July/August 2007 - Port Canaveral

C H A I R M A N ’ S M E S S A G EHeadlineTom GoodsonChairmanCanaveral Port AuthorityBoard of CommissionersTenants’ Projects Signal Positive ChangesThere’s a new excitement in the air with the start of several projects thatcertainly will begin an evolution of progress for several businesses at PortCanaveral. Recently, Port Commissioners took part in the first such majorproject with the groundbreaking ceremonies of the new Ocean Club Marinaat Port Canaveral. It was the beginning of several projects in the works fortenants at the Port. As part of the new marina district at the Port, the projectwill expand and offer more amenities than the current facility. To completethe district, another marina project — BluePoints — is slated to providepublic boating access for the many people in Brevard and Central Floridawho enjoy the pastime.Although the marinas are among the larger projects under way or onthe drawing board at the Port, several other tenants are in the midst ofrenovations or improvements to their businesses. These smaller projectsare just as important and also add to the vitality of the business climateat Port Canaveral.To keep the environment healthy for continued growth and economicprogress, the Port Authority does all it can to make Port Canaveral abusiness-friendly environment. Our new Tenant and Property Developmentstaff’s primary focus is on tenant relations, handling each need or concernin a professional, customer-friendly manner with the goal of efficiency withevery interaction.For the Port Authority Board, we applaud the vision of our tenants as theyinvest in their future. It also is fulfilling to Port Commissioners to see theplans and vision for the future of Canaveral begin to take shape.CommissionersTOM GOODSONChairmanJOE D. MATHENYVice ChairmanRODNEY S. KETCHAMSecretary/TreasurerRALPH J. KENNEDYCommissionerRAYMOND P. SHARKEYCommissionerStaffJ. STANLEY “STAN” PAYNEChief Executive OfficerROBERT GIANGRISOSTOMISenior Deputy Executive Director/Business DevelopmentJON O. BRAZEE, P. E.Deputy Executive Director/Chief EngineerMARGARET T. STARKEYDeputy Executive Director/Chief Financial Officer/Chief of StaffSTEVE VOGTDeputy Executive Director/Operations & Public SafetyLAUREN BRANDSenior Director of Tenant& Property DevelopmentTRACY CURRYDirector of OperationsRANDALL GUMKEDirector of ConstructionROSALIND POSTELL HARVEYDirector of CommunicationsJ. R. KLAMANDirector of Public SafetyWADE MOREFIELDDirector of Planning

Port Canaveral MagazineJuly/August 2007Volume 25, Number 4Editor In Chief:Rosalind Postell HarveyPublisher:Wolf Jessee PaquinCommunicationsThe official bi-monthlypublication of the CanaveralPort Authority, Port Canaveral,Florida. Materials in thispublication, except copyrightablephotographs, may be reprintedin whole or in part with permission.A credit line, “Reprint fromPort Canaveral Magazine,”is requested, as well as a copy ofthe publication sent to the editor.Inquiries may be directed to:Canaveral Port AuthorityDepartment of CommunicationsP.O. Box 267Cape Canaveral, FL 32920 USA1-888-767-8226TEL: 321-783-7831FAX: 321-784-6223www.portcanaveral.orgWe welcome yourcomments and suggestionsWe value your opinionabout this magazine andwelcome your comments andsuggestions. Our goal is tokeep the magazine interesting,as well as informative. Pleasesubmit your suggestions viawww.portcanaveral.orgor mail to:Canaveral Port AuthorityDepartment of CommunicationsP.O. Box 267Cape Canaveral, FL 32920 USAC O N T E N T S34611Boat-Pooling Brings in New Cargo 3Retired Commissioner Memorialized 4Canaveral Hosts AAPA Seminar 5Challenges Facing Port Pilots 6New Tenant Projects Generate Excitement 8New (Green) Mode of Transportation On Duty 11Stealthy Navy Vessel Slips Into Port 12Branding Campaign Wins Top Award 14Around The Port 15Directory of Services 16On the coverNavy HSV 2 Swift at NOTUPoseidon Wharf.See story on page 12.28©2007 Canaveral Port AuthorityWJP#9312July/August 2007 PORT CANAVERAL 1

CANAVERAL PILOTS ASSN.HeadlineLicensed State & Federal PilotsCaptain: David P. CallanCo-Chairman & Senior PilotDavid A. RichardCo-ChairmanStephen J. GaseckiLouis J. MelloSecretaryT. Richard GrimisonDouglas BrownBenjamin B. BorgieBrendan W. McMillinCanaveral PILOTSAssociationServing the maritime community since1968, our outstanding record speaks wellof the commitment we have made tosafety and customer service. We pledgeour continuing support in coordinationwith the Canaveral Port Authoritytowards demonstrating the attractivenessof Port Canaveral for cruise and cargointerests alike.•••1 9 6 8••First in safetyP.O. Box 816, Cape Canaveral, Fl 32920321-783-4645 • Fax: 321-783-6268Email: thecanaveralpilots@msn.com•2 July/August 2007 PORT CANAVERAL

