plants,President Obama announced in Februarythat the U.S. Department of Energy hadapproved $8.3 billion of financial assistancefor construction of two nuclear reactors inBurke County, Georgia. If the project goesforward, the reactors would be the first begunin the U.S. since the 1970s. In contrast, Chinaexpects to bring 50 nuclear reactors on-lineby 2020. Many environmentalists oppose themove to greater reliance on nuclear energyeven though it emits no greenhouse gases.There are other sources of non-fossilrenewable energy. Biofuels, for example, arerenewable fuels produced when plant materialis broken down through fermentation. Thisprocess releases chemical energy storedin the plants through photosynthesis —the process of converting solar energy intoplant material.Biofuels differ primarily in the feedstock —the organic matter you start with. Virtually anykind of organic matter will work if it can bebroken down — from potato peelings and58APRIL 2010 THE GREEN ISSUE

other household food wastes to corn, soybeans, sugar cane, grasses and wood fiberto lowly pond scum algae.However, not all feedstocks are createdequal. They differ in the amount of land,nutrients and water that it takes to growthem and in the energy needed to breakthem down.Biofuels remove C02 from the atmospherewhile the plants are growing, and eventhough they contain carbon, they burncleaner than oil-derived fuels andrelease fewer greenhouse gasseswhen combusted. The net reduction ingreenhouse gas emissions dependsupon the feedstock. For example, whilecorn ethanol reduces greenhouse gasemissions by 20-50 percent below fossilfuel-based petroleum, cellulosic ethanolcan reduce greenhouse gas emissions bymore than 85 percent, but the conversiontechnologies for cellulose are not yet welldeveloped. The Energy Independenceand Security Act of 2007 stipulates thatby 2022, the U.S. must produce 21 billiongallons of advanced biofuels, such ascellulosic ethanol.In addition to emerging technologies such aswind, solar, and biofuels resources, Californiahas other renewable resources it counts onfor its electricity. Among these is geothermal.Geothermal energy captures the heat from deepwithin the Earth and uses it to produce steamthat runs through a steam turbine to produceelectricity. Southern California Edison receivesnearly 60 percent of its renewable portfolio fromthis dependable resource, earning geothermalthe title of California’s renewable workhorse.This is because geothermal energy is availablearound the clock, whereas solar and windenergy produce electricity during only part ofeach 24-hour period.To put the promise of renewables in perspective,in 2009 SCE delivered about 13.6 billion kilowatthoursof renewable energy, which is 17 percentof the total power delivered to its customers.This makes SCE’s renewable energy portfoliothe largest in the country. SCE’s portfolio hasalso, historically, held over 65 percent of thenation’s solar resources. However, even withthis large portfolio, thousands of megawattsof new resources — primarily solar and wind— are in the works, most of which will be builtwithin California. It takes considerable effort andcommitment to build such a large portfolio, butsuch effort is needed to meet state and nationalenvironmental and resource targets.Looking ahead, our goals should be to reduceenergy consumption and to aggressivelydevelop a diverse and robust portfolio of energysources that are environmentally friendly andeconomically attractive. This will include nuclear,solar, wind, and a number of biofuels.Through greater efficiency and by adoptingthose non-fossil energy sources alreadymature, we can significantly reduce emissionsof C02 and other greenhouse gases during thetransition to a renewable, green energy future. nJerry Schubel, a lifelong environmentalist, is President &CEO of the Aquarium of the Pacific.WHEN YOU NEED TO SEE A DOCTOR TODAYAlgae are among the most promising offeedstocks. Algae grow rapidly and yearround— unlike seasonal crops — and don’trequire agricultural land or clean water, andtherefore don’t compete with resourcesrequired for food production.The largest algae biofuel plant is right here inSouthern California, Sapphire Energy in SanDiego. Sapphire expects to break ground fora new 300-acre biorefinery in New Mexicobefore the end of this year. This facility willuse open ponds, and the goal is to produceone million gallons of “green crude” by theend of 2012, and 10,000 barrels per day(each barrel is 42 gallons) by 2018. Cost ofproduction, availability of adequate water,and space are among the challenges.Production of biofuel from algae is an area ofactive research.Willow Urgent Care offers board certifi ed physicians,physician assistants, nurse practitioners, licensedX-ray technicians and friendly staff to serve yourneeds. No appointment necessary.MON - FRI 8AM - 8PMSAT - SUN 9AM - 5PMWILLOW URGENT CARE2704 EAST WILLOW STREETSIGNAL HILL, CA 90755562-595-0203WILLOWURGENTCARE.COMlongbeachmagazine.com 59

