AFTER GETTING RELEASED FROM WARNERBROS., WATTS REPRESENTATIVE JAY ROCKLINKED UP WITH TECH N9NE’S STRANGEMUSIC AND HIT THE ROAD TO MEET HISFANS ACROSS THE COUNTRY. HERE, HEREFLECTS ON LEAVING THE STREET LIFEBEHIND AND HITTING THE STUDIO WITHDR. DRE.I hear you linked up with Tech N9ne andStrange Music. That sounds like an interestingcollaboration.It’s real good. Shout out to my boy TechN9ne. I’ve been on the road with him. I justgot off the Independent Grind Tour with him,E-40, and Glasses Malone. It was a real goodlook.They have a completely different style andstage performance from a lot of the rappersthat are out today. With your music beingmore on a gangsta vibe, why did you thinkStrange Music was a good home for you?Basically, I like the way Tech N9ne vibes withhis fans, man. That’s one thing about me,man, at the end of the day it’s about the fans.Being on the road and being in our fans’faces at every show, that’s a big thing to me.Just being on the road and connecting withthe fans was the best thing that could everhappen to me.They’re doing it real big on an independentlevel.Exactly. They’re one of the biggest independentcompanies that’s out right now, andthat dude’s grind is crazy. We’ve been on thatsame grind too, so just to hook up with whatthey already have rolling is a beautiful thing.You were in the Warner Bros system before,right?Yeah, everybody knew my situation overthere with Warner Bros. I had a cold recordwith me, Lil Wayne, and Will.I.Am called “AllMy Life,” that was one of the hottest records Iever did. Everybody loved it. The label didn’tquite have my back on it like they shouldhave, but I don’t want to knock Warner. I’dlike to thank them for giving me the time andthe opportunity and the chance to do what Ido. But me and my team were just unhappywith the way things were going. Everybodythought I got dropped, but that wasn’t thesituation. We went in there and got my walkingpapers.Now that you’ve seen how the major labelsystem works, being with an independentlike Strange Music, how does it compare?I mean, first off, touring. I had like seven deals[offered to me] and no other label couldoffer me the opportunity to tour as muchas Strange Music does. The major labelscouldn’t offer me touring and merchandiseand things of that nature. When I hooked upwith Strange, within a week or two of closingthe deal, I was on the road. They’ve gotmerchandise people, everything. Every daywe’d get up and do meet and greets with thefans, and that was crazy to me. They’ve reallygot it going on, and that’s what I love to do,just being on that road and touring and connectingwith the fans.In some of the new cities you visited, wereyou surprised that the fans already knewyour music?Yeah, it was amazing. The type of fans Techhas – for these dudes to know who I was – Iwas like, wow. At the first show I did “All MyLife” and people already knew the lyrics tothe song. That was crazy, because I didn’texpect that. People knew who I was and theyeven more excited than I was. They were like,“I’m so happy for you, man, I always wantedyou to sign with Tech N9ne.” That was amazingfor them to show me that much love,man. I ain’t even expect it to be like that.They knew who I was; they were familiar withmy face and a lot of my records. That was areally big thing for me.So you’re really focused on being on theroad and building your buzz up again,or do you have an actual release date oralbum plans?I’m gonna continue to be on the road doingshows, but I do have a release date of May17th, <strong>2011</strong>. The album is called Follow MeHome and it’s a classic album, straight up.So this was the same album that Warnernever released, right? Have you revamped it?Oh yeah, I’ve got a lot of new records. Theproduction is crazy. I’ve got some of myin-house producers plus J.U.S.T.I.C.E. League,Tha Bizness, Cool & Dre, DJ Quik and a lotmore. Hopefully, Lord willing, I’ll have a Dr.Dre track on there.That would be major. How did you get ahold of Dr. Dre? That sounds pretty exclusive.The other day I had the chance to really bein the studio and work with that dude, man,and it was like a dream come true. It wascrazy to see the way he works. It was a blessing.I never thought in a million years I’d bein the studio with Dr. Dre. This is a dude thatI’ve been growing up with since I was real50 // OZONE MAG
young, you know? I never thought I’d be inthe lab with him. The vibe was real, real epic.That dude right there is focused. That dude isa perfectionist, straight up. (laughs)Did you record something with him or wereyou just throwing some ideas around?We were just vibing in the studio, man. That’swhere the magic happens. When people vibetogether that’s where the magic happens. Itwas real crazy. I’m trying to get back in thestudio with Dr. Dre real, real soon.He doesn’t work with a lot of new artists. Didhe tell you why he was impressed with you?He said he’d heard a song that me and Kendrick[Lamar] did together. He said, “Man, youhard.” (laughs) For him to say that, that wasamazing to me.That’s a big compliment coming from him.So Kendrick Lamar is with Top Dawg, youroriginal record label?Yeah, me and K Dot started out together withTop Dawg. Me and Kendrick have been workingtogether for years, grindin’. That’s my littlebro right there. We been doing our thing, webeen on our grind forever.So you’re still Top Dawg affiliated eventhough you signed with Strange Music?Yeah, of course, it’s still Top Dawg. Don’t getit twisted. Top Dawg Entertainment andStrange Music joined forces together, feelme? We’re together on the same grind.Have you had any opportunities to returnthe favor? Have you seen anybodyelse that was going in the wrong directionand been able to give them a morepositive focus?Yeah, of course. People come up to me all thetime, especially when I was on the road. A lotof people were like, “Man, your music helpedme get through,” and I’d tell them, “Don’tever give up on your dream.” Whatever youwant to do in life, just pursue it, man. Don’tlet nobody tell you nothing. Just stay awayfrom the negative, and if you want it you canget it. Go hard in whatever you’re trying todo, whether it’s music, or school, or whateveryour goal is. If you’ve got a goal, pursue yourgoal. Just do it and don’t give up.Do you feel like there’s more unity now onthe West Coast?Of course, we’re all getting together. Everybodyis out here doing their thing and everybody’smaking good music, so why not gettogether? Ain’t nobody hating on nobodyelse. We can all be one, man. We’re all tryingto get to the top together.Are you doing any events for All Star weekendthat people should know about?Yeah, man, it’s a lot of stuff going on rightnow. I’m gonna be in all the spots and youcan catch me out there in the streets. Whereverit’s poppin’ at, that’s where I’m gonnabe. //In one of our earlier interviews youtalked about how Top Dawg sort ofkidnapped you in the studio and forcedyou to focus on your music. Haveyou been able to leave the street lifebehind?(laughs) Ah, yeah. You know, I’m still outhere, but my focus is music. It’s crazy thatyou said that; shout out to dude Dawg.That’s Top Dawg, man, he was like a realbig homie. He saw me in the streets justacting up and being hard-headed, andhe knew I had the talent to rap. A lotof people knew I had the talent to rap.Everybody was on me like, “You got it,man, we want you to do that music, don’tbe out here [bangin’].” All my friendsand family were telling me that, so Ifigured if that’s my calling, I gotta do it. Ifeverybody’s telling me to keep doing themusic, you know, that’s love. That’s wheremy focus is now.OZONE MAG // 51