Exploration of (color) space

Exploration of
(color) space
Middle East Coatings Show 2008, Dubai, United Arab Emirates, 2008-03-10
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 2 / 18
Table of contents
Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of new products
Conclusion
Copyright Clariant. All rights reserved.

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 3 / 18
Introduction

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 4 / 18
Introduction
� Situation of colorants for architectural paints
– Use of pigment preparations increasing
– Use of dosing equipment increasing (in-plant and POS)
– Trend to more color
– Trend to purer, more brilliant colors
� Proper selection of pigments necessary

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 5 / 18
Parameters for pigment selection
� Premises for color space optimization
– Demand for low complexity due to limited number of colorants in
dosing equipment
– General demand for lower complexity (number of raw materials)
– Optimization of coloring costs should be regarded as well
� Conclusions for pigment selection
– Use of the lowest possible number of pigment preparations
– Cover the required part of the color space as fully as possible by
proper selection of pigment preparations

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 6 / 18
Parameters for usability of additional
Colour Indices
� Tinting strength / coloring costs
– 1/25 standard color depth should be reached at least with the
recommended maximum concentration
– 6% for preparations based on organic pigments
– 12% for preparations based on organic pigments
� Extension of color space
– The tested pigment preparation should significantly expand the
accessible color space at the required fastness level
� Environmentally friendly
– All new products should be developed directly as modern VOCand
APEO-free pigment preparations

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 7 / 18
Method
� Adjustment to 1/25 standard color depth
– Relevant color depth for dispersion paints
– White reduction
– Significant differences visible between pigments
– Not too close to white
� Visualization in a*-b* chart (CIEL*a*b* system)
� Calculation of accessible color space
– Separate pigments into
– “Edge” pigments which determine maximum color space
– “Theoretically dispensable” pigments

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 8 / 18
Inorganic
pigmentation

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 9 / 18
Actual situation
Inorganic pigments
b*
Oxide Green CO 100
50
Oxide Yellow BV 530
Oxide Yellow CR 530
25Oxide
Yellow R 500
Oxide Green G 500
Oxide Red G 530
Oxide Red B 530
0
-50 -25 0Oxide Black B 530 25 50
-25
Oxide Blue COR 530
-50
a*
Tinting System Calculator 1.85, Falk Tragor

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 10 / 18
Gaining new parts of the color space
Inorganic pigments
b*
Oxide Green CO 100
50
Oxide Yellow BV 530
Oxide Yellow CR 530
Oxide Orange Z 500
25 25Oxide
Yellow R 500
Oxide Red 2G 500
Oxide Red G 530
Oxide Green G 500
Oxide Red B 530
0
-50 -25 0 0Oxide Black B 530 25 50
Oxide Blue COG 500
-25
Oxide Blue COR 530
Slight improvement in combination with
Colanyl Oxide
Significant
Blue COR
expansion
530 and
of accessible -50 color space in all
Colanyl Oxide
cases
Green
where
CO 100
these pigments (especially Colanyl Oxide
a*
Green CO 100 are not used).
Significant improvement for inorganic based
orange shades by combination of Hostatint
Orange Z 500 and Hostatint Red 2G 500
Tinting System Calculator 1.85, Falk Tragor

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 11 / 18
Mixed pigmentation

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 12 / 18
Actual situation
High-performance organic pigments
b*
Oxide Yellow BV 530 Yellow H3G 500
Oxide Yellow CR 530
Oxide Yellow R 500
25
Oxide Green CO 100
Oxide Red G 530
Oxide Green G 500
Scarlet GO 530
Oxide Red B 530
Red D3GD 500
Green GG 500
0
Black N 500
-50 -25 0 25 50
Oxide Black B 530
Blue B2G 500
50
Blue A2R 500
-25
Oxide Blue COR 530
-50
a*
Tinting System Calculator 1.85, Falk Tragor

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 13 / 18
Gaining new parts of the color space
High-performance organic pigments
Significant improvement for yellowish green
shades by the use of Colanyl Green 8G 500
b*
50
Oxide Yellow BV 530 Yellow H3G 500
Oxide Yellow CR 530
Oxide Yellow R 500 Oxide Orange Z 500
25
Orange HLD 500
Oxide Red 2G 500
-50
Green 8G 500
Oxide Green CO 100
Oxide Green G 500
Green GG 500
0
Black N 500
-25 0
Oxide Black B 530
Oxide Red G 530
Scarlet GO 530
Oxide Red B 530
Red D3GD 500
25 50
Oxide Blue COG 500
Blue B2G 500 Blue A2R 500
-25
Blue A4R 500Oxide
Blue COR 530
Improvement of shading possibilities with
Colanyl Blue A4R 500, especially, -50 -50if
Colanyl Oxide Blue COR 530 is not used.
a*
Significant improvement for orange shades
by combination of Hostatint Orange Z 500
and Colanyl Orange HLD 500
Tinting System Calculator 1.85, Falk Tragor

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 14 / 18
Development status
of new products

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 15 / 18
Status of new products
� Product available
PG 36 Colanyl Green 8G 500 VP 3028
� Formulation finalized – products ready for production
PB 15:1 Colanyl Blue A4R 500 LP 3470
PY 216 Hostatint Oxide Orange Z 500 LP 3635
PB 36 Colanyl Oxide Blue COG 500 VP 3483
� Products under development
PO 36 Colanyl Orange HLD 500 LP 3338
PY 216 Hostatint Oxide Red 2G 500 LP 3636

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 16 / 18
Conclusion

Introduction
Inorganic pigmentation
Mixed pigmentation
Development status of
new products
Conclusion
Exploration of (color) space
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10
Slide 17 / 18
Conclusion
� With the industry standard ranges Colanyl 100 and 500, Clariant
offers already a comprehensive range of organic and inorganic
pigment preparations for the coloration of dispersion paints
� For high and highest durability requirements, remaining gaps can
be closed by six new products in our product portfolio, depending
on the individual customer situation
� With Colanyl Yellow H3G 130 / 500, Colanyl Orange HLD 500 and
Colanyl Scarlet GO 130 / 530 Clariant offers the highest durable
organic pigments as pigment preparations in the corresponding
shade area.

Thank you for your
attention!
You are also invited to a personal discussion with us!
Please find us at D8 in hall 7.
Falk Tragor
Marketing Coating Business
TM Architectural Coatings
2008-03-10