health & environs : RECYCLINGE-Waste DisposalWRITTEN BY Jessica JacobsThe terms “eco-friendly” and “going green”have become all-too-common in an era ofhybrid cars and everything biodegradable. Butdo people really understand the meaning andimportance of reducing, reusing and recycling?garage. Thanks to institutions like CalRecycle,and Electronic Waste Recycling of Long Beach(E-Waste LB), there are finally answers on how todispose of outgrown technology — also knownas e-waste.to continue. When e-waste is no longerin working condition, it can be recycled,meaning it is broken down for its glass,plastic, and metal to be re-manufactured into anew product.As the interest in the latest and greatest intechnology increases with every new flat screenTV and iPod release, many may wonder whatto do with their old clunky television sets,walkmans, and VCR’s that collect dust in theFor starters, CalRecycle helps to clarify thedifference between reusing and recycling.In order to reuse your e-waste, it must bein working condition and can therefore bedonated, allowing the “life” of the productChristopher Plain, co-owner and founder ofE-Waste LB, has some startling facts aboutthe negative effects e-waste has on theplanet. “While only two percent of a landfillis e-waste, that small amount produces 7060APRIL 2010 THE GREEN ISSUE

Southern California’s PremierSouthern California’sMusical Theatre CompanyPremier Musical Theater CompanyYou’re Invited tothe 1958 Prom!percent of the toxic waste,” Plain said. To helplower the amount of toxic waste, E-Waste LBholds e-waste disposal drives all over the city,for people to come together and drop off theirrecyclable, outdated technology for free. Whenthere is not an e-waste drive on the calendar,they offer scheduled pickups — free of charge— when five or more items are being recycled.“Another fact many people don’t know is that 97percent of parts used in household electronicscan be recycled if disposed of in the right way,”Plain said. For example, the plastic from thosemassive box televisions can be put right backinto a new computer, and the glass from an oldmonitor can live to see another day in a brandnew HD flat screen television.Another great, feel-good way to reuse e-wasteis to donate it. Many items can be given tocharities, who can then give them to a localyouth center or church. Goodwill is also anoption. Instead of simply breaking down theitem, they can help take it off your shelf andput it on theirs to re-sell.For even more knowledge on e-waste and howto dispose of it, the CalRecycle website is a greatway to research information by downloadingthe “E-Waste 101” guide. The simple, easy tonavigate site provides information on how andwhere to dispose of e-waste in California. It alsoincludes links to various regulations on e-wastedisposal.Some may still be wondering what exactlyqualifies as e-waste. To clarify, Plain explains,“It comprises any household or workplacedevice that runs on electricity and can eitherbe plugged in or has batteries.”As of August 2009, these are some of theitems currently accepted at the e-waste drives:computers, TV’s, laptops, monitors, printers,phones, office electronics, cell phones, VCR’s,DVD players, wires, video game systems, smallappliances, and any other miscellaneouselectronic devices. Items that are not accepted:microwaves, large appliances, batteries, lightbulbs, and any other non-electronic waste.Please keep in mind that the list does change,based on what recycling partners E-Waste LBaccepts. nVisit ewastelb.comfor up-to-date information and acalendar of future e-waste drives or toschedule a pickup.Visit calrecycle.ca.govfor basic information and links toe-waste recycling institutions in yourneighborhood.Visit greenguidenetwork.comfor information on local greenbusinesses, environmental events,green jobs and eco-tips.Visit longbeachgreenguide.comfor farmers market events includingsustainable products, organic foods,health-promoting services, and manyother eco-friendly resources.Photo Credit: Carol Rosegg— Original Off‐Broadway CastApril 16-May 2, 2010CarpenterPerforming Arts CenterLong Beachfeaturing the songs“Lollipop”•“Dream Lover”•“Stupid Cupid”•”It’s My Party”“Lipstick on Your Collar”•“Hold Me, Thrill Me, Kiss Me”“It’s In His Kiss(The Shoop Shoop Song)”and so many more!Tickets startas low as $10562. 2.856.6.1999 x4www.musical.orglongbeachmagazine.com 61

health & environs : HEALTHBreaking A SweatWRITTEN BY Brenda DuranIt starts with two simple breathing exercisesand ends as a sweat-drenched physical andmental challenge.It is known as Bikram yoga, the 90-minuteworkout that features a series of 26 (asanas)or postures in a heated room that is 105degrees with a minimum of 50 percenthumidity intended to loosen and relax thebody from the inside and out.It is the type of yoga most people seek whenthey are looking for a new exciting workout thatis on the cutting edge of fitness. Fortunatelyfor yogis in this city, the chance to experienceBikram can be found on Pacific Coast Highwayat the Bikram Yoga Long Beach studio. Thestudio has a steady student base of 20 to 30people per class daily, all eager to practice the4,000-year-old yoga practice, that has becomesomewhat of a fad. Bikram yoga’s popularitycan be attributed to its transformative effectsit has on the body and mind.The point of Bikram yoga is to push thephysical boundaries and create a flow ofoxygen and circulation throughout the bodyto restore energy to every vital organ andmuscle, while mastering some tangling62APRIL 2010 THE GREEN ISSUE

