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Subjectivism and Economic Analysis: Essays in memory of Ludwig ...

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JOCHEN RUNDE AND JÖRG BIBOWparticular when the possibility <strong>of</strong> short sell<strong>in</strong>g is taken <strong>in</strong>to account.It appears, then, that Miller’s framework provides a possibleexplanation <strong>of</strong> the relative pric<strong>in</strong>g <strong>of</strong> non-blue chips on the oneh<strong>and</strong>, <strong>and</strong> blue chips <strong>and</strong> bonds on the other (bonds serve as abenchmark <strong>in</strong> Miller’s portfolio <strong>in</strong>vestment decision).This br<strong>in</strong>gs us to the temporal features <strong>of</strong> Miller’s analysis <strong>and</strong>, <strong>in</strong>particular, that his share-issu<strong>in</strong>g company has a very short life with adef<strong>in</strong>ite term<strong>in</strong>al date at which assets are liquidated. In practice, <strong>of</strong>course, equity <strong>in</strong>vestment differs from this <strong>in</strong> two important ways.In the first place, shares have an <strong>in</strong>def<strong>in</strong>ite life-expectation. Andsecond, shares are traded on liquid securities markets, <strong>in</strong>stitutionsthat serve to provide liquidity to the (portfolio) <strong>in</strong>vestor. These<strong>in</strong>stitutional factors have wide-rang<strong>in</strong>g implications. First <strong>of</strong>f, theypermit the <strong>in</strong>vestment horizon <strong>of</strong> the <strong>in</strong>dividual portfolio <strong>in</strong>vestor todepart from the life span <strong>of</strong> the particular company <strong>in</strong>volved. Thetype <strong>of</strong> commitment that the portfolio <strong>in</strong>vestor enters <strong>in</strong>to whenbuy<strong>in</strong>g shares is therefore very different from the range <strong>of</strong>commitments that the management <strong>of</strong> the firm is sett<strong>in</strong>g up <strong>in</strong> orderto generate the cash flows that represent what the portfolio <strong>in</strong>vestoris ultimately <strong>in</strong>terested <strong>in</strong>. Whereas the firm is to some extent stuckwith its physical capital once this has been acquired <strong>and</strong>/orproduced (<strong>and</strong> has many other commitments that cannot be easilydissolved), <strong>in</strong>vestment <strong>in</strong> equities is liquid from the viewpo<strong>in</strong>t <strong>of</strong> the<strong>in</strong>vestor <strong>and</strong> may be dissolved at any time. It follows that theportfolio <strong>in</strong>vestor is generally not concerned with the proceeds <strong>of</strong>liquidat<strong>in</strong>g the company, but with the possible proceeds <strong>of</strong> sell<strong>in</strong>ghis or her stake <strong>in</strong> the company as an ongo<strong>in</strong>g concern. And this <strong>in</strong>turn means that the <strong>in</strong>vestor also has to take <strong>in</strong>to account what thelikely price <strong>of</strong> the share will be <strong>in</strong> the future.An important consequence <strong>of</strong> all this is that market participantsmay rationally show little concern with attempt<strong>in</strong>g to assess the‘real’ prospects <strong>of</strong> the share. Instead they might try to anticipatehow new <strong>in</strong>formation may affect other <strong>in</strong>vestors’ evaluations <strong>of</strong> theshare, <strong>and</strong> what the likely effect on the price will be. It is <strong>of</strong> courseKeynes, more than anyone else, who stresses that securities marketsorganised to provide liquidity provide an <strong>in</strong>centive—undesirablefrom the social po<strong>in</strong>t <strong>of</strong> view—for <strong>in</strong>vestors to focus less on thefactors that govern the yield <strong>of</strong> the real <strong>in</strong>vestment over its wholelife, than on anticipat<strong>in</strong>g changes <strong>in</strong> the share price before themarket. Keynes’s famous beauty contest parable describes theoutcome <strong>of</strong> behaviour directed at anticipat<strong>in</strong>g ‘what averageop<strong>in</strong>ion expects the average op<strong>in</strong>ion to be’. The notion <strong>of</strong> the192

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