how-to-start-a-blog

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Chapter 2How to Create a Self-HostedWordpress BlogSummary: In this chapter, you will learn the nuts and bolts that gointo putting your blog together, definition of terms, choosing a domainname, web hosting and more.In Chapter 1, you learned that a self-hosted WordPress blog is thebest choice for most bloggers. To get your new self-hosted blog started,you need to decide on two important things: a domain name anda web hosting provider.Domain name. Your domain name is you, your blog, your businessand your very on line identity. That’s why your domain name must beyou. As you, it represents your brand. Make it recognizable, easy toremember, and a proud representation of you and your blog. Examplesof domain names are amazon.com, apple.com and change.org.Web hosting. After choosing a domain name, finding reliable hostingservices will be one of the most important decisions you make.It’s what will keep your blog live, and the performance of your blogwill partially depend on your hosting provider. The host makes sureyour blog is available 24/7 to potential readers; it is where your filesare stored online.Most hosting companies also offer domain registration services. Some people keep their domainname with the registrar company, separate from the hosting account. We recommend keeping itall under your hosting account for the trouble-free management and maintenance.15

What is a domain name?Your domain name will be the name by which you will be knownonline, no matter what niche you choose. It is the unique addressof your blog on the internet. Your domain will be yours as long asyou continue paying the annual fee ($10 - $15 for .com domain).Users who know your domain / URL (uniform resource locator)can simply type it in their browser’s address bar. Others willbe able to discover your blog through search engines such asGoogle and Bing, so you definitely need to find a unique moniker.Make sure you love your original domain name -- you will face a hurdleof challenges if you decide to change it down the road.Types of domain namesJust like you and your business have a physical address, your domainname needs one too. It may be the highly popular“dot com” or it may be country or niche specific.From .us (United Sates) to .co.uk (United Kingdom),and from .guru (yes, for life coaches)to .sport (for sports related), these TLD’s (toplevel domains) are added to any domain namein order to point to their location. The general ruleis to always go for a “dot com” domain, but some ofthe other extensions can work. For example “dot net” or “dotme”.In the end, it’s about being memorable, so if a different extensionor country code helps you be memorable, then break the rules!How to decide on a blog nameRemember the anxiety of naming your first pet? It’s the same withnaming your blog. It’s a name tied to you. You’ll be admired, teased,or forgotten because of it, so you must choose wisely. The tips we’vementioned previously, as well as those listed below, will give yousome great ideas on how to formulate the perfect domain name.11 tips for choosing the right domain nameBrainstorm firstBrainstorm first - Pick at least 5 main words or phrases that describeyour blog topic. Write them down, then mix and match thesewords to invent your domain name. Choose the one that sounds goodand will be memorable. There’s a rule in advertising that says whenlaunching a new product, you need to start by making a list of 1016

Chapter 2How <strong>to</strong> Create a Self-HostedWordpress BlogSummary: In this chapter, you will learn the nuts and bolts that goin<strong>to</strong> putting your <strong>blog</strong> <strong>to</strong>gether, definition of terms, choosing a domainname, web hosting and more.In Chapter 1, you learned that a self-hosted WordPress <strong>blog</strong> is thebest choice for most <strong>blog</strong>gers. To get your new self-hosted <strong>blog</strong> <strong>start</strong>ed,you need <strong>to</strong> decide on two important things: a domain name anda web hosting provider.Domain name. Your domain name is you, your <strong>blog</strong>, your businessand your very on line identity. That’s why your domain name must beyou. As you, it represents your brand. Make it recognizable, easy <strong>to</strong>remember, and a proud representation of you and your <strong>blog</strong>. Examplesof domain names are amazon.com, apple.com and change.org.Web hosting. After choosing a domain name, finding reliable hostingservices will be one of the most important decisions you make.It’s what will keep your <strong>blog</strong> live, and the performance of your <strong>blog</strong>will partially depend on your hosting provider. The host makes sureyour <strong>blog</strong> is available 24/7 <strong>to</strong> potential readers; it is where your filesare s<strong>to</strong>red online.Most hosting companies also offer domain registration services. Some people keep their domainname with the registrar company, separate from the hosting account. We recommend keeping itall under your hosting account for the trouble-free management and maintenance.15

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