‘BOAT-POOLING’BRINGS IN NEW CARGOTerminal Operator Goes the Extra Mile to Land Additional BusinessIn May, a new lumber cargo calledgreenboard began arriving at PortCanaveral from British Columbia aboarda breakbulk ship owned by Saga ForestCarriers. In July, when the Saga Crestpulled into port, she carried greenboardlumber plus another brand new cargofrom the west coast of Canada — woodpulp. They will continue arriving togethermonthly. Two different products fromtwo different shippers…the story of howthey got together began where their seavoyage ends, at Port Canaveral.“The pieces of the puzzle were all there.I just put them together,” explainedBrian Hubert of Ambassador Services,Inc., a longtime tenant of Port Canaveralthat has been working hard to expandits operations and the Port’s cargobusiness.Sherwood Forest Products, shipper of thegreenboard, had decided to re-route itsproduct through Port Canaveral to takeadvantage of its less-congested facilitiesand the efficiency of shipping anddistributing through its central location.They signed on with Saga Carriers andwith Ambassador Services for terminalservice. Soon after, Hubert learned ofWe’re proud to have a companylike Ambassador on our team,helping us demonstrate whatour motto ‘Smooth Sailing AllThe Way’ really means.RODNEY KETCHAMSecretary/TreasurerCanaveral Port Authorityanother lumber manufacturer who wasshopping for a new port. Pope and Talbothad 4,000 tons per month to move fromBritish Columbia. A light dawned forHubert. Pope and Talbot’s 4,000 tonswould fit nicely on a single ship withSherwood’s 9,000 tons of greenboard,and shared voyages would lower oceanfreight costs for both companies. Hisplan persuaded Pope and Talbot to movetheir business to Port Canaveral, andmade current customer Sherwood happyas well.“It’s that kind of fresh, synergistic thinkingthat wins over customers,” commentedPort Commission Secretary TreasurerRodney Ketcham. “We’re proud to havea company like Ambassador on ourteam, helping us demonstrate what ourmotto ‘Smooth Sailing All The Way’ reallymeans.”Wood pulp is difficult to identify onthe dock because it’s shipped in sheets,which are tightly wrapped into largebales. The product doesn’t remain longat Port Canaveral. It is distributed to twoFlorida manufacturing plants, one inSanford and one in Lakeland, where it isliquefied back into pulp form and madeinto a variety of paper products.July/August 2007 PORT CANAVERAL 3

A Legacyof AppreciationM.M. “Buck” Buchanan was the kind of man who is remembered —by people who met him once and those who worked with him for decades.In the many years he worked to promotePort Canaveral, first as a Commissionerand then as an Ambassador, he left asignificant mark on the Port and theentire Space Coast of Florida. He passedaway on July 15, at the age of 83.Mr. Buchanan was born in Hope,Arkansas, served as a naval aviatorin World War II and came to BrevardCounty in 1946. A founding presidentof MacMillan-Buchanan InsuranceAgency, Inc., he had energy to sparefor a wide array of social, civic andcharitable endeavors. Port Canaveralwas fortunate enough to become afocus of his attention in 1980, whenhe first ran for an elected position onthe Canaveral Port Authority Boardof Commissioners....He played a great part inwhere it (the Port) is today andthe residents of Brevard owehim a debt of gratitude...RALPH KENNEDYCommissionerCanaveral Port AuthorityDuring his 16 years on the Board, heserved as chairman, vice-chairman andsecretary/treasurer and played a significantrole in developing Port Canaveral asa major cruise port. In 1982, he was oneof the three commissioners who voted torisk the then-limited tax-supported PortM.M.“Buck” Buchananrevenues on a conversion of 20,000square feet of the North warehouse intoCruise Terminal #1 for a one-day “cruiseto nowhere” operation.In 1986, the Port’s operating incomewas exceeding its expenses and theCommission began a debate on ceasingthe levying of taxes. The controversywas hot and centered on the Port’sability to maintain self-sufficiency. Buck’soptimism and unswerving belief in thePort’s bright future prevailed, and thelast 21 years have proven him right.But it may not be his work in Boardmeetings that is best remembered; it washis indefatigable promotion of the Portwherever he went that left, perhaps, themost vivid memories. According to MacMcLouth, former Port Commissioner andPort Authority Executive Director, Buckhad the habit “of placing a Port logopin on the lapels of men and blousesof females wherever he met them. Youalways could tell if Buck had been thereby the pins on the waitresses and taxidrivers.” …And everyone else around.Mr. Buchanan leaves behind himso many positive memories:“Buck was an outstanding individual.You couldn’t find anyone morededicated to being a Port Commissionerand he always had a kind word foreveryone. He was my mentor. He tookme under his wing on trips and at tradeshows and taught me how to approachpeople. He was friendly, outgoing andalways worked at resolving any issueswithout upsetting anyone.” Raymond P.Sharkey, Port Commissioner.“Buck always had a smile on his faceand a very deep appreciation for ourPort and what it could do. He played agreat part in where it is today and theresidents of Brevard owe him a debtof gratitude. And he was a good guyto work with.” Ralph J. Kennedy, PortCommissioner who appointed Buchananas a Port Ambassador.“I quietly slipped Buck a whole bag oftri-color pins with our new logo at acommunity gathering. Judging fromhis smile, you would have thought Ihad given him a bag of gold. He lovedPort Canaveral, pure and simple.” StanPayne, Port Authority Chief ExecutiveOfficer.4 July/August 2007 PORT CANAVERAL

Canaveral Hosts AAPA SeminarIndustry Applauds Port Branding InitiativeThis summer, seaport industryrepresentatives from the United States,Canada, Latin America and the Caribbeanmet at the Radisson at the Port for the2007 annual American Association ofPort Authorities (AAPA) Public Relationsseminar. Port Canaveral was pleased tobe the host port for this year’s event, aswell as a presenter.We all really connected withthe presentation and sawhow we also could do someof these things.LISA WHITLOCKPort of HoustonThis year, the seminar agenda focusedon communications strategies for portdevelopment and expansion. Accordingto Port Canaveral CEO Stan Payne, “Thisis a crucial time in our industry as seaports,including Port Canaveral, balance growthwith issues of economics, security andthe environment.” The seminar wasdesigned to provoke an exchange ofideas and strategies for using communityand public relations to address oftendifficultissues, such as those surroundinginfrastructure development, vessel trafficand air quality.“Looking ahead,” said Kurt Nagle,AAPA president and CEO, “the principalchallenge our industry faces is gettingthe growing volume of traded goodsthrough ports and the connectingtransportation infrastructure while alsoreducing existing congestion. Successfullymeeting this challenge will requiregreater cooperation, collaboration andcommunication than ever among thevarious transportation stakeholders,particularly the residents and businessesin our port communities.”The three-day long AAPA programincluded seminars on new and emergingcommunications technologies and publicperception polling; discussions withpanels of representatives from the cruiseindustry and the media; and a threehourinteractive exercise built around ahypothetical port development issue.One of the informative seminarpresentations was delivered by PortCanaveral’s Director of CommunicationsRosalind Postell Harvey, at the requestof the AAPA. Harvey’s session, called“Bringing the Brand to Life,” highlightedthe Canaveral Port Authority’s innovativebranding initiative. She used visuals tohelp illustrate how the branding processhad contributed to clarifying the Port’simage and priorities and how the Porthad used training to help employeesincorporate the brand into their jobs andtheir contacts with the public.Both Ms. Harvey’s presentation andthe Port’s campaign received extremelyRosalind Harvey, Director of Communicationspositive reviews from participants. “It wasa terrific presentation, very interesting,”said Nancy Blanton of the Port of Seattle,while her colleague Libby Schaaf added,“We were so impressed.” Lisa Whitlockof the Port of Houston commented, “Weall really connected with the presentationand saw how we also could do some ofthese things.” “The training conceptwas a great way to generate buy-infrom employees, get them to celebratesomething new and let them be a partof the new Port Canaveral,” remarkedMarilyn Sandifur of the Port of Oakland.Seminar attendees onboard a Disney Cruise Linebus on their way to a presentation and lunch onthe Disney Wonder.July/August 2007 PORT CANAVERAL 5

