measure and monitor the processes and report results ... - Refresco.de

measure and monitor the processes and report results ... - Refresco.de measure and monitor the processes and report results ... - Refresco.de

18.11.2012 Views

Sustainability review 2010 Plastipak has been in the recycling business for 25 years. It recycles over a billion containers a year in Europe, and over 5 billion worldwide in the last five years. The company invests in lightweighting its’ packaging without compromising quality, and aims to grow its recycling content to almost 80%. “There is a limit to the process, however,” William Young points out, “because we do not want the use of renewable materials to ultimately affect the food chain.” Refresco currently purchases approximately 25% of their PET requirements from Plastipak, with over 40% currently produced with recycled content. “We are engaged in the promotion of collection systems, and via our customers establish partnerships with consumers. This could offer a win­win situation, not only benefiting the environment, but also helping to reduce unemployment, because it would require more people to handle these collection processes.” The future offers a wealth of opportunities for both companies, William Young believes. He views Refresco as a consolidator of beverage companies and very innovative. “We realize that we have to earn our position as we go forward. We will continue to build trust, with a lot of hard work. This also means we have to have a lot of flexibility in packaging solutions, optimizing our sustainable supply chain.” He sees opportunities where Refresco is expanding its production in more sensitive beverage products. “We can bring value here with some of our advanced filling technologies, which can make a huge difference to the bottom line of strategic partners – of which Refresco is a leader”.

Transportation Refresco constantly searches for ways to optimize transportation. We aim for short supply lines and seek for strategic positions of our production plants to serve our customers. In many business units we drive only full loaded trucks, and efforts are made to optimize pallet sizes. We also try to combine truck rides to avoid excess mileage. Other initiatives include using biogas trucks and LHVs (Longer Heavier Vehicles) and exploring alternatives like truck­on train transportation. In our search for transportation offering optimum efficiency and minimum impact on the environment, a high priority is finding a supplier that is on the same track as we are and that can make a meaningful contribution towards the design of a sustainable supply chain. One of Refresco’s partners in logistics is the Dutch company Nabuurs. Nabuurs is a family firm founded in the Netherlands in 1962 and specializing in transport. What over the years has become the company’s real specialty, however, is the entire process involved in moving goods from A to B: logistics. Today, Nabuurs is a modern, leading family business in logistics services with branches in the Netherlands, Belgium, Germany and Poland. Refresco has been working with Nabuurs in the Benelux countries for four years now. Ard Nabuurs, Commercial Director of Nabuurs, looks back. “Refresco chose Nabuurs because we offer significant capacity based on assets of our own. As all our drivers are on our payroll, we have a better grip on every stage of the transport process. Besides, our IT infrastructure allows us to trace loads every step of the way – this involved a hefty investment in board computers for all our trucks, but it was worth it! And needless to say, our prices are competitive.” In 2008, Nabuurs intensified its cooperation with Refresco by taking a major stake in a new fully automated warehouse built at Refresco’s production site in Bodegraven. “This makes sense in our multi­depot­system, based on the assumption that goods always take the cheapest route. The closer we are to our customer, the better our cooperation is,” Ard Nabuurs explains. ”Though chosen on cost considerations, this approach means lower carbon emissions, too, as we reduce our mileage. Our decision to combine rides means our drivers don’t drive home every night to leave again the next morning. That saves us even more mileage. We’re always looking for the best solution for the customer, which for simple cost reasons go hand­inhand with a positive contribution to sustainability.” Nabuurs is a lean and mean organization. All its systems are connectible with its customers’ systems. “With us taking care of warehousing and distribution, Refresco can focus on its core business: producing soft drinks and fruit juices. Warehousing and distribution is our core business, and we’ve honed it to perfection,” Ard Nabuurs is proud to say. “We don’t work from a standard, but are always looking for what works best for each particular customer, using the synergies from the total Nabuurs network. So in terms of corporate culture, we make a good match with Refresco. We both favor a no­nonsense approach.” Nabuurs’ strategy rests on three pillars: cost, service and sustainability, Ard Nabuurs explains. “Our aim is to continually develop all three pillars, which are after all not unrelated. We remain competitive, and seek lasting partnerships. Beyond that, as a company we see our responsibility for the environment.” Nabuurs is engaged in a sustainability drive targeting a 20% reduction in carbon emission between the launch in 2009 and 2012. “It’s a matter of optimizing our networks,” Ard Nabuurs says, “but also of maintaining a helicopter view and minimizing empty mileage.” Going forward, Nabuurs intends to explore new areas of the market. “Working with the network of a big international beer brewer has shown us that we can also deliver directly to retailers, cutting out rides to wholesalers’ warehouses. Delivery to hotels, bars and restaurants in town centers using smaller vans is also a possibility.” Overall, the company’s long­term vision is to expand its network and make it as efficient and effective as possible. “This could very well involve closer warehousing and distribution cooperation with other Refresco sites,” Ard Nabuurs predicts. page _ 52 / 53

Sustainability review 2010<br />

Plastipak has been in <strong>the</strong> recycling business for 25 years.<br />

It recycles over a billion containers a year in Europe, <strong>and</strong> over<br />

5 billion worldwi<strong>de</strong> in <strong>the</strong> last five years. The company invests<br />

in lightweighting its’ packaging without compromising quality,<br />

<strong>and</strong> aims to grow its recycling content to almost 80%. “There<br />

is a limit to <strong>the</strong> process, however,” William Young points out,<br />

“because we do not want <strong>the</strong> use of renewable materials to<br />

ultimately affect <strong>the</strong> food chain.” <strong>Refresco</strong> currently purchases<br />

approximately 25% of <strong>the</strong>ir PET requirements from Plastipak,<br />

with over 40% currently produced with recycled content.<br />

“We are engaged in <strong>the</strong> promotion of collection systems, <strong>and</strong><br />

via our customers establish partnerships with consumers. This<br />

could offer a win­win situation, not only benefiting <strong>the</strong> environment,<br />

but also helping to reduce unemployment, because it<br />

would require more people to h<strong>and</strong>le <strong>the</strong>se collection <strong>processes</strong>.”<br />

The future offers a wealth of opportunities for both companies,<br />

William Young believes. He views <strong>Refresco</strong> as a consolidator of<br />

beverage companies <strong>and</strong> very innovative. “We realize that we<br />

have to earn our position as we go forward. We will continue<br />

to build trust, with a lot of hard work. This also means we have<br />

to have a lot of flexibility in packaging solutions, optimizing<br />

our sustainable supply chain.” He sees opportunities where<br />

<strong>Refresco</strong> is exp<strong>and</strong>ing its production in more sensitive<br />

beverage products. “We can bring value here with some of<br />

our advanced filling technologies, which can make a huge<br />

difference to <strong>the</strong> bottom line of strategic partners – of which<br />

<strong>Refresco</strong> is a lea<strong>de</strong>r”.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!