July/August 2007 - Port Canaveral

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Branding CampaignWins Coveted AwardWhen vacationers cruise out of Port Canaveral,the relaxing starts right away. Serenely distant from big-city congestion, we’re easyto find and easy to get around. Before they know it, their cars are parked close tothe ship, their luggage unloaded and they’re in the capable hands o friendly staff,feeling the influence of a calmer, island rhythm.Choose from the popular 3-, 4-day Bahamas and 7-day Caribbean cruises thatwe’re known for, and check out our new 4-day itineraries and 5-day Caribbeancruise. If your clients wan the most R&R for their money, route them throughPort Canaveral.We wan to make using our port as easy on you as on your clients.For a free Travel Agent Resource Kit, ca l 1-877-386-PORT (7678) or visitwww.portcanaveral.org/travelagentsThe most pleasurableway to cruiseSmooth Sailing A l The WayC A R N IVA L CR U ISE LINE S DISN E Y CR U ISE LINE RO Y A L CA R IBB E A N INT E RNA T ION A LRecognition by one’s peers is gratifyingand Port Canaveral received an abundanceof this recognition recently when theAmerican Association of Port Authorities(AAPA) announced the winners in its2007 Communications Award Program.In competition with 37 other ports fromacross the country, Port Canaveral tookhome six awards.The coveted Award of Excellence —awarded only when the AAPA judgesthat the highest level of quality has beenachieved in a category — was givenfor the Port’s cutting-edge brandingcampaign.“It is especially satisfying to win the topaward for our branding initiative becauseno other port has attempted to do whatwe are doing here, with our employeetraining and customer service,” said TomGoodson, Chairman of the Canaveral PortAuthority Board of Commissioners. “Wewanted to be the first in our industry tofocus on these key success factors fromprivate business in creating a unique portexperience.”Stan Payne, Port CEO, commented,“These awards recognize Rosalind PostellHarvey, our Director of Communications,and her staff for the hard work they havedone. I am especially proud of the Awardof Excellence — Overall Campaign forour branding campaign, the industry’sfirst. We will continue to establish ourPort Canaveral brand throughout the Portand our communications.”The Port’s Communications Departmentwas assisted in the branding initiativeby New York consultant Sterling Brands,which produced the initial researchIt is especially satisfying to winthe top award for our brandinginitiative because no otherport has attempted to do whatwe are doing here...TOM GOODSONChairmanCanaveral Port Authorityfindings, recommendations, a new logoand branding guidelines, and by WolfJessee Paquin Communications, the Port’sadvertising agency, which developed thebranding concept into the broad rangeof communication projects involved in atotal branding campaign.Port Canaveral also received AAPA awardsfor individual projects: its “Cruise to YourCruise” print ad; “Eukor Arrival” cargoevent; Employee Brand Training Program;Port Canaveral magazine; and new PortCanaveral website.The awards will be presented at theannual AAPA Convention in Norfolk,Virginia October 2, 2007.14 July/August 2007 PORT CANAVERAL
NEWSA R O U N D T H E P O R TThe Changing of the Coast GuardAt the June meeting of the Port AuthorityBoard of Commissioners, Chairman TomGoodson presented Lt. Pat Eiland ofthe United States Coast Guard with anaerial photograph of Port Canaveral andexpressed gratitude for his support of thePort over the past three years. Eiland isleaving the post of Supervisor of the CoastGuard’s Marine Safety Detachment PortCanaveral.Pat Eiland and Tom GoodsonEiland introduced his replacement, Lt. Walter Hoppe, and expressed his appreciationof the partnership between the Port and his station during his tour here. In additionto the Coast Guard’s recognition of Canaveral as a ‘model cruise port,’ Eiland said hepersonally felt that Port Canaveral is the most professional of all the ports with whichhe has been associated.10 Years of Seafarers ServiceThe Space Coast Seafarers Ministry, which provides many services to crewmembersof ships docking at Port Canaveral, celebrated its 10th birthday in July. Bill and EmilyRichard started the ministry in 1997. They had been involved with a similar ministryin Mobile, Alabama before coming to Brevard County. It is sponsored locally by theBrevard Baptist Association.The ministry began its work in a small office building on State Road A1A in CapeCanaveral. It was able to move to larger quarters in 2001, with the assistance of PortCommissioner and Realtor Rodney Ketcham who negotiated a dramatically reducedprice with the seller in exchange for a charitable tax write-off.Today, the location near the Port provides cruise ship workers and other seafarerswith Internet access, global calling, a clothes closet, counseling, chapel services, freetransportation to banks and shopping, or simply a comfortable place to relax and read.More than 1,500 crewmembers make use of the services and facilities each month.Jetty Park BeachReceives BlueThumbs-UpA Blue Wave flag is flying proudly overthe Jetty Beach lifeguard station foranother year. The flag signifies that theClean Beaches Council has certified ourbeach as clean and healthy. The CleanBeaches Council developed its Blue Wavecampaign to promote public awarenessand voluntary participation in responsiblebeach management practices.Jetty Park beach originally won thiscertification in 2006 after meeting 33criteria in the areas of water quality,beach and tidal zone conditions, hazards,services, habitat conservation, informationand education and erosion management.Beaches must be re-certified every yearto fly the Blue Wave flag, and Jetty Parkbeach passed all the tests once again tobe certified for the 2007-08 season.24/7 NEWSFor the latest Port newsplease visit the WHAT’S NEWcolumn on our web site atwww.portcanaveral.orgJuly/August 2007 PORT CANAVERAL 15
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July/August 2007 - Port Canaveral

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