Bergen II 1.0 - visitBergen

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES07“SINCE 1995, BGO HAS WITNESSED PASSENGERINCREASES AVERAGE 2.8 PERCENT A YEAR. 2006WILL SEE THE AIRPORT HANDLE WELL OVERFOUR MILLION PASSENGERS.”2004ROUTE COMPARISON, 2004/2006HubsCopenhagenAmsterdamOsloSAS BraathensKLMSAS Braathens, Norwegian2006Direct Flights InternationalAberdeenAlicanteBillundDüsseldorfMalagaMurciaLondon GatwickHubsCopenhagenAmsterdamOsloWiderøeNorwegian, Sterling Airlines, SAS BraathensCimber AirCondorNorwegian, Sterling AirlinesNorwegian, Sterling AirlinesSAS Braathens, NorwegianSAS BraathensKLMSAS Braathens, NorwegianDirect Flights InternationalAberdeenAlicanteBerlinBillundDubrovnikDüsseldorfEdinburghFrankfurtHamburgLondonMalagaManchesterMurciaNewcastleNiceParis CDGPragueRigaRomeSalzburgStockholmWiderøeNorwegian Sterling Airlines, SAS BraathensNorwegianCimber AirNorwegianCondorWiderøeCondorNorwegian, LufthansaSAS Braathens (LGW), Norwegian (STN)Norwegian, Sterling AirlinesNorwegian, WiderøeNorwegian, Sterling AirlinesWiderøe, Jet2.comNorwegianSAS Braathens (CDG), Norwegian (BVA)NorwegianairBalticSAS BraathensNorwegianSAS Braathens, Fly Nordic

08BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIESTHE MASTERPLAN

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES09THE STRUCTURE THAT DELIVEREDEstablished in early 2005, the BergenAirport Flesland Route Development Forumrepresents a broad cross-section ofpolitical, business and tourism leaders. Italso includes a variety of stakeholders,including ground transportation companies,handling agents, the local hotel sector andthe civil aviation administration, Avinor.Regional and local government bodiesfund the forum, which is also financiallysupported by Avinor and Norway’s nationaltourism agency, Innovation Norway. Havingalready successfully attracted a number ofnew carriers and routes, Bergen TourismBoard is currently involved with low-costairlines to help market and develop airservices effectively.The impressively ambitious masterplanrecently published by Bergen AirportFlesland will bring some dramatic changesto the airport’s size, shape and servicesover the next few years. Work has alreadybegun on a NOK 240 million 200-bed hoteland conference centre, located directlyoutside arrivals. Set to open its doors inMarch 2007, the development will add toBergen’s appeal as a major conference andexhibition venue.The masterplan also sets out a hugeexpansion programme for the terminalareas. New gates are planned to the rightand left hand sides of the existing terminaland, eventually, an additional pier willstretch all the way to another passengerterminal building.With the design to be based on anefficient, modular architectural approach,this configuration will allow for the creationof a designated low-cost terminal. BGO’sexciting transformation is far from over.

10BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIESAIRPORT FACT FILEAirport Codes: IATA Code: BGOICAO Code: ENBRAirport Operator: Avinor A/SBergen Airport, FleslandPO Box 34, Flesland5869 BergenNorwayT: +47 55 99 80 00 F: +47 55 99 80 10www.avinor.noManaging Director: Dag J. AksnesT: +47 55 99 80 03E: dag.aksnes@avinor.noTerminal Manager: Alf SognefestT: +47 55 99 81 10E: alf.sognefest@avinor.noOperational Hours: 24 hours a dayRunway Length & Capacity: 2,990 metres – Landing distance 2,720 metres, take-off distance 2,990 metres – sufficient for allcommercial aircraftILS Cat: Cat 1Fire Fighting Cat: Cat 7Terminal Capacity: 11 contact gates with air-bridges and a theoretical capacity of five million passengers a yearLow Cost: Bus-gates as requiredSecurity: The terminal complies with ECAC security standards. Departing and arriving passengers areseparated while all checked and hand baggage is screened. Bergen had an upgrade of the systemaccording to new ECAC standards 1 January 2003Check In: 21 check-in counters, situated on three islandsHelicopter Terminal: Bergen has a dedicated helicopter terminal to support offshore oil & gas helicopter transfersSlots: The airport is not slot-coordinatedEnvironment & Noise: There are no environmental restrictions obstructing traffic growthDe-icing: AVBL facilities located at Stand 2 (west) and Stand 3 (east). T: +47 55 11 43 57De-icing Charge: For the transportation, storage, treatment and destruction of used de-icing fluid, a chargeestimated at NOK 7.11 per kilo glycol consumed will be leviedAviation Fuel: Statoil ASAT: +47 55 92 64 64AS Norske ShellT: +47 55 99 64 64Punctuality: Avinor and Bergen Airport’s objective is 90 percent punctuality in summer and 85 percent in winterHandling: Norport Handling (Union Free & Independent)T: +47 55 99 81 50 F: +47 55 99 81 51 M: +47 98 29 85 00 SITA: BGOAPXHScandinavian Ground Services (SGS)T: +47 55 11 43 41 F: +47 55 11 43 48 SITA: BGOKOSKWiderøeT: +47 55 91 79 85 F: +47 55 91 78 64 SITA: BGOKLWF