We’re not justabout pizza!poses that require a lot of stamina — notrecommended for those faint of the heart.Every class is led by an accredited instructorwho thoroughly explains every postureand its benefits to the body. The goal is tomake giant strides in the areas of strength,balance and flexibility, by trying to mastersuch poses as the trikonasana pose, whichutilizes upper body and core strength whileincreasing your heart rate. This pose — likemany in the class — requires full concentrationand determination.“What separates Bikram from all other typesof exercises is that you use 100 percent of thebody,” said Jeremy Carney, an instructor atBikram Yoga Long Beach. “It literally changesyour construction internally and externally inevery sense.”The key is also to focus on developing andstrengthening five key mental areas in theprocess: faith, self-discipline, determination,concentration and patience. Bikram yoga isthe workout that won’t just do away with someinches on the mid-section; it also can becomethe catalyst for lifestyle and attitude changes.Carney said the more people practice Bikramyoga, the more they will find themselvesface-to-face with some unflatteringcharacteristics that need improvement, suchas a lack of patience, negativity and very littlefocus.“Other sports are a bit of an outward process— throwing a ball, running — but Bikram yogais an inward process,” said Carney. “It takesmore courage to go inward and quiet yourselfthen to just be active in an outward sense. It’salways nice to see students get to that point.”Some dedicated Bikram students have lostup to 100 pounds, and it is not uncommonfor some to even do away with back andknee problems.“When students begin embracing the workout,they get more determined, their concentrationand balance gets strong,” Carney said. “Themost important thing we tell everyone is, likeeverything else in life, you have to take thefirst step and try your best.”Whether the goal is to strengthen your core,calm your mind, improve your relationshipsor simply relax and breathe deeply, Bikramyoga is a sure bet for finding peace of mind. nBikram Long Beach6324 E. Pacific Coast Hwy.562.596.6883bikramyogalongbeach.com1431 East BroadwayLong Beach. CA 90802Ph. 562.432.6000www.thepizzaplace.bizlongbeachmagazine.com 63

ARTS & ENTERTAINMENT : MUSIC PROFILEGreenestRapper AliveWRITTEN BY Mike GuardabascioIt’s not uncommon to hear a rapper proclaim himself the “greatestrapper alive.” But not many hip-hop MCs have the right to proclaimthemselves the “greenest rapper alive,” except for V.I.T.A.L. Emcee,who may have sewn the title up. From eco-friendly CD practices, toensuring that food served at his shows and record release partiesis organic, he has proven himself to be an artist with a higherconsciousness.But V.I.T.A.L. (stage name for Noel Vinson) doesn’t think of himself asan expert on green living. “It’s something I follow and practice,” hesaid, “but I’m still wet behind the ears with it. There’s a perception thatI’m some sort of guru, but I’m not. There’s people that I hang out withwho know way more about it than I do. I’m just trying to do my best.”Modesty aside, it’s easy to see why V.I.T.A.L. developed a reputation64APRIL 2010 THE GREEN ISSUE

for being a green-conscious rapper. With his sophomore album,VERSUS/VERSES, V.I.T.A.L. has made the life-long switch togreen music distribution, with carbon-neutral pressing, andall eco-friendly merchandise. The record release party for thealbum was held at the Sky Room, where V.I.T.A.L. requestedthat all food and alcohol served were organic. “Anything I domusically, if it’s a show I’m headlining or a release party, I wantto make sure the practices going on are eco-friendly,” he said.Perhaps the most public green-centric thing V.I.T.A.L. hasdone was attend the 2009 Grammy Awards, where he was ablogger for Waste Management who sent him to observe andreport on everything the Grammys were doing to go green. Inaddition to helping launch his reputation as an environmentallyconsciousartist, V.I.T.A.L. says the experience helped motivatehim to think more about his own footprint, as well as givinghim ideas on how to run his events in a more eco-friendlyway. “That’s when I really started to look into it,” he said.“It affected me, but before that it was never really in theforefront of my mind.”His dedication to green initiatives expands beyond his ownfootprint — and his own work. V.I.T.A.L. has participated inbeach cleanups in Huntington Beach and Seal Beach with theSurfrider Foundation, and has helped clean up the AlamitosBay area, with Resource Water and Whole Foods. He recentlywas at a Whole Foods Market in West Hollywood, at a ribboncuttingceremony with mayor Abbe Land, where they unveiled aGreenopolis Tracking Station, a piece of technology he soundedvery excited about.“Anything I do musically,if it’s a show I’mheadlining or a releaseparty, I want to makesure the practices goingon are eco-friendly.”—V.I.T.A.L. EmceeIf he continues to influence others to follow in his footsteps, V.I.T.A.L.is unlikely to see another artist even bother to challenge him for thetitle of “greenest rapper alive.” nVisit myspace.com/vitalmc for more information.Photo courtesy of Mike Reed.“They take all your recyclables and put them into the machine,”he explained. “Then, you can get your CRV to go redeem, butthey also give you a number to put into their website, so you cantrack and find out what all your recyclables are going to become.”V.I.T.A.L. isn’t just a green spokesperson, either, but an artistin his own right — his last album was a finalist on the Grammyballot in several categories, including Best New Artist, andhe’s gained a strong reputation as an underground artist in thecompetitive ranks of the local music world. Having come to thecity from Orange County, V.I.T.A.L. says it’s the best place tobe an artist with a unique take. “There’s a respect here amonglocal performers,” he said. “If you’re do it yourself, it’s perfect,because Long Beach is a mecca for artisans.”Here, V.I.T.A.L. says he found the creative space to help reinventhimself as a green artist. “I wanted to change my own ways, andminimize my own footprint — with CDs, and everything else,”he said. “I want to be an influence about it.”FREEESTIMATESSaveThis AdCALL NOWlongbeachmagazine.com 65

