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Passive income is the way <strong>to</strong> go so you can earn moneywhile you sleep.This isn’t entirely false, but it’s not as simple as it sounds either. Bloggers who are wellknown for their passive income generation did not <strong>start</strong> their <strong>blog</strong> one day and earn piles ofmoney in their sleep the next. Just like any other income source, passive income requires agood bit of hard work in the beginning <strong>to</strong> set up. But if you do it right (and we’ll teach you<strong>how</strong>), you can <strong>start</strong> earning money, even while away from the computer.Income reports can s<strong>how</strong> you the path<strong>to</strong> earning <strong>to</strong>p revenue on your <strong>blog</strong>.Income reports are monthly <strong>blog</strong> posts written by <strong>blog</strong>gers who make money online, s<strong>how</strong>ingexactly <strong>how</strong> much they earned throughout the month and <strong>how</strong> they did it. You can seesome great examples of income reports from Pat Flynn and Matthew Woodward <strong>to</strong> get anidea of <strong>how</strong> <strong>blog</strong>gers are generating revenue.What you want <strong>to</strong> be on the lookout for are misleading income reports - those that s<strong>how</strong><strong>how</strong> much a <strong>blog</strong>ger makes, but not <strong>how</strong> much they spend. Many <strong>blog</strong>gers invest a lot ofmoney in<strong>to</strong> their <strong>blog</strong> on a monthly basis in order <strong>to</strong> earn revenue, but some convenientlyleave that fact out in their income reports, making it look like they are earning <strong>to</strong>ns of freemoney.Whenever you craft your own monetization plan, you will need <strong>to</strong> keep some expenses inmind. These include your web hosting, email marketing software, search and social media<strong>to</strong>ols, mastermind memberships, online advertising, and similar costs.You should wait <strong>to</strong> monetize until after you grow an audience.This one is pretty much false. Although you can only utilize certain monetization strategieswith a budding audience, you shouldn’t get your readers used <strong>to</strong> an advertisement-free <strong>blog</strong>and then spring in<strong>to</strong> monetization mode as soon as you hit a certain number of visi<strong>to</strong>rs. Thismight surprise and put off your original readership. By putting some monetization strategiesin place at the <strong>start</strong>, you will have the chance <strong>to</strong> earn a little money from the beginning while49

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