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES15“A ROUTE BETWEEN MUNICH AND BERGEN HASEXCELLENT POTENTIAL, PARTICULARLY SINCEGERMANY IS THE MOST IMPORTANT SOURCEMARKET FOR NORWAY’S TOURISM ATTRACTIONS.”Both outbound and inbound trends should be considered before openingnew routes to and from Bergen Airport Flesland – many popular destinationsin Germany, the UK, France, Italy and Spain are the prime contenders forLCC expansion.In addition, we have to take into account the emerging tourism marketsthat are growing fast, such as Bulgaria. It is also important to stimulate newroutes to markets that match our existing trend profile. A good examplewould be Portugal (perhaps Faro or Porto), which are currently not servedfrom Bergen Airport Flesland, but which offer a similar sector length andtourism profile to Spain.Over the last two years, Norwegian has expanded its services out of Bergendramatically. We need to ensure that we complement any new low-costroutes with existing routes and strike the right balance – realising ourexcellent inbound potential, without diluting the number of destinations weserve outbound. Currently there is room to explore the following marketswith low-cost point-to-point services:Bulgaria The next big market for low-costFranceIncrease the number of destinations we serveGermany Increase the number of destinations we serveIrelandCurrently not served by low-cost point-to-pointItalyCurrently not served by low-cost point-to-pointPolandCurrently not served by low-cost point-to-pointPortugal Currently not served by low-cost point-to-pointSpainIncrease the number of destinations we serveUKIncrease traffic volumes on new and existing routesBulgariaThe Black Sea coast has seen rapid growthin tourism in recent years. Bulgaria’sappeal as a cheap destination continues todrive the inbound charter market. It is onlya matter of time before EU ‘open skies’agreements release a flood of low-costairlines into the Bulgarian aviation market.One concern is the sector lengthsbetween Western Europe and the Black Seacoast: Bergen to Varna, for instance, is1,507 nms on the great circle route, adistance that would once have deterredprospective LCC route expansion.Today, the low-cost industry is gettingwell used to flying much longer sectorlengths. The recently established easyJetservice between London Luton and Istanbulis longer than Bergen-Varna (at 1,565 nmsgreat circle), while the London toMarrakech (Morocco) service stands at1,452 nms. Clearly, the acceptable sectorlengths are increasing.Bulgaria is already a popular holidaydestination for Norwegians, so it is onlynatural that we explore the possibility ofadding the Black Sea coast to our network.