ARTS & ENTERTAINMENT : ART SMARTTRACE “TRES” FUKUHARASculpting AnArtistic LegacyWRITTEN BY Mike GuardabascioPhotographed by Scott SmeltzerIn the heart of the central part of the city, on the southwest corner ofMartin Luther King and 21st Street, there’s an oasis of green in themiddle of the concrete jungle — lush hills where brilliant sculpturesjump out of the grey surroundings. This place is known as PacificWind Arts & Sculpture Garden, a studio/museum/classroom/publicpark owned and operated by Trace “Tres” Fukuhara, who has beencrafting unique sculptures from found and recycled materials at thelocation for the last 15 years.In 1953, Fukuhara’s parents opened a nursery on the double-widelot, where they sold plants and gardening supplies to the neighboringcommunity for nearly 30 years. They leased the property, and eventuallyit fell vacant, with all the plants dead until Fukuhara returned. In 1996,he opened the property up and began to teach classes to local youth.He began by working with them on glazing tile. “And I just kept workinghere,” said Fukuhara. “Doing things in my parent’s honor and theirspirit. It started with one sculpture, then two.”Now, there are sculptures everywhere, along with carefully designedgarden elements, including manicured hills and California native plants.The building in front is used as Fukuhara’s studio and classroom.When the lot was vacant, the building’s face became a popular placefor graffiti. The city would paint over the graffiti with a dull brown paintthat Fukuhara actually took inspiration from, turning the city’s colorpalette into a brown mountainous landscape that’s still there.The practice of finding something cast away and incorporating it intoa work of art is a central idea at Pacific Wind. Fukuhara works almostentirely with recycled materials. His earliest sculptures at Pacific Windwere done with found wood. “Really rough,” he recalls. “I had to sandit down, get rid of the tar before I could work with it.”Many of his sculptures are made from cast-off Styrofoam, and he’swelded leftover steel as well. One of the most visually arresting piecesin the garden is a painted satellite dish rising from a mound of grass, its66APRIL 2010 THE GREEN ISSUE

smooth plastic surface covered by a painting of a fish’s face. Leaninggainst the building, another satellite dish waits to be transformed.The biggest incorporation of recycled materials — literally andfiguratively — is on the monumental sculptures in the garden. Anobelisk with two enormous figures out front — King and Queen — inhonor of Fukuhara’s parents. The structure was done with concreteand steel, but the reflective, mosaic shell is made up of tiles, most ofthem from Fukuhara’s classes. “We make so many tiles, so a lot ofthese are seconds — they’re kids, so they break them. But they takeownership with them,” he said.It was for those kids in the community that Fukuhara said he startedPacific Wind. “I grew up in this neighborhood in the ’50s, and therewas nothing. There were no murals, there was no art,” he said. “Formyself, I had no inspiration, that’s why I did this. So kids around theneighborhood could walk by and see this.”While Fukuhara’s work can be seen around the city — he’s done muralsat the Japanese Community Center, the Senior Citizen Center, andthe Department of Parks & Recreation, among others — his greatestwork of art is Pacific Wind itself. The hills and landscaping he put in,as well as the diverse assortment of statues and paintings (even amaze created for small children), create an environment unlike anyother gallery or museum in the city. It really is one work, with manydifferent sides. “It’s all strategically laid out,” said Fukuhara. “No plantgoes into the ground without thought, without relation to what I wantto do. This is actually a work in progress.”A work Fukuhara’s neighbors — those he teaches, those whoappreciate his pieces, and his vision — hope will remain in progress,never complete, and never abandoned. nVisit pacificwind.org for more information.longbeachmagazine.com 67

