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of searches would be <strong>to</strong>o small. One way <strong>to</strong> drill down from “golf”would be “golf tips” (average 350k <strong>to</strong>tal monthly searches) or evendeeper down “golf tips for beginners” (average 250k <strong>to</strong>tal monthlysearches).Need more info? Read a real world example by Brian Clark on <strong>how</strong><strong>to</strong> check the niche size. To master the keywords selection, try theultimate keyword research guide by Brian Dean.Here is <strong>how</strong> you can easily check the size of your niche:Check the <strong>to</strong>p 5 keywords for your niche market. Look for at least 10k monthly searches combined for the 5 keywords.You can use Google Keyword Planner (free), Market Samurai (paid) or WordTracker (partially free) <strong>to</strong> check forthe volume of searches and get keywords ideas. You want <strong>to</strong> ensure there is a large enough audience looking for thekind of information you will provide, but not so large that you will get lost in the crowd. Here is <strong>how</strong> <strong>to</strong> use the GoogleKeyword Planner <strong>to</strong>ol <strong>to</strong> get <strong>to</strong>p keyword ideas and search volume:You will have <strong>to</strong> select the “Search for new keyword and group ideas” tab, enter your main keyword (in our example“golf tips”) and get ideas by looking at the list of suggested keywords. Pick the <strong>to</strong>p 5 keywords that fit theniche market you are going after.Once you pick the 5 keywords, you will have <strong>to</strong> check the search volume and add it <strong>to</strong>gether. By using the same<strong>to</strong>ol for our example we found the following search results: “golf tips” - 9.9k, “golf swing tips” - 8.1k, “golf puttingtips” - 1.0k, “golf tips for beginners” - 880, “golf tips driving” - 480.With these 5 keywords, we have a little over 20k average monthly searches. This niche market (“golf tips”) hasenough volume and would be a good choice.Potential competitionIt’s a good sign if you have competition. That means others aretalking about your niche and are actively involved in pursuing it. It’salso important <strong>to</strong> note that <strong>blog</strong>gers in your niche are not alwaysyour competition, as Julie Deneen wrote. And Stan Smith shareshis 7 strategies of <strong>how</strong> <strong>to</strong> build a popular <strong>blog</strong> in crowded niches.9

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