July/August 2007 - Port Canaveral
July/August 2007 - Port Canaveral
July/August 2007 - Port Canaveral
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Branding CampaignWins Coveted AwardWhen vacationers cruise out of <strong>Port</strong> <strong>Canaveral</strong>,the relaxing starts right away. Serenely distant from big-city congestion, we’re easyto find and easy to get around. Before they know it, their cars are parked close tothe ship, their luggage unloaded and they’re in the capable hands o friendly staff,feeling the influence of a calmer, island rhythm.Choose from the popular 3-, 4-day Bahamas and 7-day Caribbean cruises thatwe’re known for, and check out our new 4-day itineraries and 5-day Caribbeancruise. If your clients wan the most R&R for their money, route them through<strong>Port</strong> <strong>Canaveral</strong>.We wan to make using our port as easy on you as on your clients.For a free Travel Agent Resource Kit, ca l 1-877-386-PORT (7678) or visitwww.portcanaveral.org/travelagentsThe most pleasurableway to cruiseSmooth Sailing A l The WayC A R N IVA L CR U ISE LINE S DISN E Y CR U ISE LINE RO Y A L CA R IBB E A N INT E RNA T ION A LRecognition by one’s peers is gratifyingand <strong>Port</strong> <strong>Canaveral</strong> received an abundanceof this recognition recently when theAmerican Association of <strong>Port</strong> Authorities(AAPA) announced the winners in its<strong>2007</strong> Communications Award Program.In competition with 37 other ports fromacross the country, <strong>Port</strong> <strong>Canaveral</strong> tookhome six awards.The coveted Award of Excellence —awarded only when the AAPA judgesthat the highest level of quality has beenachieved in a category — was givenfor the <strong>Port</strong>’s cutting-edge brandingcampaign.“It is especially satisfying to win the topaward for our branding initiative becauseno other port has attempted to do whatwe are doing here, with our employeetraining and customer service,” said TomGoodson, Chairman of the <strong>Canaveral</strong> <strong>Port</strong>Authority Board of Commissioners. “Wewanted to be the first in our industry tofocus on these key success factors fromprivate business in creating a unique portexperience.”Stan Payne, <strong>Port</strong> CEO, commented,“These awards recognize Rosalind PostellHarvey, our Director of Communications,and her staff for the hard work they havedone. I am especially proud of the Awardof Excellence — Overall Campaign forour branding campaign, the industry’sfirst. We will continue to establish our<strong>Port</strong> <strong>Canaveral</strong> brand throughout the <strong>Port</strong>and our communications.”The <strong>Port</strong>’s Communications Departmentwas assisted in the branding initiativeby New York consultant Sterling Brands,which produced the initial researchIt is especially satisfying to winthe top award for our brandinginitiative because no otherport has attempted to do whatwe are doing here...TOM GOODSONChairman<strong>Canaveral</strong> <strong>Port</strong> Authorityfindings, recommendations, a new logoand branding guidelines, and by WolfJessee Paquin Communications, the <strong>Port</strong>’sadvertising agency, which developed thebranding concept into the broad rangeof communication projects involved in atotal branding campaign.<strong>Port</strong> <strong>Canaveral</strong> also received AAPA awardsfor individual projects: its “Cruise to YourCruise” print ad; “Eukor Arrival” cargoevent; Employee Brand Training Program;<strong>Port</strong> <strong>Canaveral</strong> magazine; and new <strong>Port</strong><strong>Canaveral</strong> website.The awards will be presented at theannual AAPA Convention in Norfolk,Virginia October 2, <strong>2007</strong>.14 <strong>July</strong>/<strong>August</strong> <strong>2007</strong> PORT CANAVERAL