measure and monitor the processes and report results ... - Refresco.de
measure and monitor the processes and report results ... - Refresco.de
measure and monitor the processes and report results ... - Refresco.de
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Transportation<br />
<strong>Refresco</strong> constantly searches for ways to optimize transportation.<br />
We aim for short supply lines <strong>and</strong> seek for strategic positions of<br />
our production plants to serve our customers. In many business<br />
units we drive only full loa<strong>de</strong>d trucks, <strong>and</strong> efforts are ma<strong>de</strong> to<br />
optimize pallet sizes. We also try to combine truck ri<strong>de</strong>s to avoid<br />
excess mileage. O<strong>the</strong>r initiatives inclu<strong>de</strong> using biogas trucks <strong>and</strong><br />
LHVs (Longer Heavier Vehicles) <strong>and</strong> exploring alternatives like<br />
truckon train transportation. In our search for transportation<br />
offering optimum efficiency <strong>and</strong> minimum impact on <strong>the</strong> environment,<br />
a high priority is finding a supplier that is on <strong>the</strong> same<br />
track as we are <strong>and</strong> that can make a meaningful contribution<br />
towards <strong>the</strong> <strong>de</strong>sign of a sustainable supply chain.<br />
One of <strong>Refresco</strong>’s partners in logistics is <strong>the</strong> Dutch company<br />
Nabuurs. Nabuurs is a family firm foun<strong>de</strong>d in <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s in<br />
1962 <strong>and</strong> specializing in transport. What over <strong>the</strong> years has become<br />
<strong>the</strong> company’s real specialty, however, is <strong>the</strong> entire process<br />
involved in moving goods from A to B: logistics. Today, Nabuurs<br />
is a mo<strong>de</strong>rn, leading family business in logistics services with<br />
branches in <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s, Belgium, Germany <strong>and</strong> Pol<strong>and</strong>.<br />
<strong>Refresco</strong> has been working with Nabuurs in <strong>the</strong> Benelux countries<br />
for four years now. Ard Nabuurs, Commercial Director of<br />
Nabuurs, looks back. “<strong>Refresco</strong> chose Nabuurs because we<br />
offer significant capacity based on assets of our own. As all<br />
our drivers are on our payroll, we have a better grip on every<br />
stage of <strong>the</strong> transport process. Besi<strong>de</strong>s, our IT infrastructure<br />
allows us to trace loads every step of <strong>the</strong> way – this involved<br />
a hefty investment in board computers for all our trucks, but it<br />
was worth it! And needless to say, our prices are competitive.”<br />
In 2008, Nabuurs intensified its cooperation with <strong>Refresco</strong><br />
by taking a major stake in a new fully automated warehouse<br />
built at <strong>Refresco</strong>’s production site in Bo<strong>de</strong>graven. “This makes<br />
sense in our multi<strong>de</strong>potsystem, based on <strong>the</strong> assumption that<br />
goods always take <strong>the</strong> cheapest route. The closer we are to our<br />
customer, <strong>the</strong> better our cooperation is,” Ard Nabuurs explains.<br />
”Though chosen on cost consi<strong>de</strong>rations, this approach means<br />
lower carbon emissions, too, as we reduce our mileage. Our<br />
<strong>de</strong>cision to combine ri<strong>de</strong>s means our drivers don’t drive home<br />
every night to leave again <strong>the</strong> next morning. That saves us<br />
even more mileage. We’re always looking for <strong>the</strong> best solution<br />
for <strong>the</strong> customer, which for simple cost reasons go h<strong>and</strong>inh<strong>and</strong><br />
with a positive contribution to sustainability.”<br />
Nabuurs is a lean <strong>and</strong> mean organization. All its systems are<br />
connectible with its customers’ systems. “With us taking care<br />
of warehousing <strong>and</strong> distribution, <strong>Refresco</strong> can focus on its core<br />
business: producing soft drinks <strong>and</strong> fruit juices. Warehousing<br />
<strong>and</strong> distribution is our core business, <strong>and</strong> we’ve honed it to<br />
perfection,” Ard Nabuurs is proud to say. “We don’t work from<br />
a st<strong>and</strong>ard, but are always looking for what works best for each<br />
particular customer, using <strong>the</strong> synergies from <strong>the</strong> total Nabuurs<br />
network. So in terms of corporate culture, we make a good<br />
match with <strong>Refresco</strong>. We both favor a nononsense approach.”<br />
Nabuurs’ strategy rests on three pillars: cost, service <strong>and</strong><br />
sustainability, Ard Nabuurs explains. “Our aim is to continually<br />
<strong>de</strong>velop all three pillars, which are after all not unrelated. We<br />
remain competitive, <strong>and</strong> seek lasting partnerships. Beyond that,<br />
as a company we see our responsibility for <strong>the</strong> environment.”<br />
Nabuurs is engaged in a sustainability drive targeting a 20%<br />
reduction in carbon emission between <strong>the</strong> launch in 2009 <strong>and</strong><br />
2012. “It’s a matter of optimizing our networks,” Ard Nabuurs<br />
says, “but also of maintaining a helicopter view <strong>and</strong> minimizing<br />
empty mileage.”<br />
Going forward, Nabuurs intends to explore new areas of <strong>the</strong><br />
market. “Working with <strong>the</strong> network of a big international beer<br />
brewer has shown us that we can also <strong>de</strong>liver directly to retailers,<br />
cutting out ri<strong>de</strong>s to wholesalers’ warehouses. Delivery to hotels,<br />
bars <strong>and</strong> restaurants in town centers using smaller vans is also a<br />
possibility.” Overall, <strong>the</strong> company’s longterm vision is to exp<strong>and</strong><br />
its network <strong>and</strong> make it as efficient <strong>and</strong> effective as possible.<br />
“This could very well involve closer warehousing <strong>and</strong> distribution<br />
cooperation with o<strong>the</strong>r <strong>Refresco</strong> sites,” Ard Nabuurs predicts.<br />
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