4 - Refresco.de

2009 revenue
A focused, well-balanced total portfolio
other 7%
waters 4%
functional/still drinks 6%
ready to drink (RTD) tea 15%
carbonated soft drinks (CSDs) 18%
fruit juices 49%
A broadened customer base
value brands and others 11%
contract manufacturing 27%
private label 63%
Refresco invested in strengthening its relationships with
A-brand customers in 2009. The relationships with Coca-Cola,
Heinz, Orangina Schweppes, PepsiCo and Unilever have evolved
into international strategic supply chain positions. Combining
the production of private label with the co-production of
A-brands gives an opportunity for the customer, as well as for
Refresco, to better control the cost price of the final product.
The coming years offer a window of opportunity to enlarge
production and distribution for these customers. The stateof-the-art
status of our plants and level of accreditation of
our companies enable us to be a key supplier for high-end
positioned brands.
aseptic PET 14%
PET 22%
cans 25%
cartons 40%
CEE 2%
UK 3%
Nordic 4%
Iberia 16%
France 20%
Germany 21%
Benelux 34%
Products Channels Packaging Business units
Investments linked to this ability to combine private label
production with production for A-brand manufacturers are
now being leveraged upon. The increased interest for private
label by the consumer further intensified the cooperation with
our (international) retail customer base. Product development
of ‘good value for money’ alternatives has played a leading
role in broadening the shelf space for private label. Refresco
businesses are increasingly expected to offer a complete
supply chain solution instead of only offering the final product.
This fits in perfectly with our business model where we put a
strong focus on long-term relationships with our stakeholders/
customers.
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