RomeMadridLisbonWarsaBratislavaBudapestBelgLjubljanaTiranaReykjavikBelfastCardiffBernViennaZagrebPragueMilanDublinEdinburghStockholmOsloIRELANDAberdeenBillundBarcelonaAlicanteMurciaMalagaPortoSPAINFRANCENiceDubrovnikSarajevoSalzburgHamburgGERMANYLUXEMBOURGPOLANDRUSSIALITHCZECH REP.SLOVAKIASLOVENIAHUNGARYSERBIA ANMONTENEGF.YGALBANIAPORTUGALITALYSWEDENNORWAYFIICELANDAUSTRIACROATIABOSNIA-HERZEGOVINANETHERLANDSSWITZERLANDBrusselsLuxembourgAmsterdamVeniceLondon LGW/STNFrankfurtMunichBELGIUMParis CDG/BVAManchesterBerlinCopenhagenDENMARKGothenburgUNITED KINGDOMNewcastleBERGENDoncasterLondon LHRBirmingham

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES19of Polish workers across the Norwegian industrial sector supports directservices, primarily catering for the VFR market.In terms of outbound tourism, Krakow has seen rapid passenger growth.Many LCCs serve the city, which is becoming a popular city break destination.Warsaw would also be an obvious route with great long-term promise.PortugalPortugal represents an obvious network gap in our outbound networkschedules. Besides the potential for the holiday market, there is also a lot ofbusiness done between Portugal and the Norwegian fishing industry –Norway is a major exporter of cod to Portugal; the Portuguese useNorwegian cod in a dish called ‘Bacalao’.Portugal has not yet witnessed the phenomenal LLC expansion that hastaken place throughout Spain in recent times, but the LCC market is placinggreater emphasis on Portuguese network gaps and both Ryanair and easyJetare increasing their routes to the country’s top holiday centres.SpainThe big difficulty in operating routes to the Spanish market is that they areprimarily outbound services – flights to Spain are easy to sell, but the returnmarket is far weaker. Most low-cost airlines struggle to drive traffic fromSpain because the routes are generally to sunshine holiday destinations.We see Spain as an important market and would like to add Barcelonaand Madrid to our network – two of Spain’s main business and culturalcentres and locations in which the Spanish tour operator industry is located.This would help to attract Spanish tourists to the fjords and offer fast traveltimes to the many Norwegians who own houses in Spain.SUMMARYThe Greater Hordaland County, with itstourism capital city Bergen, remainsNorway’s most important tourismdestination outside of the Oslo region. Thisis the premier gateway to the fjords andattracts the biggest interest from theholiday charter tour operator market.In terms of visitors to the county, SSBstatistics from 2005 show hotel guest nightstays for Hordaland originate from:Germany 194,298UK 128,649Spain 47,125France 40,620Italy 17,400Poland 15,869Portugal 2,227Ireland 1,375Considering that low-cost airline accessremains limited from some of the countrieslisted, there is the real possibility tostimulate and grow inbound tourism.Together, we can unlock our vast potential!

20BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES“USE THE POWER OF A LOW FARES TICKET ANDMARKET A LOW TOTAL PACKAGE HEADLINE PRICEIN YOUR ADVERTISING CAMPAIGN. A LOW PRICEALONE ISN’T THE USP IT ONCE WAS.”

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES21HOW TO MARKET BERGENBergen is a high quality city break destination that provides visitors withthe most direct access to the fjord experience. There are three specificfactors for LCCs to consider when planning a new route to Bergen.KEY CONSIDERATIONS1. Bergen is not Spain!2. Stimulating travel to high-cost non-sunshine peripheral locations fallsoutside of the proven standard low fares airline marketing andadvertising strategy framework3. Consider a primary route inbound as the most viableHOW TO GET THE BEST OUT OF YOUR BERGEN ROUTEThe first step is to consult Avinor (Norway’s civil aviation administration) andthe Bergen Airport Flesland Development Forum/Bergen Tourism Board.Plan properly in advance by contacting and then working closely withstrategic partners within our tourism sector. Those partners should be FjordTours (Norway in a Nutshell) Hurtigruten (Norwegian Coastal Voyage) FjordCruise, The Bergen Card and the Bergen Hotels Association.Ensure that your online content about Bergen and the fjords has theappropriate links to our partners’ websites and online booking pages.Use the power of a low fares ticket and market a low total packageheadline price in your advertising campaign. Consider that a low headlineprice alone isn’t the USP (unique selling proposition) it once was.Develop plans to establish routes that complement the existing choicethe Bergen catchment area has for low fares services outbound.Outstation marketing should be carriedout well in advance of the first flight. Mailshotawareness of your routes and establishyour B2B credentials with the local businesscommunity.Local media in the City of Bergen is highprofile and has extensive reach. Use it toestablish your B2C and B2B credentials.Plan a strategy with newspapers(Bergens Tidende and Bergensavisen), localradio (Radio 1, Radio Sotra), local TV (BTV)and national radio (NRK P1, NRK P2, NRKP3, Kanal 24 and Radio Hele Norge P4).FAIL TO PREPARE, PREPARE TO FAILBergen is a destination that requires goodadvance planning if you want to achieve highcabin factors and a successful and profitableroute network. Failure to prepare thecatchment area for your presence in Bergenwill certainly impact on your outbound trafficpotential.Bundling Bergen into your collectivemarketing and advertising campaign for allyour route offers will lessen the potentialuptake of the route.

22BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIESCURRENT MARKETING SAMPLESNorwegenrückt näher!Hamburg-Bergenin nur 1,5 Std.ab 23,-€ **zzgl. Steuern und GebührenGünstig nach Norwegian!The national low-costcarrier Norwegian –working closely with theCity of Bergen and theBergen Airport FleslandRoute DevelopmentForum – has embarkedon a proactive marketingcampaign in Germany.These adverts focus onBergen as Norway’spremier fjord airport.€23 direckt Hamburg - Bergen+ Steuern/Abgaben, eine RichtungBergen - Das Tor zu den Fjorden NorwegensWir habden auch ein umfangreiches Inlandstreckennetz mit 10 Linien.Buchen Sie online unter www.norwegian.no oder per Telefon +47-21490015.

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES23MARKETING IDEASTHE BIGSTINGAIR.COMSUMMER SALENOW ON!Party (Ibiza) €9.99Paella (Valencia) €9.99Football (Liverpool) €9.99Stag Night (Dublin) €19.99Hen Night (Newquay) €19.99Watches (Geneva) €19.99Fashion (Milan) €19.99Theatre (London) €19.99Fjords (Bergen) €19.99Low fares, straight to the pointPrices include tax and charges one way. Standard terms and conditions apply.Offers apply to bookings made via www.stingair.com between 31/05/06 and 30/06/06THE BIGSTINGAIR.COMFJORDPARTYSeven days all-in package includingunforgettable Fjord Cruise!€700 per PersonLow fares, straight to the pointPrices include tax and charges, return ticket, 3 nights accommodation, one-day cruiseand day trip with our partners Fjord Tours. Standard terms and conditions apply.Offers apply to bookings made via www.stingair.com between 31/05/06 and 30/06/06This marketing material,undertaken by our‘imaginary’ LCCStingAir.com, focuses onthe best way to get themost out of your newservice to BGO –marketing Bergen as THEfjord airport and workingwith such key regionalpartners as Fjord Norwayand Hurtigruten.BERGEN ISBUZZING WITH€19.99 straight to the FjordsLow fares, straight to the pointPrices include tax and charges one way. Standard terms and conditionsapply. Offers apply to bookings made via www.stingair.com between31/05/06 and 30/06/06

24BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIESFED UP WITHTHE ALPS?SKI VOSS THIS WINTERBergen is much morethan a historic, culturalcity. Your marketingmaterial should clearlyreflect the region’s manyvery special sellingpoints. Joint marketingwith Voss ski resort(right) and Hurtigruten(below) will help to getthe message across to awide audience.The slopes are clear!€500 for three days’ stay in a log cabin and powder snowLow fares, straight to the pointPrices include tax and charges. Standard terms and conditions apply.Offers apply to bookings made via www.stingair.com between 31/05/06and 30/06/06FLY CRUISETHE FJORDSWITH STINGAIR.COM AND HURTIGRUTENNORWEGIAN COASTAL VOYAGETwo days €500 per AdultPrice includes Bergen-Oslo-Trondheim Scenic rail journey andHurtigruten Voyage from Trondheim to Bergen, with berth onboardLow fares, straight to the pointPrices include tax and charges. Standard terms and conditions apply.Offers apply to bookings made via www.stingair.com between31/05/06 and 30/06/06

