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measure and monitor the processes and report results ... - Refresco.de

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Transportation<br />

<strong>Refresco</strong> constantly searches for ways to optimize transportation.<br />

We aim for short supply lines <strong>and</strong> seek for strategic positions of<br />

our production plants to serve our customers. In many business<br />

units we drive only full loa<strong>de</strong>d trucks, <strong>and</strong> efforts are ma<strong>de</strong> to<br />

optimize pallet sizes. We also try to combine truck ri<strong>de</strong>s to avoid<br />

excess mileage. O<strong>the</strong>r initiatives inclu<strong>de</strong> using biogas trucks <strong>and</strong><br />

LHVs (Longer Heavier Vehicles) <strong>and</strong> exploring alternatives like<br />

truck­on train transportation. In our search for transportation<br />

offering optimum efficiency <strong>and</strong> minimum impact on <strong>the</strong> environment,<br />

a high priority is finding a supplier that is on <strong>the</strong> same<br />

track as we are <strong>and</strong> that can make a meaningful contribution<br />

towards <strong>the</strong> <strong>de</strong>sign of a sustainable supply chain.<br />

One of <strong>Refresco</strong>’s partners in logistics is <strong>the</strong> Dutch company<br />

Nabuurs. Nabuurs is a family firm foun<strong>de</strong>d in <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s in<br />

1962 <strong>and</strong> specializing in transport. What over <strong>the</strong> years has become<br />

<strong>the</strong> company’s real specialty, however, is <strong>the</strong> entire process<br />

involved in moving goods from A to B: logistics. Today, Nabuurs<br />

is a mo<strong>de</strong>rn, leading family business in logistics services with<br />

branches in <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s, Belgium, Germany <strong>and</strong> Pol<strong>and</strong>.<br />

<strong>Refresco</strong> has been working with Nabuurs in <strong>the</strong> Benelux countries<br />

for four years now. Ard Nabuurs, Commercial Director of<br />

Nabuurs, looks back. “<strong>Refresco</strong> chose Nabuurs because we<br />

offer significant capacity based on assets of our own. As all<br />

our drivers are on our payroll, we have a better grip on every<br />

stage of <strong>the</strong> transport process. Besi<strong>de</strong>s, our IT infrastructure<br />

allows us to trace loads every step of <strong>the</strong> way – this involved<br />

a hefty investment in board computers for all our trucks, but it<br />

was worth it! And needless to say, our prices are competitive.”<br />

In 2008, Nabuurs intensified its cooperation with <strong>Refresco</strong><br />

by taking a major stake in a new fully automated warehouse<br />

built at <strong>Refresco</strong>’s production site in Bo<strong>de</strong>graven. “This makes<br />

sense in our multi­<strong>de</strong>pot­system, based on <strong>the</strong> assumption that<br />

goods always take <strong>the</strong> cheapest route. The closer we are to our<br />

customer, <strong>the</strong> better our cooperation is,” Ard Nabuurs explains.<br />

”Though chosen on cost consi<strong>de</strong>rations, this approach means<br />

lower carbon emissions, too, as we reduce our mileage. Our<br />

<strong>de</strong>cision to combine ri<strong>de</strong>s means our drivers don’t drive home<br />

every night to leave again <strong>the</strong> next morning. That saves us<br />

even more mileage. We’re always looking for <strong>the</strong> best solution<br />

for <strong>the</strong> customer, which for simple cost reasons go h<strong>and</strong>­inh<strong>and</strong><br />

with a positive contribution to sustainability.”<br />

Nabuurs is a lean <strong>and</strong> mean organization. All its systems are<br />

connectible with its customers’ systems. “With us taking care<br />

of warehousing <strong>and</strong> distribution, <strong>Refresco</strong> can focus on its core<br />

business: producing soft drinks <strong>and</strong> fruit juices. Warehousing<br />

<strong>and</strong> distribution is our core business, <strong>and</strong> we’ve honed it to<br />

perfection,” Ard Nabuurs is proud to say. “We don’t work from<br />

a st<strong>and</strong>ard, but are always looking for what works best for each<br />

particular customer, using <strong>the</strong> synergies from <strong>the</strong> total Nabuurs<br />

network. So in terms of corporate culture, we make a good<br />

match with <strong>Refresco</strong>. We both favor a no­nonsense approach.”<br />

Nabuurs’ strategy rests on three pillars: cost, service <strong>and</strong><br />

sustainability, Ard Nabuurs explains. “Our aim is to continually<br />

<strong>de</strong>velop all three pillars, which are after all not unrelated. We<br />

remain competitive, <strong>and</strong> seek lasting partnerships. Beyond that,<br />

as a company we see our responsibility for <strong>the</strong> environment.”<br />

Nabuurs is engaged in a sustainability drive targeting a 20%<br />

reduction in carbon emission between <strong>the</strong> launch in 2009 <strong>and</strong><br />

2012. “It’s a matter of optimizing our networks,” Ard Nabuurs<br />

says, “but also of maintaining a helicopter view <strong>and</strong> minimizing<br />

empty mileage.”<br />

Going forward, Nabuurs intends to explore new areas of <strong>the</strong><br />

market. “Working with <strong>the</strong> network of a big international beer<br />

brewer has shown us that we can also <strong>de</strong>liver directly to retailers,<br />

cutting out ri<strong>de</strong>s to wholesalers’ warehouses. Delivery to hotels,<br />

bars <strong>and</strong> restaurants in town centers using smaller vans is also a<br />

possibility.” Overall, <strong>the</strong> company’s long­term vision is to exp<strong>and</strong><br />

its network <strong>and</strong> make it as efficient <strong>and</strong> effective as possible.<br />

“This could very well involve closer warehousing <strong>and</strong> distribution<br />

cooperation with o<strong>the</strong>r <strong>Refresco</strong> sites,” Ard Nabuurs predicts.<br />

page _ 52 / 53

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