measure and monitor the processes and report results ... - Refresco.de

Message from the Executive Board
Dear stakeholder,
Against the background of an uncertain and very volatile soft
drink and juice market, Refresco delivered solid performance in
2010. Revenue grew by 7.4 % and volume grew by 12.1 %. The
second half of 2010 was more difficult than the first six months.
Margins eroded due to surging input costs (raw materials and
packaging material), which cost savings could not fully offset.
Further growth with our existing customers has been a key
achievement during the year. By expanding our product
port folio with our customers we staged modest growth amid
a virtually flat private label market in 2010. Thanks to our
established leading market position and the drive and
professionality of our people, who carried out our strategy
with unrelenting focus, 2010 will go on record as yet another
year of success.
A capital commitment of Euro 84 million by 3i and a financing
facility of Euro 140 million together provided a solid financial
basis from which to grow and actively execute our Buy & Build
strategy. This enabled the acquisition of Soft Drinks International
(SDI) in Germany. SDI strengthens our position by providing
access to the CSD market in Germany, where we are now able
to offer a total product portfolio. This same financial basis also
created scope for the planned acquisition of Spumador (signed,
in the process of being closed).
A sustainable supply chain
The theme of this year’s Annual Report is ‘A sustainable supply
chain’. After having focused on the Refresco company in 2008
and in 2009 on its private label market, we now want to provide
insight into our supply chain approach and the way we work with
our suppliers. When we use the word sustainability, we have
two meanings in mind. First, Refresco is positioning itself more
and more as a supply chain solution for its retail customers.
With our suppliers, we guarantee quality and availability of the
product for the right, competitive price. We put strong emphasis
on building a reliable supply chain with a long­term focus. We work
hard on continuously improving processes and building long­term
relationships with our suppliers in order to be the best soft
drink and fruit juice supplier, serving international and national
retailers and A­brands, for today and tomorrow. Second, in
our business we acknowledge our responsibility towards the
environment and we strive to reduce our negative impact on
the environment wherever feasible. In our business this year we
launched many initiatives that demonstrate our commitment to
doing business sustainably along the entire supply chain while
reducing our environmental footprint. We have made progress
regarding sustainability in areas most relevant to our business.
Many initiatives have been launched across the organization to
reduce energy and water consumption and minimize waste in all
our production processes. All our Business Units are committed
to maximizing the recycled PET content of our PET bottles.
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