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talanx group annual report 2011 en

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32<br />

The Talanx Group Strategy Enterprise<br />

managem<strong>en</strong>t<br />

Strategy<br />

Talanx Group. Annual Report <strong>2011</strong><br />

Research and<br />

developm<strong>en</strong>t<br />

The Talanx Group is internationally active in primary insurance<br />

and reinsurance and in both property/casualty and life business.<br />

In the more than 100 years of our history we have evolved from<br />

a single-line liability insurer for industry into a global insurance<br />

<strong>group</strong> with a focus on the industrial and retail lines and reinsurance<br />

business. We attach particular importance to successful cooperation<br />

with professional partners. In the Talanx Group, we optimise the<br />

interplay of insurance and reinsurance as an integral compon<strong>en</strong>t<br />

of our business model with the aim of consist<strong>en</strong>tly <strong>en</strong>hancing<br />

our opportunity/risk profile and improving capital effici<strong>en</strong>cy. The<br />

composition of the Group’s portfolio <strong>en</strong>sures that, ev<strong>en</strong> in difficult<br />

market phases, our Group has suffici<strong>en</strong>t indep<strong>en</strong>d<strong>en</strong>t risk capacities<br />

at its disposal to support its cli<strong>en</strong>ts reliably and over the long<br />

term and to tap into promising markets. Through this approach<br />

we safeguard our indep<strong>en</strong>d<strong>en</strong>ce and can sustainably <strong>en</strong>hance the<br />

success of the Group to the b<strong>en</strong>efit of our investors, cli<strong>en</strong>ts, staff and<br />

other stakeholders.<br />

The Group is headed by Talanx AG as a financial and managem<strong>en</strong>t<br />

holding company. Its remit is to make sure that we achieve our<br />

primary objective: sustainable, profitable growth. This is also the<br />

guiding principle for all divisional strategies deriving from the<br />

Group strategy. The Talanx Group’s organisation is geared towards<br />

c<strong>en</strong>tralising the Group steering and service functions while delegating<br />

responsibility for profit to the divisions. This organisational<br />

structure, which accords the individual divisions a high level of<br />

<strong>en</strong>trepr<strong>en</strong>eurial freedom and responsibility, is key to the success<br />

<strong>en</strong>joyed by the Talanx Group, as it <strong>en</strong>ables the various units to take<br />

maximum advantage of their growth and profit opportunities.<br />

While the Talanx brand is ori<strong>en</strong>ted primarily towards the capital<br />

market, on the operating side our sound international product<br />

expertise, our forward-looking underwriting policy and our strong<br />

distribution resources are reflected in a multi-brand strategy. This<br />

<strong>en</strong>ables us to optimally align ourselves to the needs of differ<strong>en</strong>t<br />

cli<strong>en</strong>t <strong>group</strong>s, regions and cooperation partners. Moreover, it facilitates<br />

the effici<strong>en</strong>t integration of new companies and/or business<br />

sectors into the Group. This structure also promotes highly developed<br />

cooperation skills which can be harmonised with a diverse<br />

range of partners and business models.<br />

Lean, effici<strong>en</strong>t and standardised business processes combined with<br />

a state-of-the-art and uniform IT structure are further key success<br />

factors in the context of Group strategy.<br />

Markets and<br />

g<strong>en</strong>eral conditions<br />

Business<br />

developm<strong>en</strong>t<br />

Strategic objectives of Talanx<br />

Assets and<br />

financial position<br />

The Group’s policies and primary strategic objectives are focused<br />

on reliable continuity, financial str<strong>en</strong>gth and sustainable profitable<br />

growth and are thus geared towards longterm value creation.<br />

This guiding principle is the basis for all other corporate goals. An<br />

ess<strong>en</strong>tial prerequisite for achieving these aims is a soundly capitalised<br />

Talanx Group which provides its cli<strong>en</strong>ts with effective cover<br />

for their risks. By giving that assurance we serve the interests of our<br />

shareholders, cli<strong>en</strong>ts, staff and other stakeholders and create the<br />

greatest possible b<strong>en</strong>efit for all concerned.<br />

Our strategy for human resources managem<strong>en</strong>t is described at<br />

l<strong>en</strong>gth in the section “Non-financial performance indicators," pages<br />

82 et seqq., while our risk managem<strong>en</strong>t approach is described in the<br />

“Risk <strong>report</strong>,” pages 100 et seqq. These two aspects are therefore not<br />

discussed further at this point.<br />

Profit target<br />

The Talanx Group strives for longterm, above-average profitability,<br />

measured in terms of our return on equity under IFRS and in a comparison<br />

with Europe’s 20 largest insurance <strong>group</strong>s. Our minimum<br />

target for Group net profit after tax and minorities is an IFRS return<br />

on equity 750 basis points in excess of the average risk-free interest<br />

rate. This is defined as the average market rate over the past five<br />

years for 10-year German governm<strong>en</strong>t bonds.<br />

From this profit target we derive the b<strong>en</strong>chmarks we use to steer<br />

the operative divisions. Talanx AG makes sure that the sum of the<br />

profit targets of the individual divisions is at least equal to the<br />

Group’s defined return on equity.<br />

Capital managem<strong>en</strong>t<br />

Capital managem<strong>en</strong>t at the Talanx Group aims to <strong>en</strong>sure an optimised<br />

risk-comm<strong>en</strong>surate capital structure in order to reinforce the<br />

Group’s financial str<strong>en</strong>gth.<br />

This is achieved in two ways: firstly, we optimise our capital<br />

structure by using appropriate equity substitutes and financing<br />

instrum<strong>en</strong>ts; secondly, we align our equity resources such that they<br />

meet at least the requirem<strong>en</strong>ts of Standard & Poor’s capital model<br />

for an AA rating. Equity resources in excess of this requirem<strong>en</strong>t are<br />

established only if they <strong>en</strong>able us to boost our earnings pot<strong>en</strong>tial<br />

above and beyond the return we would gain from reinvested funds,<br />

e.g. through providing additional risk capacity and cover or through<br />

achieving greater indep<strong>en</strong>d<strong>en</strong>ce from the reinsurance and retrocession<br />

markets.

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