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES25THE FOOTBALLSEASON IS OVERFree Tickets to see Brann Bergen and NorwegianPremier League Football this summer!Low fares, straight to the pointPrices include tax and charges one way. Standard terms and conditionsapply. Offers apply to bookings made via www.stingair.com between31/05/06 and 30/06/06Low fares, straight to the pointDESTINATIONS BOOK FLIGHTS CAR RENTAL HOTELS AIRPORT PARKINGWhere we Fly Timetable Manage Bookings Latest NewsSKI VOSSTHIS WINTERThe slopes are clear!€500 for three days logcabin and powder snowFLY CRUISETHE FJORDSwith StingAir.com andHurtigruten NorwegianCoastal VoyageBERGEN – GATEWAY TO THE FJORDSBergen is Norway’s second capital and the mainhub and starting point for fjord cruises. This isEurope’s most visited cruise ship harbour and amajor maritime city in its own right.If you love seafood, fresh fish, greatrestaurants, culture, spectacular scenery andyou fancy taking a fjord cruise on a budget,then Bergen and Stingair.com offer exactly theright combination.How to enjoy a Bergen fjord cruisecity break1. Book a low-cost ticket to Bergen withstingair.com, the fjords’ favourite airline.2. Book your cruise and tour package viawww.fjordtours.no, www.hsd.no orwww.fjordcruise.no3. Book accommodation atwww.visitbergen.comPrice GuideA three-day city break including low fare returnticket, with one day fjord cruise, day tripexcursion, hotel, food, beverages and use oflocal public transport, costs between £400 to£600 per person.If you choose to book cheaper accommodation,you can lower the price significantly.Two people can easily enjoy a fantastic fjordexperience for £800About us Investor relations Jobs Acceptable use policy Privacy policy©2006 stingair ltd. All rights reservedHow your web contentfor Bergen might look. Inboth its imagery andeditorial content,StingAir.com’s webdirectly promotesBergen as THE fjordgateway. By avoidinggeneric web content, thesite emphasises ourunique pull factors andsuperb offers.

26BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIESNORWAY’S TRAVEL TRENDSIn 2005 Norwegians took some 3.1 million travel trips abroad. This is thehighest figure ever recorded and represents a significant increase (a full 37percent) since 1999. Residents of the Østland area accounted for more than50 percent of all foreign holidays.In total, 2.6 million Norwegians aged between 16 and 79 went on 5.9million holiday trips that lasted at least four nights in 2005 – an increase of1.4 percent from the previous year. According to analyses undertaken by TheNorway Statistics Bureau (SSB), the number of trips made by internationalvisitors to Norway has fallen slightly over recent years.Other statistics and tourism agencies, however, report a moderategrowth in tourism visitors coming to Norway over the same period. Clearly,further investigation is needed to establish the true position of Norway’sinbound tourism volumes and travel trends, given the different market trendsreported by different organisations.Still, one fact is clear – Norway’s tourism potential far outstrips its actualvisitor numbers, so there is plenty of room for growth.Spain remained the most popular destination country for holiday-makingNorwegians, with over half a million holiday trips taken to the Spanishresorts in 2005 alone. Sweden was the second most popular country forNorwegian tourists, followed by Denmark in third place – proof of thecontinued good health of the inter-Scandinavian travel market.Fifth place on the list went to increasingly popular France, whichwelcomed 40 percent more Norwegians in 2005 than it had the previous year.This impressive rise is probably largely due to Norwegian’s expandedschedules to Nice and Paris.Norwegians’ most popular domestic holiday destinations were – as youmight expect – the premier tourism counties that lie on the west coast andincorporate the mighty fjords, with theirvast tourism potential – Hordaland, Sogn &Fjordane and Møre & Romsdal – followedby Buskerud, Oppland and Hedmark.FLYING ABROADFor Norwegians, flying has now become themost popular way to travel to a holidaydestination, this method of transport beingfar more popular than the next mostpopular form of transport, driving.In 2005, Norwegians took the plane on46 percent of all their holiday trips and atotal of 74 percent of their journeys abroad.The number of holiday trips taken by planeincreased by 12 percent in a single year,while driving holidays fell by six percent forthe same period.Statistics of passenger traffic recentlyreleased by Norway’s civil aviationadministration, Avinor, confirm a significantincrease in foreign traffic in 2005, up bysome 30 percent since 1999, and forecastsare that the international outbound travelmarket will continue to prosper for theforeseeable future.

