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GE 2007 ecomagination Report - GE : imagination at work

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<strong>GE</strong> <strong>ecomagin<strong>at</strong>ion</strong> <strong>Report</strong> <strong>2007</strong>Investing and Deliveringon <strong>ecomagin<strong>at</strong>ion</strong>


contents1 About this report2 <strong>GE</strong>’s <strong>ecomagin<strong>at</strong>ion</strong>commitments and results4 A letter from Jeff Immeltand Lorraine Bolsinger6 Increase revenues from<strong>ecomagin<strong>at</strong>ion</strong> products24 Double investment in R&D32 Reduce greenhouse gasemissions and improveenergy efficiency36 Reduce w<strong>at</strong>er use andimprove w<strong>at</strong>er reuse42 Keep the public informed48 <strong>GE</strong> <strong>at</strong> a glance


Ecomagin<strong>at</strong>ion is a business initi<strong>at</strong>ive to help meet customers’demand for more energy-efficient products and to drive reliablegrowth for <strong>GE</strong> — growth th<strong>at</strong> delivers for investors long term.Ecomagin<strong>at</strong>ion also reflects <strong>GE</strong>’s commitment to invest in a futureth<strong>at</strong> cre<strong>at</strong>es innov<strong>at</strong>ive solutions to environmental challengesand delivers valuable products and services to customers whilegener<strong>at</strong>ing profitable growth for the Company. This document isdesigned to report on <strong>GE</strong>’s growing partnerships with customers,governments, non-governmental organiz<strong>at</strong>ions and universitiesto execute on our products and services to help address someof the world’s big challenges.


commitment 1Ecomagin<strong>at</strong>ion is a hard-edged businessiniti<strong>at</strong>ive, and <strong>GE</strong> aims to increase revenuesfrom <strong>ecomagin<strong>at</strong>ion</strong> products to cre<strong>at</strong>ea profitable future for our investors, ourcustomers and society.6 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report<strong>GE</strong>90-115B engine being prepared for test. The engine is assembled<strong>at</strong> <strong>GE</strong>’s Durham, North Carolina and Peebles, Ohio facilities


In 2005, we launched an environmental solutions program th<strong>at</strong>would produce cleaner energy and w<strong>at</strong>er and improve efficiency.After more than 125 years in business, we knew th<strong>at</strong> true environmentalsustainability would only be possible if the practicecould be sustained economically. Ecomagin<strong>at</strong>ion was conceivedas a business str<strong>at</strong>egy, and just three years into the programit is delivering the commercial potential we envisioned across all<strong>GE</strong> businesses.came from providing our customers with products th<strong>at</strong> improvetheir oper<strong>at</strong>ing performance and reduce environmental impact.The potential of this mutual benefit is significant. Not only have<strong>ecomagin<strong>at</strong>ion</strong> products gener<strong>at</strong>ed double-digit growth for <strong>GE</strong>, butthey have also become a c<strong>at</strong>alyst for innov<strong>at</strong>ion and a new dialoguein business as a whole. As we continue to grow <strong>ecomagin<strong>at</strong>ion</strong>,we are excited by the momentum of our products and look forwardto the gains th<strong>at</strong> will be added as new products are commercialized.In <strong>2007</strong>, <strong>GE</strong> achieved approxim<strong>at</strong>ely 15% growth in <strong>ecomagin<strong>at</strong>ion</strong>revenues over 2006, from $12 billion to $14 billion. This growthge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 7


RevenuesDue to the success <strong>GE</strong> has had with <strong>ecomagin<strong>at</strong>ion</strong>, we are raisingour annual <strong>ecomagin<strong>at</strong>ion</strong> revenue target to $25 billion by 2010.In <strong>2007</strong>, revenues grew from $12 billion in 2006 to $14 billion,delivering an approxim<strong>at</strong>e 15% increase in revenue. Three yearsinto this commitment, <strong>GE</strong> has experienced tremendous progressth<strong>at</strong> will transl<strong>at</strong>e to the Company’s bottom line, rewardinginvestors as shown here:<strong>GE</strong>’s business spans the globe. A number of product areas seenbelow are illustr<strong>at</strong>ive of outstanding <strong>ecomagin<strong>at</strong>ion</strong> growthin <strong>2007</strong>.ECOMAGINATION REVENUEGROWTH ESTIMATES(In $ billions)2004 2005 2006 <strong>2007</strong> 2008* 2009* 2010*2561012141820*Forecast8 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


North AmericaDuke Energy secured approval toproceed with construction of one ofthe largest commercial-scale, integr<strong>at</strong>edgasific<strong>at</strong>ion combined cycle (IGCC) powerplants th<strong>at</strong> will use <strong>GE</strong>’s proven IGCC technologyto cre<strong>at</strong>e cleaner electricity.<strong>GE</strong> provided more than 2.3 gigaw<strong>at</strong>tsof new U.S. wind capacity in <strong>2007</strong>,an increase of more than 100% over theprior year, reinforcing <strong>GE</strong> Energy’s positionas North America’s leading supplier ofwind turbines in <strong>2007</strong>.<strong>GE</strong> Canada and BordeauxDevelopments launched Canada’sfirst <strong>ecomagin<strong>at</strong>ion</strong> Homebuilder Programnear Calgary, Alberta, in a 3,500 home development.<strong>GE</strong> will provide <strong>ecomagin<strong>at</strong>ion</strong>products th<strong>at</strong> will reduce the development’soverall environmental footprint.Canadian Pacific (CP) added <strong>GE</strong>Evolution Series locomotives to itsfleet to improve fuel efficiency and reduceair pollutants compared to its existing fleet.As the Official Freight Services providerfor the Vancouver 2010 Olympic andParalympic Winter Games, CP launchednew Olympic Games-branded <strong>GE</strong> Evolutionlocomotives th<strong>at</strong> will travel across thecountry to bring equipment to the Gamesand the spirit of the Games to Canadians.<strong>GE</strong> Energy Financial Servicesentered into a partnership withPlutonic Power Corpor<strong>at</strong>ion, <strong>work</strong>ingtogether with Canada’s First N<strong>at</strong>ions, tobuild a 196-megaw<strong>at</strong>t, run-of-river hydroelectricpower project in British Columbia.Ontario’s second-largest municipalitybegan oper<strong>at</strong>ing the world’s largestmembrane ultrafiltr<strong>at</strong>ion facility. <strong>GE</strong>’s<strong>ecomagin<strong>at</strong>ion</strong> ZeeWeed membranesenabled the region’s w<strong>at</strong>er tre<strong>at</strong>ment plantto boost tre<strong>at</strong>ment capacity by 96 milliongallons per day in half the space requiredby conventional sand filter technology.South America<strong>GE</strong> Transport<strong>at</strong>ion is introducing theEvolution series locomotives forthe first time in South America — <strong>at</strong> Vale,the largest Brazilian mining company withoper<strong>at</strong>ions around the globe. As str<strong>at</strong>egicpartner, <strong>GE</strong> Transport<strong>at</strong>ion will supportVale’s “Green Railroad” commitment.Starting to run in 2009, these fuel efficientand environmentally comp<strong>at</strong>ible locomotiveswill support Vale oper<strong>at</strong>ions in thenorth of Brazil.Europe<strong>GE</strong> Energy’s agreement withInvenergy LLC to deliver more than$1 billion in wind turbines marked a majorcommitment for the delivery of renewableenergy. <strong>GE</strong> will supply Invenergy with600 megaw<strong>at</strong>ts of <strong>GE</strong>’s 1.5-megaw<strong>at</strong>t windturbines for projects in North America, and200 megaw<strong>at</strong>ts of <strong>GE</strong>’s 2.5xl wind turbinesfor European applic<strong>at</strong>ions.In support of KLM Royal DutchAirlines’ sustainable oper<strong>at</strong>ionsstr<strong>at</strong>egy, <strong>GE</strong> delivered <strong>GE</strong>90-115B enginesfor KLM’s first Boeing 777-300ER.<strong>GE</strong> Energy signed a global agreementwith Energias de Portugal (EDP),the world’s fourth largest wind projectdeveloper, to supply wind turbines totalingmore than 500 megaw<strong>at</strong>ts of new windcapacity to be developed during 2008 and2009 in Europe and the United St<strong>at</strong>es.AfricaDesigned, built, oper<strong>at</strong>ed andfinanced by <strong>GE</strong>, the HammaSeaw<strong>at</strong>er Desalin<strong>at</strong>ion Plant is helping toease Algiers’ critical, decades-long w<strong>at</strong>ershortage by producing up to 200,000cubic meters (53 million gallons) of freshw<strong>at</strong>er per day.<strong>GE</strong> W<strong>at</strong>er & Process Technologies isbuilding a reverse osmosis seaw<strong>at</strong>erdesalin<strong>at</strong>ion plant to recover salt from thewastew<strong>at</strong>er stream for use <strong>at</strong> a chlorinerefinery in South Africa. <strong>GE</strong>’s desalin<strong>at</strong>iontechnologies will help cre<strong>at</strong>e a reliable andlocally available supply of high-grade saltfor the refining of chlorine as well as a newsource of potable w<strong>at</strong>er for local citizens.Middle EastThe <strong>GE</strong>nx is the quietest, mostenergy-efficient and fastest-sellinglarge engine in <strong>GE</strong> Avi<strong>at</strong>ion history, andEmir<strong>at</strong>es Airline is among those <strong>GE</strong>customers th<strong>at</strong> have chosen both the<strong>GE</strong>90-115B and the <strong>GE</strong>nx engines topower their fleets. To d<strong>at</strong>e, 37 customershave ordered 1,144 <strong>GE</strong>nx engines.India<strong>GE</strong> is supplying its <strong>ecomagin<strong>at</strong>ion</strong>solar energy modules and w<strong>at</strong>erfiltr<strong>at</strong>ion technology to increase the availabilityof clean drinking w<strong>at</strong>er in rural areasof India and other developing countries inSoutheast Asia and Africa.<strong>GE</strong> W<strong>at</strong>er & Process Technologies andEureka Forbes Limited joined forcesto form Infinite W<strong>at</strong>er Solutions Pvt Ltd.,a joint venture focused on bringing reliableand affordable w<strong>at</strong>er solutions to the Indianresidential market.China<strong>GE</strong> is helping the Olympic movementaddress its goals for sustainablebuilding by providing large-scale infrastructuresolutions to all 37 official BeijingOlympic venues, 168 commercial buildingsand other areas around the city. Morethan 300 projects fe<strong>at</strong>ure a wide array ofadvanced technologies to help organizersachieve their sustainability goals.Asia Pacific<strong>GE</strong> Energy Jenbacher gas enginespower Japan’s largest wood gasto-energyplant, an innov<strong>at</strong>ive, n<strong>at</strong>ionalrenewable energy project gener<strong>at</strong>ingelectricity for communities.Australia<strong>GE</strong> Transport<strong>at</strong>ion’s partner UnitedGroup Rail delivered the first 10 of40 Evolution Series locomotives to Rio TintoIron Ore, bringing advanced locomotivetechnology to an energy-intensive industry.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 9


Highlights of <strong>ecomagin<strong>at</strong>ion</strong>products and servicesThe process behind <strong>ecomagin<strong>at</strong>ion</strong>To ensure th<strong>at</strong> product introduction is met with the highestdegree of integrity, <strong>GE</strong> employs a rigorous qualific<strong>at</strong>ion process toeffectively certify new <strong>ecomagin<strong>at</strong>ion</strong> products. <strong>GE</strong>’s processbegan with establishing a clear standard for <strong>ecomagin<strong>at</strong>ion</strong> productsbased on two criteria. Ecomagin<strong>at</strong>ion offerings are:Products th<strong>at</strong> significantly and measurably improve customers’:1. Oper<strong>at</strong>ing performance or value proposition and2. Environmental performanceor services th<strong>at</strong> substantially enable such improvements.<strong>GE</strong> will deliver solutions th<strong>at</strong> increase customers’ ability to competeand win. <strong>GE</strong> also cre<strong>at</strong>ed the Ecomagin<strong>at</strong>ion Product Review (EPR)scorecard th<strong>at</strong> quantifies a product’s environmental impactsand benefits rel<strong>at</strong>ive to other products. To ensure the accuracy ofthe scorecard, <strong>GE</strong> receives third-party quantit<strong>at</strong>ive environmentalanalysis and verific<strong>at</strong>ion for <strong>GE</strong>’s product claims.<strong>GE</strong>’s portfolio of <strong>ecomagin<strong>at</strong>ion</strong> products numbers more than 60 <strong>at</strong>the time of public<strong>at</strong>ion of this year’s report (see list) and spans theentire range of <strong>GE</strong> businesses.These criteria <strong>work</strong> in tandem. At the heart of this standard is<strong>GE</strong>’s belief th<strong>at</strong> “green is green”— th<strong>at</strong> by investing in anddeveloping environmentally advanced products and services,<strong>GE</strong> Avi<strong>at</strong>ion• <strong>GE</strong>nx Aircraft Engine• <strong>GE</strong>90-115B Aircraft Engine• CFM56-3 Advanced Upgrade• LM2500+ Marine Engine• CFM56 Tech Insertion<strong>GE</strong> Consumer& Industrial• ENERGY STAR ® CompactFluorescent Lighting (Screw in)• High Efficiency HalogenLamps• High Efficiency LinearFluorescent Lamps• High Efficiency Ballasts• LED Light Sources• ENERGY STAR ® qualifiedDishwashers• ENERGY STAR ® qualifiedFront-Load Clothes Washers• ENERGY STAR ® qualifiedTop-Load Clothes Washers• ENERGY STAR ® qualifiedRefriger<strong>at</strong>ors• ENERGY STAR ® qualified Hotand Cold W<strong>at</strong>er Dispensers• High Efficiency Motors• Ecomagin<strong>at</strong>ion HomebuilderProgram• High-Efficiency W<strong>at</strong>er He<strong>at</strong>ers<strong>GE</strong> Energy• Integr<strong>at</strong>ed Gasific<strong>at</strong>ionCombined Cycle (IGCC)Cleaner Coal System• Wind Turbines• Solar Electric Power Systems• H-Turbine CombinedCycle System• Jenbacher Coal MineGas Engine• Jenbacher Biogas Engine• Jenbacher Landfill Gas Engine• LMS100 Gas Turbine System• PulsePle<strong>at</strong> ® Ple<strong>at</strong>ed Filters• DLN 1+ Combustion System• DLN 2.6+ Combustion System• Powerwave+ • OpFlex Turndown• Kn3 Optimiz<strong>at</strong>ion Softwarefor Power Plants• Zonal Combustion Tuningfor Coal-Fired Boilers• Economic Simplified BoilingW<strong>at</strong>er Reactor (ESBWR)<strong>GE</strong> Energy FinancialServices• Greenhouse Gas Services,LLC, a <strong>GE</strong> AES Venture<strong>GE</strong> Fleet Services• Environmental PerformanceServices with Telem<strong>at</strong>ics<strong>GE</strong> Money• Earth Rewards Pl<strong>at</strong>inumMasterCard• <strong>GE</strong>OSmart (Energy EfficientHome Remodel Loan)• Australia eco MasterCard<strong>GE</strong> Oil & Gas• BCL 300 Series CentrifugalCompressor for SourGas Reinjection• Integr<strong>at</strong>ed CompressorLine (ICL)• UltraScan Duo• Hot Gas Expanders forPower Recovery Systems• DLN-1 IBH CombustionSystem for <strong>GE</strong> Frame5-2 Gas Turbines<strong>GE</strong> Transport<strong>at</strong>ion• Evolution Series Locomotive• Hybrid Locomotive• Kazakhstan Evolution ES44ACi• China Mainline Evolution• Russian-Built LocomotiveModerniz<strong>at</strong>ion Skids• Trip Optimizer• Locotrol• SmartBurn<strong>GE</strong> W<strong>at</strong>er & ProcessTechnologies• Desalin<strong>at</strong>ion• Advanced Membranes• Homespring• ZeeWeed• EDR (Electro Dialysis Reversal)• ABMet (Advanced BiologicalMetals Removal)• DusTre<strong>at</strong>• Waste to Value• Entrapped Air Flo<strong>at</strong><strong>at</strong>ion (EAF)• PRO/Titan Reverse OsmosisSystems• MetClear10 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