CHALLENGESFACING PORT PILOTSThere’s First Place……and there’s tryingagain next time.There are many professions today, whichonly can be entered by passing a gruelingexam. But which profession requiresnot only that you have a passing grade(90 percent) on each of seven parts of adaylong exam, but also that you score thehighest grade of anyone taking the testat that time? That’s right—to get a job inthis profession, you must have the highestgrade. Score the second highest gradeand you might as well not have taken thetest. Is this true for physicians, lawyers,engineers, architects, pharmacologists?No, a passing grade will do for theseprofessions. However, to get a job as aFlorida-licensed harbor pilot, you have tobe the best and nothing but the best.The Road to Harbor PilotThe harbor pilot’s test only is given whenthere’s a job opening somewhere in thestate. That generally happens on therare occasions when a port expands or alicensed pilot retires or passes away. Pilotsrarely simply leave a post so hard to get.We’re thankful there are somany dedicated professionalswilling to take the harbor pilottest and fill this critical role inthe safe passage of commercethrough our waters...JOE MATHENYVice ChairmanCanaveral Port AuthorityAbout 30 to 40 people apply each time thetest is scheduled. Candidates must havespent a minimum of one-year sea time asa deck officer (executive or commandingofficer on a navy ship, captain, first mateor unlimited second mate, for example),after many years at school and at seapreparing for that position.Taking the test means eight hourssweating over hundreds of questionsabout a variety of complicated issues, withabout 52 seconds to answer each one.All the applicants hope to achieve thathighest score, the one that gives them…a license? No. The highest score entitlesits lucky holder to a “deputy certificate”and the coveted opportunity to train fortwo to three years at a specific port. Theapplicant must pass that training, plusyet another state exam, finally to becomea Florida-licensed harbor pilot.Port Canaveral has eight individuals whohave conquered this obstacle course (plusthe comparatively easy route to federallicensing). Any vessel with a draft of seven6 July/August 2007 PORT CANAVERAL

feet or more that wishes to enter or exitthe Port must do so under the commandof one of these pilots. So what does apilot actually do?The Job of Harbor PilotAbout one hour before a ship’s arrival,which can be anytime day or night, itsassigned pilot receives confirmation.(Cruise ships are on a pre-determinedschedule. Cargo ship agents must callahead and inform the Pilots Associationof their vessels’ arrival time.) The pilotboat then ferries the pilot to a rendezvouspoint outside the Port. While en route,the pilot and ship’s captain communicateon how best to position the ship foran easy transfer aboard. The pilot alsocontacts whatever tugs will be neededand arranges for them to rendezvouswith the vessel.Opposite page: Pilot Dave Callan checks locationof a dredge anchored in the channel as he guidesa vessel through the entrance channel.Right: Lt. Pat Eiland, Lt. Walter Hoppe (incomingCoast Guard Marine Safety Supervisor), Pilotco-chairman Dave CallanBelow: Callan boards a vessel arriving at the Portduring stormy weather and high seas.According to Lt. Pat Eiland, exitingSupervisor of the Coast Guard’s MarineSafety Detachment Port Canaveral, “Ifyou’re not a professional mariner, you’reprobably not aware of the risk and theresponsibility that our pilots face everyday…try climbing up a deteriorated ropeladder 40 feet in ten-foot seas from apilot boat in the middle of the night!”That alone would scare most of us out ofpursuing the career.Upon arrival, the pilot proceeds to thebridge and consults with the captainabout his vessel’s specific maneuveringcharacteristics. Then the ship is takenthrough the Port channel to its specifiedberth. The pilot does not take the wheelhimself; he controls the ship’s progressby dictating course, rudder and othercommands to the crew.So what’s all the fuss? There’s a nicebroad channel to follow and every crewknows how to sail a ship. What can gowrong?The Challengesof Harbor PilotThe many things that can go wrongwhen a ship moves through the Port toits berth and back out to sea again arethe basis for the two to three years ofpractical in-port training that are requiredbetween the pilots’ qualifying test andthe licensing test. A pilot must knowhow to handle any situation that arises.There are so many challenges in thisbusiness. Each day, pilots face potentialmechanical failures, waves and wind,lines that break, language barriers andthe difficulties of communicating anorder accurately through several tiers ofcommand, even when all tiers speak onelanguage—which is rare.In addition, big ships on water don’trespond like big trucks on a roadsurface. There’s little friction to helpin maneuvering. If a pilot waits to seewhat’s going to happen, it’s generallytoo late to react. They have to respondto what hasn’t happened yet.Everyday they face all that plus an oncallschedule that has them ‘rising andshining’ at any hour of the day or nightto accompany an arriving/departingship. “We’re thankful there are so manydedicated professionals willing to takethe harbor pilot test and fill this criticalrole in the safe passage of commercethrough our waters,” said CommissionVice Chairman Joe Matheny. “The Portand the Pilots have a great partnership.”AVERTED DISASTEREARNS AWARDAND GRATITUDEDave Callan, co-chairman of thePort Canaveral Pilots Associationwith Dave Richard, recentlyreceived an Award of Excellencefrom the United States CoastGuard for his part in an incidentaboard the Motor Vessel BORC.On February 23rd of this year,the BORC lost propulsion asit prepared to leave its berthand headed across the channeltoward a potentially catastrophiccollision. “Thanks to his expertseamanship and navigation skills,his knowledge of emergencyprocedures and his ability tocontrol a very chaotic situation,Mr. Callan averted a major disasterin Port Canaveral,” said Lt. Eilandat the award presentation.July/August 2007 PORT CANAVERAL 7