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES27“SPAIN REMAINED THE MOST POPULARCOUNTRY FOR HOLIDAY-MAKING NORWEGIANS,WITH OVER HALF A MILLION HOLIDAY TRIPSTAKEN TO THE SPANISH RESORTS IN 2005.”With regard to foreign holidays, hotels were by far the most popular typeof accommodation, whilst Norwegian holiday-makers who chose to stay inNorway generally preferred to use their own private holiday homes or othertypes of private accommodation.WOMEN TRAVEL THE MOSTA total of 76 percent of the entire Norwegian population aged between 16 and79 went on holiday in 2005. The average number of holiday trips in thepopulation was 1.7 per capita. Among the holiday-making demographic, thefigure was 2.2 holiday trips per person. Women went on more holiday tripsthan men in 2005, with 54 percent of all trips being made by women.Akershus and Oslo continued to have the highest proportion of peoplewho took at least one holiday in 2005, with 86 percent of the population.Residents of Hedmark and Oppland travelled the least, with just 67 percentof the population.People with incomes of more than NOK 500,000 (roughly €60,000) made53 percent of the holiday trips. The proportion of households with a totalincome of more than NOK 500,000 was 37 percent (2004).GROWING NUMBERS SPEND SUMMER HOLIDAYS ABROADSummer is by far the most popular holiday season for Norwegians – largenumbers of people tend to leave work at around the same time of year andmore and more are flocking to the enduringly popular summer hotspots ofsouthern Europe. In total, 65 percent of the population travelled on holiday inthe summer of 2005.Significantly, these statistics clearlyunderline Norway’s increasing preferencefor international holidays, while the numberof domestic summer holiday trips continuesto fall.For the first time, Norwegians travelledon more trips abroad between May andAugust 2005 than to the traditionallydominant domestic tourism centres.Just as significant for carriers is therapidly rising popularity of winter holidaysamongst the Norwegian population – thecountry’s aviation market is becoming trulyyear round. According to SSB’s figures, afull 25 percent of the population took awinter break in 2005.EXPENDITUREThe total expenditure made by Norwegianson holiday trips was NOK 41.8 billion in2005. NOK 10.1 billion of this was spent inNorway and NOK 31.7 billion spent abroad.The total expenditure on package holidayswas NOK 6.3 billion.Data © The Norway Statistics Bureau(SSB) www.ssb.noIf Norwegian had started flyingat BGO six years ago, perhapsthe airport would have achieveda growth scale consistent withthe rest of Europe.This graph comes from a recentBenchmarking Report, compiledfor BGO by AviaSolutions.Growth since 199740%35%30%25%20%15%10%5%0%-5%Cumulative Growth since 1997 at European Airports,Scandinavian Capitals and RegionsSource: ACIFormer EEA* + SwitzerlandScandinavian capitalsScandinavian regions* Former EEA Prior to AccessionCountries joining in 200419971998 1999 2000 2001 2002 2003 2004

28BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIESPROFILING AVINORFormed on 1st January 2003, Avinor AS might still be a relatively youngorganisation, but its expertise goes all the way back to the beginning ofcommercial flying in Norway.In its previous incarnation, Avinor was known as Luftfartsverket(Norwegian Air Traffic and Airport Management). The 2003 transformationfrom government corporation to limited company gave Avinor a dramatic newimpetus, the ability to adapt quickly to changes in the market and fulfil theexacting requirements of 21st century aviation. Its shares are fully owned bythe Ministry of Transport and Communications, which represents theNorwegian State.The group divides into four separate parts – Air Navigation Services,Regional Airports, Medium-Sized Airports and Local Airports – and has twomajor subsidiaries, the country's primary aviation gateway, Oslo AirportGardermoen, and Avinors Parkeringsanlegg AS, which finances andconstructs car parking facilities across the airport network.SET FOR TAKE OFFThe 46 airports that fall under Avinor control are massively different in size,throughput, capacity and services and cover the entirety of Norway, fromKristiansand in the far south to Berlevåg deep in the Arctic Circle; fromcosmopolitan Gardermoen in the east to Stavanger, Bergen, Ålesund andTrondheim lining the western coastline.Besides the sheer distance, the challenging terrain and severe winterweather makes it necessary to utilise the very latest aviation technologies tomaintain safety at all times.Seven airports reported over a millionpassengers in 2005, 14 are operated inassociation with Norway's armed forcesand 29 are Local Airports, mostly fallinginto the short take off and landing category.Avinor’s brief covers both air transportefficiency and social improvementstrategies. Smaller airports, which wouldhave little or no chance of surviving on theirown, are subsidised by the major, profitableairports. This helps local industriesthroughout Norway to develop, even inpreviously inaccessible locations, andprovides dependable links into the primaryaviation hubs.Faced with the task of developing theentire network, Avinor's response has beento think big. In part, this means planningand undertaking major infrastructureimprovements where they are most needed,but Avinor is also implementing the newaviation control system NATCON at all 46locations, developing a satellite-basedapproach control system at local airportsand optimising overall safety to benefit allthose who use its services.