Product highlightsIntegr<strong>at</strong>ed Compressor Line (ICL)An electrically driven compressor for oil and gas applic<strong>at</strong>ions th<strong>at</strong>replaces gas-fired compressors. By using electricity r<strong>at</strong>her thangas, the ICL can reduce CO 2 emissions by 60% to 90% dependingon the local electric grid’s emissions intensity. Because it is sealed,the ICL prevents the leakage of methane, a potent greenhousegas. It also has magnetic bearings th<strong>at</strong> do not use oil; over theproduct’s lifespan, this may elimin<strong>at</strong>e the consumption of morethan 30,000 liters of oil.Waste to ValueBy turning wastew<strong>at</strong>er into usable process w<strong>at</strong>er, the Waste toValue solution allows customers to produce their own electricityand thermal energy, while reducing greenhouse gas emissionsthrough the destruction of methane. This product also saves freshw<strong>at</strong>er and significantly reduces the need to dispose of wastew<strong>at</strong>er.DLN-1 IBH upgrade kit combustion systemfor <strong>GE</strong> Frame 5-2 gas turbinesA modified combustion system for oper<strong>at</strong>ing <strong>GE</strong>’s Frame 5-2 gasturbines. This Dry Low NO x (DLN) system uses an inlet bleedhe<strong>at</strong>ing system to help customers adhere to NO x emissions overa wider oper<strong>at</strong>ing range. Once modified with this combustionsystem, the Frame 5-2 NO x emission levels remain consistentbetween 50% and 100% load.Driven by electricity r<strong>at</strong>her than gas, Integr<strong>at</strong>ed Compressor Linetechnology saves energy and avoids associ<strong>at</strong>ed CO 2 emissionsOpFlex TurndownGas turbine plants th<strong>at</strong> were once oper<strong>at</strong>ing <strong>at</strong> base load maynow need to oper<strong>at</strong>e across a wider load range, while still maintainingNO x emission compliance. <strong>GE</strong> Energy’s OpFlex Turndowntechnology lowers the minimum oper<strong>at</strong>ing load of <strong>GE</strong>’s 7FA+egas turbine from 50% to 40%, reducing CO 2 and NO x emissions.<strong>GE</strong>’s Frame 5-2 gas turbines are typically used for mechanicaldrive applic<strong>at</strong>ions in the oil and gas industryOpFlex turndown allows turbine oper<strong>at</strong>ors to reduce CO 2emissions while oper<strong>at</strong>ing across a wider load rangeDusTre<strong>at</strong>The DusTre<strong>at</strong> process employs wetting and binding agents onmining roads to hold dust particles in place, reducing the w<strong>at</strong>erneeded for dust suppression in mines and lowering the costsof w<strong>at</strong>er-truck oper<strong>at</strong>ion.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 11


Delivering on<strong>ecomagin<strong>at</strong>ion</strong> products<strong>GE</strong>’s commitment to investing in <strong>ecomagin<strong>at</strong>ion</strong> enables usto introduce new products and evolve existing ones th<strong>at</strong>make smarter use of energy and deliver benefits to customers,the environment and <strong>GE</strong>.<strong>GE</strong>’s energy and w<strong>at</strong>er monitoring dashboard, a productof the <strong>ecomagin<strong>at</strong>ion</strong> Homebuilder Programcross-businessEcomagin<strong>at</strong>ion Homebuilder Programoffers energy-saving solutionsDesigned to lower overall household energy consumption,emissions and indoor w<strong>at</strong>er consumption compared to industryacceptedaverage new homes, the <strong>ecomagin<strong>at</strong>ion</strong> HomebuilderProgram combines building science with high-performanceproducts to help builders and developers cre<strong>at</strong>e new homesinspired by <strong>ecomagin<strong>at</strong>ion</strong>. The program provides innov<strong>at</strong>iveways for builders and developers to build comfortable homes,while reducing the homes’ impact on the environment.As the cost of utilities continues to rise, more people are lookingto integr<strong>at</strong>e environmental technologies into new homes. Ahome built under the <strong>GE</strong> <strong>ecomagin<strong>at</strong>ion</strong> Homebuilder Programis designed to save 20% annually in energy and indoor w<strong>at</strong>erconsumption with 20% fewer household emissions compared toan industry-accepted average new home. For a 2,500-square-foothome, this program is designed to save homeowners $600 to$1,500 on energy and w<strong>at</strong>er bills every year.Since the May <strong>2007</strong> launch of the program, builders and developersacross the United St<strong>at</strong>es and in Canada have signed up tobuild homes inspired by <strong>ecomagin<strong>at</strong>ion</strong>, including Land TejasCompanies, developer of Canyon G<strong>at</strong>e Communities in Houston,Texas. The first Canyon G<strong>at</strong>e Community being developed underthe <strong>ecomagin<strong>at</strong>ion</strong> program is called Discovery <strong>at</strong> Spring Trails,and is sl<strong>at</strong>ed to launch in the summer of 2008.“Through the <strong>ecomagin<strong>at</strong>ion</strong> HomebuilderProgram … <strong>GE</strong> offers us a one-stop shop for theenvironmental fe<strong>at</strong>ures and innov<strong>at</strong>ions — fromappliances to solar panels — th<strong>at</strong> homebuyersin Houston are looking for.”Al Brende, Co-Founder of Land Tejas Companies12 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


cross-businessCanada’s first <strong>ecomagin<strong>at</strong>ion</strong>Homebuilder Program launchesIn September <strong>2007</strong>, <strong>GE</strong> Canada and Bordeaux Developmentsentered into an agreement to launch Canada’s first <strong>ecomagin<strong>at</strong>ion</strong>Homebuilder Program in Rocky View, a community just westof Calgary, Alberta. The site, which has been owned by alocal ranching family for more than 60 years, has always beena challenging one to use for anything other than limitedlivestock grazing.In response to strong regional growth pressure, the familydecided to develop the land. When looking <strong>at</strong> how best todevelop the property, the family gave serious consider<strong>at</strong>ion onhow the land should be tre<strong>at</strong>ed — family values, appreci<strong>at</strong>ionof the environment and a spirit of community were key. <strong>GE</strong>’s<strong>ecomagin<strong>at</strong>ion</strong> Homebuilder Program and BordeauxDevelopments’ approach to environmental sustainability proveda winning combin<strong>at</strong>ion.The planned 1,750-acre, mixed-use <strong>ecomagin<strong>at</strong>ion</strong> HomebuilderHarmony development will incorpor<strong>at</strong>e sustainable developmentpractices including innov<strong>at</strong>ive environmental initi<strong>at</strong>ives designedfor smart land use. When completed, the development will have3,500 homes as well as a health center, 27-hole championshipgolf course, a school and commercial/industrial land use. Theunique, sustainable community is a first of its kind for Albertaand is foreseen to help redefine sustainable community development.<strong>GE</strong> will play a significant role in providing <strong>ecomagin<strong>at</strong>ion</strong>products th<strong>at</strong> will reduce the overall environmental footprint ofthe development.Top: A blueprint for a home inspired by <strong>ecomagin<strong>at</strong>ion</strong>;Bottom: Sketch of <strong>ecomagin<strong>at</strong>ion</strong> Homebuilder Developmentin Rocky View, Albertaavi<strong>at</strong>ionKLM finds a better way to flyThe avi<strong>at</strong>ion industry is investing in products th<strong>at</strong> are quieter,cleaner and more efficient — reducing emissions and noisewhile providing gre<strong>at</strong>er capacity, longer range and loweroper<strong>at</strong>ing costs. And long-time <strong>GE</strong> Avi<strong>at</strong>ion customer KLM RoyalDutch Airlines is convinced th<strong>at</strong> investment is good for theearth, its customers and its continued growth. “Sustainableoper<strong>at</strong>ions is a conscious, str<strong>at</strong>egic choice for KLM,” says theairline’s President and CEO, Peter Hartman. “We are committedto striking the right balance between economic growth andecological development.”To strike th<strong>at</strong> balance, KLM is pursuing three objectives:Reduction — reducing carbon emissions through fleet renewaland other efficient measures, while assisting research andexpert dialogue; Control — supporting the European EmissionsTrading System and establishment of a “Single European Sky”to better manage CO 2 emissions; and Compens<strong>at</strong>ion — joiningthe Dutch World Wide Fund for N<strong>at</strong>ure to invest in developmentof renewable energy projects and offering the opportunity forKLM customers to offset flight emissions.KLM’s goal is to compens<strong>at</strong>e all increases in CO 2 emissions withan objective to reduce its emissions 3% by 2012 and 17% by2020. Th<strong>at</strong> commitment was showcased when KLM initi<strong>at</strong>ed anexpert dialogue about environmental issues in cooper<strong>at</strong>ion with<strong>GE</strong>, Boeing and Netherlands universities. The event broughttogether leaders from industry and the sciences to discuss topicslike “Development of Green Aircraft” and “Inspiring SustainableBehavior.” The dialogue ended with delivery of the airline’s firstBoeing 777-300ER, powered by <strong>GE</strong>90-115B engines, a productof <strong>ecomagin<strong>at</strong>ion</strong>.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 13


energy financial servicesFunding a legacy of greenerelectricity in British Columbia<strong>GE</strong> Energy Financial Services entered into a partnership withPlutonic Power Corpor<strong>at</strong>ion, <strong>work</strong>ing together with Canada’sFirst N<strong>at</strong>ions, to build a 196-megaw<strong>at</strong>t, run-of-river hydroelectricpower project in British Columbia, Canada, marking <strong>GE</strong>’s firstrenewable energy equity investment in Canada. Unlike traditionalhydroelectric facilities, run-of-river projects do not requiredamming and storage of w<strong>at</strong>er. Instead, some of the w<strong>at</strong>erflowis diverted from the river and fed downhill to a gener<strong>at</strong>ingst<strong>at</strong>ion. The w<strong>at</strong>er leaves the gener<strong>at</strong>ing st<strong>at</strong>ion and is returnedto the river.<strong>GE</strong> joins Plutonic Power in building a project th<strong>at</strong> will have alasting positive impact on the community and will help meetthe power needs of the province. The project, which began inJuly <strong>2007</strong>, will produce electrical energy to power 75,000 homesand ensure th<strong>at</strong> clean or renewable electricity gener<strong>at</strong>ioncontinues to account for <strong>at</strong> least 90% of total gener<strong>at</strong>ion for theprovince. Additionally, royalties provide the ability to developother initi<strong>at</strong>ives in aquaculture and forestry while employmenton the project provides long-term jobs and skills developmentfor the community. The project is expected to become oper<strong>at</strong>ionalin 2010.“We feel strongly about bringing positive economicand social benefits back into this valley and tothese communities … while also ensuring th<strong>at</strong> webring British Columbia back to a place of electricityself-sufficiency through a legacy of clean, reliable,made-in British Columbia energy.”Donald McInnes, Founder, President and CEO of Plutonic PowerRun-of-river hydroelectric project will produce energyfor 75,000 homesw<strong>at</strong>erIndia joint venture to offersafe w<strong>at</strong>er solutionsIn India, increased industrializ<strong>at</strong>ion and a rapidly expandingurban popul<strong>at</strong>ion place unprecedented demands on the n<strong>at</strong>ion’sdwindling w<strong>at</strong>er supply. As a result, clean, potable w<strong>at</strong>er isneeded urgently throughout the country. To address this issue,<strong>GE</strong> W<strong>at</strong>er & Process Technologies and Eureka Forbes Limitedjoined forces in March 2008 to form Infinite W<strong>at</strong>er Solutions PvtLtd., a joint venture focused on bringing reliable and affordablew<strong>at</strong>er solutions to the Indian residential market.<strong>GE</strong> reverse osmosis membraneInfinite W<strong>at</strong>er Solutions will manufacture <strong>GE</strong>’s reverse osmosismembranes <strong>at</strong> a new manufacturing facility in the city ofDehradun. Infinite W<strong>at</strong>er Solutions will manufacture and sellproducts and technology solutions to Indian residential customersthrough Eureka Forbes’ extensive sales net<strong>work</strong>, the largestdirect sales net<strong>work</strong> in Asia. Infinite W<strong>at</strong>er Solutions’ Dehradunfacility will be the largest manufacturing facility of these high-techmembranes in India, and will be capable of serving other w<strong>at</strong>erpurific<strong>at</strong>ioncompanies across the region. Together, the <strong>GE</strong>W<strong>at</strong>er & Process Technologies and Eureka Forbes collabor<strong>at</strong>ionrepresents cleaner w<strong>at</strong>er solutions, globally compliant manufacturingand market-sensitive pricing.14 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


