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Types of content.................................................37Podcasts..............................................................37Infographics.........................................................37Ebooks................................................................37Videos.................................................................37Presentations........................................................37Whitepapers & Case Studies.....................................37Best <strong>blog</strong>ging practices...................................... 38Set your <strong>blog</strong>ging goals......................................... 38Aim <strong>to</strong> become an expert....................................... 38Engage with your audience.................................... 38Be consistent and realistic...................................... 38Aim <strong>to</strong> become an expert....................................... 38Conclusion............................................................39Chapter 5 .........................................................39Edit your work, or hire an edi<strong>to</strong>r...............................39Analyze the data...................................................39How <strong>to</strong> Promote Your Blog and Its Content..........39Preparing for promotion.................................... 40Promotion goals................................................ 40Ways <strong>to</strong> promote your <strong>blog</strong>.................................41Let your connections know about your new <strong>blog</strong>.........41Network with others at every opportunity..................42Submit your <strong>blog</strong> <strong>to</strong> search engines..........................42Submit your <strong>blog</strong> <strong>to</strong> direc<strong>to</strong>ries................................42Comment on other <strong>blog</strong>s.........................................42Contribute <strong>to</strong> other <strong>blog</strong>s in your niche......................42Create a Feedburner account....................................43Optimize your <strong>blog</strong> for search..................................43Start building your mailing list.................................43Look at what your competi<strong>to</strong>rs are doing...................43Look at paid advertising options.............................. 44Ways <strong>to</strong> promote your <strong>blog</strong> content.................... 44Submit your <strong>blog</strong> posts <strong>to</strong> bookmarkingand voting sites................................................... 44Try <strong>blog</strong> promotion networks.................................. 44Establish Yourself on Social Media.......................45Facebook.............................................................45LinkedIn...............................................................45Pinterest............................................................. 46Instagram........................................................... 46Twitter................................................................ 46Google+...............................................................47YouTube...............................................................47Other Social Networkst...........................................47Context is Important...............................................47Conclusion........................................................... 48Chapter 6 ........................................................ 48How <strong>to</strong> Make Money from ................................. 48Your Blog.......................................................... 48Monetization misconceptions............................. 48Passive income is the way <strong>to</strong> go so you canearn money while you sleep...................................49Income reports can s<strong>how</strong> you the path<strong>to</strong> earning <strong>to</strong>p revenue on your <strong>blog</strong>.........................49You should wait <strong>to</strong> monetize until after you growan audience..........................................................49Preparing <strong>to</strong> monetize........................................50Monetizations strategies for new <strong>blog</strong>s...............51Affiliate marketing.................................................51Google AdSense.....................................................52Monetization strategies for <strong>blog</strong>swith small size audiences....................................53Selling ads...........................................................53Sponsored reviews.................................................54Selling your own products or services........................54Monetization strategies for <strong>blog</strong>s with large .......55audiences...........................................................55Syndicating content...............................................55Selling your <strong>blog</strong>...................................................55Conclusion............................................................56Contribution from expert <strong>blog</strong>gers.............................56

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