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Network with others at every opportunityAttend networking events? Be sure <strong>to</strong> have a quick eleva<strong>to</strong>r pitchabout your <strong>blog</strong> when they ask you what you do. If you’re at a <strong>blog</strong>gingconference in particular, it’s highly acceptable <strong>to</strong> let peopleknow that you founded yourdomain.com, a <strong>blog</strong> that helps peoplelearn more about your subject matter. Even if you have a day job thatyou need <strong>to</strong> promote, your eleva<strong>to</strong>r pitch would be that you are a[your job title], and you also run yourdomain.com, a <strong>blog</strong> that helpspeople learn more about your subject matter.Submit your <strong>blog</strong> <strong>to</strong> search enginesIn Chapter 3, we suggested a plugin called Yoast SEO. One of thefeatures of this plugin allows you <strong>to</strong> create a cus<strong>to</strong>m sitemap for your<strong>blog</strong>. You can use this sitemap <strong>to</strong> submit your <strong>blog</strong> <strong>to</strong> search enginesthrough Google Webmaster Tools (for Google) and Bing WebmasterTools (for Bing and Yahoo).Submit your <strong>blog</strong> <strong>to</strong> direc<strong>to</strong>riesWhile there are hundreds of direc<strong>to</strong>ries that will list your <strong>blog</strong> fora specific yearly or permanent fee listing, only a handful should beconsidered in terms of quality. These include DMOZ (free, but hard<strong>to</strong> get in<strong>to</strong>), Best of the Web Blogs ($150 for submission), Ea<strong>to</strong>nWebBlog Direc<strong>to</strong>ry ($35 for submission), and Yahoo Direc<strong>to</strong>ry ($299 for7-day listing guarantee). Some of these direc<strong>to</strong>ries offer free listingsas well, but you will be waiting a very, very long time <strong>to</strong> see yours getadded, assuming they add it at all.Comment on other <strong>blog</strong>sCommenting on other relevant <strong>blog</strong>s is a great way <strong>to</strong> build relationshipswith <strong>to</strong>p <strong>blog</strong>gers within your niche. Research the web <strong>to</strong>find <strong>to</strong>p <strong>blog</strong>s in your niche and <strong>start</strong> commenting on their newestposts. This will help you make them and their readers aware of yourexistence as well as developing your own authority within the niche.Contribute <strong>to</strong> other <strong>blog</strong>s in your nicheMatt Cutts, Google’s head of webspam, has denounced guest <strong>blog</strong>gingas a tactic for SEO. With that said, it’s still a great way <strong>to</strong> getexposure within your niche so long as you are submitting quality content<strong>to</strong> quality <strong>blog</strong>s. Find <strong>blog</strong>s that have lots of social shares andcommunity engagement as judged by the number of comments perpost and social followers. Get <strong>to</strong> know the <strong>blog</strong> owners and/or edi<strong>to</strong>rs,establish a relationship with them, and then approach them <strong>to</strong>see if they are accepting new contribu<strong>to</strong>rs on their website.42

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