avi<strong>at</strong>ionPower and performance:<strong>ecomagin<strong>at</strong>ion</strong>’s commitmentto the customer<strong>GE</strong> Avi<strong>at</strong>ion <strong>work</strong>s to provide engine solutions to airlinecustomers across the globe th<strong>at</strong> strike a balance betweendelivering the best possible profile of fuel efficiency andlower noise and emissions, with technology th<strong>at</strong> is reliableand cost-effective to maintain. The <strong>GE</strong>90-115B and <strong>GE</strong>nxengines provide th<strong>at</strong> balance, and Emir<strong>at</strong>es Airline is amongmany <strong>GE</strong> customers globally th<strong>at</strong> have chosen both <strong>GE</strong>engines to power its fleets.“Emir<strong>at</strong>es is an intern<strong>at</strong>ional and regionalleader in sustainability and environmentalinnov<strong>at</strong>ion. The <strong>GE</strong>90-115B and <strong>GE</strong>nx-2Bengines on our 777-300ER and 747-8 aircraftare two powerful examples and are helpingus to further reduce fuel consumption andemissions and oper<strong>at</strong>e as efficiently aspossible… We look forward to continuing to<strong>work</strong> with <strong>GE</strong> Avi<strong>at</strong>ion as part of the furtherdevelopment of our sustainability andenvironmental goals.”Adel Al Redha, Executive Vice President,Engineering and Oper<strong>at</strong>ions, Emir<strong>at</strong>es Airline<strong>GE</strong> engines meet customer expect<strong>at</strong>ions in a number of ways.The <strong>GE</strong>90-115B is not only the world’s most powerful engine,but also one of the cleanest and quietest per pound of thrust.Selected by 33 customers for more than 475 Boeing longerrange777-300ER, 777-200LR aircraft and 777 freighters, theengine has low fuel burn and low overall emissions. Emissionlevels are reduced due in gre<strong>at</strong> part to the <strong>GE</strong>90’s improvedcombustor. Because the engine is so efficient, it uses less fuelto cre<strong>at</strong>e each pound of thrust compared to previous gener<strong>at</strong>ionsof aircraft engines. And less fuel burned means lesscarbon dioxide, a greenhouse gas.Taking valuable lessons from the highly successful <strong>GE</strong>90 program,the <strong>GE</strong>nx is the quietest, most energy-efficient andfastest-selling large engine in <strong>GE</strong> Avi<strong>at</strong>ion history. To d<strong>at</strong>e,37 customers have ordered 1,144 <strong>GE</strong>nx engines, whichpower the Boeing 787 Dreamliner and 747-8 Intercontinentaland Freighter aircraft. When market ready, the <strong>GE</strong>nx willachieve dram<strong>at</strong>ic gains in fuel efficiency and performancewith significantly lower emissions than other engines inits class. The <strong>GE</strong>nx will produce fewer emissions than themaximum allowed by 2008 intern<strong>at</strong>ional standards.Top: <strong>GE</strong> Jenbacher engine; Bottom left: <strong>GE</strong> wind turbines inForrest Creek, Texas; Bottom right: Rooftop install<strong>at</strong>ion of<strong>GE</strong> solar panels in San Francisco, Californiaenergy financial servicesGrowing <strong>GE</strong>’s renewables portfolio<strong>GE</strong> Energy Financial Services has significantly acceler<strong>at</strong>ed itsrenewable energy investing str<strong>at</strong>egy and plans to alloc<strong>at</strong>e$6 billion in capital for various projects by 2010. With broadcapabilities to invest equity and debt within and outside theUnited St<strong>at</strong>es — not only in wind but in solar, biomass, hydroand geothermal power — <strong>GE</strong> Energy Financial Services hasbecome a major player in a $60-billion annual renewableenergy market. Among our investments:• Invested in a range of windenergy projects with avariety of turbine manufacturers,including three U.S.wind farms in the st<strong>at</strong>eof Texas with wind poweroper<strong>at</strong>or Airtricity, Inc.• Financed and purchasedthe 11-megaw<strong>at</strong>t Serpasolar power plant inPortugal, one of the world’slargest solar power plants,gener<strong>at</strong>ing enough electricityfor 8,000 homes andavoiding more than 30,000tons a year in greenhousegas emissions.• Provided financing for fiveCalifornia solar power projectstotaling approxim<strong>at</strong>ely8 megaw<strong>at</strong>ts.• Invested in one of the largestlandfill gas-to-energyprojects in the UnitedSt<strong>at</strong>es through the acquisitionof a 90% interest ina limited partnership th<strong>at</strong>oper<strong>at</strong>es the Scholl CanyonLandfill gas project inGlendale, California.• Made debt and equityinvestments in landfillgas-to-energy projects inthree other areas of theUnited St<strong>at</strong>es — New Jersey,Delaware and RhodeIsland — and in a companyth<strong>at</strong> owns 11 projects inthe United Kingdom.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 15


windReinforcing leadership in U.S.wind industryWind power is firmly established as one of the largest sources ofnew power gener<strong>at</strong>ion in the United St<strong>at</strong>es, and is becoming amainstream option for meeting growing electricity demand. Lastyear, the United St<strong>at</strong>es added 5,244 megaw<strong>at</strong>ts of wind power —more than 25% of the world total. The U.S. installed base of windpower grew 45% in 34 st<strong>at</strong>es, accounting for more than 1% ofthe n<strong>at</strong>ion’s electricity supply and powering more than 4.5 millionhomes. The United St<strong>at</strong>es is on pace to surpass Germany as havingthe largest installed base of wind power by the end of 2009.<strong>GE</strong> Energy reinforced its position as North America’s leadingsupplier of wind turbines in <strong>2007</strong>, providing more than 2.3 gigaw<strong>at</strong>tsof new U.S. wind capacity — an increase of more than 100% overthe prior year — and helping lead <strong>GE</strong> Energy to receive the<strong>2007</strong> Frost & Sullivan North American Wind Power Growth Str<strong>at</strong>egyAward. To help <strong>GE</strong> meet the surging demand for wind turbines,component suppliers have announced plans to build two newU.S. wind turbine blade manufacturing plants. Also during <strong>2007</strong>,<strong>GE</strong> Energy announced the expansion of its Renewables GlobalHeadquarters in Schenectady, New York, to include a new WindProduct Management and Customer Support Center.Capping a year of record growth for <strong>GE</strong> Energy’s wind businesswas the Company’s agreement with Invenergy LLC to deliver windturbines valued <strong>at</strong> more than $1 billion. The agreement highlightsone of the largest commitments for wind turbines to be deliveredin a single year in the history of the global wind industry. <strong>GE</strong> willsupply Invenergy with our 1.5-megaw<strong>at</strong>t wind turbines for projectsin North America and our 2.5xl wind turbines for Europeanapplic<strong>at</strong>ions. The agreement marks the first time a U.S.-baseddeveloper has selected <strong>GE</strong>’s 2.5-megaw<strong>at</strong>t technology for projectsin Europe.<strong>GE</strong>’s 1.5-megaw<strong>at</strong>t wind turbine is among the most popularmachines in the global wind industry, with approxim<strong>at</strong>ely8,000 units installed around the world. The <strong>GE</strong> 2.5xl wind turbineis the next evolution of the Company’s wind turbine fleet, andbuilds on the success of the 1.5-megaw<strong>at</strong>t technology. The 2.5xlis the largest <strong>GE</strong> wind turbine available for onshore applic<strong>at</strong>ions,and is specifically designed to meet the immedi<strong>at</strong>e requirementsof the European Union, where lack of available land constrainsthe size of projects. All of the wind turbines are sl<strong>at</strong>ed for shipmentduring 2009.16 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report<strong>GE</strong> is the leading supplier of wind turbines in North America


transport<strong>at</strong>ionEvolution Series locomotives reduceemissions for Australia’s Rio TintoThe northwestern part of Australia is home to Rio Tinto,one of the world’s largest mining companies. In <strong>2007</strong>, <strong>GE</strong>Transport<strong>at</strong>ion’s partner United Group Rail delivered the first10 of 40 Evolution Series locomotives to Rio Tinto Iron Ore.The Evolution Series locomotive represents a $400-millioninvestment by <strong>GE</strong> Transport<strong>at</strong>ion in the most advanced locomotivetechnology to d<strong>at</strong>e. The locomotive is powered by <strong>GE</strong>’sl<strong>at</strong>est <strong>GE</strong>VO-12 cylinder engines, which produce as muchhorsepower as the preceding 16-cylinder engines. Built-intechnology also facilit<strong>at</strong>es easier maintenance and fasterrepairs. In one applic<strong>at</strong>ion, the locomotive delivers up toa 5% increase in fuel efficiency and up to a 40% reductionin key emissions over our previous locomotives. In addition,the locomotives meet the stringent Tier I and II emissionsstandards set by the U.S. Environmental Protection Agency.“The new locomotives add to our increasinglyefficient and sustainable mining oper<strong>at</strong>ions,and are a vital cog in our expansion of Pilbara[region] oper<strong>at</strong>ions … We are looking forwardto the improvements in fleet maintenance andperformance th<strong>at</strong> will flow from thisinvestment.”Richard Cohen, General Manager,Railway Division of Rio Tinto Iron Ore<strong>GE</strong> solar panel install<strong>at</strong>ionsolarHelping Spain reach solar powersupply goalsIberdrola Ingeniería y Construcción, one of Spain’s largestenergy engineering companies, took advantage of governmentincentives and tapped <strong>GE</strong> Energy to provide more than11 megaw<strong>at</strong>ts in <strong>GE</strong>PVp-200-w<strong>at</strong>ts solar modules. The companywill install the <strong>GE</strong> modules in ground-mounted arrays forseveral projects around the cities of Cáceres and Toledo.capital solutionsCharting a successful routefor Akzo NobelOne of the world’s largest chemical companies, Akzo Nobeloper<strong>at</strong>es a fleet of 10,000 cars th<strong>at</strong> spans 20 countries. Knownfor its tough global emissions targets, Akzo Nobel madethe decision in 2006 to further reduce the emissions of itsEuropean car fleet, while improving its safety. To do this,Akzo Nobel enlisted the help of <strong>GE</strong> Capital Solutions todevelop a “Clear & Safe Solutions” program.To properly implement the Clear & Safe Solutions program, thejoint Akzo Nobel-<strong>GE</strong> team reviewed an acceptable method ofmeasuring CO 2 emissions, as well as a list of approved vehiclesth<strong>at</strong> combined strong environmental credentials withoutcompromising driver s<strong>at</strong>isfaction. The team then developeda safety r<strong>at</strong>ing system to objectively evalu<strong>at</strong>e vehicle safety.<strong>GE</strong>-made Rio Tinto locomotive outside <strong>GE</strong>’s 2008 AnnualMeeting of Shareowners in Erie, PennsylvaniaThe Clear & Safe Solutions program was rolled out to 107different business units in nine countries. Throughout thedevelopment process, the primary objective of the Akzo Nobel-<strong>GE</strong> team was achieving environmental and safety improvements,r<strong>at</strong>her than cost savings. This program provided bothimmedi<strong>at</strong>e emissions savings, as well as the potential forfuture emissions savings. Additionally, it improved driver safetyand reduced the number of accidents, earning the programextensive recognition, including Fleet Europe magazine’sGreen Fleet Implement<strong>at</strong>ion Award.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 17


avi<strong>at</strong>ionMore efficient aircraft enginesCFM56 Tech Insertion, the infusion of new design technologyinto current production engines, entered service on the BoeingNext-Gener<strong>at</strong>ion 737 and Airbus A320 family aircraft in <strong>2007</strong>,keeping its promise of more efficient engines th<strong>at</strong> meet worldwideemissions standards with margin to spare. Improvedanalytic design tools enabled CFM Intern<strong>at</strong>ional, a 50/50 jointventure between Snecma (SAFRAN Group) and <strong>GE</strong>, to improve theTech Insertion combustor so th<strong>at</strong> it provides on average 25%lower nitrogen oxide (NO x) emissions than the engine it replaces.As a result, Tech Insertion engines meet the new Intern<strong>at</strong>ionalCivil Avi<strong>at</strong>ion Organiz<strong>at</strong>ion Committee on Avi<strong>at</strong>ion EnvironmentalProtection emissions standards th<strong>at</strong> took effect in February2008. In addition, the engine’s improved fuel consumption willhelp lower CO 2, reducing these emissions by as much as 200tons per aircraft per year. Over the engine’s life, CFM56 TechInsertion is expected to provide customers with longer time onwing and lower maintenance costs through enhanced durability.Top: <strong>GE</strong>nx-1B engine recently received certific<strong>at</strong>ion from theU.S. Federal Avi<strong>at</strong>ion Administr<strong>at</strong>ion; Bottom: <strong>GE</strong>nx-1B duringground test <strong>at</strong> Peebles, Ohiocoal<strong>GE</strong> IGCC technology gainsmomentum<strong>GE</strong> believes th<strong>at</strong> coal must be part of our energy future. However,as concern about the environment grows globally, companiesare turning to <strong>GE</strong>’s Integr<strong>at</strong>ed Gasific<strong>at</strong>ion Combined Cycle(IGCC) System th<strong>at</strong> converts fuels such as coal into a cleanerburninggas energy source. This technology, an <strong>ecomagin<strong>at</strong>ion</strong>product, offers an emissions profile approaching n<strong>at</strong>ural gascombined cycle power.IGCC Polk Power Plant, Tampa, FloridaIGCC adoption made significant progress in <strong>2007</strong>— three majorprojects using <strong>GE</strong>’s IGCC Reference Plant technology advancedthrough regul<strong>at</strong>ory approval. In the U.S. st<strong>at</strong>es of Indiana(Duke Energy), West Virginia (AEP) and Illinois (Tenaska), cleanercoal power gener<strong>at</strong>ion will soon be a reality. In l<strong>at</strong>e December<strong>2007</strong>, Duke Energy secured approval from the Indiana UtilityRegul<strong>at</strong>ory Commission to proceed with construction of one ofthe largest commercial-scale IGCC power plants. Constructionon the plant is scheduled to begin in 2008, and when it comesonline in 2012, the 632-megaw<strong>at</strong>t facility will use <strong>GE</strong>’s provenIGCC technology and low-cost, local Indiana coal.18 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


transport<strong>at</strong>ionImproving rail andlocomotive efficiency<strong>GE</strong> Trip Optimizer: With ever-rising fuel prices and growingemissions regul<strong>at</strong>ions, railroads are looking for ways toimprove locomotive efficiency. <strong>GE</strong>’s Evolution Series locomotiveis among the most fuel-efficient products in the market.However, inefficient acceler<strong>at</strong>ion and braking can reduceengine performance and increase locomotive emissions. <strong>GE</strong>’sTrip Optimizer addresses this problem by determining theoptimum speed profile over a trip or route to minimize fuelconsumption while maintaining time schedules. The optimiz<strong>at</strong>ionreduces unnecessary braking and helps control speed.<strong>GE</strong>’s Trip Optimizer provides closed-loop speed regul<strong>at</strong>ion,calcul<strong>at</strong>ed to the optimum speed profile, to adjust for thedifferences between actual and estim<strong>at</strong>ed train performance.The system cre<strong>at</strong>es an optimal trip profile and autom<strong>at</strong>icallylearns and adjusts throttle settings for vari<strong>at</strong>ions in grade,track conditions, locomotive health, and train length andweight. Using a sophistic<strong>at</strong>ed system of sensors, on-boardcomputers and GPS, Trip Optimizer can cre<strong>at</strong>e an optimalspeed profile th<strong>at</strong> can help reduce fuel consumption byapproxim<strong>at</strong>ely 10%. These environmental metrics areachieved without slowing down the net<strong>work</strong>.<strong>GE</strong> LOCOTROL: <strong>GE</strong>’s LOCOTROL system is designed to reducelocomotive fuel consumption by allowing more efficienttrain configur<strong>at</strong>ion and control of multiple locomotives bydistributing locomotive power throughout the entire train. <strong>GE</strong>’sLOCOTROL system is currently installed on more than 9,000locomotives in North America. Based on customer d<strong>at</strong>a fromone route, <strong>GE</strong>’s LOCOTROL system can reduce fuel consumptionby an estim<strong>at</strong>ed 6% to 10% and avoid an estim<strong>at</strong>ed1.5 to 2.3 million metric tons of CO 2 emissions per year.“Using <strong>GE</strong> LOCOTROL distributed power on ourlocomotives helps Union Pacific to meet ourcommitment to protect the environment nowand for future gener<strong>at</strong>ions … LOCOTROLtechnology helps our engineers move morefreight with less horsepower, improving theoverall fuel efficiency of our freightmovements. Th<strong>at</strong> means reduced emissions,which is gre<strong>at</strong> for the environment.”Jim Young, President and CEO of Union Pacific Railroad<strong>GE</strong> w<strong>at</strong>er purific<strong>at</strong>ion technologyw<strong>at</strong>erCre<strong>at</strong>ion of the largestseaw<strong>at</strong>er desalin<strong>at</strong>ion projectin North AmericaPeriods of drought, and a reliance on outside w<strong>at</strong>er suppliersand unpredictable rainw<strong>at</strong>er have driven San Diego County tofind altogether new solutions to its w<strong>at</strong>er shortage problems.<strong>GE</strong> and other partners are <strong>work</strong>ing together to cre<strong>at</strong>e theCarlsbad Seaw<strong>at</strong>er Desalin<strong>at</strong>ion Plant, the largest seaw<strong>at</strong>erdesalin<strong>at</strong>ion project in North America. <strong>GE</strong> W<strong>at</strong>er & ProcessTechnologies, Poseidon Resources Corpor<strong>at</strong>ion, AmericanW<strong>at</strong>er and Acciona Agua joined in May of <strong>2007</strong> to invest inthe final stage of the desalin<strong>at</strong>ion project to bring a longterm,reliable and affordable supply of drinking w<strong>at</strong>er tothe w<strong>at</strong>er-scarce region.The Pacific Ocean is one of earth’s ultim<strong>at</strong>e w<strong>at</strong>er resources,and <strong>GE</strong>’s <strong>ecomagin<strong>at</strong>ion</strong> ZeeWeed membrane technology —among the most energy-efficient ultrafiltr<strong>at</strong>ion technologies —was selected for the plant th<strong>at</strong> will help make the Pacificpotable. The plant’s source w<strong>at</strong>er will be pretre<strong>at</strong>ed by the<strong>GE</strong> ZeeWeed membranes, then processed through reverseosmosis membranes to produce high-quality drinking w<strong>at</strong>er.The Carlsbad facility is sl<strong>at</strong>ed to become oper<strong>at</strong>ional as earlyas 2010. Once complete, it will provide 50 million gallonsof sustainable and cleaner drinking w<strong>at</strong>er — enough for300,000 people. The desalin<strong>at</strong>ion project will provide the Cityof Carlsbad and other San Diego County w<strong>at</strong>er agenciescomplete control of a local drinking w<strong>at</strong>er supply th<strong>at</strong> is notdependent on rainfall or outside suppliers, helping allevi<strong>at</strong>ingchronic demand challenges.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 19


