measure and monitor the processes and report results ... - Refresco.de
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measure and monitor the processes and report results ... - Refresco.de

measure and monitor the processes and report results ... - Refresco.de measure and monitor the processes and report results ... - Refresco.de

refresco
18.11.2012 Views

hans Roelofs Aart duijzer

Message from the Executive Board Dear stakeholder, Against the background of an uncertain and very volatile soft drink and juice market, Refresco delivered solid performance in 2010. Revenue grew by 7.4 % and volume grew by 12.1 %. The second half of 2010 was more difficult than the first six months. Margins eroded due to surging input costs (raw materials and packaging material), which cost savings could not fully offset. Further growth with our existing customers has been a key achievement during the year. By expanding our product port folio with our customers we staged modest growth amid a virtually flat private label market in 2010. Thanks to our established leading market position and the drive and professionality of our people, who carried out our strategy with unrelenting focus, 2010 will go on record as yet another year of success. A capital commitment of Euro 84 million by 3i and a financing facility of Euro 140 million together provided a solid financial basis from which to grow and actively execute our Buy & Build strategy. This enabled the acquisition of Soft Drinks International (SDI) in Germany. SDI strengthens our position by providing access to the CSD market in Germany, where we are now able to offer a total product portfolio. This same financial basis also created scope for the planned acquisition of Spumador (signed, in the process of being closed). A sustainable supply chain The theme of this year’s Annual Report is ‘A sustainable supply chain’. After having focused on the Refresco company in 2008 and in 2009 on its private label market, we now want to provide insight into our supply chain approach and the way we work with our suppliers. When we use the word sustainability, we have two meanings in mind. First, Refresco is positioning itself more and more as a supply chain solution for its retail customers. With our suppliers, we guarantee quality and availability of the product for the right, competitive price. We put strong emphasis on building a reliable supply chain with a long­term focus. We work hard on continuously improving processes and building long­term relationships with our suppliers in order to be the best soft drink and fruit juice supplier, serving international and national retailers and A­brands, for today and tomorrow. Second, in our business we acknowledge our responsibility towards the environment and we strive to reduce our negative impact on the environment wherever feasible. In our business this year we launched many initiatives that demonstrate our commitment to doing business sustainably along the entire supply chain while reducing our environmental footprint. We have made progress regarding sustainability in areas most relevant to our business. Many initiatives have been launched across the organization to reduce energy and water consumption and minimize waste in all our production processes. All our Business Units are committed to maximizing the recycled PET content of our PET bottles. page _ 20 / 21

hans Roelofs Aart duijzer

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