oating destinations like the Bahamasand Caribbean.The new Ocean Club at Port Canaveralwill be a renovation/redevelopment ofthe old Scorpion’s New Port Marina. Halfof the property has been retained by theoriginal tenant and will remain a serviceyard with improvements that include anew seawall and travel lift.The new Ocean Club, the other half ofthe property, will feature a 7,200-squarefootclubhouse, swimming pool, tikibar and 73 boat slips to accommodatevessels up to 110 feet long. The berths,available on 50-year leases, will befloating concrete docks with full utilitiesincluding the usual plus cable TV andhigh-speed internet. A member’s rentalprogram will keep berths and marinaamenities open to the boating public ona space-available basis. The estimatedcompletion date for this project is springof 2008.Commitmentto the CommunityBluepoints has been a tenant of its siteon Scallop Drive for 35 years. Originallycalled Bluepoints International Fisheries,the company ran a seafood processingAbove: Rendering of the Ocean Club project.Below: Ocean Club at Port Canaveral and Portofficials hold a ceremonial groundbreaking tomark the beginning of construction.facility that depended on the localcommercial fishing industry. As thedynamics of commercial fishing changed,Bluepoints was forced to make a decision— pull out of Port Canaveral or findContinued on next pageJuly/August 2007 PORT CANAVERAL 9

Continued from page 9Tenant Investmentsomething else to do here. The company chose to make acommitment to remaining at the Port.Keith Smith, Bluepoints’ General Manager, explained thatthey recognized a need for more public boating access in thearea and decided to respond to it. The complete constructionplans for Phase 1 of a three-phase project are under review bythe Port Authority.The first $14-15 million phase includes a dry storage facility for580 boats up to 42 feet long. The building will be enclosed on allfour sides to provide superior protection from wind-blown debris,UV damage to finishes, vandalism and theft. The building will beconstructed to withstand winds up to 150 miles per hour, makingit a boon to vessel owners who must show proof of hurricanepreparedness to their insurer. This phase also will incorporate 26rental wet slips, staging docks for 30-35 boats, a ship’s storeand a service center. More boat storage and a restaurant will beadded in later phases.are organized, flexible and committed to the quality of the Portenvironment.”Port Commissioner Ray Sharkey welcomes the new marinas andapplauds the tenants for the enthusiastic improvement plans.“We have had a vision of our Port, but it only can come truethrough the contributions of our many partners. Our tenants haveshown that they are onboard with our vision and committed tohelping us make it happen, and that makes us very excited aboutthe future.”Tenant and Property Development Department staff (L to R): AustinWilliams, Danielle Leone, Director Lauren Brand and Diane Denig.Bluepoints hopes to begin site work on the project by Septemberand complete construction in about a year. Smith complimentedthe Port on its support through the process. “The staff hasbeen a tremendous help to us, very easy to work with. They10 July/August 2007 PORT CANAVERAL

Head and Shoulders Above the CrowdWho are those helmetedpeople, effortlessly zippingtowards the cruise terminal at12.5 miles per hour, head andshoulders above the crowd?Super heroes? Bionic humans? Geneticallyaltered homo sapiens? No, they are PortMarine Security Coordinators, ridingthe department’s new Segway PersonalTransporters (PT).Efficient Transportfor Today’s Security OfficersThe Port Authority recently purchasedthree Segway PTs, one each for CruiseTerminals 5, 8 and 10, to help PublicSafety in performing security sweepsbefore and after each ship embarkationand disembarkation and in responding toemergency situations at the terminals.According to Port CEO Stan Payne, “Thisis a test, but we’re optimistic that theSegways will make our operations moreefficient, our security more effective, andcut down on the wear-and-tear of ourpeople, especially in the summer heat.We know they are increasingly beingused at Orlando theme parks, airportsand shopping malls.”The Segways are becoming more andmore popular in security work. The NewYork Police Department is deploying theirfirst fleet of 10 in city parks this summer.Miami-Dade and Tampa police, alongwith more than 400 other police andsecurity agencies worldwide, already useSegway PTs to patrol.The PTs provide a number of benefitsfor security divisions. (1) Officers standeight inches taller on a Segway, enablingthem to see and be seen over crowds.(2) The transporters allow an officer toMarine Security Coordinators Marty True andJanet Ortega practice operating Segways atCruise Terminal 10.move two to three times walking speedto cover more area and lower responsetimes. (3) Officers on PTs are seen as moreapproachable by the public, enhancingtheir ability to provide assistance inemergency situations. (4) The vehicles cango indoors and out and tackle a variety ofterrains. They even can climb stairs (witha dismounted rider). (5) In crowds andtight spaces, Segways occupy a footprintof only 25 inches by 25 inches, about asmuch space as a person.In addition, the electric-powered PTsrequire no regular maintenance, exceptfor recharging of their lithium-ionbatteries. Actually, the batteries aredesigned to recharge automaticallywhen the PT is ridden downhill. In coastalFlorida that doesn’t happen very often.A day’s charge costs only about 25 cents,much less than a day’s worth of gasoline.Plus the PTs operate without greenhouseemissions.Plus Fun to RideRon Oliver of the Public SafetyDepartment has been charged withthe tasks of developing written policiesand procedures for the Port’s Segwaysand training his department’s officers intheir use. When asked how difficult it isto learn to operate a Segway PT, Oliveranswered, “Once you get the feel ofthe thing, which takes about 15 or 20minutes, it’s very simple to operate. Andfrankly,” he confided, “they’re fun toride.”That isn’t hard to believe when you seeone gliding along. Patented steeringtechnology, dubbed LeanSteer bySegway, allows the rider to control thePT by simply leaning in the directionhe or she wants to go. Five gyros keepit balanced, although accidents canhappen so riders do wear helmets. TheSegway PT also has a zero turning radiusand, if you dismount, as long as you holdon to the handlebar, it will follow youanywhere.That doesn’t mean it’s easy to takeone for a joy ride. The wireless InfoKeycontroller, which is programmed tooperate a specific Segway, goes with theofficer. If you try to move a PT in any way,the machine sounds a loud alarm andsends a visual alert to its controller.“They have a lot of safety and securityfeatures built in,” said Oliver. “I’m lookingforward to putting them into service.These terminals are large areas to cover,and they really can expedite our patrols.The Segways are going to be an asset tothe Port.”July/August 2007 PORT CANAVERAL 11

