how-to-start-a-blog
how-to-start-a-blog how-to-start-a-blog
ognition and income for their content. They also tend to have largeraudiences and the option to turn their readers into customers by offeringrelated products and services.Edit your work, or hire an editorFor many people, it’s hard to both create content and edit it. As amatter of fact, editing while you write can hinder your creative flow.If you’re not able to edit your own, consider hiring a virtual assistantto do it for you. This is especially important if you are not writing inyour own native language. Having a native speaker of that languageedit your work can boost your credibility - while blog content doesnot need to be perfect, it does need to be easy to read and consume.Analyze the dataBe sure to install Google Analytics when you begin blogging andregularly check your data. In particular, you want to make sure thatyour traffic is growing and see what websites, social networks, andother types of sources drive the most visitors to your blog. You willalso want to watch for significant drops in traffic, as these drops mayindicate a bigger problem, such as downtime for your website or lossof traffic due to Google algorithm changes.ConclusionIf you want your blog to thrive and grow, then creating quality content is the answer. Focus on quality overquantity, even if you have to sacrifice frequency and consistency. Your readers will appreciate you for it.Chapter 5How to Promote Your Blog andIts ContentSummary: In the previous chapter, you learned how your blogcontent is the defining factor that will make or break your blog. Youlearned what it takes to create amazing content, as well as the typesof content you can create for your audience. But your content willnever help you succeed in blogging if no one ever sees it.39
This is why you need to learn some online marketing strategies tohelp you market your blog as a whole as well as each piece of contentyou create. This is called content marketing. Your content marketingskills will determine how much traffic comes to your website, howmany social shares you receive, how many comments are made onyour posts, and how many subscribers you gain.Ultimately, the goal is to have as many visitors as possible whenyou start to monetize your blog. Visitors who you can convert intoadvertising clicks, affiliate referrals, and product / service buyers, dependingon your monetization strategy which will be discussed in thenext chapter.Until then, let’s look at the many ways you can promote your blogand your content.Preparing for promotionBefore you start promoting your blog, you will want to make sureit’s ready.This step is checking everything you have done from previous chapters,from setting up your blog to creating your pages and posts.Check if your core content is live and ready for promotion.Test your menu bar and sidebar links to make sure your pages, posts, and archives areopening properly.Test your blog on the top browsers (Chrome, Firefox, Safari, and Internet Explorer) to ensurethat everything looks right.Check your contact info and test your contact form to make sure anyone who wants tocontact you can.Test your blog comment form to make sure people can easily leave comments.Test your social sharing buttons to make sure people can share your posts on the top socialnetworks.Give your visitors one or more ways to connect with you and subscribe to your blogincluding an option to subscribe by email.Setup Google Analytics to track your visitors, where they come from, and top content pageson your website.Promotion goalsAt the start, you will have three main goals for promoting yourblog.40
- Page 1 and 2: How to Start a BlogThe Beginner’s
- Page 3 and 4: Types of content...................
- Page 5 and 6: Chapter 1Welcome to The Blogger Wor
- Page 7 and 8: Why people blog?Think about why are
- Page 9 and 10: Here are tips from Pat Flynn about
- Page 11 and 12: Here’s a competition check proces
- Page 13 and 14: Readers are looking for solutionsBl
- Page 15 and 16: you will use your own web space (we
- Page 17 and 18: What is a domain name?Your domain n
- Page 19 and 20: Avoid trademarkproblemsNo numbers a
- Page 21 and 22: Support - if you are new to the web
- Page 23 and 24: Complete instructionsfor setting up
- Page 25 and 26: Owning your blog5Although we mentio
- Page 27 and 28: A closer look at each area of a das
- Page 29 and 30: In the Comments section, you will h
- Page 31 and 32: Free, premium, and custom themesFor
- Page 33 and 34: Additional menu optionsUsersThis se
- Page 35 and 36: Pages content - Static page content
- Page 37 and 38: Basic components of a blog postThe
- Page 39: Best blogging practicesTo become a
- Page 43 and 44: Network with others at every opport
- Page 45 and 46: Look at paid advertising optionsIf
- Page 47 and 48: already (or know their email addres
- Page 49 and 50: ConclusionBeyond the tips listed, y
- Page 51 and 52: letting your audience know exactly
- Page 53 and 54: and Clickbank allow you to preview
- Page 55 and 56: Sponsored reviewsIn addition to sel
- Page 57 and 58: ConclusionWe hope that you’ve enj
This is why you need <strong>to</strong> learn some online marketing strategies <strong>to</strong>help you market your <strong>blog</strong> as a whole as well as each piece of contentyou create. This is called content marketing. Your content marketingskills will determine <strong>how</strong> much traffic comes <strong>to</strong> your website, <strong>how</strong>many social shares you receive, <strong>how</strong> many comments are made onyour posts, and <strong>how</strong> many subscribers you gain.Ultimately, the goal is <strong>to</strong> have as many visi<strong>to</strong>rs as possible whenyou <strong>start</strong> <strong>to</strong> monetize your <strong>blog</strong>. Visi<strong>to</strong>rs who you can convert in<strong>to</strong>advertising clicks, affiliate referrals, and product / service buyers, dependingon your monetization strategy which will be discussed in thenext chapter.Until then, let’s look at the many ways you can promote your <strong>blog</strong>and your content.Preparing for promotionBefore you <strong>start</strong> promoting your <strong>blog</strong>, you will want <strong>to</strong> make sureit’s ready.This step is checking everything you have done from previous chapters,from setting up your <strong>blog</strong> <strong>to</strong> creating your pages and posts.Check if your core content is live and ready for promotion.Test your menu bar and sidebar links <strong>to</strong> make sure your pages, posts, and archives areopening properly.Test your <strong>blog</strong> on the <strong>to</strong>p browsers (Chrome, Firefox, Safari, and Internet Explorer) <strong>to</strong> ensurethat everything looks right.Check your contact info and test your contact form <strong>to</strong> make sure anyone who wants <strong>to</strong>contact you can.Test your <strong>blog</strong> comment form <strong>to</strong> make sure people can easily leave comments.Test your social sharing but<strong>to</strong>ns <strong>to</strong> make sure people can share your posts on the <strong>to</strong>p socialnetworks.Give your visi<strong>to</strong>rs one or more ways <strong>to</strong> connect with you and subscribe <strong>to</strong> your <strong>blog</strong>including an option <strong>to</strong> subscribe by email.Setup Google Analytics <strong>to</strong> track your visi<strong>to</strong>rs, where they come from, and <strong>to</strong>p content pageson your website.Promotion goalsAt the <strong>start</strong>, you will have three main goals for promoting your<strong>blog</strong>.40
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