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B io ph ile Issu e 18 - Biophile Magazine

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BlatantDecept<strong>io</strong>nJohnson & JohnsonrespondsRe: False Statements by B<strong>io</strong><strong>ph</strong><strong>ile</strong> TeamDear Ms. Torr:I represent Johnson & Johnson ConsumerCompanies, Inc. who markets theJohnson’s® Soothing Naturals® line ofproducts. We have become aware of yourpublicat<strong>io</strong>n in which you make numerousfalse and irresponsible statementsregarding our Soothing Naturals BodyWash product. A copy of your publicat<strong>io</strong>nis attached. You claim that the productnot only contains ingredients that aredangerous and should not be applied to anyskin, especially that of babies, but also thatit contains “a cocktail of chemicals thatshould not be near any babies skin.” Thesebroad accusat<strong>io</strong>ns are completely false.Our company is made up of mothers andfathers who take the safety of our productsfor all consumers, including babies, veryser<strong>io</strong>usly. Our products are rigorouslyreviewed, tested and proven safe and effectivepr<strong>io</strong>r to distribut<strong>io</strong>n.In addit<strong>io</strong>n to your general statementsthat our products contain dangerous ingredients,you purport to list which ingredientsyou believe are dangerous and why.Your intent is clearly to scare consumersbased upon falsehoods and misleadingstatements. For example, you suggest thatINBOX: OUR READERS WRITEEcocert has “banned” certain ingredientsand therefore that those ingredients areunsafe. Simply because a product hasnot been certified by Ecocert (or as youstate “not allowed”) as organic or natural,does not make the ingredient unsafe. Infact, as you well know, many “natural” or“organic” substances can be extremelydangerous. All of the ingredients includedin our products have been carefully chosenfor their safety and efficacy. Any suggest<strong>io</strong>nthat these ingredients, as formulatedin our products, are carcinogenic, toxic orotherwise unsafe, is false.We take this matter very ser<strong>io</strong>uslyand are prepared to defend our productsand their safety. We expect that you willimmediately stop making these false andmisleading statements.We look forward to your responsewithin 7 business days. You may reach meat 908-874-2430 if you wish to discuss thismatter.Sincerely yours,Clayton Paterson,Assistant General CounselDear Clayton,The following is in response to your letter.We are sorry that you have taken offenceto our article, but we continue to stand bythe informat<strong>io</strong>n. There is nothing false ormisleading about it.The newly launched range of products"Naturals" is by very virtue of the name,insinuating that you are putting on theshelf a pure and 'natural' product. Thedefinit<strong>io</strong>n of 'natural' is: "according to orprovided by nature and NOT artificial".Your product is NOT 'natural' and you arepretending that it is by calling it such andthis is false and misleading. I think thatthe only 'natural' thing in it is the waterand sodium. The vast majority of thepublic is totally ignorant and sadly 'trust'well established names such Johnson &Johnson.It is not 'new' news now in the industry,and the latest responsible and ethical researchshows that many of the ingredientsthat have been included in the "Naturals"range pose a ser<strong>io</strong>us threat to the healthof people when they are regularly absorbedinto the skin. This is even worsefor children, whose systems are still in thedevelopmental stages and their organs areoften not as efficient in the eliminat<strong>io</strong>n oftoxins. This is often not apparent immediately,but over time the effects are ser<strong>io</strong>us.And I am sure that you are well aware ofthe fact that up to 60% of what goes ontothe skin goes in, and in many cases issystemic.If you are in any doubt as to the authenticityof our informat<strong>io</strong>n please read the recommendedpublicat<strong>io</strong>ns at the end of thisletter. You will discover for yourself thatit is true and verified by some of the bestindependent researchers who are honestand not paid by big business to promotethe lies, decept<strong>io</strong>n and pure callous greedthat motivates them in their ser<strong>io</strong>us businessof 'profit before people'.Johnson & Johnson are in a posit<strong>io</strong>n toprovide a product that is ethical andharmless but they choose to go the 'cheap'route and make mill<strong>io</strong>ns instead. Butwhat is so disgusting and unethical is thatthey are now 'cashing in' on the latest andfastest growing movement in the world;namely 'natural and organic'. It costs ahuge amount more to formulate productswithout the undesirable chemicals andthe profits are much less. If you are goingto call a product 'natural' then you havea moral obligat<strong>io</strong>n to formulate it fromorganic and natural ingredients set downby the strict standards of the organiccertifying organizat<strong>io</strong>ns. If organic ingredientsare not used, in the main part,it is certainly not natural, and this is notdifficult to understand.If an ethical approach was adopted theproducts would be removed from theshelves forthwith and reformulated withproper ingredients.As is our custom, we shall be printingyour letter of complaint together with ourresponse in the next issue of B<strong>io</strong><strong>ph</strong><strong>ile</strong>.Regards and hoping for a healthier andmore ethical planet.Anthea TorrRecommended reading:Cosmetics Unmasked by Antczak S & GChemical Exposures: Low levels and highstakes by Miller N AshfordCleaning yourself to Death by Pat ThomasWhat's in this Stuff by Pat ThomasChemicals in everyday products by Lewis GRossDr Samuel Epstein - Many papers exposingthe links between cancer and ingredients inperson care productsB<strong>io</strong><strong>ph</strong><strong>ile</strong> <strong>Issu</strong>e <strong>18</strong>9

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