FACES & PLACES : DAY IN THE LIFE OF …day in the life of…Lenny ArkinstallWRITTEN BY Cheryl ScottPhOtoGRaphed by Wes KroningerAncient mythology tells us that if we “followour bliss” we will find our true calling in life.Lenny Arkinstall is living proof of that concept.He knows what it feels like to wake up in themorning, looking forward to a day filled withnothing but the things he most loves to do.At 56, Arkinstall is exactly where he wants tobe, both professionally and personally. Asexecutive director of the Los Cerritos WetlandsStewards Program, he is responsible for theprotection and maintenance of seven sitesin the city that had been neglected for years,turning these urban pockets of natural wonderinto unsightly repositories of trash, debris anddredge spoils.One of those sites happens to be whereArkinstall lived in the early 1990s, aboard his45-foot trawler. Today he still lives on the boat,which is now moored behind the Golden SailsResort Hotel in Cerritos Bahia Marina, and isfully equipped with satellite TV and the latesttechnology, functioning as both home andoffice.“I get to experience what happens out in thewetlands,” he said. “I spend every day doinghands-on marine work. I monitor the fish,open and close the tide gates, check out thecondition of the water. I love it. It’s like takingcare of a giant aquarium. In a sense, eachof these sites is just that — a giant aquariumwith a multitude of plant and animal life livingin unique marine conditions.”It wasn’t always like this. Arkinstall said he usedto be an investment consultant with dreams ofa successful land development career. “I woreexpensive suits. I drove a Lincoln Town Car. Iworked in the Twin Towers in Century City. I wasone of the first people to have a cell phone.”His life changed when an important land dealfell through. He received the boat as part ofthe deal, and he decided to simplify his lifestyleand move onto it until he could get his careerback into high gear.Arkinstall originally came from Great Falls,Montana, where he was raised by his singlemom. “She imparted to me the love of natureand the outdoors, and got me into gardening,”he said. Moving to the middle of a wetland areaand living on a boat was a dream-come-truefor Arkinstall. Soon he had all but forgotten hisformer life in the fast lane, and began to makeit his personal quest to clean up all of the saltmarshes in the city, no matter how long it took.68APRIL 2010 THE GREEN ISSUE

FACES & PLACES : COMMUNITY HEROMARK HAWKINS WITH HUGHES MIDDLE SCHOOL STUDENTSOn A Green MissionWRITTEN BY Lily SalterPhotographed by Hartono TaiToner and ink cartridges hardly seem synonymous with fundraisingand the environment — not so for Mark Hawkins, CEO of InkPeace.Hawkins founded the eco-friendly company in 2008. Two years later,InkPeace has positively impacted the environment and this city throughits philanthropic efforts.applied his research skills to the ink industry. As noted on his company’swebsite: 350,000,000 cartridges are thrown out every year in NorthAmerica. A discarded cartridge takes 450 years to decompose; in oneyear, if the world’s discarded cartridges were stacked end-to-end, theywould circle the earth more than three times.”Born in Denver, Hawkins migrated to Long Beach over a decade ago.He was a pioneer in the dot-com industry and once worked with eBayfounder, Pierre Omidyar. However, like many dot-comers he experiencedthe tech bubble and its eventual burst. When Hawkins took a break tore-evaluate his personal and professional goals, he had an epiphanyand started InkPeace.The mission of Hawkins’ InkPeace is to increase environmentalawareness and reduce waste. Hawkins is also actively involved in effortsto “green” local schools in a variety of creative ways through his sideprojects, such as the “Classroom Relief Project,” a partnership betweenschools and his company with a goal of raising funds. “Currently, mypassion is changing things in regards to the school district’s policieson the procurement of environmentally- and fiscally-responsible inkand toner,” he said.Through his business, Hawkins is able to sell eco-friendly productsto the community and also branch out in philanthropic ventures byreaching out to non-profit partners in the community to raise awarenesson recycling and environmental consciousness.In addition to environmental concerns, Hawkins is also pro-active infinding ways for schools to raise much needed funds. Recently hepartnered with Portland-based software company GreenPrint to launcha new fundraising program.“We have a plan to save people money, save trees, decrease thecarbon footprint, decrease the amount of ink and paper being used,and — this is the big one — save a job or two in the Long BeachUnified School District,” Hawkins said. The fundraiser is set to beginthis month in commemoration of the 40th anniversary of Earth Day.Concerned with the amount of waste generated by businesses, heHawkins said he doesn’t see himself as a hero, but more as someone70APRIL 2010 THE GREEN ISSUE

“Currently, my passion is changing things inregards to the school district’s policies on theprocurement of environmentally-and fiscallyresponsibleink and toner.”—Mark Hawkinswho is passionate about changing the way people do business.“Perhaps I can fit under ‘assistant hero’,” he said. Despite hishumbleness, the “Classroom Relief Project” and cartridge recyclingprogram that help schools and non-profits raise funds are definitelyheroic ventures. In less than a year, over $8,000 has been raised byseveral local schools and non-profit organizations, including the BoyScouts and YMCA.InkPeace also works with such organizations as Community Life toemploy at-risk youth and individuals with disabilities. As a service tolocals, the company also offers free disposal/recycling of batteries,cell phones and DVDs/CDs, also known as e-waste. Hawkins’ effortsare a perfect example of how one person can make a significantdifference in the world.Hawkins is sincerely committed to the environmental cause, as well associally-responsible and community-minded business practices. Heembraces the diversity in this city and is constantly looking for waysto give back to the community.When not working to save the planet and help the community, Hawkinsenjoys traveling, dining out and collecting original 60’s rock art posters.A self-proclaimed “Bob Dylan freak”, Hawkins is a living example of theartist’s words: “A hero is someone who understands the responsibilitythat comes with his freedom.” nVisit classroomrelief.com for more information.InkPeace3636 Atlantic Ave.562.912.4657longbeachmagazine.com 71

