how-to-start-a-blog

how-to-start-a-blog how-to-start-a-blog

10.07.2015 Views

The key is to say new contributors as opposed to guest bloggers- “contributors” tells the blog owner/editor that you are committedto creating high quality content for them as opposed to just slappingsomething together to promote yourself.Create a Feedburner accountFeedburner is a service owned by Google that allows you to trackthe number of subscribers to your RSS feed. Use it to offer your blogvisitors a way to subscribe to your blog in their favorite RSS readersuch as Feedly.Optimize your blog for searchRegularly creating valuable content on your blog is one way to getsearch engines to index your content. If you want blog and your posts torank for particular keywords, you will want to always strive to optimizeboth for search. This can be as simple as using the fields provided byYoast SEO to add a keyword optimized SEO title and meta description toyour blog’s homepage, main static pages, and each one of your posts.To stay on Google’s good side, avoid overstuffing your blog withkeywords. Choose one keyword phrase to optimize for on each pageand post. Include it in your SEO title, meta description, and one imageon the page.Start building your mailing listDon’t wait until you start getting a substantial amount of traffic tobuild a mailing list - start from the very beginning. If on your firstday of launching your blog you get two people who love it, you wantthose two people to be able to give you their email address so youcan keep them up to date with what is happening on your blog. Later,this list will be what you use to promote your monetization strategy.Operating a mailing list is generally not expensive in the beginning.Services like MailChimp allow you to have up to 2,000 subscriberswith up to 12,000 emails for free, while services like Aweber allowyou to have up to 500 subscribers with unlimited emails for $19 permonth.Look at what your competitors are doingYou don’t have to reinvent the wheel when it comes to promotingyour blog. Just look at what your competitors are doing in termsof marketing strategy. You can use SEO backlink tools to show youthe links your competitors are getting which will shed light into theirstrategies in regards to social networks, directories, guest posting opportunities,and other online marketing tactics. CognitiveSEO has afree Backlink Explorer you can use for this purpose.43

Look at paid advertising optionsIf you have a budget, you can boost your initial traffic through paidadvertising. Google AdWords allows you to pay to promote your blogon Google Search and their display networks. Social networks likeFacebook, Twitter, LinkedIn, and StumbleUpon have their own advertisingplatforms to help you drive traffic to your blog and blog posts.You can also look at advertising options on other blogs in your nichethat receive a lot of traffic. This will generally be in the form of banneradvertisements or sponsored reviews.Ways to promote your blog contentIn addition to promoting your blog as a whole, you will also wantto promote your blog content, i.e., each, individual blog post. As youpromote your content, your blog as a whole will gain more traffic,social shares, and engagement. Here are some ways to promote yourcontent.Submit your blog posts to bookmarkingand voting sitesSimilar to directories, there are hundreds of social bookmarkingand voting sites. And similar to directories, not all of them are worthwhile.Your goal is to look for social bookmarking and voting sites thathave engaged users. These include Delicious, StumbleUpon, Reddit,BizSugar, Inbound, and similar. Note that many of these sites are notfond of people promoting their own content all of the time, so youmay want to consider making a friend on those networks and occasionallysharing content with them in hopes that they will submit it tothese networks.Try blog promotion networksSeveral networks exist solely for the purpose of gathering peoplewho love to help each other promote their blog posts. These networksinclude Triberr, Social Buzz Club, Viral Content Buzz, and similar.You can also build your own blog post promotional network asyou network with others in your niche. Just have everyone connectin a Facebook group or in an email list where they can share theirlatest posts.44

The key is <strong>to</strong> say new contribu<strong>to</strong>rs as opposed <strong>to</strong> guest <strong>blog</strong>gers- “contribu<strong>to</strong>rs” tells the <strong>blog</strong> owner/edi<strong>to</strong>r that you are committed<strong>to</strong> creating high quality content for them as opposed <strong>to</strong> just slappingsomething <strong>to</strong>gether <strong>to</strong> promote yourself.Create a Feedburner accountFeedburner is a service owned by Google that allows you <strong>to</strong> trackthe number of subscribers <strong>to</strong> your RSS feed. Use it <strong>to</strong> offer your <strong>blog</strong>visi<strong>to</strong>rs a way <strong>to</strong> subscribe <strong>to</strong> your <strong>blog</strong> in their favorite RSS readersuch as Feedly.Optimize your <strong>blog</strong> for searchRegularly creating valuable content on your <strong>blog</strong> is one way <strong>to</strong> getsearch engines <strong>to</strong> index your content. If you want <strong>blog</strong> and your posts <strong>to</strong>rank for particular keywords, you will want <strong>to</strong> always strive <strong>to</strong> optimizeboth for search. This can be as simple as using the fields provided byYoast SEO <strong>to</strong> add a keyword optimized SEO title and meta description <strong>to</strong>your <strong>blog</strong>’s homepage, main static pages, and each one of your posts.To stay on Google’s good side, avoid overstuffing your <strong>blog</strong> withkeywords. Choose one keyword phrase <strong>to</strong> optimize for on each pageand post. Include it in your SEO title, meta description, and one imageon the page.Start building your mailing listDon’t wait until you <strong>start</strong> getting a substantial amount of traffic <strong>to</strong>build a mailing list - <strong>start</strong> from the very beginning. If on your firstday of launching your <strong>blog</strong> you get two people who love it, you wantthose two people <strong>to</strong> be able <strong>to</strong> give you their email address so youcan keep them up <strong>to</strong> date with what is happening on your <strong>blog</strong>. Later,this list will be what you use <strong>to</strong> promote your monetization strategy.Operating a mailing list is generally not expensive in the beginning.Services like MailChimp allow you <strong>to</strong> have up <strong>to</strong> 2,000 subscriberswith up <strong>to</strong> 12,000 emails for free, while services like Aweber allowyou <strong>to</strong> have up <strong>to</strong> 500 subscribers with unlimited emails for $19 permonth.Look at what your competi<strong>to</strong>rs are doingYou don’t have <strong>to</strong> reinvent the wheel when it comes <strong>to</strong> promotingyour <strong>blog</strong>. Just look at what your competi<strong>to</strong>rs are doing in termsof marketing strategy. You can use SEO backlink <strong>to</strong>ols <strong>to</strong> s<strong>how</strong> youthe links your competi<strong>to</strong>rs are getting which will shed light in<strong>to</strong> theirstrategies in regards <strong>to</strong> social networks, direc<strong>to</strong>ries, guest posting opportunities,and other online marketing tactics. CognitiveSEO has afree Backlink Explorer you can use for this purpose.43

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