ICELAND - SERBIA CULTURAL BRIDGING - BalkanKult

Project goalsDevelopment of cultural cooperation andcommon understanding of culturesCreating positive image of Iceland in Serbia andSerbia in IcelandBy means of culture initiating economicalconnections and cooperationSupporting positive image of ACTAVIS / ZdravljeActavis as a company with corporate socialresponsibility in Serbia

Project DevicesTo present the cultural life and contemporaryartistic production of Iceland by means of‘’small’’ but effective artistic projects andcultural eventsJoint artistic projectsLinking of cultural industries of two countries

Project conceptAll cultural programs are organized first in Belgrade and Leskovac butalso in the cultural centers and museums in smaller cities allaround Serbia.By the beginning of November 2005 the following Serbian cities wereinvolved in the project: Belgrade Leskovac Zajecar Zrenjanin Sopot Sabac Arandjelovac Zvecan (Kosovo) Gracanica (Kosovo)

Project Realization1. Opening ceremonyTime: 24 th June 2005Place: Belgrade Cultural CenterGuests: Dagur Kari Pétursson, film directorOrri Jonnson, photographerIrena Kojic, Honorary consul of Serbiaand Montenegro in Iceland

Project Realization2. Film (Screening of Icelandic feature anddocumentary films)3. Photography (Exhibition by Rax and OrriJónsson)4. Applied Arts (Exhibition ‘’Lava people’’ byLana Matusa)5. Literature (Serbian edition of "Skugga-Baldur’’by Sjon; Presence of Sjon and TatjanaLatinovic at the Belgrade Book Fair)

Project realization6. Culture Cuisine (Week of Icelandic Cuisine)*7. Design (Exhibition on Icelandic design byKarlssonwilker)*8. Music (Performance of Steindór Andersen –Rimna Rapp project) ** Planned in January

Side Activities Publishing of the Serbian edition of book onNordic Culinary Culture Exhibition of promotion materials of Days ofIcelandic Culture (photos and posters) in NewYork Lectures about life and culture in Iceland

ResultsPeople got to know more about Icelandicculture and Iceland has very positive image inSerbiaJoint artistic projects started and arecontinuingZdravlje Actavis and ACTAVIS are presented ascorporate responsible companies in Serbia(West Balkans)The base for future cooperation between bothculture and business has been made

Media presentation TV Clip on national TV Interviews with guest from Iceland (Dagur Kari,Orri Jonnson, Sjon, Irena Kojic, TatjanaLatinovic etc.) Project manager present on TV and Radio shows

Media resultsPrint media 70National and local TV stations 54Radio 23706050403020number ofnews articles /TV / radiopresentations100Print TV Radio

Plans until end of 2005 / 2006o Spin off:More cities all around Serbia as well as otherWest Balkan countries such as Bosnia andHerzegovina (Sarajevo, Travnik), Macedonia(Kumanovo) will be presenting Icelandic culturalprogrammes etc.

DAYS OF SERBIA IN ICELANDSeptember 2006

Project Concept & Goals Joint artistic projects Presentation of Cultural Production Trough culture opening the door to businesscooperation (business delegation / representativesof Chamber of Commerce of Serbian in Reykjavik)

Project realization1. Music Concert of Smiljka Isakovic, cembalist(programme MUSICA BALCANICA) Concert of world music orchestra from Serbia2. Literature Story inspired by Serbia (Sjon) and a storyinspired by Iceland (Vladislav Bajac) Translation of book by young Serbian author toIcelandic

Project realization3. Film Retrospective of Serbian feature film (programselector Nebojsa Popovic) Round table on Serbian film and visit of aSerbian film director4. Visual arts Exhibition on Serbian Contemporary art ‘’OnNormality – Art in Serbia from 1989-2001’’ Exhibition by Icelandic artists inspired by Serbia(realized while spending time in art residenciesin Serbia)

Project realization5. Photography Photo exhibition about Serbia by an Icelandicphotographer Documentary photo exhibition on Serbia byGoranka Matic6. Culture Cuisine Days of Serbian cuisine in Iceland Exhibition ‘’Sacral Bread in Serbia’’

Thank you