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Readers are looking for solutionsBlogs solve a lot of problems in the world. Those problems might includedieting and health advice, or <strong>how</strong> <strong>to</strong> replace the bumper on a 1957 Chevy.The internet has become the world’s largest library. What can you add <strong>to</strong> theinternet? What you know could help others.Readers are looking <strong>to</strong> be entertainedThe internet is not all work! People want <strong>to</strong> connect, laugh, and share withothers. Your <strong>blog</strong> can quickly become popular for your brand of humor combinedwith the subject you choose. There’s always fun information you canshare with others that will help attract visi<strong>to</strong>rs <strong>to</strong> your <strong>blog</strong>.Important things <strong>to</strong> understand about<strong>blog</strong>gingAs you continue <strong>to</strong> put time and energy in<strong>to</strong> your <strong>blog</strong>, youwill begin <strong>to</strong> see bigger returns on investment. Depending on<strong>how</strong> you are planning <strong>to</strong> manage your <strong>blog</strong>, you will need <strong>to</strong>consider the amount of time the work will require. Perhapsyour <strong>blog</strong> is your online journal, and you’ll write a few paragraphsor articles a week. Or you might want <strong>to</strong> take it seriousand update your content on a daily bases. It will taketime <strong>to</strong> establish your web presence. Be prepared <strong>to</strong> wait,make the effort and be consistent.Choosing a <strong>blog</strong>ging platformAt this stage, you will want <strong>to</strong> determine the <strong>blog</strong> managementplatform/<strong>to</strong>ol you want <strong>to</strong> use. We recommend <strong>to</strong> setup your <strong>blog</strong> onone of the self-hosted platforms. But before you make the decision,let us describe each option below in more details, and talk about thepros and cons.When it comes <strong>to</strong> <strong>start</strong>ing your <strong>blog</strong> you have the followingoptions: free, freemium, and self-hosted platforms(recommended).12
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