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Sunnybrook Management Commentary and Analysis 2014/15

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16. Fundraising<br />

<strong>Sunnybrook</strong> Foundation exists to support the Hospital to achieve the vision of inventing<br />

the future of health care by securing philanthropic support from the community. The<br />

Foundation has been awarded the highest possible rating of four stars by Charity<br />

Intelligence Canada for efficient use of donor funds, transparency <strong>and</strong> accountability.<br />

Cycling event raises funds for prostate cancer care<br />

Dozens of cyclists pedalled from Muskoka<br />

to <strong>Sunnybrook</strong> in August as part of the<br />

<strong>2014</strong> Tour de Bleu, raising funds for<br />

the purchase of an advanced 3T MRI<br />

machine to aid prostate cancer patients.<br />

The equipment is indispensable to the<br />

Odette Cancer Centre’s establishment<br />

of a prostate centre that will support<br />

groundbreaking research, improve <strong>and</strong><br />

create new diagnostic methods, <strong>and</strong><br />

deliver precise, image-guided treatments<br />

that maximize effectiveness while<br />

minimizing harm. The MRI scanner will<br />

provide superior imaging of soft tissues<br />

<strong>and</strong> tumours, enabling medical staff to<br />

detect prostate cancer at the earliest<br />

stages <strong>and</strong> in some cases find tumours<br />

missed by st<strong>and</strong>ard imaging.<br />

32

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