measure and monitor the processes and report results ... - Refresco.de
measure and monitor the processes and report results ... - Refresco.de measure and monitor the processes and report results ... - Refresco.de
Refresco at a glance Strategy In the industry of soft drinks and fruit juices, size matters and consolidation is crucial to success. Since its foundation in 2000, Refresco’s focus over the years has been on growth by means of a Buy & Build strategy. This entails growing both through acquisitions and organically.
Buy & Build strategy By buying strong regional manufacturers and optimizing our existing business we aim to: • • • • Expand our presence in existing and adjacent markets Complete our product portfolio, filling in our product/packaging matrix Balance our customer base: national and international retailers and Abrands Improve supply chain sustainability Expand our presence in existing and adjacent markets We will acquire companies to expand our presence in existing and new markets. This will give us access to large markets like the UK and fastgrowing markets such as Italy and Eastern Europe. Acquisitions will also increase scope for revenue synergies (through crossselling products) and purchasing synergies. Acquisitions help us grow our customer base, too. Complete our product portfolio, filling in our product/packaging matrix We aim to complete our product portfolio by buying companies with portfolios of products that strengthen our market position in existing markets. This way we can realize operational, cost and purchasing synergies and improve our offerings to customers. Balance our customer base: national and international retailers and A-brands We will constantly balance our customer base between retailers and Abrand companies. We can do so by acquiring manufacturing facilities from Abrand companies. This will strengthen the relationship with the Abrand vendor and will allow us to improve plant utilization without creating conflicts of interest. Combining the production of private label with the copro duction of Abrands gives an opportunity for the customer, as well as for Refresco, to better control the cost price of the final product. Improve supply chain sustainability To improve supply chain sustainability we build on creating longterm relationships with our suppliers and customers. We focus on the entire supply chain process rather than on just the endproduct. We will boost earnings by increasing the throughput of existing and acquired production plants. page _ 10 / 11
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<strong>Refresco</strong> at a glance<br />
Strategy<br />
In <strong>the</strong> industry of soft drinks <strong>and</strong> fruit juices, size matters <strong>and</strong> consolidation is crucial to success. Since its<br />
foundation in 2000, <strong>Refresco</strong>’s focus over <strong>the</strong> years has been on growth by means of a Buy & Build strategy.<br />
This entails growing both through acquisitions <strong>and</strong> organically.
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