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Types of contentAs a blogger, you don’t have to be limited to standard blog posts to share your expertise. Here are various contenttypes you can use to supplement your blog content.PodcastsIf you like to speak or interview others,then podcast content should be on your list.It can allow you to gain new readers fromthose who love podcasts, and you can transcribeor summarize your podcasts in blogposts.InfographicsFor those with designing talent, infographicscan be a great way to get more exposurefor your ideas. With precision design andbacked-up facts, you can get your contentfeatured on sites like Mashable and othersthat regularly post infographics.EbooksEbooks are also great freebies for buildingyour email list or, alternatively, somethingyou can sell on your website and AmazonKindle. You can create them from scratch,or repackage several blog posts that covera specific theme.VideosIf you want to gain new visitors from You-Tube, or simply feel that it’s easier to recorda video than write a blog post, then videocontent should be on your list. All you needis an HD camera (if you want to be on video),a microphone, and/or a good screencapture program like Screenflow if you wantto record tutorials from your computer. Youcan also create videos from webinars, Google+hangouts, and other platforms.PresentationsEnjoy creating PowerPoint presentationsor Prezis? Then create slideshow contentthat you can use on sites like Slideshare orto supplement your blog content.Whitepapers & Case StudiesIf you prefer to write in-depth, researchedcontent, then consider whitepapers andcase studies. These can be summarized ona blog post and then offered as a free downloadto build your email list or in exchangefor social shares.The best part about these types of content is that you don’t haveto create unique content if you want to explore different formats. Forexample, you can take a blog post tutorial and record it as a video.You can take a podcast transcription and turn it into a blog post. Youcan take several blog posts and combine them into an ebook. Thepossibilities are endless.37
Best blogging practicesTo become a successful blogger in any niche, you will want to followthese best practices.Set your blogging goalsYou’ll never know if you are getting the most out of blogging if youhaven’t set goals for your blogging. Is your goal to make money? Is itto get a new job? Is it to simply find people to connect with about aspecific topic? Define your blogging goals, and periodically ask yourselfif your blog is helping you meet these goals. If not, ask yourselfhow you can improve your blog in order to meet those goals.Aim to become an expertNo matter what your blogging goals are, if you aim to be an expertin your niche, the fulfillment of your goals is sure to follow. Peoplewho are known as experts in their niche tend to receive more recognitionand income for their content. They also tend to have largeraudiences and the option to turn their readers into customers by offeringrelated products and services.Engage with your audienceThe best way to stay in tune with your readers it to engage withthem. Some ways to do this include replying to comments, respondingto queries from your contact form, joining in conversations withreaders on social networks, and visiting your readers’ blogs to seewhat they are interested in and join discussions. As you do this, youwill build stronger relationships with your readers and learn moreabout what they want, something that can help inspire your futurecontent.Be consistent and realisticCreating a consistent schedule of posting on your blog helps yourreaders know when they can expect to hear from you again, whetherit’s daily, weekly, monthly, or even quarterly. The key to maintainingyour consistency is to be realistic. Individual bloggers will find it difficultto create high quality content on a daily basis. Start with weekly,or bi-weekly, and work your way up to daily if that is your ultimategoal. Just don’t sacrifice quantity for quality.Aim to become an expertNo matter what your blogging goals are, if you aim to be an expertin your niche, the fulfillment of your goals is sure to follow. Peoplewho are known as experts in their niche tend to receive more rec-38
Page 1 and 2: How to Start a BlogThe Beginner’s
Page 3 and 4: Types of content...................
Page 5 and 6: Chapter 1Welcome to The Blogger Wor
Page 7 and 8: Why people blog?Think about why are
Page 9 and 10: Here are tips from Pat Flynn about
Page 11 and 12: Here’s a competition check proces
Page 13 and 14: Readers are looking for solutionsBl
Page 15 and 16: you will use your own web space (we
Page 17 and 18: What is a domain name?Your domain n
Page 19 and 20: Avoid trademarkproblemsNo numbers a
Page 21 and 22: Support - if you are new to the web
Page 23 and 24: Complete instructionsfor setting up
Page 25 and 26: Owning your blog5Although we mentio
Page 27 and 28: A closer look at each area of a das
Page 29 and 30: In the Comments section, you will h
Page 31 and 32: Free, premium, and custom themesFor
Page 33 and 34: Additional menu optionsUsersThis se
Page 35 and 36: Pages content - Static page content
Page 37: Basic components of a blog postThe
Page 41 and 42: This is why you need to learn some
Page 43 and 44: Network with others at every opport
Page 45 and 46: Look at paid advertising optionsIf
Page 47 and 48: already (or know their email addres
Page 49 and 50: ConclusionBeyond the tips listed, y
Page 51 and 52: letting your audience know exactly
Page 53 and 54: and Clickbank allow you to preview
Page 55 and 56: Sponsored reviewsIn addition to sel
Page 57 and 58: ConclusionWe hope that you’ve enj

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