olympicsPartnering on the Beijing 2008Olympic Games<strong>GE</strong> is the exclusive provider of a wide range of innov<strong>at</strong>ive productsand services th<strong>at</strong> are integral to staging successful Games.As a Worldwide Olympic Partner, <strong>GE</strong> is applying environmentalresources, business expertise and technology to cre<strong>at</strong>e solutionsto help ensure th<strong>at</strong> the Olympic Games’ environmental legacyis a positive one.As China welcomes the world to one of the most anticip<strong>at</strong>edOlympic Games in history, <strong>GE</strong> is playing a key role in theprepar<strong>at</strong>ions by providing large-scale infrastructure solutions toall 37 official Olympic venues, 168 commercial buildings andother areas around the city. These more than 300 projects, whichinclude transport<strong>at</strong>ion, security, energy, w<strong>at</strong>er, healthcare andlighting, fe<strong>at</strong>ure many environmentally advanced technologiesaimed <strong>at</strong> helping organizers achieve their sustainability goals.Specifically, <strong>GE</strong> is providing multiple technologies for China’s firstrainw<strong>at</strong>er recycling system. The new system will be loc<strong>at</strong>ed <strong>at</strong>Beijing’s N<strong>at</strong>ional Stadium, the setting of the Opening and ClosingCeremonies of the Beijing 2008 Olympic Games, and will use undergroundpools th<strong>at</strong> process up to 100 tons of rainw<strong>at</strong>er per hour,80 tons of which can be reused for landscaping, firefighting andcleaning — a direct way to lower the stadium’s w<strong>at</strong>er consumption.Highlights of other key <strong>GE</strong> projects for the Beijing Games include:Supplying filtr<strong>at</strong>ion technology for safe drinking w<strong>at</strong>er <strong>at</strong> theN<strong>at</strong>ional Stadium — The N<strong>at</strong>ional Stadium will use <strong>GE</strong>’s w<strong>at</strong>ertre<strong>at</strong>ment technology during the Games to provide up to 16 tonsof purified w<strong>at</strong>er per hour. The quality of the w<strong>at</strong>er meets the l<strong>at</strong>estn<strong>at</strong>ional standards. <strong>GE</strong>’s w<strong>at</strong>er filtr<strong>at</strong>ion technologies standout for their environmentally sound fe<strong>at</strong>ures, energy-efficiencyand reliability.Delivering energy-efficient turbines <strong>at</strong> the Olympic CentralArea — <strong>GE</strong> is supplying energy-efficient turbines to deliver power,he<strong>at</strong>ing and cooling to the Olympic Central Area. These systemssuccessfully convert fuels such as n<strong>at</strong>ural gases into a cleanerburningenergy source. The process reduces emissions of nitrogenoxides and particul<strong>at</strong>e m<strong>at</strong>ter by more than 60%, reducesmercury emissions by more than 50%, and reduces sulfur dioxidesby more than 90%, while using less w<strong>at</strong>er than traditionalpulverized coal plants.Implementing solar-powered lighting <strong>at</strong> Fengtai Softball Field —<strong>GE</strong>’s solar-powered LED street lighting fixtures and garden lightingare being used <strong>at</strong> the Fengtai Softball Field.Providing filtering technology for Qinghe Wastew<strong>at</strong>er Plant —To improve Beijing’s wastew<strong>at</strong>er tre<strong>at</strong>ment capabilities, thewastew<strong>at</strong>er plant in Qinghe has adopted <strong>GE</strong> technology th<strong>at</strong> willfilter more than 80,000 cubic meters of wastew<strong>at</strong>er daily to berecycled and help maintain landscaping during the Games, helpingreduce energy use and overall costs.20 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report<strong>GE</strong> is playing a vital role in the prepar<strong>at</strong>ions for the2008 Olympic Games by providing solutions to 37official Olympic venues including the N<strong>at</strong>ional Stadium


olympicsVancouver 2010 Olympic WinterGames “Greening of the Games”The Vancouver Organizing Committee (VANOC) is the first OlympicOrganizing Committee to commit to applying sustainabilityprinciples to the Games, including integr<strong>at</strong>ed delivery of social,economic, and environmental outcomes and benefits. <strong>GE</strong>’s Olympicbusiness team is responding in a number of ways to meet thesechallenges with a special focus on <strong>ecomagin<strong>at</strong>ion</strong>. For instance,the Vancouver Convention Centre, which will be used for Olympicbroadcasting, will be installing a <strong>GE</strong> W<strong>at</strong>er & Process Technologiesmembrane wastew<strong>at</strong>er management system th<strong>at</strong> cleans w<strong>at</strong>erfrom within the building and reuses it for flush fixtures, and toirrig<strong>at</strong>e a new, six-acre rooftop garden. <strong>GE</strong> W<strong>at</strong>er & ProcessTechnologies also won the contract to provide on-site w<strong>at</strong>er andwastew<strong>at</strong>er tre<strong>at</strong>ment plants for the Nordic Centre. The compact,discreet design of the plants, which met the need to minimizethe footprint of the system, coupled with their superior tre<strong>at</strong>mentcapabilities was a winning combin<strong>at</strong>ion for the venue.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 21


nbcuGreen is UniversalIn May <strong>2007</strong>, NBC Universal (NBCU) announced its “Green isUniversal” initi<strong>at</strong>ive, dedic<strong>at</strong>ed to effecting positive change forthe environment by raising awareness and educ<strong>at</strong>ing consumersas it substantially greens its own oper<strong>at</strong>ions. As part of thiseffort, NBCU has publicly pledged to reduce its greenhouse gasemissions <strong>at</strong> least 1% by 2012.NBCU launched its first “Green Week” in November, during which37 units across the television, theme park and film studiodivisions particip<strong>at</strong>ed in green-themed, on-air programming anddigital content. NBC Universal’s award-winning public servicecampaign, “The More You Know,” debuted with messages aboutglobal warming, pollution and recycling. In addition, the NBCUniversal Found<strong>at</strong>ion awarded $100,000 in “green grants” tothree environmentally focused nonprofit organiz<strong>at</strong>ions. Otheriniti<strong>at</strong>ives included employee volunteer activities with greennonprofits in local communities.In honor of its hazardous waste collection event, Universal StudiosHollywood was awarded a Green Seal Certific<strong>at</strong>e from theEnvironmental Media Associ<strong>at</strong>ion. Additionally, Universal wasawarded the <strong>GE</strong> eCO 2 Award in recognition of its first solarenergy system, the largest in the industry. NBC Universal hasalso taken significant steps to green its own facilities, beginningwith its corpor<strong>at</strong>e headquarters in New York.NBC Universal has scheduled additional Green Weeks in April(centered around Earth Day) and November 2008. These twoweeks will continue to demonstr<strong>at</strong>e NBCU’s commitment toproducing the highest-quality, environmentally conscious film,television and digital content; cre<strong>at</strong>ing incentives for localcommunities to “go green”; and educ<strong>at</strong>ing employees aboutsustainability and the environment.NBC “Green Week” logow<strong>at</strong>erImproving w<strong>at</strong>ermanagement in CanadaDeveloped in Canada and exported around the world, <strong>GE</strong>’sZeeWeed membranes are helping municipalities and industrialsites upgrade and expand their w<strong>at</strong>er and wastew<strong>at</strong>er tre<strong>at</strong>mentcapabilities to meet rising w<strong>at</strong>er demand and increasingly stringentregul<strong>at</strong>ions. In June <strong>2007</strong>, the Region of Peel, Ontario’ssecond-largest municipality, began oper<strong>at</strong>ions of the world’slargest membrane ultrafiltr<strong>at</strong>ion facility. Built on a space-constrainedsite, <strong>GE</strong>’s <strong>ecomagin<strong>at</strong>ion</strong> ZeeWeed membranesenabled the region’s w<strong>at</strong>er tre<strong>at</strong>ment plant to boost tre<strong>at</strong>mentcapacity by 96 million gallons per day in half the space th<strong>at</strong>conventional sand filter technology would require.ZeeWeed is an advanced ultrafiltr<strong>at</strong>ion membrane technologyfor w<strong>at</strong>er and wastew<strong>at</strong>er tre<strong>at</strong>mentBuilding on the success of this project, the Region of Peel willalso use ZeeWeed membranes to replace sand filters <strong>at</strong> another,30-year-old w<strong>at</strong>er tre<strong>at</strong>ment plant. The retrofit will increasetre<strong>at</strong>ment capacity by 45% with minimal impact to the w<strong>at</strong>erfrontrecre<strong>at</strong>ional property above the underground plant. Thespace savings from both projects and robust tre<strong>at</strong>ment processmean th<strong>at</strong> the region will be able to meet its w<strong>at</strong>er quality andw<strong>at</strong>er quantity objectives for years to come and achieve anyforeseeable changes to drinking w<strong>at</strong>er regul<strong>at</strong>ions.22 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


altern<strong>at</strong>ive energyPowering Japan’s largestwood gas power plantPowered by <strong>GE</strong> Energy Jenbacher gas engines, Japan’s largestwood gas-to-energy plant began oper<strong>at</strong>ions in <strong>2007</strong> in theYamag<strong>at</strong>a Prefecture, gener<strong>at</strong>ing 2 megaw<strong>at</strong>ts of electricity forlocal communities. Loc<strong>at</strong>ed about 400 kilometers north of Tokyoon the island of Honshū, in Murayama-shi, Yamag<strong>at</strong>a Prefecture —Japan’s largest cherry-producing region — the project is seen asan important specialty gas-to-energy-technology model as theJapanese government is seeking to expand renewable energyproduction to help meet its emissions reduction goals under theKyoto Protocol. Unlike other gasified wood plants, Yamag<strong>at</strong>a’sMurayama site runs completely on wood gas.Wood gas-to-energy plant in JapanVirgin Atlantic plane leaving London’s He<strong>at</strong>hrow airportavi<strong>at</strong>ion<strong>GE</strong> powers first-ever biofuel flightVirgin Atlantic, Boeing and <strong>GE</strong> made history in February 2008,when the airline flew a <strong>GE</strong> CF6-powered Boeing 747 jumbojet from London He<strong>at</strong>hrow to Amsterdam on biofuel. It wasthe world’s first airline flight on renewable fuel. During thedemonstr<strong>at</strong>ion flight, one of the aircraft’s four engines wasoper<strong>at</strong>ed with a 20% blend of Imperium Renewables biofuel.No modific<strong>at</strong>ions were made to either the aircraft or its CF6engines, but 28 hours of ground-testing altern<strong>at</strong>ive fuelson a CFM56 engine <strong>at</strong> <strong>GE</strong>’s test facility preceded the flight.During ground tests, the biofuel performed as expected,with no neg<strong>at</strong>ive impact on performance.This historic event was a perfect m<strong>at</strong>ch for <strong>GE</strong>’s technicalexpertise and <strong>ecomagin<strong>at</strong>ion</strong> goals. <strong>GE</strong> has considerableexperience testing fuels derived from biomass in its jetengines. <strong>GE</strong> Avi<strong>at</strong>ion uses altern<strong>at</strong>ive fuels in its aeroderiv<strong>at</strong>iveengines for marine and industrial applic<strong>at</strong>ions, includingbiodiesel for cruise ships. In fact, Imperium is a major supplierof biodiesel for <strong>GE</strong>-powered cruise ships for RoyalCaribbean Cruises.ge moneyEarth Rewards Card debutsIn <strong>2007</strong>, <strong>GE</strong> Money delivered the first-ever, U.S. credit card witha reward program th<strong>at</strong> provides cardholders with an autom<strong>at</strong>icmethod to purchase offsets. The credit card’s rewardprogram contributes up to 1% of cardholders’ net spend tobuy carbon offsets. The Earth Rewards card is an additionalway for consumers to offset their carbon impact other thanresponsible travel and reducing home energy use.In response to consumer feedback, <strong>GE</strong> Money integr<strong>at</strong>edcustom fe<strong>at</strong>ures such as the ability to divide rewards betweenthe environment and cardholder, where the cardholderreceives a portion back in their monthly st<strong>at</strong>ement. To minimizethe environmental impact, the card was launched withno direct mail marketing — and paperless st<strong>at</strong>ements comestandard. <strong>GE</strong> Money also launched MyEarthRewards.comto educ<strong>at</strong>e consumers on simple ways they can make positivechanges to their lifestyles. The site has an advanced carboncalcul<strong>at</strong>or and examples of how large an impact a cardholdercan have just by using their Earth Rewards card.Leveraging the U.S. experience, the <strong>GE</strong> Money eco MasterCardwas launched in Australia in January 2008. Like the U.S.product, the eco MasterCard was the first general-purposecredit card in Australia with a rewards program th<strong>at</strong> providescardholders with an autom<strong>at</strong>ic method to purchase greenhousegas credits. <strong>GE</strong> Money plans to introduce more productsaround the world.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 23


commitment 2<strong>GE</strong> pledges to double our investment in R&D —reflecting a commitment to gener<strong>at</strong>e cleanertechnologies to change the way we live and <strong>work</strong>.24 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> reportResearcher <strong>at</strong> <strong>GE</strong>’s John F. Welch Technology Centre, Bangalore, India


Today, <strong>GE</strong> has approxim<strong>at</strong>ely 36,000 technologists loc<strong>at</strong>ed aroundthe world in our businesses and four global research centers(loc<strong>at</strong>ed in Schenectady/Niskayuna, New York; Shanghai, China;Munich, Germany; and Bangalore, India). They <strong>work</strong> every dayto deliver leading-edge technology and products th<strong>at</strong> drive <strong>GE</strong>’sgrowth and cre<strong>at</strong>e a better world. In <strong>2007</strong>, <strong>GE</strong> invested more than$1 billion on cleaner technology research and development (R&D),drawing closer to our pledge to invest $1.5 billion on <strong>ecomagin<strong>at</strong>ion</strong>R&D by 2010. R&D investment has reached a total of more than$2.5 billion since the program’s inception. <strong>GE</strong>’s commitmentto provide meaningful solutions through <strong>ecomagin<strong>at</strong>ion</strong> remainson track, as shown here:ECOMAGINATION R&D INVESTMENT(In $ billions)*Forecast20050.720060.9<strong>2007</strong> 2010*1.11.5ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 25


