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Subjectivism and Economic Analysis: Essays in memory of Ludwig ...

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JOCHEN RUNDE AND JÖRG BIBOWis, start<strong>in</strong>g from a given state <strong>of</strong> diversity <strong>of</strong> op<strong>in</strong>ion <strong>in</strong> the market,what the impact <strong>of</strong> new <strong>in</strong>formation will be.There are a number <strong>of</strong> possibilities. First, new <strong>in</strong>formation mayreduce the diversity <strong>of</strong> op<strong>in</strong>ion about its value. 14 The optimistsbecome less optimistic <strong>and</strong> the pessimists less pessimistic, so that, <strong>in</strong>the aggregate, the share price comes closer to the averageevaluation. In graphical terms, the dem<strong>and</strong> curve would flatten out<strong>and</strong> the price <strong>of</strong> the share would fall. S<strong>in</strong>ce the share can only be heldby a small proportion <strong>of</strong> the optimistic <strong>in</strong>vestors, it is the sell<strong>in</strong>gpressure <strong>of</strong> former optimists who have become less optimistic thatleads the price to fall until it is aga<strong>in</strong> <strong>in</strong> l<strong>in</strong>e with their new op<strong>in</strong>ionsabout what the share is worth (clearly this <strong>in</strong>cludes the possibilitythat some former non-holders change their m<strong>in</strong>ds sufficiently tobecome holders). Conversely, it is possible that new <strong>in</strong>formationmay lead to an <strong>in</strong>crease <strong>in</strong> the diversity <strong>of</strong> op<strong>in</strong>ion <strong>in</strong> the market. Inthis case, by parallel reason<strong>in</strong>g, the dem<strong>and</strong> schedule steepens <strong>and</strong>the price rises.A second possibility is that the new <strong>in</strong>formation may leadoptimists to become more (less) optimistic <strong>and</strong> pessimists to becomeless (more) pessimistic. In the limit<strong>in</strong>g case <strong>in</strong>dividual <strong>in</strong>vestors’op<strong>in</strong>ions about the value <strong>of</strong> the share would neither diverge fromnor converge towards the average evaluation, but the averageevaluation would itself shift. Recall that the price is alwaysdeterm<strong>in</strong>ed by the optimists <strong>in</strong> the market <strong>and</strong> will always exceedthe average evaluation by a greater or lesser amount. A thirdpossibility is that the new <strong>in</strong>formation may affect neither the slopenor the position <strong>of</strong> the dem<strong>and</strong> schedule <strong>and</strong> hence leave the priceunaffected, but that some trad<strong>in</strong>g nevertheless occurs. Such trad<strong>in</strong>gwill either be between holders who want to change the amount <strong>of</strong>the share that they hold <strong>in</strong> their portfolio or between holders <strong>and</strong>non-holders who have changed camps. Clearly both sorts <strong>of</strong> tradesmay also occur <strong>in</strong> the cases already mentioned above. 15Miller mentions a fourth channel through which new<strong>in</strong>formation may impact on price by affect<strong>in</strong>g the diversity <strong>of</strong>op<strong>in</strong>ion, the possibility that new <strong>in</strong>formation may affect the number<strong>of</strong> potential <strong>in</strong>vestors who are pay<strong>in</strong>g attention to the relevant share.This possibility is related to the number <strong>of</strong> potential <strong>in</strong>vestorsexceed<strong>in</strong>g the number <strong>of</strong> shares available, <strong>and</strong> draws attention tothe fact that <strong>in</strong>formation is not without cost. The new <strong>in</strong>formationmay then affect the ‘overhang’ <strong>of</strong> <strong>in</strong>vestors over the number <strong>of</strong>shares, thereby possibly affect<strong>in</strong>g the diversity <strong>of</strong> op<strong>in</strong>ion <strong>and</strong>,accord<strong>in</strong>gly, the share price.190

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