more than three times and visited everycontinent except Antarctica.This was the Swift’s first visit to BrevardCounty. If it ever returns, however, itmay be a very different looking ship —at least inside. The Navy’s lease ends inabout a year, after which the Swift willbe returned to its Australian birthplacefor modular conversion to its nextincarnation. So perhaps the Swift isn’tBatman’s catamaran after all…doesn’t itseem more like a Transformer?Right: Modern electronics have shrunk the Swift’swheel to the size of a silver dollar.July/August 2007 PORT CANAVERAL 13

Branding CampaignWins Coveted AwardWhen vacationers cruise out of Port Canaveral,the relaxing starts right away. Serenely distant from big-city congestion, we’re easyto find and easy to get around. Before they know it, their cars are parked close tothe ship, their luggage unloaded and they’re in the capable hands o friendly staff,feeling the influence of a calmer, island rhythm.Choose from the popular 3-, 4-day Bahamas and 7-day Caribbean cruises thatwe’re known for, and check out our new 4-day itineraries and 5-day Caribbeancruise. If your clients wan the most R&R for their money, route them throughPort Canaveral.We wan to make using our port as easy on you as on your clients.For a free Travel Agent Resource Kit, ca l 1-877-386-PORT (7678) or visitwww.portcanaveral.org/travelagentsThe most pleasurableway to cruiseSmooth Sailing A l The WayC A R N IVA L CR U ISE LINE S DISN E Y CR U ISE LINE RO Y A L CA R IBB E A N INT E RNA T ION A LRecognition by one’s peers is gratifyingand Port Canaveral received an abundanceof this recognition recently when theAmerican Association of Port Authorities(AAPA) announced the winners in its2007 Communications Award Program.In competition with 37 other ports fromacross the country, Port Canaveral tookhome six awards.The coveted Award of Excellence —awarded only when the AAPA judgesthat the highest level of quality has beenachieved in a category — was givenfor the Port’s cutting-edge brandingcampaign.“It is especially satisfying to win the topaward for our branding initiative becauseno other port has attempted to do whatwe are doing here, with our employeetraining and customer service,” said TomGoodson, Chairman of the Canaveral PortAuthority Board of Commissioners. “Wewanted to be the first in our industry tofocus on these key success factors fromprivate business in creating a unique portexperience.”Stan Payne, Port CEO, commented,“These awards recognize Rosalind PostellHarvey, our Director of Communications,and her staff for the hard work they havedone. I am especially proud of the Awardof Excellence — Overall Campaign forour branding campaign, the industry’sfirst. We will continue to establish ourPort Canaveral brand throughout the Portand our communications.”The Port’s Communications Departmentwas assisted in the branding initiativeby New York consultant Sterling Brands,which produced the initial researchIt is especially satisfying to winthe top award for our brandinginitiative because no otherport has attempted to do whatwe are doing here...TOM GOODSONChairmanCanaveral Port Authorityfindings, recommendations, a new logoand branding guidelines, and by WolfJessee Paquin Communications, the Port’sadvertising agency, which developed thebranding concept into the broad rangeof communication projects involved in atotal branding campaign.Port Canaveral also received AAPA awardsfor individual projects: its “Cruise to YourCruise” print ad; “Eukor Arrival” cargoevent; Employee Brand Training Program;Port Canaveral magazine; and new PortCanaveral website.The awards will be presented at theannual AAPA Convention in Norfolk,Virginia October 2, 2007.14 July/August 2007 PORT CANAVERAL

NEWSA R O U N D T H E P O R TThe Changing of the Coast GuardAt the June meeting of the Port AuthorityBoard of Commissioners, Chairman TomGoodson presented Lt. Pat Eiland ofthe United States Coast Guard with anaerial photograph of Port Canaveral andexpressed gratitude for his support of thePort over the past three years. Eiland isleaving the post of Supervisor of the CoastGuard’s Marine Safety Detachment PortCanaveral.Pat Eiland and Tom GoodsonEiland introduced his replacement, Lt. Walter Hoppe, and expressed his appreciationof the partnership between the Port and his station during his tour here. In additionto the Coast Guard’s recognition of Canaveral as a ‘model cruise port,’ Eiland said hepersonally felt that Port Canaveral is the most professional of all the ports with whichhe has been associated.10 Years of Seafarers ServiceThe Space Coast Seafarers Ministry, which provides many services to crewmembersof ships docking at Port Canaveral, celebrated its 10th birthday in July. Bill and EmilyRichard started the ministry in 1997. They had been involved with a similar ministryin Mobile, Alabama before coming to Brevard County. It is sponsored locally by theBrevard Baptist Association.The ministry began its work in a small office building on State Road A1A in CapeCanaveral. It was able to move to larger quarters in 2001, with the assistance of PortCommissioner and Realtor Rodney Ketcham who negotiated a dramatically reducedprice with the seller in exchange for a charitable tax write-off.Today, the location near the Port provides cruise ship workers and other seafarerswith Internet access, global calling, a clothes closet, counseling, chapel services, freetransportation to banks and shopping, or simply a comfortable place to relax and read.More than 1,500 crewmembers make use of the services and facilities each month.Jetty Park BeachReceives BlueThumbs-UpA Blue Wave flag is flying proudly overthe Jetty Beach lifeguard station foranother year. The flag signifies that theClean Beaches Council has certified ourbeach as clean and healthy. The CleanBeaches Council developed its Blue Wavecampaign to promote public awarenessand voluntary participation in responsiblebeach management practices.Jetty Park beach originally won thiscertification in 2006 after meeting 33criteria in the areas of water quality,beach and tidal zone conditions, hazards,services, habitat conservation, informationand education and erosion management.Beaches must be re-certified every yearto fly the Blue Wave flag, and Jetty Parkbeach passed all the tests once again tobe certified for the 2007-08 season.24/7 NEWSFor the latest Port newsplease visit the WHAT’S NEWcolumn on our web site atwww.portcanaveral.orgJuly/August 2007 PORT CANAVERAL 15