FACES & PLACES : SCENE & HEARDSCENE &HEARDSupport for the Arts Mardi Gras at the Beach Entrepreneur & CorporateCitizen of the YearThe Getty Foundation awarded grants to theLong Beach Museum of Art, the Museumof Latin American Art and the University ArtMuseum at CSULB on March 3. The foundationgrants are part of its regional initiative, knownas “Pacific Standard Time: Art in L.A. 1945-1980” — touted as Southern California’s largestcollaborative art project. The Long BeachMuseum of Art received a $75,000 grant,the Museum of Latin American Art received$100,000, and the University Art Museumreceived $57,000.The Long Beach Area Chamber of Commercehonored California Cartage President andCEO Bob Curry with City National Bank’sEntrepreneur of the Year Award on March18. Curry was recognized as a leader in thetrucking industry for embracing the conceptof alternative fuel vehicles for his fleet. Boeingwas also honored as the Holthouse Carlin &Van Trigt’s Corporate Citizen of the Year, basedThe Long Beach Mardi Gras took place onon its strong history of employee volunteerismSaturday, February 20. The event featuredand social responsibility. The awards will bean inaugural parade around Rainbow Harborpresented at a luncheon at The Hyatt Longand the Mardi Gras Fete, which featured aBeach on May 6.variety of bands and dance performances.Community leader Justin Rudd was GrandMarshall for the event.Long Beach Reads OneThe ninth annual Long Beach Reads One Bookprogram kicked off March 3 with two weeksof activities. This year’s read was The Soloist,by Los Angeles Times columnist Steve Lopez.Lopez was in town to do several live readings ofhis book. He also took part in a live discussionwith Press-Telegram executive editor RichArchbold at First Congregational Church.On The CatwalkCAMEO, Professional Auxiliary of AssistanceLeague of Long Beach celebrated their annualfashion show luncheon, silent and live auctionon March 27 at the Long Beach ConventionCenter. This year’s theme was “Re-Imagine”focusing on the four “R’s”— reduce, recycle,reuse and reimagine — to help showcase stepspeople can take to help the environment.Nixon in ChinaThe Long Beach Opera presented John Adams’modern masterwork, Nixon in China, at theTerrace Theater on March 20 and 28. Adams’modern masterpiece was based on the historicmeeting of Nixon and Mao Tse-Tung in 1972.The cast included nine principals, 12 dancers,40 choristers, and 50 orchestra musicians.72APRIL 2010 THE GREEN ISSUE

“I like buying used [clothes] because I liketo brag about how cheap I got things. Idon’t believe in designer clothing becauseit just creates more waste and feedscommercialism.”—SCOTTY VAN SICKLE, 26, Greenpeaceorganizer, West Long Beach resident“We’re wasting too many plasticbags so we bring our own grocerybags to the store.”—Cathy Foy, 45, clothing salesperson,East Long Beach resident“I try to go to [restaurants] that don’t usea lot of packaging.”—Rudy Carreto, 51, real estate agent,Belmont Shore residentON THE STREETLOCALS GOING GREENWritten by Peter SurowskIPhotographed by Hartono Tai“I just got a Civic Hybrid in 2008. I boughtit because it’s one more way to help theenvironment.”—GORDON LEAMAN, 58,oil refinery general manager,Bixby Park resident“I use canvas bags. We bought a millionof them and we use them when we goshopping. It makes me feel better aboutthe amount of petroleum I use.”—Erin Heider, 45, 21, student,Lakewood resident“I do much more walking and bikingthan I use my car, unless I’m going far.I spend less money on gas, it’s healthy forme and there’s less pollution, so it’s betterfor the air, I think.”—Serge BuesO, 36, professional pianist,Belmont Shore residentlongbeachmagazine.com 73