<strong>GE</strong>’s commitment to R&D<strong>GE</strong> is investing in a broad portfolio of technologies to meet ourfuture energy demands, while also addressing important environmentalchallenges today. Promoting clean, renewable sources ofpower like wind and solar, reducing emissions in power gener<strong>at</strong>edfrom fossil fuels, acceler<strong>at</strong>ing advancements in hybrid technologyto drive cleaner transport<strong>at</strong>ion altern<strong>at</strong>ives, and offering moreenergy-efficient product altern<strong>at</strong>ives are all part of the manysolutions <strong>GE</strong> is driving through <strong>ecomagin<strong>at</strong>ion</strong>.Key <strong>ecomagin<strong>at</strong>ion</strong> research includes:Renewable-energy initi<strong>at</strong>ives<strong>GE</strong> is <strong>work</strong>ing on a number of fronts to drive the developmentof clean, renewable sources of power:Wind energyResearchers are focused on driving new breakthroughs th<strong>at</strong> makewind energy even more cost competitive. Research includes developmentof advanced blades to maximize wind capture, improvedcontrols and software to enhance reliability, and optimiz<strong>at</strong>ion ofthe placement of turbines on a wind farm and grid managementtechnologies to more effectively integr<strong>at</strong>e wind into the electricpower grid.Solar<strong>GE</strong> researchers have a strong portfolio of short- and long-termresearch programs to make solar energy more affordable andavailable. <strong>GE</strong> is managing a three-year, $46.7-million project aspart of the U.S. Department of Energy’s Solar America Initi<strong>at</strong>ive(SAI), which is looking across the entire value chain from the cellm<strong>at</strong>erials to the solar module systems to enable low-cost solarpower. Researchers also are exploring a mix of longer-term initi<strong>at</strong>ives,including nano-based m<strong>at</strong>erials th<strong>at</strong> hold gre<strong>at</strong> potential forone day producing high-efficiency cells with dram<strong>at</strong>ically lowerproduction costs. The SAI program is focused on making solarpower cost-competitive with other conventional sources by 2015.Fuel flexibility<strong>GE</strong> researchers are <strong>work</strong>ing to make <strong>GE</strong>’s power-gener<strong>at</strong>ion productseven more fuel flexible, so th<strong>at</strong> these products can burna wide variety of biofuels, such as landfill gases, th<strong>at</strong> are moreefficient. In addition, researchers are evalu<strong>at</strong>ing the propertiesof bio-based fuels as a potential fuel source in avi<strong>at</strong>ion.Geothermal and waste he<strong>at</strong><strong>GE</strong> scientists <strong>at</strong> our Munich facility are seeking to develop newwaste he<strong>at</strong> recovery technology th<strong>at</strong> will enable low-temper<strong>at</strong>urehe<strong>at</strong> source utiliz<strong>at</strong>ion, transforming a traditional waste product intoa value-add for our customers. <strong>GE</strong> scientists also are exploringways to leverage this technology to capture geothermal he<strong>at</strong>.Cleaner coal<strong>GE</strong> researchers are actively developing advanced technologies for<strong>GE</strong>’s Integr<strong>at</strong>ed Gasific<strong>at</strong>ion Combined Cycle (IGCC) power plants.This research is focused on performance improvement andtotal plant cost reductions while continuing to deliver the superiorenvironmental performance using coal. The research also includesa growing emphasis on technologies to improve the viability ofIGCC’s commercially available carbon-capture technologies. <strong>GE</strong>researchers are <strong>work</strong>ing closely with leading technology companiesand universities to understand the requirements for geologicstorage of CO 2, in order to optimize the IGCC design for carboncapture and sequestr<strong>at</strong>ion to secure the long-term viability ofcoal-based power gener<strong>at</strong>ion.Carbon captureWhile <strong>GE</strong> continues to develop technologies to gre<strong>at</strong>ly enhancethe efficiency of our products, we are building on our powergener<strong>at</strong>ion and m<strong>at</strong>erials expertise to explore efficient, effectiveand less-costly approaches to CO 2 capture. The goal is to dram<strong>at</strong>icallyreduce carbon emissions from electricity gener<strong>at</strong>ed byfossil-fueled plants.26 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


Transport<strong>at</strong>ion initi<strong>at</strong>ivesToday, <strong>GE</strong> researchers are developing b<strong>at</strong>tery and control systemstechnology to bring the hybrid locomotive to market. <strong>GE</strong>’s hybridlocomotive is being designed to reduce fuel consumption by asmuch as 15% and emissions by as much as 50% compared to mostfreight locomotives in use today. The hybrid locomotive improvesfuel and emissions performance by capturing energy in the brakingprocess and storing it in b<strong>at</strong>teries to provide a ready supply ofclean power to supplement the diesel engine during acceler<strong>at</strong>ion.Beyond the hybrid locomotive, researchers are engaged in otherhybrid research activities th<strong>at</strong> will help enable a plug-in hybridvehicleinfrastructure. <strong>GE</strong> has two projects with the U.S. Departmentof Energy (DOE) and one with the Federal Transit Administr<strong>at</strong>ion(FTA) within the U.S. Department of Transport<strong>at</strong>ion, totaling nearly$20 million to help acceler<strong>at</strong>e the introduction of plug-in hybridvehicles to market.The first of the two DOE projects is a $5.6-million contract todevelop smaller, lower-cost, higher-performing hybrid drivetrainmotors for hybrid electric vehicles. The second is a $1.2-millionproject to develop advanced high-temper<strong>at</strong>ure, high-energydensity capacitors. Both technologies are critical to enabling thecommercializ<strong>at</strong>ion of plug-in hybrid vehicles.On the second project, <strong>GE</strong> researchers are engaged in a $13-millionproject with the FTA and other industrial partners to build a prototypelightweight, b<strong>at</strong>tery-dominant, zero-emissions, hybrid-fuelcell bus. It is expected th<strong>at</strong> the prototype bus will have a range of200 miles and have an improved fuel cell life and cost. A keyfocus of the project is to reduce fuel cell power requirements andimprove energy-storage technologies, which would help increasethe commercial viability of the technology.In addition to these projects, <strong>GE</strong> scientists are undertaking jointresearch with the b<strong>at</strong>tery company A123Systems. This activitywill support A123’s b<strong>at</strong>tery development, including b<strong>at</strong>teries forhybrid electric vehicles.In Avi<strong>at</strong>ion, <strong>GE</strong> researchers are <strong>work</strong>ing on next-gener<strong>at</strong>ion engineconcepts th<strong>at</strong> include open rotor configur<strong>at</strong>ions and pulsedeton<strong>at</strong>ion combustion to improve fuel efficiency. They also continueresearch in advanced aerodynamics, composite m<strong>at</strong>erials,turbine alloys and advanced co<strong>at</strong>ings and combustion systemsto achieve further reductions in emissions and fuel burn.W<strong>at</strong>er use and purific<strong>at</strong>ion initi<strong>at</strong>ives<strong>GE</strong> scientists are exploring revolutionary new separ<strong>at</strong>ion principlesand improved membrane technologies to lower the cost of w<strong>at</strong>ertre<strong>at</strong>ment for drinking and industrial w<strong>at</strong>er reuse, while alsoapplying technology to improve the process for turning wastew<strong>at</strong>erstreams into sources of both cleaner w<strong>at</strong>er and energy. <strong>GE</strong> ispairing its <strong>GE</strong> Energy Jenbacher engines, which oper<strong>at</strong>e on wastegases, with wastew<strong>at</strong>er tre<strong>at</strong>ment process from <strong>GE</strong> W<strong>at</strong>er &Process Technologies to extract cleaner power and cleaner w<strong>at</strong>erfrom wastew<strong>at</strong>er. To make this <strong>work</strong>, we are taking advantageof anaerobic digestion for the production of methane gas fromwastew<strong>at</strong>er. The gas can then be burned through our Jenbacherengine to cre<strong>at</strong>e electricity. The remaining w<strong>at</strong>er is then runthrough a filtr<strong>at</strong>ion process to produce w<strong>at</strong>er for industrial reuse.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 27


R&D highlights<strong>GE</strong>’s culture of fostering <strong>imagin<strong>at</strong>ion</strong> is supported by one of theworld’s largest and most diverse net<strong>work</strong>s of research centers.This distinct capability enables <strong>GE</strong> technologists to share theirexpertise across disciplines and contribute to developing innov<strong>at</strong>ive<strong>ecomagin<strong>at</strong>ion</strong> solutions.Rolling out efficient,low-cost lighting solutionsIn 2008, <strong>GE</strong> researchers achieved a major milestone in <strong>GE</strong>’srevolutionary organic light emitting diode (OLED) program,demonstr<strong>at</strong>ing the world’s first roll-to-roll manufactured OLEDlighting devices. OLEDs are thin sheets of plastic th<strong>at</strong> light upwhen an electrical charge is applied. Imagine wallpaper th<strong>at</strong> lightsup a room. OLEDs have the potential to deliver dram<strong>at</strong>icallyimproved levels of efficiency and environmental performance,while achieving the same quality of lighting found in traditionalproducts today.Today’s processes for making high-performance organic electronicdevices such as OLEDs are costly. To effectively competein the marketplace, commercial lighting applic<strong>at</strong>ions must havelow manufacturing costs. <strong>GE</strong>’s demonstr<strong>at</strong>ion of a roll-to-rollprocess is nothing short of a remarkable achievement.Researchers have been trying for years to develop such a processfor high-performance devices like OLEDs. The roll-to-roll process,which resembles newspaper printing, has the potential toelimin<strong>at</strong>e existing manufacturing hurdles and pave the way toaffordable OLED lighting products into the marketplace.<strong>GE</strong>’s research culmin<strong>at</strong>es the successful completion of a four-year,$13-million research collabor<strong>at</strong>ion between <strong>GE</strong>, Energy ConversionDevices and the U.S. Commerce Department’s N<strong>at</strong>ional Instituteof Standards and Technology (NIST). <strong>GE</strong> researchers providedthe organic electronics technology and were responsible fordeveloping the roll-to-roll processes. Energy Conversion Devicesprovided its unique roll-to-roll equipment-building expertiseto build the machine th<strong>at</strong> manufactures the OLED devices. Themachine is being used for further manufacturing research <strong>at</strong><strong>GE</strong>’s Global Research Center in Niskayuna.<strong>GE</strong> researcher holding OLED technology28 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


Driving efforts to commercializeelectric transport<strong>at</strong>ion<strong>GE</strong> is playing a role in helping to commercialize technology tomake electric transport<strong>at</strong>ion practical and affordable. Like otherearly manufacturers of electric-powered vehicles, Norwegianelectric car manufacturer Think was challenged with sourcingenough high-capacity b<strong>at</strong>teries to meet its expected needs.At the same time, A123Systems had been <strong>work</strong>ing to developlithium-ion b<strong>at</strong>teries th<strong>at</strong> would deliver the power and rangeneeded by vehicle manufacturers. <strong>GE</strong> Energy Financial Servicesjoined and made an investment to help A123Systems roll outb<strong>at</strong>teries for Think’s vehicles, also investing in Think itself. Byinvesting in both companies as well as lending its research andtechnology development expertise, <strong>GE</strong> united three organiz<strong>at</strong>ionsto acceler<strong>at</strong>e the commercializ<strong>at</strong>ion of electrified transport<strong>at</strong>ion.In addition, <strong>GE</strong> Transport<strong>at</strong>ion is investing in b<strong>at</strong>tery technologyfor a variety of applic<strong>at</strong>ions. In <strong>2007</strong>, <strong>GE</strong> Transport<strong>at</strong>ion purchasedBeta Research and Development, a b<strong>at</strong>tery design companyin the United Kingdom. The <strong>GE</strong> Transport<strong>at</strong>ion team is activelyengaged with scientists <strong>at</strong> the Global Research Center todevelop sodium-metal-chloride b<strong>at</strong>teries for the rail, miningand marine industries.Think electric-powered vehiclesLighting the way toward highefficiencyincandescent lamps<strong>GE</strong> Consumer & Industrial’s Lighting unit is <strong>work</strong>ing onadvancements to the light bulb th<strong>at</strong> potentially will elev<strong>at</strong>e theenergy efficiency of this 125-year-old technology to levelscomparable to compact fluorescent lamps (CFL), deliveringsignificant environmental benefits. Over the next several years,these advancements are expected to lead to the introductionof high-efficiency incandescent bulbs th<strong>at</strong> provide the samehigh light quality, brightness and color as current incandescentbulbs while saving energy and curbing greenhouse gas emissionsth<strong>at</strong> result from power gener<strong>at</strong>ion.The new high-efficiency incandescent (HEI) bulb, which incorpor<strong>at</strong>esinnov<strong>at</strong>ive new m<strong>at</strong>erials being developed in partnershipby <strong>GE</strong>’s lighting unit and <strong>GE</strong>’s Global Research Center inNiskayuna, New York, would replace traditional 40- and 60-w<strong>at</strong>thousehold incandescent light bulbs, among the most popularbulb types used by consumers today. The new technology maybe expanded to all other incandescent types as well.The target for these bulbs <strong>at</strong> initial production is to be nearly twiceas efficient as current incandescent bulbs. Adoption of newtechnology could lead to significant reductions in greenhousegas emissions from power gener<strong>at</strong>ion if the entire installed baseof traditional incandescent bulbs were replaced with HEI lamps.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 29


The quest for low-costphotovoltaics technologyIncreasing the affordability and availability of solar power is a keypart of <strong>GE</strong>’s <strong>ecomagin<strong>at</strong>ion</strong> initi<strong>at</strong>ive. <strong>GE</strong>’s solar research programis unique in th<strong>at</strong> it involves one of the most comprehensivereviews across the entire solar industry value chain to enabletechnology solutions to make solar power more economicallyviable and available around the world. <strong>GE</strong> researchers also arelooking <strong>at</strong> the next gener<strong>at</strong>ion and beyond to find innov<strong>at</strong>iveways to reduce the cost of solar power.Researchers on <strong>GE</strong> Global Research’s Nano Photovoltaics teamdemonstr<strong>at</strong>ed a scalable silicon nanowire-based solar cell, whichhas the potential to achieve high efficiency and be produced<strong>at</strong> a dram<strong>at</strong>ically lower cost than conventional solar cells. It’s anexciting breakthrough th<strong>at</strong> could break the current cost paradigmof higher-efficiency cells coming with a higher price tag. <strong>GE</strong>wants to be able to produce better-performing cells, while loweringproduction costs. Beyond this initi<strong>at</strong>ive, <strong>GE</strong> researchers are<strong>work</strong>ing on technologies to convert solar energy into usablepower th<strong>at</strong> can be supplied to a house, building or to the electricgrid. As renewables like solar and wind achieve a higher penetr<strong>at</strong>ioninto the grid, new technologies will be needed to smooththeir transition.Top: Microscopic view of nano photovoltaics; Bottom: <strong>GE</strong> solar panel install<strong>at</strong>ion30 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


