4 - Refresco.de

to the British Retail Consortium (BRC) protocol to ensure
food safety. Except for our Polish plants, all production sites are
certified according to ISO 14001 or comparable standards. The
remaining Polish plants are slated to become certified in 2010.
Reliability
We put great emphasis on food safety, quality and delivery
performance with our goal being able to exceed our customers’
expectations. Every day we conduct measurements of deliveries
to ensure that our customers receive products with the correct
specifications. All of our sites work with a supply and demand
quality system and have implemented or are in the process of
implementing a Group ERP system. In case we need to work
in a ‘just-in-time’ environment with a customer, complicated
and detailed planning and scheduling allow us to deliver in the
right place at the right time. In these cases it is of the utmost
importance to closely cooperate with our customers to assist in
improving realistic forecasting and to optimize manufacturing,
scheduling and planning. Our highly experienced professionals
work together in planning, purchasing and logistics teams, to
help ensure timely delivery.
Cost Leadership
Ever since our company started we have been convinced that
cost leadership is a basic condition for doing business in the
soft drink and juice market. It is our aim to ensure that we can
offer our customers economies of scale without failing customer
service at a local level. We can spread our resources across
the Group within our business model and thereby leverage
economies of scale without compromising our flexibility or our
ability to provide our individual customers with service.
The differentiators
Our Total Portfolio, Geographic spread, Speed to market,
Innovation drive and Scale are factors that differentiate us
in the market. We are able to offer a total portfolio of all
non-alcoholic beverages from (carbonated) soft drinks (CSDs)
and waters to direct juice. Because we are present in eight
countries throughout Europe, we keep our distribution
distances as low as possible to help control our customers’
MEASURING QUALITy
To exceed both our own and our customers’ expectations, we
engage in a continuous improvement process in our working
methods. The actions taken are based on learning points
gathered during production as a result of customer questions
or complaints as well as on our own experiences. Information
is shared between business units and production plants
and cross-check analyses are continually being done.
We act quickly on individual customer complaints
to make sure we can prevent re-occurrence.
margins and to address environmental concerns. We can
develop new concepts exceptionally fast in close cooperation
with our customers and launch the results on the market
in an extremely short time frame. Innovation is essential to
encouraging market growth. It is our job to stay ahead of
trends in non-alcoholic beverages and arm our customers with
suitable development ideas that fit the needs of their own
customers, wherever they may be.
Refresco values
Entrepreneurship, No-nonsense, Teamwork, Spirit and Focus are
the values that best describe the Refresco culture and the way we
operate in our day-to-day business. These values are embedded
in the Refresco organization, each expressing how we want to
be known in this business. Our people are recruited, rewarded
and appraised using competences that form the baseline of
the aforementioned company values: e.g. results orientation,
decisiveness, open communication and consultative leadership,
to ensure that the Refresco culture is kept alive within the Group.
Entrepreneurship
No-nonsense
Teamwork
Spirit
Focus
Refresco values
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