Average rates for painting - Resene

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Resene Professional development programmeThe business of painting differsfrom the trade of paintingLearn all you can about thesefour vital components of thebusiness of painting‘a’ to paint anything you need some paint, some tools to prepare and apply the material. This part ofpainting remains a constant cost and you need money to pay for this portion, so ‘a’ = materials.‘b’ the time spent applying the materials and the amount you earn is the variable part of painting, so‘b’ = labour.‘c’ is the total costings of the business of painting and includes insurances, vehicles, telephones, stationery,fees and licences, bank charges, rent etc and is often, for small businesses as much as the total ofmaterials used. ‘c’ = overheads.‘d’ is the specific cost of each project and includes such items as scaffolding, outwork, travellingaccommodation etc and is particular to each job ‘d’ = establishment.Therefore when a price is determined the variable portion of a b c and d is ‘b’ the labour content and it isnecessary to properly understand the exact makeup of a price.5
Resene Professional development programmeMaterial costsThe paint manufacturing industry shares dataregarding market share, material trends and overallyields among other bits and bobs – some for theirown interests and for others such as GovernmentTrade and Commerce data.From this database the painting trade paysapproximately $14 per litre for materials, and thisamount includes all products i.e. ‘top shelf’, tradelines, strong colours, textures etc etc that paintersuse within their trade.Painting the same wall using the trade ‘average’the maths are (on a 10 litre basis)140 = $1.16 per metre for sealer120and140 x 2 = $2.54 per metre for topcoats110totalling $3.70, the difference less than the retailcost of paint at $4.10 per square metre.Painters need to decide whether this differencebelongs to them or their customers – we suspectmany painters pass on their discounts to make theirprices ‘more competitive’.Much is made by painters about the cost of paint –paint is the essential material costing but the profitsin painting are with labour management. The primecost of painting in this exercise is at average tradepricing 76% labour and 24% materials.There is an opinion that some bigger paintingcontractors receive buying terms for material thatprovides a competitive advantage when quotingfor work packages. These people already areincluded in the average price for trade anywaybut would need enormous percentage marginsto appreciably alter the balances – a 10% pricereduction, equivalent to another 30% discounton paint prices reduces the cost on the wall from$3.70 to $3.15 per square metre but even withthis massive reduction 78% remains labour and22% materials.Paints that increase labour productivity have thepotential to make huge gains as opposed to pricereductions per litre. Any materials that are easierto apply or cover better/go further when appliedwill, within the average grouping of architecturalcoatings painters mostly use, make you moremoney.That painters should continue to hassle theirsuppliers for better buying terms remains adecent pastime, because price is an importantconsideration for painters and their customers but,once a reasonable commercial agreement is made,better material performance is more critical to yourbottom line.On flat wall surfaces painters mostly average120m 2 per coat per day – this is each day andincludes all the mucking about contingent withthe process – masking, talking, texting, dit dit andditto! and this results in the factor given of 0.25per m 2 for painting paperfaced plasterboard inthree coats. This returns around $40 for each hourpainting and therefore covers the overheads andleaves a little profit.Call 0800 RESENE (737 363), visit www.resene.co.nzor email us at advice@resene.co.nz6
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In Australia:PO Box 924, Beenleigh,
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