D I R E C T O R Y OAEROSPACEAnalex Corporation(321) 868-3715Lockheed MartinMetrology Services(321) 868-2323Lockheed MartinMission Services(321) 784-7500SpaceHab, Inc.(321) 868-7322ART STUDIOBelow Sea Level Studio(321) 684-9035Poly Effects(321) 799-0932ATTORNEYSLinda Birrel Gibson, P.A.(321) 799-2870Patricia K. Olney(321) 799-2575Stephen M. Moon, P.A.(321) 868-0200Stromire, Bistline & Miniclier(321) 639-0505AUTO/TRUCK REPAIRSPort Canaveral Auto Repair(321) 783-5058Scott at the Port Auto Service(321) 783-3011BANKSCommunity Bank of the South(321) 452-0420SunTrust Central Florida, NA(321) 637-9245Wachovia Bank, N.A.(321) 639-5293CARGOCanaveral Bulk Terminals, Inc.(865) 219-7357Hanson Slag Cement(Civil and Marine)(321) 783-0373 x208Continental FloridaMaterials, Inc.(321) 783-9074Mid-Florida FreezerWarehouses, Ltd.(321) 783-9623Morton Salt Division(321) 868-7136 x11Rinker Materials(321) 783-1261Rinker Materials Corp.(321) 783-4180CHARTER BOATSA Art’s Adventures(321) 543-5879ABC Sportfishing Charters, Inc.(321) 453-6764Adventurous Fishing Charters(321) 454-9193Aqua Mist Charters, Inc.(407) 376-1397Big Game Fishing Charter(321) 452-8398Black Sheep Charters(407) 808-0580Centerfold(321) 452-8392Cocoa Beach Parasail(386) 566-9069Fish Finder Charters(321) 543-0561Linda Joe Fishing Charters(407) 249-0472Marine Mammal Tours, Inc.(321) 784-6300Miss Cape Excursions, LLC(321) 783-5274Mixin’ Work with Play FishingCharters, LLC(321) 212-8484Obsession Charters(321) 453-3474Princess Charters, LLC(321) 784-6300Southern Dream Charters(321) 449-0727Space Coast Rivers Tours, Inc.(321) 652-1052Ticket Charters LLC(321) 631-3321CONSULTING SURVEYORSAllen Engineering, Inc.(321) 783-7443Island Surveying & Mapping Co.(321) 452-1738Land & Sea Surveying(321) 454-6310CRANESBeyel Brothers, Inc.(321) 868-0161CREW SERVICESApostleship of the Sea(321) 866-0202Gilligan Services, Inc.(321) 784-1110ITL Center(321) 784-1434Lisa’s Intern’l Crew Serv.(321) 784-5114Space Coast Seafarers Ministry(321) 783-0007CRUISE LINESCarnival Cruise Lines(321) 799-0638Disney Cruise Line(407) 566-7000Norwegian Cruise Line(800) 327-7030Royal Caribbean International(305) 539-6570Sterling Casino Lines(321) 783-2212SunCruz Casino(321) 783-2770CRUISE SHIP SERVICESAir Sea Greetings, Inc.(321) 783-0451CUSTOM BROKER/FREIGHT FORWARDERAmerican Cruise-AidLogistics, Inc.(321) 784-8120C. Martin Taylor(321) 783-7499Freight Co. Logistics(321) 868-2230John VarndellCustoms Broker(321) 243-5148DISTRIBUTION SERVICESAmbassador Services, Inc.(321) 784-4661Florida Space Coast Duty Free(321) 799-9841IDS-Foreign Trade Zone(321) 799-9100J.R. Gale, Inc.(321) 783-2700James Global Logistics, Inc.(321) 784-4050EMERGENCY SERVICESPort Canaveral Maritime Academy(321) 783-4251ENGINEERINGCH2MHILL(321) 799-1236Donald F. Spurling & Co.(321) 783-6007Gerlach Engineering(321) 784-5595Quality Maritime Services, LLC(321) 783-5612ENVIRONMENTALSERVICESAtlantic Industrial Services, Inc.(386) 804-3662Canaveral Containment Services(321) 784-9817ENVIRONMENTAL WASTEOIL/WATER DISPOSALCliff Berry, Inc.Ft. Lauderdale (954) 763-3390FIRE RESCUECape Canaveral VolunteerFire Dept(321) 783-4424Cape Canaveral(All emergencies call 911)FISHING, BAIT & TACKLEFisherman’s World, LLC(321) 784-5285FLORISTCruise Creations(321) 544-4936FUEL IMPORTERS/UTILITIESAble Oil Company(321) 454-3302Coastal Terminals LLC(321) 783-3393 x14Excel Tech (Reliant)(321) 784-9817Fleetwing Corporation(321) 636-5691Florida Power & Light(321) 726-4946Glover Oil Company(321) 722-9222Pipeline TransportationJacksonville (904) 757-5001Port ConsolidatedFort Lauderdale (800) 683-5823R.C. Dunn Oil CompanyGroveland (800) 432-0011Reliant Energy Florida(321) 267-2155Translate Industrial PipelineSystems, Inc. (FPL)(321) 799-2279Tropic Oil CompanyMiami (305) 888-4611Watkins Oil CompanyTitusville (321) 267-1725GIFT SHOPSKyle’s Sea Krafts(321) 784-5953GOVERNMENT AGENCYArmy Outport(321) 853-5358Military Sealift Command(321) 494-7612USA Marine Operations(321) 853-4032U.S. Coast Guard(321) 853-7601U.S. Customs &Border Protection(321) 783-2069 x223U.S. Customs & BorderProtection/Agriculture(321) 783-2066U.S. Department ofAgriculture-APHIS(321) 632-5309U.S. Immigration ICE(800) 375-5283U.S. Navy(321) 868-2800GOVERNMENTCONTRACTOR3PSC(321) 799-3329Defense Suppliers(321) 799-1477IMPORT/EXPORTAdvanced TechnologiesWorldwide, Inc.(321) 783-5626Arnott, Inc.(321) 868-3016Cartainer Ocean Line(321) 799-0707Porter World Trade, Inc.(321) 783-1649Vintage Selections(321) 783-2700MARINA/BOAT STORAGECape Marina(321) 783-8410Harbor Square Marina, Inc.(321) 453-2464Harbor Town Marina(321) 453-0160Ocean Club at Port Canaveral(321) 784-0664Port Canaveral Yacht Club, Inc.(321) 784-2292Scorpion’s New Port Marina(321) 784-5788Sunrise Boat Marina, Inc.(321) 783-9535MARINE OPERATORMarine Channel 26 & 16(161.900 VHF) Port CanaveralMARINE RELATEDSALES/SERVICEA&E Machine, Inc.(321) 783-6793Absolute Marine(321) 951-7955Accurate Marine(321) 866-0018American Marine YachtBrokers, Inc.(321) 868-0007Atlas Yacht Service(321) 431-1022Bambi’s Boatworks & Canvas(321) 783-4876Beach Marine Service(321) 783-1457C.J.’s Reel Parts &Service, Inc.(321) 868-7733Canaveral Boatwerks, Inc.(321) 868-1677Canaveral CustomBoats, Inc.(321) 783-3536Canaveral Propellers Inc.(321) 784-2890Cape Electric(321) 784-0030Cape Yacht Brokerage, Inc.(321) 799-4724Captain LawrenceFeldheim Marine, Inc.(321) 784-0497D & D Marine at the Port, Inc.(Mullet Head Boat Storage)(321) 868-3434D & L Port Canaveral(321) 783-8485Duay Marine(321) 639-0665Duys Marine Electronic, Co.(321) 799-2340East Coast Marine Brokers, Inc.(321) 784-5982Flounder Pounder Marine(321) 868-1688Indian River Fabrication(321) 784-0058Islander’s Canvas Shop(321) 799-2552Leader Canvas(321) 799-4191Marina Properties, LLC(321) 848-4242Marine Growth Ventures(321) 783-1744Marine One Services, Inc.(321) 783-8117Misener MarineConstruction Inc.(321) 783-9442Sea Ray Boats(321) 452-6710Seabring Marine Industries(352) 528-2628Sunshine Welding(321) 784-4838Weeks Marine, Inc.(321) 783-3838MARKETINGCONSULTANTSWolf Jessee PaquinCommunications(321) 633-7576MEDICALComprehensiveHealth Services(321) 868-3949MD & AT Services, Inc.(321) 783-0922MINI WAREHOUSESCape Marina Mini-Storage(321) 783-2490Port Canaveral Leasingand Storage, Inc.(321) 784-527916 July/August 2007 PORT CANAVERAL