Worldwide wind technologyWind technology development is always in motion <strong>at</strong> <strong>GE</strong>. At ourresearch headquarters in Niskayuna, New York, <strong>GE</strong> has teamsfocused on blade design, the drivetrain and composites. Lighterin weight than the fiberglass used today, composites wouldenable longer blade designs th<strong>at</strong> allow for gre<strong>at</strong>er wind capture.In our Munich lab, researchers are focused on optimizingthe oper<strong>at</strong>ion and management of wind farms, while also drivingprogress on composites brought about by the form<strong>at</strong>ion ofa new composites manufacturing labor<strong>at</strong>ory in <strong>2007</strong>.At our Shanghai lab, <strong>GE</strong> experts in power electronics, controls andsystems simul<strong>at</strong>ion are developing better controls and softwareth<strong>at</strong> reduce the cost of the turbine, while finding ways to furthermaximize the power gener<strong>at</strong>ed. And in Bangalore, we are applyingoptimiz<strong>at</strong>ion software tools and modeling to optimize the placementof wind turbines on a wind farm to maximize wind capture.<strong>GE</strong> also is leveraging its expertise in aerodynamic design toolsand bearings to optimize and improve the design of the windturbine structure.Top left: <strong>GE</strong> wind turbines under construction in Hawaii; Top right: <strong>GE</strong> China Technology Center, Shanghai, China;Right middle: <strong>GE</strong> 2.5xl wind turbines in The Netherlands; Bottom: <strong>GE</strong> 1.5-megaw<strong>at</strong>t wind turbinesge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 31


commitment 3<strong>GE</strong> is taking steps to make a positive environmentalimpact by reducing greenhouse gas (GHG)emissions and improving the energy efficiencyof <strong>GE</strong>’s oper<strong>at</strong>ions.32 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> reportTo save energy, <strong>GE</strong> has installedsolar panels <strong>at</strong> a number of its facilities


To make <strong>ecomagin<strong>at</strong>ion</strong> truly “sustainable” from a businessperspective <strong>at</strong> its inception, <strong>GE</strong> set very real, aggressive targets,one of which is to improve the energy efficiency of Companyoper<strong>at</strong>ions and reduce the Company’s greenhouse gas emissions.<strong>GE</strong>’s plan to achieve this is called 1-30-30.The “1” reflects the percentage (versus 2004 levels) by which <strong>GE</strong>will reduce its absolute greenhouse gas (GHG) emissions worldwideby 2012. This is a major goal, given th<strong>at</strong> GHG emissions wouldotherwise have grown substantially — by approxim<strong>at</strong>ely 30% —based upon current business growth projections. <strong>GE</strong> also committedto reducing the intensity of its GHG emissions 30% by 2008 andimproving energy efficiency 30% by the end of 2012 (also versus2004 levels). Improving energy efficiency transl<strong>at</strong>es into significantenergy cost savings for <strong>GE</strong> — another way <strong>ecomagin<strong>at</strong>ion</strong> isrewarding investors.By making a public commitment and then tracking the results, <strong>GE</strong>is leading by example and demonstr<strong>at</strong>ing how one company canmake a difference.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 33


Oper<strong>at</strong>ional GHG EmissionsIn <strong>2007</strong>, <strong>GE</strong>’s GHG emissions were 7.02 million metric tons,a reduction of 8% from our 2004 baseline. Our GHG Intensity andEnergy Intensity improved by 34% and 33%, respectively,compared to 2004. We have also reduced our total energy useby 7% since 2004.Each year, <strong>GE</strong> adjusts its 2004 inventory to account for divestmentsand acquisitions. With the divestment of its Plastics businessin <strong>2007</strong>, our adjusted baseline inventory is now approxim<strong>at</strong>ely32% lower than its initial 2004 inventory. Although the numberof large <strong>GE</strong> GHG inventory sites is approxim<strong>at</strong>ely the same as in2004, about 27% of the sites in its original inventory have beenreplaced by newly acquired sites and we measure our progressagainst this adjusted baseline.Energy Treasure Hunts<strong>GE</strong>’s mechanisms to manage GHGs and energy include “energytreasure hunts,” a Lean manufacturing-based process originallydeveloped by Toyota. More than 200 treasure hunts have beenconducted globally across <strong>GE</strong> to d<strong>at</strong>e, and th<strong>at</strong> process has drivena reduction in GHG emissions of 250,000 metric tons. This processhas also cre<strong>at</strong>ed a pipeline for future projects.Recognizing Our PeopleTo recognize the hard <strong>work</strong> of our employees th<strong>at</strong> drives 1-30-30,we started an eCO 2 awards and certific<strong>at</strong>ion program recognizingthose sites th<strong>at</strong> achieve <strong>at</strong> least a 5% GHG reduction. To becertified, sites must demonstr<strong>at</strong>e th<strong>at</strong> reductions were achievedindependently of any changes in production levels. During <strong>2007</strong>,46 sites were certified and 10 sites received eCO 2 awards basedon extraordinary results and use of <strong>GE</strong> technology.OutreachWe have shared our approach to 1-30-30 with <strong>GE</strong> <strong>ecomagin<strong>at</strong>ion</strong>product partners, various customers, and suppliers. <strong>GE</strong> has alsoshared its experience with regul<strong>at</strong>ory agencies. <strong>GE</strong> was one of thecontributors to the U.S. Environmental Protection Agency’s (EPA)Lean and Energy Toolkit (www.epa.gov/lean) published during <strong>2007</strong>.The US EPA Office of Innov<strong>at</strong>ion also completed a case study on<strong>GE</strong>’s GHG avoidance <strong>work</strong> <strong>at</strong> <strong>GE</strong> Avi<strong>at</strong>ion’s outdoor aircraft enginetest facility in Peebles, Ohio, where the production team used Leanmanufacturing techniques to change its processes to reduceGHG emissions per engine test conducted.<strong>GE</strong> Energy Financial Services’ Investments<strong>GE</strong> is also reporting GHG emissions from investments in powerprojects through <strong>GE</strong> Energy Financial Services.<strong>GE</strong> Energy Financial Services invests in power projects in a numberof ways (equity, lease, debt). We are reporting emissions forinvestments in which <strong>GE</strong> Energy Financial Services has an equityinterest in the oper<strong>at</strong>ion of the project based upon <strong>GE</strong> EnergyFinancial Services’ percentage of equity ownership. In <strong>2007</strong>,<strong>GE</strong> Energy Financial Services’ GHG emissions are approxim<strong>at</strong>ely9.71 million metric tons from 25 investments, compared to10.94 million metric tons from 27 investments in 2006.Last year, <strong>GE</strong> Energy Financial Services demonstr<strong>at</strong>ed leadershipby becoming one of the first financial services companies to reportGHG emissions associ<strong>at</strong>ed with power project equity investments.In <strong>2007</strong>, <strong>GE</strong> Energy Financial Services continued this leadership,outlining its guidelines on emissions involving these investments:• Establish a long-term goal to balance investments in new coalfiredpower plants with renewable energy, clean technologyinvesting and greenhouse gas emissions cuts. It raised its 2010renewable energy-investing target 50% to $6 billion — closingmore than $2 billion of renewable energy transactions in <strong>2007</strong>.By 2010, it expects renewable energy investments will comprise20 – 25% of its overall energy and w<strong>at</strong>er portfolio, up from about10% in 2006.• Focus investments in new coal power plants on efficient,supercritical technology, and projects with sequestr<strong>at</strong>ion potential.• Price CO 2 for coal and other fossil fuel plants into dealapprovals process.• Engage with non-governmental organiz<strong>at</strong>ions through USCAPon policy recommend<strong>at</strong>ions to ensure th<strong>at</strong> new coal-firedgener<strong>at</strong>ing units are designed to take into account the futurecost of carbon.• Voluntarily report emissions.• Explore increasing focus on investments in energyconserv<strong>at</strong>ion and efficiency.In addition, the renewable energy projects in which <strong>GE</strong> EnergyFinancial Services has purchased equity interests will avoid6.7 million metric tons of CO 2 per year when fully oper<strong>at</strong>ional.<strong>GE</strong> OPERATIONALGHG EMISSIONS(Million metric tonsof CO2 equivalentemissions)<strong>GE</strong> OPERATIONALGHG INTENSITY(Metric tons per$ million revenue)<strong>GE</strong> OPERATIONALENERGY INTENSITY(MMBtu per$ million revenue)2004 <strong>2007</strong><strong>GE</strong> OPERATIONALENERGY USE(Million MMBtu)2004 <strong>2007</strong>7.677.022004 <strong>2007</strong>61.8040.65523.84350.942004 <strong>2007</strong>65.0560.6234 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


Achieving energy savingsApplying solar energy <strong>at</strong>Company loc<strong>at</strong>ionsIn <strong>2007</strong>, the Company embarked on its own solar energy initi<strong>at</strong>ive.By the end of the year, <strong>GE</strong> had installed the following energysavingprojects <strong>at</strong> several of our Company loc<strong>at</strong>ions using only<strong>GE</strong> technology: Corpor<strong>at</strong>e headquarters in Fairfield, Connecticut;Healthcare headquarters in Waukesha, Wisconsin; NBC Universalin Universal City, California; and Energy in Greenville, South Carolina,and Newark, Delaware. At the time it was installed in partnershipwith the local utility, the Waukesha install<strong>at</strong>ion was the largestphotovoltaic install<strong>at</strong>ion in the st<strong>at</strong>e. The use of photovoltaic cellsnot only provides energy security for each site, but also offersa hedge against the increase of utility prices in the future.Solar panels <strong>at</strong>op <strong>GE</strong> corpor<strong>at</strong>e headquartersin Fairfield, Connecticut<strong>GE</strong> solar panels help lightNew York City treeDuring the December <strong>2007</strong> holiday season, <strong>GE</strong> Energy supplied363 roof-mounted solar panels on top of 45 Rockefeller Plazain New York City to help gener<strong>at</strong>e electricity for thefirst solar-powered Rockefeller Center Christmas Tree. TheChristmas tree was decor<strong>at</strong>ed with 30,000 new energy-efficientLED lights on five miles of wire, helping illumin<strong>at</strong>e the fabledManh<strong>at</strong>tan complex with a cleaner source of holiday power.Re-designing <strong>GE</strong>’s John F. WelchTechnology Centre in Indiaas a greener buildingThe John F. Welch Technology Centre, <strong>GE</strong>’s multidisciplinaryR&D facility in Bangalore, India, will further reduce energyconsumption as the Company adds a new, ultra-efficient350,000-square-foot building to the campus. The new buildingaddresses the huge growth <strong>at</strong> the center, where the numberof employees has increased to more than 3,500 today. Itincorpor<strong>at</strong>es plans for efficient use of energy and w<strong>at</strong>er, betterair quality for occupants and renewable sources of energy —and it uses building m<strong>at</strong>erials with high recycled contentand low Vol<strong>at</strong>ile Organic Compounds (VOC). When completed,the building will be certified by the U.S. Green Building Councilunder the Leadership in Energy & Environmental Design (LEED)r<strong>at</strong>ing system. When compared to a standard building, thisnew facility will offer a 30% to 40% reduction in oper<strong>at</strong>ingcosts; 25% savings in energy (equivalent to powering close to550 Indian homes); and 20% reduction in w<strong>at</strong>er consumption(equivalent to supplying w<strong>at</strong>er for nearly 250 people).Illumin<strong>at</strong>ed Christmas tree in Rockefeller Plaza, New Yorkge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 35


commitment 4We are expanding our commitments to theenvironment by setting a clear target to reducew<strong>at</strong>er use and improve w<strong>at</strong>er reuse anddemonstr<strong>at</strong>ing the resulting savings benefitsto our shareowners. <strong>GE</strong> is newly committingto reducing its global w<strong>at</strong>er use from2006 to 2012 by 20%. Progress on this newgoal will be reported annually in future<strong>ecomagin<strong>at</strong>ion</strong> reports.36 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> reportHamma Seaw<strong>at</strong>er Desalin<strong>at</strong>ion Plant in Algiers


<strong>GE</strong> w<strong>at</strong>er useSince 2006, we have collected w<strong>at</strong>er consumption d<strong>at</strong>a for thosesites across our businesses meeting a criteria of more than15 million gallons annually of w<strong>at</strong>er consumed. W<strong>at</strong>er consumptiond<strong>at</strong>a includes w<strong>at</strong>ers used for potable, process, and sanitarypurposes as well as non-contact cooling w<strong>at</strong>ers (NCCWs) fromfreshw<strong>at</strong>er sources. We adjust the d<strong>at</strong>a each year to reflectacquisitions and divestments.In <strong>2007</strong>, total w<strong>at</strong>er consumption from these sources decreasedby 2% from wh<strong>at</strong> was reported for 2006.2006Total: 9.74 billion gallonsNCCW: 2.26 billion gallons<strong>2007</strong>Total: 9.50 billion gallonsNCCW: 2.29 billion gallonsThe next waveForming the newly added goal of <strong>GE</strong>’s ambitious <strong>ecomagin<strong>at</strong>ion</strong>commitments, the w<strong>at</strong>er reduction targets will be among themost aggressive in the industry and reinforce the Company’sobjective of helping customers manage their rising w<strong>at</strong>erchallenges. In <strong>2007</strong>, <strong>GE</strong> facilities used about 10 billion gallonsof fresh w<strong>at</strong>er — enough to meet the annual needs of almost400,000 people in the United St<strong>at</strong>es. But also in <strong>2007</strong>, <strong>ecomagin<strong>at</strong>ion</strong>products manufactured by <strong>GE</strong> W<strong>at</strong>er & Process Technologieshelped our customers conserve global w<strong>at</strong>er resources and cre<strong>at</strong>esustainable new supplies of w<strong>at</strong>er. For example, <strong>GE</strong>’s desalin<strong>at</strong>ionmembranes transformed more than two billion gallons of w<strong>at</strong>erdaily into fresh usable w<strong>at</strong>er, while <strong>GE</strong>’s process membranes helpedindustrial customers reuse w<strong>at</strong>er and reduce effluent dischargeby more than 21 billion gallons over the year.By taking advantage of <strong>GE</strong>’s best practices and broad portfolioof w<strong>at</strong>er tre<strong>at</strong>ment solutions, a number of <strong>GE</strong> facilities willimplement new str<strong>at</strong>egies to further reduce w<strong>at</strong>er consumption.For example, <strong>at</strong> <strong>GE</strong>’s Oakville facility in Canada, <strong>ecomagin<strong>at</strong>ion</strong>certifiedZeeWeed MBR wastew<strong>at</strong>er tre<strong>at</strong>ment technology enablesthe plant reuse up to 25,000 gallons (95 m3) of w<strong>at</strong>er per day forlandscape irrig<strong>at</strong>ion, sanitary purposes and in the fire suppressionsystem. This str<strong>at</strong>egy helps reduce the plant’s fresh w<strong>at</strong>er consumptionby as much as 85% and conserve potable w<strong>at</strong>er supplies.<strong>GE</strong> is also exploring ways th<strong>at</strong> our W<strong>at</strong>er business can help ourfacilities achieve further reductions in w<strong>at</strong>er use. Our Evendaleaircraft engines facility in Ohio — which accounts for about 15%of total w<strong>at</strong>er consumption — is currently assessing projects th<strong>at</strong>would use these technologies to achieve w<strong>at</strong>er use reductions.Other sites such as our Florence, Italy, compressor manufacturingplant and our Wuxi, China, w<strong>at</strong>er and process solutions manufacturingplant will also evalu<strong>at</strong>e the technologies.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 37


