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Avoid trademarkproblemsNo numbers andhyphensAvoid trademark problems - Once you’ve decided on your <strong>to</strong>pchoices for your <strong>blog</strong> name you have <strong>to</strong> make sure you are not violatinganyone’s trademarks. To check within US, visit usp<strong>to</strong>.gov/trademarksand do the search before you register the name. This problemis not that common for the <strong>blog</strong>gers, but it is always good <strong>to</strong> checknow, because this could kill a great <strong>blog</strong> and business down the road.Also, if you are going <strong>to</strong> create a <strong>blog</strong> about a big name product, suchas WordPress or Facebook, review their terms and conditions - mostwill not allow you <strong>to</strong> use their name in any part of your domain (sorry- no wordpresshacker.com site allowed).No numbers and hyphens - Numbers and hyphens (especially hyphens)cause confusion. Stay away from them at all costs. Even somethingas clever as the number1<strong>blog</strong>ger.com will cause confusion.Make the name speak for itself.It’s not always good <strong>to</strong>follow new trendsIt’s not always good <strong>to</strong> follow new trends - Anything that dealswith something trendy will, like the trend, fade away. Stick with a classicname that will span the generations and not be tied down <strong>to</strong> atrend or fad.Marry yourdomain nameMarry your domain name - It sounds odd but you have <strong>to</strong> make100% sure that you love your domain name. Once it’s set, you haveit for years <strong>to</strong> come. If you decide later <strong>to</strong> rename it, then you willlose time, money, branding, and rankings. We do not recommendchanging your domain once your <strong>blog</strong> has been live for a considerableamount of time.Check socialnetworksCheck social networks - Before you register your desired domainname, it’s always a good idea <strong>to</strong> check social networks for the samename. To keep your <strong>blog</strong> name constant and <strong>to</strong> build your brand, youwant a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain - and secure them aswell. KnowEm is a great <strong>to</strong>ol <strong>to</strong> use <strong>to</strong> see if certain names are alreadybranded on social platforms.Premium domain namesYou might find a domain name that is already taken, but not necessarilyin use. These are usually referred <strong>to</strong> as premium domain names.They are domains registered by someone else and offered for sale.There’s no way of telling <strong>how</strong> much a domain is worth on the market,especially if you’re after a niche domain. To buy a registered domainyou could check one of the auction sites: Godaddy Auction, Sedo,NameJet, SnapNames. Or if it’s not for sale through auctions, youmight want <strong>to</strong> contact the domain owner <strong>to</strong> see if you can make an18

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