FACES & PLACES : PETS & PEOPLECarbon PawprintWRITTEN BY Lily SalterMinimizing your pet’s carbon “pawprint” starts off by using the simpleprinciples of reduce, re-use and recycle. A crumpled up paper bagstuffed with a few treats is guaranteed to keep both dogs and catsentertained. In the current pet marketplace, resources are available tohelp, such as Make Your Own Cat Toys: Saving the Planet One Toy ata Time by Holly Tse, which provides pet owners an array of ideas onhow to save money and the environment at the same time. As the booknotes, there are endless ways to create play things out of everydayhousehold items. For those who can’t resist shopping, the market isalso chock full of eco-cool toys and accessories.Planet Dog makes a line of recycled pet products, including a personalfavorite: fleece-lined hemp collars, harnesses and leashes that comein a variety of attractive colors. As an added bonus, a percentage ofsales are donated to their Planet Dog Foundation that supports servicedog programs. Visit planetdog.com for more information.For pet owners looking to shop for items that give back, there isCentinela Pet Supplies on Pacific Coast Highway. The store carrieshemp corduroy accessories and organic cotton canvas toys by GoodDog Company. They also stock Premier’s new eco line of GentleLeader head collars and leashes, made from 100 percent recycledmilk cartoons. Plus, handcrafted, natural boiled wool toys by A CheerfulPet. Designed in the United States and made by artisans in Nepal,proceeds from sales help Nepali women provide for their families. Anyproduct purchased from their PUMA collection provides food, shelterand education for the children of the PUMA orphanage in Nepal. Visitacheerfulpet.com for more information.Pussy and Pooch in Belmont Shore carries natural grooming supplies,and an assortment of “eco-chic” toys and stylish pet beds made fromrecycled materials. While you’re busy shopping, let your canine chowdown at their Pawbar Pet Café, which offers a daily selection of soups,stews, snacks and treats made with wholesome ingredients. For moreShore doggie delectables, check out — from the founders of Wiskers— Chuck & Toby Treats for Pets at 191 Park Avenue.When it comes to making sure our four-legged friends are grain-freeand eating organic meals for their health, there is LaunderPet, withthree locales throughout the city. The store carries a wide selectionof all natural, grain-free and certified organic foods, such as NaturalPlanet, Taste of the Wild, Orijen, Wellness and Natural Balance. Theyalso stock my hound’s favorite, Primal Raw Bones, made from buffaloraised without antibiotics or added hormones.Pet waste is a concern in urban environments. As the City of LongBeach Stormwatch Management Program advises, “Pet waste containsharmful bacteria and organisms that can spread disease. Pick up afteryour pet; seal waste in a bag, and dispose of it in trashcans.” Theyalso emphatically advise not to hose waste into storm drains.Most local pet stores stock biodegradable waste bags and naturalkitty litter. It is wise to also invest in a disposal system. The DoggieDooley, available through Petco, is described as a “miniature septictank for your dog’s waste”.It’s up to us as responsible pet owners to do our part to show our lovefor Mother Nature — and our pets — to help ensure we are reducingthe carbon pawprint. nPhoto courtesy of Champion Petfoods LP.74APRIL 2010 THE GREEN ISSUE

THE PAWMENADENew Year - New FoodBring in your old food, get15% off new food.GATEWAY BUSINESS BANKWhy waste money on ATM fees?Use your Gateway ATM cardat any ATM and we’ll pay thetransaction fees. It’s likehaving a Gateway ATMon every corner!133 The Promenade N. #106562.787.0253thepawmenade.com4146 Woodruff Ave.Lakewood, CA 90713562.627.9800gbbanker.comJEANNETTE ARCHITECTSInnovative, environmentallysensitive, and family friendly.HARDING CONSTRUCTION& Sustainable Solutions· Green Remodeling· Energy Auditing & Retrofitting· Home Restoration· Green Home Certification562.987.9139jeannettearchitects.com562.333.6392hardingconstruction.bizLic.# 895042JEFF FARSAI PHOTOGRAPHYSYDNEY HERWERCOLOR + DESIGNit starts withcolor ®a passion for color’s ability tocompletely transform spaces.jefffarsai.comFUKUSHIMA PHOTOMatt Fukushima is a professionalphotographer with over 25years experience. His workincludes Architecture, Corporate,People and Advertising. He isavailable both nationally andinternationally.949.722.9695 or 714.785.7345fukuphoto@earthlink.netfukushimaphoto.comsydneyherwer.comcolor + design consultingspace planninginterior + exteriorresidential + commercialORIANA SHEA & COMPANYReal Estate Services inLong Beach and thesurrounding areas.Certified Distressed PropertyExpert (CDPE) – Facingforeclosure? We may have asolution for you.Keller Williams Coastal PropertiesDirect 562.961.1476 orOriana4u@kw.comYourLongBeachHomeValue.comLicense #01217538LONG BEACH MARKETPLACE

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FACES & PLACES : SOCIETYROCKING A CAUSELocal headbangers held a concert to raise money for Lou Gehrig’s disease research onFebruary 21 at diPiazza’s Restaurant & Lounge. Proceeds went to the ALS Association, anon-profit organization dedicated to finding a cure. Elizabeth Bolla, the event’s organizer,put on the show after a close friend, Shane FitzMaurice, came down with the disease.Bands including Of The Horizon, Vicious Circle, Motive and Almost There performed. n01 0203 0401. Allen Schwarzbach, Ann & Donald Boss and Jim Witkowski02. Band Almost There performs03. Steve Espinosa, Pamela Hunter, Barbie Hunter andRonReaco Lee04. Karen Shoop, Dan Schlesinger and Adriana Flores05. Event organizer Elizabeth Bolla with volunteers Kelly Cray,Cassio Bradford and Jennifer WitkowskiPhotographed by Hartono Tai0578APRIL 2010 THE GREEN ISSUE

