how-to-start-a-blog
how-to-start-a-blog how-to-start-a-blog
Establish Yourself on Social MediaBy this point, you should have already claimed your preferred nameon each social channel. Depending on your niche, certain social mediachannels can be invaluable. Never forget, though, that social media(aside from paid advertising) is a place to connect with others,be helpful to them, and display your expertise. Don’t hop in with amegaphone and act like a barker at a circus. Rather, treat social medialike a huge cocktail party -- a place where you can meet others, tradeideas, and network to form alliances. Treat everyone you meet withrespect. Your aim is to be of value and engage with your current orfuture blog readers.The main social networks you should work towards building connectionsupon are as follows. Each social media platform should beutilized and approached differently. Chose the one (or ones) thatbest fit your needs and become an expert at leveraging them to helpreach your goals.FacebookWith over a billion active monthly users, Facebook is the numberone social media network. Chances are, many of your potential readersand future customers already have an account there.One thing to remember is that Facebook tends to be reserved fortrue “social” interaction. You can launch your blog’s Facebook pageand start interacting with the community that is already established,but be careful about mixing business with pleasure on this platform.Facebook rewards the engagement with your followers, thus the goalis not the quantity but quality of relevant posts and updates that engageyour fans, which can be measured by the number of likes, comments,and shares you receive.For an overview of how to use Facebook for business, check out theFacebook for Business guide. Social Media Examiner also excellentadvice on social media. Find out how to use your personal Facebookpage for business by reading this article.Also remember that Facebook is a great place to promote yourposts. You can start by doing so using their paid advertising platformas you grow your own organic audience and reach.LinkedInLinkedIn is the leading social network for professionals. With morethan 100 million users, it’s a great place to connect with other bloggersand business owners in your niche. The network has a lot tooffer when it comes to business-related information for. The downside to this network is that unlike Twitter, you have to know a person45
already (or know their email address) to connect with them. SocialMedia Examiner’s excellent 10 tips series can help get you going withthis platform. Read their post on 10 LinkedIn Tiips for Buidling YourBusiness for more.PinterestWhile it is still predominantly used by women, the number of menon Pinterest is increasing. With more than two million active usersdaily, the statistics on Pinterest are impressive. Melanie Duncan is aPinterest expert, and her blog can help you get going there. See thePinterest Tips for Business page for additional information.InstagramThis site allows you to share photographs via your mobile device.It is similar to Pinterest, in that you can create boards that focus onspecific topics.Here again, remember how important it is to stay centered. Makesure your photographs are what your audience wants to see. This isnot to say you shouldn’t post items of general interest, but your profileas a whole should draw your desired audience and provide valueto them.Instagram’s Getting Started page is an excellent place to learn aboutthe platform. The Social Media Examiner’s article on using Instagramfor business is an excellent primer for finding out more about thisvery visual social media channel.TwitterThere are more than 200 million users on Twitter. Some say it isa one-way conversation, with 140-character (maximum) messagesgetting fired out constantly with a lot of people talking, but not a lotof people listening. Others have managed to build a strong, engagedfollowing to promote their content towards.To learn more about Twitter, start with the Twitter 101 guide toBusiness as a quick-start resource. Also check out this article by SocialMedia Examiner about Twitter to help you get the foundations inplace. There are also plenty of Twitter experts, such as Deborah Anderson.Her Social Web Cafe website has helped many bloggers learnto use Twitter chats to expand their reach.46
- Page 1 and 2: How to Start a BlogThe Beginner’s
- Page 3 and 4: Types of content...................
- Page 5 and 6: Chapter 1Welcome to The Blogger Wor
- Page 7 and 8: Why people blog?Think about why are
- Page 9 and 10: Here are tips from Pat Flynn about
- Page 11 and 12: Here’s a competition check proces
- Page 13 and 14: Readers are looking for solutionsBl
- Page 15 and 16: you will use your own web space (we
- Page 17 and 18: What is a domain name?Your domain n
- Page 19 and 20: Avoid trademarkproblemsNo numbers a
- Page 21 and 22: Support - if you are new to the web
- Page 23 and 24: Complete instructionsfor setting up
- Page 25 and 26: Owning your blog5Although we mentio
- Page 27 and 28: A closer look at each area of a das
- Page 29 and 30: In the Comments section, you will h
- Page 31 and 32: Free, premium, and custom themesFor
- Page 33 and 34: Additional menu optionsUsersThis se
- Page 35 and 36: Pages content - Static page content
- Page 37 and 38: Basic components of a blog postThe
- Page 39 and 40: Best blogging practicesTo become a
- Page 41 and 42: This is why you need to learn some
- Page 43 and 44: Network with others at every opport
- Page 45: Look at paid advertising optionsIf
- Page 49 and 50: ConclusionBeyond the tips listed, y
- Page 51 and 52: letting your audience know exactly
- Page 53 and 54: and Clickbank allow you to preview
- Page 55 and 56: Sponsored reviewsIn addition to sel
- Page 57 and 58: ConclusionWe hope that you’ve enj
already (or know their email address) <strong>to</strong> connect with them. SocialMedia Examiner’s excellent 10 tips series can help get you going withthis platform. Read their post on 10 LinkedIn Tiips for Buidling YourBusiness for more.PinterestWhile it is still predominantly used by women, the number of menon Pinterest is increasing. With more than two million active usersdaily, the statistics on Pinterest are impressive. Melanie Duncan is aPinterest expert, and her <strong>blog</strong> can help you get going there. See thePinterest Tips for Business page for additional information.InstagramThis site allows you <strong>to</strong> share pho<strong>to</strong>graphs via your mobile device.It is similar <strong>to</strong> Pinterest, in that you can create boards that focus onspecific <strong>to</strong>pics.Here again, remember <strong>how</strong> important it is <strong>to</strong> stay centered. Makesure your pho<strong>to</strong>graphs are what your audience wants <strong>to</strong> see. This isnot <strong>to</strong> say you shouldn’t post items of general interest, but your profileas a whole should draw your desired audience and provide value<strong>to</strong> them.Instagram’s Getting Started page is an excellent place <strong>to</strong> learn aboutthe platform. The Social Media Examiner’s article on using Instagramfor business is an excellent primer for finding out more about thisvery visual social media channel.TwitterThere are more than 200 million users on Twitter. Some say it isa one-way conversation, with 140-character (maximum) messagesgetting fired out constantly with a lot of people talking, but not a lo<strong>to</strong>f people listening. Others have managed <strong>to</strong> build a strong, engagedfollowing <strong>to</strong> promote their content <strong>to</strong>wards.To learn more about Twitter, <strong>start</strong> with the Twitter 101 guide <strong>to</strong>Business as a quick-<strong>start</strong> resource. Also check out this article by SocialMedia Examiner about Twitter <strong>to</strong> help you get the foundations inplace. There are also plenty of Twitter experts, such as Deborah Anderson.Her Social Web Cafe website has helped many <strong>blog</strong>gers learn<strong>to</strong> use Twitter chats <strong>to</strong> expand their reach.46