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES29“AVINOR’S TOP PRIORITY IS THE SAFETY ANDWELLBEING OF PASSENGERS, AIRLINE STAFFAND ITS OWN EMPLOYEES, NOT JUST ON A DAY-TO-DAY BASIS, BUT IN ITS LONG-TERM PLANS.”COME FLY WITH USBesides assuming full responsibility for Norwegian air traffic and ensuringthat its strict safety requirements are always met, Avinor provides all transitand en route services inside Norwegian controlled air space, not only abovethe country itself, but also offshore, above the Norwegian Continental Shelf.Avinor's top priority, of course, is the safety and wellbeing of passengers,airline staff and its own employees, not just on a day-to-day basis, but also inits long-term plans. Through air traffic management, in close collaborationwith ground handling providers, employees are well drilled in fire and rescue,ground services and snow clearance.Adopting new and improved technology and procedures is vital, with afirm focus on designing and implementing systems and following up all areasof possible improvement. That's why all Avinor airports have introduced 100percent safety checks of all passenger and checked luggage.Avinor is flexible and approachable. Arrive at a Norwegian airport andyou will be greeted by friendly, efficient staff, from check-in personnel up totop level management. A perfect partner for all airlines, the organisationrecognises that the best way to ensure successful new services is to workclosely with interested carriers and to listen carefully to their needs.To ensure customer satisfaction, Avinor reduced its en route charges forairlines in 2005 in a drive to reduce ticket prices. Further improvements toefficiency and punctuality have cut aircraft turnaround times at Norwegianairports to cater specifically for the thriving low-cost carriers. As airlines arethe organisation's most important customers, they rightfully expect highquality and the lowest viable charges. It is Avinor's mission to see that theirneeds are met.FAST FACTS• Avinor's responsibilities include AirNavigation Services, Air Traffic ControlServices and Communication Navigationand Surveillance• In 2005, Avinor employed a total of 2,700employees, who served the needs ofaround 32.8 million air passengers.Operating revenues for the year totalledNOK 5,200 million• Avinor is financed by its users. Aroundtwo-thirds of its revenues come fromsales of services to airlines; theremaining revenues are attributable tocommercial activity.• The Norwegian State buys services fromAvinor at Norway's regional airports.Revenues accrued by Avinor from thissource alone came to approximately NOK35 million in 2005• Details of our latest charges, recent newsand up-to-date fact sheets on everyNorwegian airport (including theirservices, facilities and relevant contactnames) can be found on the web. Visitwww.avinor.no

30BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIESWORKING WITH BRAND BERGENBERGEN TOURIST BOARDMr. Ole Warberg, Managing DirectorSlottsgaten 3, 3rd floorPO Box 4055 DreggenN-5835 BergenNorwayT: +47 55 55 20 12E: ole@visitBergen.comwww.visitbergen.comBergen Tourist Board should be an airline’sfirst point of contact. The organisation willhelp to plan and prepare the right strategicpartnerships with key tourism pull factorstakeholders in the region.Bergen Tourist Board will also help toco-ordinate and support the effectiveadvertising and marketing of a new route.They will also work with the NorwegianNational Tourism Board (Innovation Norway)to co fund with the airline outstationadvertising. This will normally be shared on a50-50 cost basis.INNOVATION NORWAYPO Box 448 SentrumN-0104 OsloNorwayT: +47 22 00 25 00F: +47 22 00 25 01E: post@innovasjonnorge.nowww.invanor.noAs of 1 January 2004, the new state-ownedcompany Innovation Norway replaced thefollowing four organisations: The NorwegianTourist Board, the Norwegian Trade Council,The Norwegian Industrial and RegionalDevelopment Fund (SND) and theGovernment Consultative Office for Inventors,known as SVO.Its head office is located in Oslo, butInnovation Norway is located throughoutEurope. The UK office at Charles House, 5Lower Regent Street, London, SW17 4LR canbe contacted on +44 (0) 207 389 8800 oremailed at london@invanor.noFJORD NORWAY ASTerje DevoldLodin Leppsg. 2bN-5003 BergenNorwayT: +47 55 30 26 40F: +47 55 30 26 50E: info@fjordnorway.nowww.fjordnorway.comFjord Norge AS/Fjord Norway is a specialistservice company that markets the FjordNorway region to an international audience,primarily to travel operators andinternational tourists. Public and privatesector companies that work in the Fjordregion and provide tourism services own thecompany and direct its operations.Fjord Norway is an excellent partner to workwith, to help establish close long-termstrategic partnerships with critical tourismpull factor partners and inbound groundhandlers.

BERGEN AIRPORT FLESLANDNEW ROUTES, NEW RESPONSIBILITIES31FJORD TOURSStrømgt. 4N-5015 BergenNorwayT: +47 815 68 222E: steinar.aase@fjordtours.nowww.fjordtours.noHURTIGRUTEN GROUPNøstegt. 30, HurtigruteterminalenN- 5010 BergenNorwayT: +47 76 96 76 00E: firmapost@hurtigruten.comwww.hurtigruten.comFjord Tours’ best known products are FjordPass ® and Norway in a nutshell ® , Norway’smost popular round trip.The company provides tours of the mostpopular tourist routes. Sophisticated andwell-timed trips are based on publictransport, such as trains, boats and buses.Packages are designed for individualtravellers and can be booked directly online –so Fjord Tours is a perfect match andstrategic partner for all low-cost airlines.Products in brief:• Round trips: Norway in a nutshell ® , TheRoyal Fjord Tour, The Golden Route ® ,Explore Hardangerfjord, The WorldHeritage Tour, The Triangle Tour,Hurtigruten Coastal Voyage & Train• Hotel pass: Fjord Pass ®• Skiing trips to Voss, Kongsberg and Geilo• Corporate tours and group tours to themountains and fjordsHurtigruten Group ASA runs the NorwegianCoastal Voyage fleet and has established aleading position in Norway’s travel businessand passenger transport sector.Calling at 35 ports along the Norwegianwest coast, Hurtigruten/The NorwegianCoastal Voyage offers a fascinating mixture offirst-class passenger vessels and localworking ships, enabling visitors to experiencethe fjords up close. Every day of the year, aship leaves Bergen on the 11-day voyagefrom the city to Kirkenes and back.In terms of independent fjord cruising,Hurtigruten represents a perfect strategicpartner for airlines that want to stimulatetravel to Bergen on the back of a special flycruiseoffer. All Hurtigruten cruises can bebooked online.The Hurtigruten Group’s main office issituated in Narvik in the far north and thereare also offices in Tromsø and Stokmarknes.Hurtigruten has domestic sales offices inOslo, Bergen and Tromsø.brandaviationPublished by brandaviation on behalf ofBergen Flesland AirportAcknowledgmentsThe publishers would like to thank theorganisations who supplied informationand imagery to support this publication.© brandaviation 2006communicating your brandThe opinions expressed within this publication are notnecessarily those of the publishers. No liability can beaccepted for any inaccuracies or omissions. No part ofthis publication may be reproduced, transmitted by anymeans, or stored in any information retrieval system,without the written consent of the copyright owners.

Bergen Airport FleslandPO Box 34FleslandN-5869 BergenNorwayT: +47 55 99 80 03F: +47 55 99 80 10www.avinor.no