Global w<strong>at</strong>er initi<strong>at</strong>ivesNot only is <strong>GE</strong> taking steps to reduce and improve our w<strong>at</strong>er use,we are addressing w<strong>at</strong>er issues for communities, customers andcountries around the world through a variety of initi<strong>at</strong>ives:China Technology Center scientistsaddressing w<strong>at</strong>er scarcityRapid economic growth is draining China’s limited w<strong>at</strong>erresources <strong>at</strong> an alarming r<strong>at</strong>e. At the same time, the acceler<strong>at</strong>edpace of moderniz<strong>at</strong>ion in China has led to more pollutionof its lakes and rivers. These trends have prompted toughergovernment regul<strong>at</strong>ions.To help gain clarity on the challenge, in 2005, scientists andengineers <strong>at</strong> the <strong>GE</strong> China Technology Center started “In Chinafor China,” an effort to apply local <strong>GE</strong> expertise to the growingproblem.<strong>GE</strong> scientists <strong>at</strong> the <strong>GE</strong> China Technology Center are leadingresearch efforts focused on source w<strong>at</strong>er purific<strong>at</strong>ion, the efficientuse of w<strong>at</strong>er in industrial processes, pollution reduction andw<strong>at</strong>er reuse. New, low-energy-consuming technologies suchas membranes, membrane bioreactors and chemicals are beingdeveloped and implemented in systems to further reduce thecost of w<strong>at</strong>er for cities and factories.The key focus areas of these efforts include seaw<strong>at</strong>er desalin<strong>at</strong>ion,improving the number of times th<strong>at</strong> w<strong>at</strong>er can circul<strong>at</strong>e througha cooling tower, and wastew<strong>at</strong>er tre<strong>at</strong>ment and reuse. As part ofthe “In China for China” Initi<strong>at</strong>ive, the team is developing solutionsfor some major Chinese industrial companies to use w<strong>at</strong>ermore efficiently and increase the number of cycles for their w<strong>at</strong>erreuse. <strong>GE</strong> also is helping companies recover wastew<strong>at</strong>er forreuse in a process called “zero liquid discharge.” By <strong>work</strong>ingtogether with industry and government, <strong>GE</strong>’s innov<strong>at</strong>ive scientistsand engineers are helping to find real solutions for China’s w<strong>at</strong>erchallenges and for other w<strong>at</strong>er-scarce areas around the globe.<strong>GE</strong> w<strong>at</strong>er purific<strong>at</strong>ion facility in Beijing, China38 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


Using solar power to increaseclean w<strong>at</strong>er availability indeveloping countriesToday, an estim<strong>at</strong>ed one billion people do not have accessto clean, potable w<strong>at</strong>er. By 2020, much of the world isexpected to confront severe w<strong>at</strong>er shortages, particularlycountries in Asia, Africa and the Middle East. In response tothis global challenge, <strong>GE</strong> is supplying its <strong>ecomagin<strong>at</strong>ion</strong> solarenergy modules and w<strong>at</strong>er filtr<strong>at</strong>ion technology to increasethe availability of clean drinking w<strong>at</strong>er in rural areas of Indiaand other developing countries in Southeast Asia and Africa.Combining two of <strong>GE</strong>’s innov<strong>at</strong>ive <strong>ecomagin<strong>at</strong>ion</strong> technologies,this system provides a new solution th<strong>at</strong> is inexpensive, lowmaintenance, and rapidly deployable.The use of solar energy technology to power w<strong>at</strong>er filtr<strong>at</strong>ionsystems will enable governments, non-governmentalorganiz<strong>at</strong>ions (NGOs) and philanthropic organiz<strong>at</strong>ions to installequipment in remote areas th<strong>at</strong> lack direct access to transmissiongrids. <strong>GE</strong>’s innov<strong>at</strong>ive Homespring w<strong>at</strong>er filtr<strong>at</strong>ionsystems use ultrafiltr<strong>at</strong>ion membranes to physically removeminuscule particles and reduce contaminants such as parasites,bacteria and viruses. The vers<strong>at</strong>ile systems require nochemicals to purify w<strong>at</strong>er.Australia’s Sydney HarbourW<strong>at</strong>er crisis in AustraliaAustralia is experiencing one of the worst droughts everrecorded, with most of Australia on stringent w<strong>at</strong>er restrictionsand the country’s traditional sources of w<strong>at</strong>er <strong>at</strong> historicallows. Some areas are relying on w<strong>at</strong>er tankers to deliverdrinking w<strong>at</strong>er because their reservoirs are empty.Governments and industries <strong>at</strong> all levels are <strong>work</strong>ing on w<strong>at</strong>ersolutions th<strong>at</strong> range from pipeline infrastructure to recyclingand desalin<strong>at</strong>ion. Almost all st<strong>at</strong>e governments havecommitted to desalin<strong>at</strong>ion plants in some form, and severalbillion dollars have been committed by governments to solvingthe challenge — funding everything from educ<strong>at</strong>ional programsto w<strong>at</strong>er tank reb<strong>at</strong>es and major infrastructure projects.<strong>GE</strong> is well positioned to help Australia address this w<strong>at</strong>er crisisby developing appropri<strong>at</strong>e and sustainable solutions fromour vast global experience and broad portfolio of availabletechnologies. We are <strong>work</strong>ing with industry partners andgovernments to provide advice, solutions and bid submissionsfor several major projects th<strong>at</strong> will help provide bothimmedi<strong>at</strong>e relief and long-term w<strong>at</strong>er security for the n<strong>at</strong>ion.Homespring w<strong>at</strong>er technology in Indiage <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 39


Global educ<strong>at</strong>ional w<strong>at</strong>erawareness initi<strong>at</strong>ivesIncreasing popul<strong>at</strong>ion, infrastructure needs, urbaniz<strong>at</strong>ion, industrializ<strong>at</strong>ion,groundw<strong>at</strong>er contamin<strong>at</strong>ion and clim<strong>at</strong>e change arecontributing to the world’s growing w<strong>at</strong>er crisis. To address thischallenge, <strong>GE</strong> W<strong>at</strong>er & Process Technologies is <strong>work</strong>ing withcommunities, businesses, industries and governments aroundthe world to help allevi<strong>at</strong>e w<strong>at</strong>er shortages, reduce contamin<strong>at</strong>ion,and educ<strong>at</strong>e and broaden awareness about the challenges theglobal w<strong>at</strong>er crisis presents. With one of the largest portfoliosof w<strong>at</strong>er tre<strong>at</strong>ment solutions in the world, <strong>GE</strong> is helping minimizemany of the impacts these challenges present.In Kochi, India, <strong>GE</strong> W<strong>at</strong>er & Process Technologies teamed with <strong>GE</strong>Energy’s solar business to bring clean w<strong>at</strong>er to the Home ofHope, an orphanage with some 80 girls under its care. <strong>GE</strong>’sSolar-Powered Homespring Systems use hollow-fiber ultrafiltr<strong>at</strong>ionmembranes and <strong>GE</strong> photovoltaic modules to bring approxim<strong>at</strong>ely7,500 liters (2,000 gallons) of clean w<strong>at</strong>er per day to the orphanage.Previously, the w<strong>at</strong>er was not safe for the children to drink.and w<strong>at</strong>er policy experts to discuss best practices and solutionsdesigned to help China meet its growing w<strong>at</strong>er demands. <strong>GE</strong>W<strong>at</strong>er & Process Technologies launched the World W<strong>at</strong>er Tour,a global seminar series designed to educ<strong>at</strong>e industrial w<strong>at</strong>erusers on ways to reduce w<strong>at</strong>er consumption while meetingbusiness goals, shrinking environmental footprints and increasingoper<strong>at</strong>ional productivity.Working in concert with the Metro Atlanta Chamber of Commercein the United St<strong>at</strong>es, <strong>GE</strong> W<strong>at</strong>er & Process Technologies alsohosted the Georgia W<strong>at</strong>er Solutions Forum, a thought-leadershipg<strong>at</strong>hering of leading w<strong>at</strong>er experts from the government,municipal, industrial and technology sectors. Attendees exploredsustainable approaches to Georgia’s unprecedented drought,which has resulted in critically low w<strong>at</strong>er levels in many ofthe st<strong>at</strong>e’s reservoirs. In 2008, <strong>GE</strong> W<strong>at</strong>er & Process Technologiesis continuing to educ<strong>at</strong>e w<strong>at</strong>er users <strong>at</strong> events in Bahrain,Belgium, Brazil, China and Malaysia.In <strong>2007</strong>, <strong>GE</strong> W<strong>at</strong>er & Process Technologies undertook a numberof educ<strong>at</strong>ional w<strong>at</strong>er awareness initi<strong>at</strong>ives. In Shanghai, thebusiness brought together senior Chinese government officialsTop left: Aerial view of Algiers, Algeria; Top middle: Inspecting ZeeWeed membranes <strong>at</strong> the Lakeview W<strong>at</strong>er Tre<strong>at</strong>ment Plant in Canada;Top right: Building a w<strong>at</strong>er purific<strong>at</strong>ion facility in Algiers; Bottom left: <strong>GE</strong>’s Homespring system; Bottom right: Lakeview W<strong>at</strong>erTre<strong>at</strong>ment Plant in Canada40 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


A letter to readers from Nobel Prizerecipient Rajendra K PachauriCorpor<strong>at</strong>e leadership in a changing worldAfter seeing three years of quietly encouraging results, colleaguesstill ask me: Why would a global company like <strong>GE</strong> launch andpursue a program like <strong>ecomagin<strong>at</strong>ion</strong>? Here is my assessment.First: The Fourth Assessment <strong>Report</strong> of the Intergovernmental Panelon Clim<strong>at</strong>e Change (IPCC) has dispelled doubts on the scientificreality of clim<strong>at</strong>e change and the role of human actions in causingit. The <strong>Report</strong> has also countered the fallacy th<strong>at</strong> mitig<strong>at</strong>ingemissions of greenhouse gases would lead to massive loss of jobsand economic output. Those companies th<strong>at</strong> ignore this realityface the dangers of reput<strong>at</strong>ional risk, which would grow over timedue to increasing vigilance from civil society and the media.Second: Any company th<strong>at</strong> develops technologies based on alower carbon footprint and on the more-efficient use of scarceresources will have gre<strong>at</strong>er access to and acceptability in themarkets th<strong>at</strong> will develop across the world. Based on expect<strong>at</strong>ionsof government policy, expanded intern<strong>at</strong>ional trading in carbonand the manifest<strong>at</strong>ion of public preferences, it can be projectedth<strong>at</strong> higher prices for carbon are ‘round the corner. Low carbontechnologies will be <strong>at</strong> a premium. Mah<strong>at</strong>ma Gandhi said, “Speed isirrelevant if you are going in the wrong direction”— and leadershipand acclaim will be associ<strong>at</strong>ed only with companies th<strong>at</strong> makethe first move in the right direction. Those th<strong>at</strong> do not, no m<strong>at</strong>terhow rapidly they grow today, may be doomed to failure.Third: Relevant macro-trends are expanding — for example, deepinto w<strong>at</strong>er. The world has several loc<strong>at</strong>ions and communities th<strong>at</strong>are already in the throes of growing w<strong>at</strong>er stress. We also knowth<strong>at</strong>, based on scientific evidence, clim<strong>at</strong>e change is only exacerb<strong>at</strong>ingthis condition.I write from Budapest just as the IPCC has finalized a majordocument on clim<strong>at</strong>e change and w<strong>at</strong>er: As early as in 2020,it is projected by the IPCC, th<strong>at</strong> in Africa alone as many as 75to 250 million people will be exposed to increased w<strong>at</strong>er stressdue to clim<strong>at</strong>e change.<strong>GE</strong>’s goal for reducing its use of w<strong>at</strong>er by 2012 is a laudableexercise in leadership th<strong>at</strong> highlights the importance of businessbeing a part of the solutions th<strong>at</strong> global society needs urgently.It sets an example in corpor<strong>at</strong>e str<strong>at</strong>egy and action th<strong>at</strong> can alertothers on the need to follow.Ecomagin<strong>at</strong>ion is not a case of public charity or corpor<strong>at</strong>e socialresponsibility, but largely a m<strong>at</strong>ter of enlightened self-interest for<strong>GE</strong>. But this is wh<strong>at</strong> visionary leadership is all about.Rajendra K Pachauri, Chairman, Intergovernmental Panelon Clim<strong>at</strong>e Change (IPCC), <strong>2007</strong> Nobel Peace Prize recipientDr. Rajendra K Pachauri, Chairman of the Intergovernmental Panel on Clim<strong>at</strong>e Change, displays the Nobel Peace Prize in Oslo,Norway, on December 9, <strong>2007</strong>, joined by co-recipient, former U.S. Vice President Albert Gore. “I am only a symbolic recipient,”Pachauri said. “It is the organiz<strong>at</strong>ion which has been awarded.” Photo © Sandy Young/WireImagege <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 41


commitment 5We’re keeping the public informed about our<strong>ecomagin<strong>at</strong>ion</strong> initi<strong>at</strong>ives — and engagingwith others to exchange inform<strong>at</strong>ion, ideas,comments and constructive criticism.42 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> reportNBC News’s Lester Holt is joined by California GovernorArnold Schwarzenegger and <strong>GE</strong> Chairman andCEO Jeff Immelt <strong>at</strong> <strong>GE</strong>’s “Green is Universal” celebr<strong>at</strong>ionPhoto © Vernon T. Williams


To optimize the potential of our <strong>ecomagin<strong>at</strong>ion</strong> efforts, <strong>GE</strong> isengaging the public and our customers in a free exchange ofinform<strong>at</strong>ion, ideas, comments and constructive criticism. Whenwe engage diverse stakeholders we’re better able to understandour mutual challenges and identify opportunities for improvement.This past year, <strong>ecomagin<strong>at</strong>ion</strong> expanded globally as <strong>GE</strong> increasedits engagement with customers and governments around theworld, including the launch of new initi<strong>at</strong>ives in Germany and theUnited St<strong>at</strong>es. <strong>GE</strong> believes in seeking opportunities wherever theypresent themselves in the world and doing so in a sociallyresponsible way.As part of <strong>GE</strong>’s overall corpor<strong>at</strong>e effort to improve transparency,the Company issues this annual <strong>ecomagin<strong>at</strong>ion</strong> report to trackenvironmental goals as well as a separ<strong>at</strong>e citizenship report tohighlight social responsibility endeavors.External measurements are an important indic<strong>at</strong>or of <strong>GE</strong>’s progress.In the past few years, <strong>GE</strong> has been selected for several credible,socially responsible investment (SRI) indices, including the DowJones Sustainability Index (DJSI), KLD Global Clim<strong>at</strong>e 100 Indexand Innovest Global 100 “Most Sustainable Corpor<strong>at</strong>ions in theWorld” index. The DJSI has long been a benchmark for sociallyresponsible investors to identify companies th<strong>at</strong> have made outstandingcontributions to citizenship efforts. The KLD and Innovestr<strong>at</strong>ings were designed to promote investment in companieswith the strongest sustainability performance and whose activitiesdemonstr<strong>at</strong>e the gre<strong>at</strong>est potential for mitig<strong>at</strong>ing the causes ofclim<strong>at</strong>e change.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 43


