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Establish Yourself on Social MediaBy this point, you should have already claimed your preferred nameon each social channel. Depending on your niche, certain social mediachannels can be invaluable. Never forget, though, that social media(aside from paid advertising) is a place <strong>to</strong> connect with others,be helpful <strong>to</strong> them, and display your expertise. Don’t hop in with amegaphone and act like a barker at a circus. Rather, treat social medialike a huge cocktail party -- a place where you can meet others, tradeideas, and network <strong>to</strong> form alliances. Treat everyone you meet withrespect. Your aim is <strong>to</strong> be of value and engage with your current orfuture <strong>blog</strong> readers.The main social networks you should work <strong>to</strong>wards building connectionsupon are as follows. Each social media platform should beutilized and approached differently. Chose the one (or ones) thatbest fit your needs and become an expert at leveraging them <strong>to</strong> helpreach your goals.FacebookWith over a billion active monthly users, Facebook is the numberone social media network. Chances are, many of your potential readersand future cus<strong>to</strong>mers already have an account there.One thing <strong>to</strong> remember is that Facebook tends <strong>to</strong> be reserved fortrue “social” interaction. You can launch your <strong>blog</strong>’s Facebook pageand <strong>start</strong> interacting with the community that is already established,but be careful about mixing business with pleasure on this platform.Facebook rewards the engagement with your followers, thus the goalis not the quantity but quality of relevant posts and updates that engageyour fans, which can be measured by the number of likes, comments,and shares you receive.For an overview of <strong>how</strong> <strong>to</strong> use Facebook for business, check out theFacebook for Business guide. Social Media Examiner also excellentadvice on social media. Find out <strong>how</strong> <strong>to</strong> use your personal Facebookpage for business by reading this article.Also remember that Facebook is a great place <strong>to</strong> promote yourposts. You can <strong>start</strong> by doing so using their paid advertising platformas you grow your own organic audience and reach.LinkedInLinkedIn is the leading social network for professionals. With morethan 100 million users, it’s a great place <strong>to</strong> connect with other <strong>blog</strong>gersand business owners in your niche. The network has a lot <strong>to</strong>offer when it comes <strong>to</strong> business-related information for. The downside <strong>to</strong> this network is that unlike Twitter, you have <strong>to</strong> know a person45

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