Sport England Guide - How to write in plain English - VicSport
Sport England Guide - How to write in plain English - VicSport
Sport England Guide - How to write in plain English - VicSport
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1. Plan what you’re go<strong>in</strong>g <strong>to</strong> <strong>write</strong>Rather than start typ<strong>in</strong>g straight away, use a blank sheet of paper <strong>to</strong>capture key ideas which can then be worked up <strong>in</strong><strong>to</strong> sentences.What are you try<strong>in</strong>g <strong>to</strong> say? Write your first sentence at the very <strong>to</strong>pof the page and never lose sight of that. This is the sentence that has <strong>to</strong>capture your audience.Who are you writ<strong>in</strong>g <strong>to</strong>? Be careful with jargonistic language, keep th<strong>in</strong>gssimple, clear and concise.<strong>How</strong> much space or time have you got <strong>to</strong> make your po<strong>in</strong>t? Research saysthat people make a decision about whether or not they want <strong>to</strong> f<strong>in</strong>ishread<strong>in</strong>g an article or watch<strong>in</strong>g a news bullet<strong>in</strong> <strong>in</strong> the first eight seconds, sothey are critical <strong>to</strong> encourag<strong>in</strong>g people <strong>to</strong> cont<strong>in</strong>ue.Next: Step 2 – Outl<strong>in</strong>e key messages
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