Sunnybrook Management Commentary and Analysis 2014/15
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11. Web Communications<br />
The Hospital’s web communications<br />
team continued to be a leader among<br />
Canadian hospitals for their strong<br />
social media strategy. Social media<br />
efforts touched virtually every program<br />
at <strong>Sunnybrook</strong>, improving the patient<br />
experience, spreading news about the<br />
organization’s research <strong>and</strong> innovations,<br />
<strong>and</strong> leveraging health expertise for patient<br />
education. The hospital’s YouTube<br />
channel surpassed 2,000,000 video<br />
views, becoming the most watched<br />
YouTube channel among Canadian<br />
hospitals. A Heart Month campaign was<br />
run on social media, featuring daily photos of Schulich Heart Centre staff <strong>and</strong> their<br />
heart health tips, <strong>and</strong> a ‘heart puzzle’ game was shared over social media. During<br />
the Hospital’s involvement assessing potential Ebola patients, the digital team was on<br />
st<strong>and</strong>by to share updates with the community <strong>and</strong> media.<br />
Huffington Post <strong>and</strong> <strong>Sunnybrook</strong><br />
Huffington Post started to include<br />
<strong>Sunnybrook</strong>’s patient education materials<br />
<strong>and</strong> blogs on their site in <strong>2014</strong>/<strong>15</strong>.<br />
The popular site offers news, blogs,<br />
<strong>and</strong> original content <strong>and</strong> covers not<br />
only health but also politics, business,<br />
entertainment, environment, technology,<br />
<strong>and</strong> much more. <strong>Sunnybrook</strong>’s Personal<br />
Health Navigator blog has been featured<br />
a number of times in Huffington Post,<br />
along with the Hospital’s slideshows <strong>and</strong><br />
health tips. This development has greatly<br />
exp<strong>and</strong>ed the number of patients viewing<br />
<strong>Sunnybrook</strong>’s content.<br />
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