F S E R V I C E SMISCELLANEOUSBUSINESSESA-1 Moving and Distribution(321) 784-8120Ancient ChineseSecret Massage(321) 783-6877APM, LLC(321) 784-2772Business Info. Systems Int’l(321) 784-2890Cherokee Chain Link &Construction(321) 784-7471Entec Mechanical Svcs.(407) 947-4702Excell Coatings Inc.(321) 868-7968Harris Corp(321) 427-7814Hydro AluminumNordisk Aviation Products(321) 783-3200McKi Development, LLC(321) 799-4090Port Canaveral MerchantsAssociation, Inc.(321) 403-7695R.D. Maynard Construction, Inc.(321) 799-0777Siemens Building Technologies(321) 784-6100MOBILE FOOD VENDORSSoutheast Catering(321) 631-6969MOORING BARGESAND UNLOADINGWeeks Marine(321) 868-7711PARKSAmerican ServicesTechnology, Inc.(321) 868-3935 x106Jetty Park(321) 783-7111PILOTAGECanaveral Pilots Association(321) 783-4707PROPERTYMANAGEMENTAgnes DeSouza(321) 868-3434Allen Investments &Acquisitions Corporation(321) 480-4895Canaveral Port Properties(321) 453-3233Guido Roncallo(321) 783-5036Merritt Island Venture, LLC(407) 306-9854Port Canaveral InternationalCommerce Center(321) 986-8668Portside Office Complex(321) 308-8080Runyan & Rogers, Inc.(321) 784-4515Smith & Associates Enterprises(321) 783-3536PORT AUDITORSHoyman, Dobson & Company(321) 255-0088PUBLIC RELATIONSAGENCIESBoldwater, Inc.(321) 868-5090Railway ConnectionsFlorida East Coast Railroad(321) 636-2131REAL ESTATEDerman Homes(321) 863-1003Platinum Key Inc.(321) 784-9000RESEARCH/DEVELOPMENTFlorida Space Institute -University of Central Florida(321) 868-7333Wyle Laboratories, Inc.(321) 868-7405RESTAURANTSCopperhead Saloon, Inc.(321) 784-0491Fishlips Waterfront Bar & Grill(321) 784-4533Grills Seafood Deck & Tiki Bar(321) 868-2226Kaye’s Place(321) 784-0707Mickie’s Deli & Subs(321) 783-1033Portside Galley(321) 868-0018Redhead Martini & Cigar Bar(321) 799-1616Ron Jon Surf Grill (Cape Caribe)(321) 784-4922Rusty’s(321) 783-2033Ryan’s Portside Bar & Grill(321) 799-4349Sailors Choice Restaurant(321) 783-4014Smokehouse Foods(321) 784-9300SAFETYSpace Coast Fire & Safety, Inc.(321) 783-1040SALONSPlanet Hair(321) 773-2998SEAFOODBluepoints InternationalFisheries, Inc.(321) 799-2860Cape Canaveral Shrimp Co.(321) 783-2300Linda Lee Seafood akaWm. H. & Barbara Ann Burkhardt(321) 783-9409Sea Food Atlantic(321) 784-0333Wild Ocean Seafood Market(321) 383-7464SECURITYDavis Security Institute, Inc.(321) 868-0709McRoberts Agency(321) 868-1876SHIP AGENTSAmbassador Services, LLC(321) 784-4646CB Agencies(904) 448-5128Caribe Nautical Services, Inc.(321) 799-9711Coastal Fuels/Transmontaigne(321) 783-3393Eller & Company, Inc.(321) 783-5093Fillette, Green & Co., Inc.(321) 783-6307Florida Transportation Service(321) 783-4426General Steamship Agency, Inc.Mill Valley, CA (415) 389-5200Inchcape Shipping ServiceJacksonville (904) 727-7022Jason Shipping/WSITampa (813) 634-4185Maritrans Operating Company(813) 209-0654Moran-Gulf Shipping Agencies(954) 763-7793Morton Salt(321) 868-7136Norton Lilly InternationalJacksonville (904) 751-5244Penn Maritime(203) 964-0009Rice, Unruh, Reynolds Co.