SALUTING OUR HEROESBusiness leaders and members of the community gathered at The Hyatt RegencyHotel to honor 20 heroic individuals and to present the Outstanding Corporate Heroaward on March 11. Every year the American Red Cross honors brave ordinarypeople who performed an extraordinary act and changed someone’s life. TheHometown Heroes Award recipients were presented with a medal and plaque. n010203040506070801. Red Cross Greater Long Beach Chapter Board Chair Greg Pierson,Recipients Jack Lee and Steve Roberts, Hunter Cairns and RedCross Greater Long Beach Chapter CEO Nancy Kindelian02. Recipient Antonio Rosales03. Recipient Kevin Byrne04. Hometown Heroes Committee Member Donna Haynes andRecipient Dan Wayne05. Recipient Adriana Lopez accompanied by her two children06. Recipient Jim Odessky07. Recipient Morgan Kaczor08. Recipient Gloria LuriePhotographed by Hartono Tailongbeachmagazine.com 79

calendarAPRIL 2010APRIL 9Roller DerbyAPRIL 19-24Earth WeekAPRIL 22Benefit For The AnimalsSPECIALEVENTSLong Beach Roller Derby’sinaugural bout. No fakefighting or hair-pulling.These women are the realdeal. 8:30 p.m.Spruce Goose Domelongbeachrollerderby.comMultiple events aroundtown in conjunction withthe 40th anniversary ofEarth Day on April 22.sustainablelb.comLong Beach Playhouse’s20th annual fundraiserbenefiting The Friends ofLong Beach Animals.6:30. $25.5021 E. Anaheim St.562.988.7647 – RSVPAPRIL 13Primary ElectionAPRIL 24Cancer League GalaRemember to vote!FUND-RAISERSThe 35th annual galabenefitting The AmericanCancer Society. Comeprepared for a magicalevening. 5:30 p.m.Daugherty Sky Harbor Hangar562.437.0791 x3longbeachgala.orgAPRIL 4Cambodian New YearParade and Celebration6th Annual event. Theparade features unique andcolorful floats, musicians,traditional and moderndancers. 9:30 a.m.Junipero Ave. at Anaheim St.cam-cc.orgARTSAPRIL 16 – 18Toyota Grand PrixOf Long BeachOur city’s biggest event.Come indulge your needfor speed, and enjoythe roar by the shore!888.82.SPEEDgplb.comAPRIL 10CrescendoDenim & DiamondsLong Beach SymphonyOrchestra’s fabulousfundraiser. Silent andlive auctions, gourmetdinner and entertainment.Westin Long Beach562.436.3203 x224lbso.orgAPRIL 10Oedipus the King, Mama!The Troubadour Theater Co.returns with the MaternalMusical that mashes upSophocles’ Oedipus the Kingwith the music of Elvis. 8 p.m.Carpenter Center562.985.7000carpenterarts.org80APRIL 2010 THE GREEN ISSUE

APRIL 13, 14, 15 & 17PhotoFest10@LBCC3rd annual festivalshowcasing accomplishedphotographers fromSouthern California.LBCC Photo Department562.938.4001photofest@lbcc.eduAPRIL 20Treating HeartFailure LectureLearn about the newesttreatments available andhow you can manage thischronic disorder. 6 p.m.Long Beach Memorial562.933.3044 – RSVPmemorialcare.org/heartONGOINGEvents and ClassesMiller Children’s HospitalLong Beach has a variety ofongoing events and classes.Click on the Events andClasses tab at website below.millerchildrenshospitallb.orgAPRIL 17Lecture and Book SigningBob Perry, author ofLandscape Plants forCalifornia Gardens, willpresent several of hisdesign projects.10 – 12 p.m.Rancho Los Alamitos562.431.3541 – RSVPrancholosalamitos.comAPRIL 16 — MAY 2The MarvelousWonderettesAPRIL 17Beach Clean-UpSUNDAYSHearts For HoundsDog AdoptionsONGOINGWeekly Classes atWillow Wellness CenterMusical Theatre Westpresents a cotton-candycolored, pop musicalblast from the past.Carpenter Center562.856.1999 x4musical.orgHelp rid our beachof trash and debris.10 a.m. Free parking.Granada Ave. at Ocean Blvd.beachcleanup.orgNon-profit dog rescuegroup. Come make afriend for life.10:30 a.m. – 1 p.m.Alamitos Bay Marina562.597.7137heartsforhounds.comDancing Your Way toBetter Health -Thursdays, 2 – 3 p.m.Caregiver Support Group -Fridays, 10 a.m.Memorial HealthCare, IPA562.506.0409To list June events,submit information byApril 15 to:events@longbeachmagazine.comfamily/livingLong Beach Magazine doesnot guarantee publication ofsubmitted events.longbeachmagazine.com 81

FACES & PLACES : LAST VIEWLONG BEACH DEPOT FOR CREATIVE REUSE PHOTOGRAPHED BY CHRIS ROBERTSON82APRIL 2010 THE GREEN ISSUE