<strong>GE</strong> and AES launchGreenhouse Gas ServicesIn <strong>2007</strong>, <strong>GE</strong> Energy Financial Services launched a venture withthe AES Corpor<strong>at</strong>ion to help U.S. companies reduce their netcontribution to global warming. Greenhouse Gas Services, the<strong>GE</strong> AES venture, invests in and develops projects th<strong>at</strong> reduce oravoid greenhouse gas (GHG) emissions by capturing or destroyingGHG emissions and by reducing fossil-fuel consumption throughenergy efficiency and renewable energy gener<strong>at</strong>ion. Throughthese and third-party projects, the venture provides independentlyverified GHG credits to companies to help them meettheir corpor<strong>at</strong>e emissions reduction targets and to offsetemissions gener<strong>at</strong>ed in connection with consumer products andservices. Greenhouse Gas Services’ GHG credits are intendedto complement a customer’s own projects, providing a costeffectivetool to help achieve emissions reduction goals or todifferenti<strong>at</strong>e the company within the market.dioxide, <strong>at</strong> sites th<strong>at</strong> tre<strong>at</strong> agricultural waste and wastew<strong>at</strong>er,and <strong>at</strong> landfills and coal mines. The venture will also reduceemissions through energy-efficiency projects, power gener<strong>at</strong>ionfrom renewable sources, forestry and land management, andindustrial gas destruction projects. At times, the venture willalso purchase credits from third-party projects th<strong>at</strong> meet itshigh standards. The company expects to gener<strong>at</strong>e an annualproduction volume of <strong>at</strong> least 10 million metric tons of GHGcredits by the end of 2010.During its first year, the venture developed a rigorous Standardof Practice and project methodologies to provide the frame<strong>work</strong>for the environmental and scientific integrity of its GHG credits.The venture also finalized an agreement to provide GHG creditsfor the <strong>GE</strong> Money Earth Rewards credit card, which channelsup to 1% of credit card purchases toward the offsets.Greenhouse Gas Services is pursuing a wide range of emissionsreductionprojects, including those th<strong>at</strong> capture and destroymethane, a greenhouse gas 21 times more potent than carbon<strong>GE</strong> Money Earth Rewards credit card<strong>GE</strong> Real Est<strong>at</strong>e and theClinton Clim<strong>at</strong>e Initi<strong>at</strong>ive<strong>GE</strong> Real Est<strong>at</strong>e’s commitment to assess the environmentalperformance of the properties in which it invests includes a newpartnership with the Clinton Clim<strong>at</strong>e Initi<strong>at</strong>ive (CCI). Initi<strong>at</strong>ed inl<strong>at</strong>e <strong>2007</strong>, the partnership will allow <strong>GE</strong> Real Est<strong>at</strong>e to accessthe elements of the CCI program as appropri<strong>at</strong>e to improve theenvironmental performance of its properties. CCI, launchedin August 2006, is <strong>work</strong>ing with major cities and members ofthe business community to reduce greenhouse gas emissionsin large urban areas. <strong>GE</strong> Real Est<strong>at</strong>e’s partnership with CCI wasannounced by former U.S. President Bill Clinton <strong>at</strong> the GreenbuildIntern<strong>at</strong>ional Conference & Expo in Chicago in November <strong>2007</strong>.Clinton Clim<strong>at</strong>e Initi<strong>at</strong>ive <strong>work</strong>s with major cities such asLos Angeles, California, to reduce greenhouse gas emissions44 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


United St<strong>at</strong>es Clim<strong>at</strong>e ActionPartnership (USCAP)<strong>GE</strong> was a founding member of the United St<strong>at</strong>es Clim<strong>at</strong>e ActionPartnership, which is a diverse group of business and leadingenvironmental organiz<strong>at</strong>ions committed to promoting effective andeconomically sustainable federal legisl<strong>at</strong>ion to address clim<strong>at</strong>echange th<strong>at</strong> primarily relies on market mechanisms, includinga cap-and-trade program. Since its launch in January <strong>2007</strong>, 20additional members have joined USCAP, including two leadingenvironmental groups — the N<strong>at</strong>ional Wildlife Feder<strong>at</strong>ion and theN<strong>at</strong>ure Conservancy. These new additions bring the group’s membershipto 33 and make it one of the leading clim<strong>at</strong>e advocacygroups in the United St<strong>at</strong>es.USCAP has played a significant role in making clim<strong>at</strong>e changea priority issue in both Houses of Congress. In <strong>2007</strong>, <strong>GE</strong>executives spoke <strong>at</strong> Congressional hearings on the issue —including John G. Rice, <strong>GE</strong> Vice Chairman and Mark Little, SeniorVice president and Director of <strong>GE</strong>’s Global Research Center.Mark Little noted, “Placing a monetary value on carbon andadopting rules governing carbon sequestr<strong>at</strong>ion would go a longway toward ensuring th<strong>at</strong> the n<strong>at</strong>ion meets its greenhouse gasemissions goals, and th<strong>at</strong> IGCC (Integr<strong>at</strong>ed Gasific<strong>at</strong>ion CombinedCycle System) technology can be a viable solution in helping usget there. The fact th<strong>at</strong> nearly 50% of the n<strong>at</strong>ion’s electricity isderived from coal makes IGCC technology a critical part of thetechnology solutions needed. …In a world th<strong>at</strong> is searching forcarbon-free altern<strong>at</strong>ives, nuclear represents one of the most m<strong>at</strong>ureand <strong>at</strong>tractive solutions for bringing more carbon-free poweronline in a significant way.” IGCC technology and the economicsimplified boiling w<strong>at</strong>er reactor are <strong>GE</strong> <strong>ecomagin<strong>at</strong>ion</strong> products.“From <strong>GE</strong>’s perspective the key is technology, and we believe th<strong>at</strong> adoption ofpolicies establishing a market price for carbon and other greenhouse gasesover the long term will stimul<strong>at</strong>e research, development and deploymentof lower-emitting technologies. In our view it is impossible to divorce policydecisions from technology decisions.”John G. Rice, Vice Chairman, <strong>GE</strong> and President & Chief Executive Officer, <strong>GE</strong> InfrastructureUSCAP solutions-based report, titled “A Call for Action”ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 45


Public awareness<strong>GE</strong>’s commitment to keeping the public informed is reinforcedthrough its advertising efforts in a variety of media, includingprint, broadcast and online via the <strong>ecomagin<strong>at</strong>ion</strong> Web site. The<strong>ecomagin<strong>at</strong>ion</strong> campaigns provide awareness and inform<strong>at</strong>ionfor business executives and consumers while also educ<strong>at</strong>ingthem about <strong>GE</strong> products and services. <strong>GE</strong>’s l<strong>at</strong>est <strong>ecomagin<strong>at</strong>ion</strong>advertising highlighted wind and solar energy, w<strong>at</strong>er reuse,cleaner coal technology, lower-fuel-burning jet engines and highefficiencyJenbacher gas engines. The “Jar” advertisement tellsthe story of a boy, a jar and the perfect birthday gift, in an effortto highlight <strong>GE</strong>’s efforts in harnessing the wind to produceenergy. The new campaign was well received by the public andgarnered numerous industry awards.<strong>ecomagin<strong>at</strong>ion</strong> Web site<strong>GE</strong>’s <strong>ecomagin<strong>at</strong>ion</strong> Web site (www.<strong>ecomagin<strong>at</strong>ion</strong>.com) details theprogress of <strong>ecomagin<strong>at</strong>ion</strong>, describes the products and services,and highlights the l<strong>at</strong>est news and advertising. It fe<strong>at</strong>ures shortvideos th<strong>at</strong> show how specific <strong>ecomagin<strong>at</strong>ion</strong> technologies impactpeople’s lives around the world. It provides inform<strong>at</strong>ion in multiplelanguages and has recorded more than 4 million visitors to d<strong>at</strong>e.46 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report<strong>ecomagin<strong>at</strong>ion</strong> “Jar” television advertisement


Ecomagin<strong>at</strong>ion Advisory CouncilFor the second consecutive year, <strong>GE</strong> has convened a group ofnine energy and environment thought leaders to serve onour <strong>ecomagin<strong>at</strong>ion</strong> advisory board to advise the Company’s<strong>ecomagin<strong>at</strong>ion</strong> team on critical environmental and businessissues. The Council is a venue for thought leaders to hear aboutwh<strong>at</strong> <strong>GE</strong> is doing. It is also a place for <strong>GE</strong> to hear from thoughtleaders on where we should be going. Current members of thecouncil include:• James Cameron, Clim<strong>at</strong>e Change Capital• Eileen Claussen, Pew Center on Global Clim<strong>at</strong>e Change• Karen de Segundo, Consultant(former CEO, Shell Intern<strong>at</strong>ional Renewables)• Vinod Khosla, Khosla Ventures• Jon<strong>at</strong>han Lash, World Resources Institute• Richard Macrory, University College London• Bill McDonough, William McDonough + Partners• Ernest Moniz, Massachusetts Institute of Technology• Dan Reicher, Google Corp.In addition to regularly scheduled discussions throughout theyear, <strong>GE</strong> holds an annual summit involving all advisory boardmembers and represent<strong>at</strong>ives from many different <strong>GE</strong> businessunits. At this year’s summit, the advisory board provided valuableinput on commercial, technical and policy-rel<strong>at</strong>ed opportunitiesfor <strong>GE</strong> in the key emerging fields of biofuels, carbon capture andstorage, and energy efficiency. The advisory board also discussedthe value of <strong>GE</strong> partnering with other organiz<strong>at</strong>ions to acceler<strong>at</strong>eclean technology innov<strong>at</strong>ion and commercializ<strong>at</strong>ion. Ongoinginput from the advisory board will continue to shape the growthof the <strong>ecomagin<strong>at</strong>ion</strong> program as <strong>GE</strong> identifies new opportunities,and is one of the ways <strong>GE</strong> increases its engagement with thepublic and leading environmental experts.2008 Sustained Excellence AwardIn early 2008, the U.S. Department of Energy and the U.S.Environmental Protection Agency awarded <strong>GE</strong> the ENERGY STAR ®Partner of the Year “Sustained Excellence” award, for the thirdstraight year. The Sustained Excellence award recognizes <strong>GE</strong>’s significantefforts to cre<strong>at</strong>e high-performance household applianceand lighting products, which help reduce energy spending andprotect the environment. The year 2008 marks the fifth year <strong>GE</strong>has been acknowledged as an ENERGY STAR Partner of the Year.<strong>GE</strong> has been an active supporter of the ENERGY STAR programand of the promotion of ENERGY STAR products to consumerssince 1996. In <strong>2007</strong> alone, <strong>GE</strong> invested approxim<strong>at</strong>ely $47 millionto cre<strong>at</strong>e 215 new ENERGY STAR-qualified appliance models. From2002 to <strong>2007</strong>, <strong>GE</strong> invested more than $452 million to develop andbring to market high-efficiency appliance products.Extending the <strong>GE</strong> brand in GermanyIn October <strong>2007</strong>, <strong>GE</strong> held a customer event focused on w<strong>at</strong>er called“One World. One Environment” in Hamburg, Germany. A strawinscribed with the question, “Wh<strong>at</strong>’s the straw for?” was inserted inthe Elbe River before the event to pique the curiosity of Hamburg’scitizens. On the day of the event, area executives and represent<strong>at</strong>ives,<strong>GE</strong> customers, and local and n<strong>at</strong>ional press cruised bybo<strong>at</strong> to the straw install<strong>at</strong>ion where <strong>GE</strong> revealed th<strong>at</strong> the strawsymbolized the ability of <strong>GE</strong>’s w<strong>at</strong>er technologies to tre<strong>at</strong> w<strong>at</strong>erand wastew<strong>at</strong>er for use in drinking and industrial applic<strong>at</strong>ions.The morning continued with a present<strong>at</strong>ion on <strong>ecomagin<strong>at</strong>ion</strong>by <strong>GE</strong> executives and fe<strong>at</strong>ured two keynote speeches byDr. Rainer Sontowski from the German Ministry for the Environment,N<strong>at</strong>ure Conserv<strong>at</strong>ion and Nuclear Safety and Hans-Olaf Henkel,former CEO of IBM Germany and former German eco-manager ofthe year. After an afternoon interactive <strong>work</strong>shop on membranew<strong>at</strong>er technology, <strong>GE</strong> presented an <strong>ecomagin<strong>at</strong>ion</strong> leadershipaward for sustainable w<strong>at</strong>er solutions to Erftverband, a Germanw<strong>at</strong>er management company th<strong>at</strong> has helped restore the health ofa sensitive w<strong>at</strong>erway using <strong>GE</strong>’s membrane bioreactor technology.ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report 47


<strong>GE</strong> <strong>at</strong> a glance<strong>GE</strong> Industrial<strong>GE</strong> Industrial provides a broad range of products and servicesthroughout the world, including appliances, lighting and industrialproducts; factory autom<strong>at</strong>ion and embedded computer systems;sensor and non-destructive testing; electrical distribution andpower control; and security and life-safety technologies.<strong>GE</strong> Infrastructure<strong>GE</strong> Infrastructure is one of the world’s leading providers of essentialtechnologies to developed and emerging countries, includingavi<strong>at</strong>ion, energy, oil and gas, transport<strong>at</strong>ion, and w<strong>at</strong>er-processtechnologies and services. <strong>GE</strong> Infrastructure also provides financingservices to avi<strong>at</strong>ion, energy and transport<strong>at</strong>ion companies.<strong>GE</strong> Healthcare<strong>GE</strong> Healthcare is a leader in the development of a new paradigmof p<strong>at</strong>ient care. <strong>GE</strong> Healthcare’s expertise — in medical imagingand inform<strong>at</strong>ion technologies; medical diagnostics; p<strong>at</strong>ientmonitoring systems; disease research; drug discovery and biopharmaceuticalmanufacturing technologies — is dedic<strong>at</strong>edto detecting disease earlier and to helping physicians tailortre<strong>at</strong>ment for individual p<strong>at</strong>ients.NBC UniversalNBC Universal is one of the world’s leading media and entertainmentcompanies in the development, production and marketingof entertainment, news and inform<strong>at</strong>ion for a global audience.<strong>GE</strong> financial highlightsTop Ten <strong>2007</strong> Growth Facts About <strong>GE</strong>:• Third straight year of organic revenue growthof 2 to 3 times GDP growth• Earnings per share (EPS) of $2.20, an increaseof 18%• Global revenue growth of 22%, more than halfof revenues outside the United St<strong>at</strong>es• Orders growth of 18%• Equipment backlog of $49 billion, an increaseof 54%; service backlog of $109 billion, anincrease of 17%• Financial services assets growth of 16%• Free cash flow of $19 billion; industrial cashfrom oper<strong>at</strong>ing activities growth of 15%• Dividend increase of 11%, 32nd straightannual increase• $25.4 billion returned to investors throughthe dividend and stock buyback• One of five “Triple-A”-r<strong>at</strong>ed U.S. industrialcompanies<strong>GE</strong> Commercial Finance<strong>GE</strong> Commercial Finance offers an array of services and productsaimed <strong>at</strong> enabling businesses worldwide to grow. <strong>GE</strong> CommercialFinance provides loans, oper<strong>at</strong>ing leases, financing programs andother services.CONSOLIDATED REVENUES(In $ billions)2003 2004 2005 2006 <strong>2007</strong>1731521371249 910586<strong>GE</strong> Money<strong>GE</strong> Money is a leading provider of credit and banking servicesto consumers, retailers and auto dealers in countries aroundthe world, offering financial products such as priv<strong>at</strong>e-label creditcards; personal loans; bank cards; auto loans and leases; mortgages;debt consolid<strong>at</strong>ion; home equity loans; credit insurance; depositsand other savings products.Organic revenuegrowth (%)EARNINGS FROM CONTINUING OPERATIONSBEFORE ACCOUNTING CHAN<strong>GE</strong>S(In $ billions)-12003 2004 2005 2006 <strong>2007</strong>22.519.417.415.613.3Note: Financial results from continuing oper<strong>at</strong>ions unlessotherwise noted.48 ge <strong>2007</strong> <strong>ecomagin<strong>at</strong>ion</strong> report


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To learn more about <strong>GE</strong>’s <strong>ecomagin<strong>at</strong>ion</strong> str<strong>at</strong>egy andget upd<strong>at</strong>es on progress as it rel<strong>at</strong>es to products,services and our overall commitment, please visitwww.<strong>ecomagin<strong>at</strong>ion</strong>.com.If you’d like to share this with colleagues, refer themto www.<strong>ecomagin<strong>at</strong>ion</strong>.com/report, where they candownload the full report.

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