(954) 584-0086Sterling(321) 783-2212U.S.A. Maritime Ent., Inc.Ft. Lauderdale (954) 764-8360Zega Shipping(954) 346-6327SHIP CHANDLERAtlantic Coast Bonded Sales(321) 783-2700Atlantic SteamerSupply Co., Inc.Tampa (813) 664-8909City SeafoodMiami (305) 652-7685Colorado Boxed BeefAuburndale (863) 967-0636Ecolab, Inc.Davie (800) 650-7447Empire SeafoodMedley (305) 887-8535Excel Food Dist.Medley (305) 884-7018Florida Coca-ColaCocoa (321) 636-3631Freedom FreshMiami (305) 715-5700Global Supply Co.Hallandale (800) 737-8543Hellenic Ship SupplyTampa (813) 229-1507High Seas Trading Company(321) 784-9155Liberty Marine ServicesJacksonville (904) 695-2577Mainland FoodsCocoa (321) 426-6368Nestle Ice CreamApopka (407) 294-1557Oceanwide Int’l TradingTampa (813) 223-6969Rentokil, Inc.Orlando (407) 297-8828Ship Supply of FloridaMiami (305) 681-7447Solution One MaritimeTampa (813) 241-6654StericycleEaton Park (863) 665-3023Unitor Ships Service, Inc.Tampa (813) 247-2312Velda FarmsWinterhaven (863) 298-9742Viking Maritime Supply, Inc.Riviera Beach (561) 848-6139Vitality FoodserviceDade City (888)-863-6726SHIP LINESCartainer Ocean Lines(908) 862-4395 x14EUKOR Car Carriers Inc.(305) 898-9985Gearbulk Inc.(813) 830-6000Great American Line(973) 740-0740Green Reefers(813) 887-4929GreenSea(813) 887-4929“K” Line America(713) 721-0131Mayflower International(843) 577-0560Rederi AB Transatlantic+46 42 172 700Saga Forest Carriers(912) 447-0270Seatrade Reefer Chartering(813) 253-3122Star Shipping AS(770) 226-5900SHIP REPAIRCEECO Inc. (Coast Engine &Equipment Co.)(321) 784-1620Pirtek Hoses & Assemblies(321) 504-6006Ram Turbos, Inc.(321) 868-2920Superior Marine & Boatyard(321) 449-9060SMALL BUSINESSREPAIRSAAA Masonry, Inc.(561) 801-1347Ape Wax & Detail(321) 784-5678Clarklift of Orlando, Inc.(407) 855-1060Clinical Instruments Inc.(321) 783-2818Luzader Do-It-Yourself, Inc.(321) 784-4300Shockwave Enterprises, Inc.(321) 302-6537STEVEDORESAmbassador Services, Inc.(321) 784-4661Ceres Terminals(321) 799-9035Continental Florida Materials(321) 783-9074Eller & Company, Inc.(321) 783-5093Florida TransportationServices Corp.(321) 783-4426Hallmark Stevedoring CompanyPlantation (954) 472-1927Morton Salt(321) 868-7136P & O Ports Florida, Inc.Miami (305) 381-9624Port Canaveral Stevedoring, Inc.(321) 783-9623Port Canaveral TerminalServices, LLC(321) 784-4661Stevedoring Servicesof AmericaJacksonville (904) 665-0400WSI SoutheastSC (843) 527-1743TAXIDERMYBrown’s Taxidermy, Inc.(321) 784-6677The Fish Mount Store(321) 784-5557TOWING, SALVAGE& TUGSBeyel Brothers(321) 868-0161International Towing& Salvage, Inc.(321) 799-8697MC TugsSatellite Beach (321) 689-7858Petchem Tugs(321) 783-7147Port Canaveral Towing(Seabulk)(321) 799-2827Sea Tow Port Canaveral(321) 868-4900Tow Boat US Port Canaveral(321) 783-5600TRANSPORTATIONSERVICESCCC Transportion, LLC(321) 783-8404Mid Florida Transportation(321) 783-9623UPHOLSTERYBianca’s Upholstery(321) 784-4960WASTE MANAGEMENTHarris Sanitation(321) 633-6000 / 723-4455WOODWORKCanaveral CustomWoodworking(321) 302-8191J & D Marine Products(321) 783-3677Portside Cabinetry(321) 868-1900Corrections and changes should be sent to pgeorge@portcanaveral.org or contact Phyllis George at 321-783-7831 ext. 244July/August 2007 PORT CANAVERAL 17

HeadlineTheAmbassadorsof MarineTerminalOperationsEXPERIENCE — INNOVATION — QUALITY CONTROL — AND A VISIONServing all Florida portsand Specializing in:BULK CARGO BREAK BULK MILITARY OPERATIONSCONTAINER HANDLINGSPECIALTY CARGOESHEAVY EQUIPMENTRAIL MOVEMENTSINTERMODAL TRANSPORTINVENTORY EFFICIENCYAEROSPACE CARGOESRO/RO OPERATIONSPASSENGER VESSELSSUPER SACK CARGOPORT CANAVERALTERMINAL SERVICES, LLC“The Bulk Handler”321-784-4661P.O. Box 654, Cape Canaveral, FL 32920 Fax: 321-868-5262 E: ambassadorserviceinc@earthlink.netCanaveral Port AuthorityP.O. Box 267Cape Canaveral, FL 32920RETURN SERVICE REQUESTEDPRSRT STDU.S POSTAGEPAIDCOCOA, FL 32926PERMIT NO. 140