and four conflict styles. Hammer begins by describing thefour general patterns: the Direct and Indirect and theEmotionally Restrained and the Emotionally ExpressiveCultural Patterns.Direct Cultural PatternsHammer explains that cultures with a more direct communicationstyle tend to frame their arguments andproblem-solving language directly and precisely. Thishelps all parties to understand the issues and interests atplay in a negotiation. According to Hammer, each party isresponsible for verbalizing its “own concerns and perspectivesand to verbally confront misperceptions andmisunderstandings that can arise.” 25 Such cultures,according to Hammer, tend to be comfortable with faceto-facenegotiations that allow both sides to uncover misunderstandings,air grievances, and iron out disagreements.These cultures are also more likely to value those whocan “tell it like it is” in ways that are both effective andappropriate. Good negotiators in these cultures are ableto assert their needs or those of their group while maintainingsome degree of politeness and tact. Hammer alsodescribed negotiations in these cultures to be typicallycharacterized by appeals to reason based on facts orstatistics. When problem-solving, they tend to “cut to thechase” and more often than not will focus on the solutionrather than relationships or process issues. 26 This conflictstyle fits comfortably on the low-context communicationside of Edward T. Hall’s low-high context continuum. 27Indirect Cultural PatternsUnlike cultures that are more direct, cultures that favorindirect communication patterns align more closely withthe high context end of Hall’s continuum. 28 Hammerdescribes these cultures as being tuned in to contextualmessages that communicate outside the realm of thespoken word. 29 In negotiation or conflict situations, heasserts that verbal messages are intended more for thesatisfaction of social expectations than to communicateinterests or needs. When engaged in a dispute, cultureswith an indirect style tend to view direct communicationbetween parties as having a strong potential for makingmatters worse. Another difference is a tendency to use amore indirect means of persuasion. Instead of appealingto reason, indirect cultures tend to concentrate on facework.Ting-Toomey and Oetzel defined facework as thewillingness and ability to “listen to the other person,respect the feelings of the other, and share personal viewpoints.”30 The importance of facework is evident in a preferencefor using third party intermediaries to settledisputes. Use of a trusted go-between allows all parties tosave face while the mediator works to repair relationshipsand reach a resolution at the same time. In contrast to thedirect style pattern of zeroing in on a resolution, the indirectcultural pattern is to approach problem-solving orconflict by focusing on repairing relationships. The solutionis continually adjusted through the work of a thirdparty until an acceptable resolution is reached.When working with the ICS-DEAD model, negotiatingteams should not become so focused on conflict style,that they forget the importance of enumerating interestsand important facts and figures. These are important tothe negotiation process regardless of the cultural context.However, the ICS-DEAD model can provide helpful insightinto how the data can be effectively introduced intothe process.Emotionally Expressive Cultural PatternsIn emotionally expressive cultures, displays of emotionduring a conflict tend to be expected and also valued. Inthese cultures, ventilating is generally accepted as a wayto externalize or let out emotion. 31 In fact, the failure toexternalize emotion in highly charged situations is oftenviewed with suspicion. Advising others to “relax” or “takeit easy” is generally not positively construed and can beperceived as insincerity. In some emotionally expressivecultures, humor can be an acceptable way to reduce tensions.Emotionally Restrained Cultural PatternsIn contrast to emotionally expressive cultures are theemotionally restrained patterns. In these cultures, strongfeelings tend to be suppressed even when a person isgreatly upset. Unlike expressive cultures, people from arestrained cultural background are apt to take a dim viewof any attempt at humor in an emotionally charged situation.Emotions, of course, are enacted, but are more likelyto emerge nonverbally and with minimal display. Byallowing a glimpse of the underlying passion and commitmentseething below the surface, these relatively subduedexpressions of feeling can serve as an effective communicationstrategy when dealing with others comfortablewith this pattern. Maintenance of a calm demeanor in theface of danger or high emotion tends to be highly prized.Consider these lines from Kipling’s poem, If:If you can keep your head when all about youAre losing theirs and blaming it on you,…you’ll be a man my son! 32The DEAD Conflict Styles 33Hammer’s Intercultural Conflict Styles-DEAD Modelidentifies four distinct styles of cross-cultural conflictresolution. The four conflict resolution styles are: (a)Discussion, (b) Engagement, (c), Accommodation, and (d)Dynamic. As described above, the four styles are furthersorted into four larger groupings of cultural patterns: (i)Direct and (ii) Indirect, and (iii) Emotionally Restrainedand (iv) Emotionally Expressive. The chart in Figure 1144
shows how the four cultural patterns intersect with thefour conflict resolution styles.The Discussion, Engagement, Accommodation, and DynamicConflict Styles form the ominous, yet oddly appropriateacronym DEAD. If one pays only scant attentionto differing communication patterns and styles of conflictresolution, talks are more likely to end up “dead inthe water.”Because the other parties in a negotiation cannot becounted on to be sensitive to our own preferences, it isdoubly important that we understand how they handleconflict and negotiation. Such knowledge gives us a powerfulnegotiating tool.Discussion Style. As the word discussion implies, peoplecomfortable with this style prefer to talk through problems,positions, issues, and interests. The Discussion style isdirect, but calm. “Say what you mean and mean what yousay,” is an American saying that describes this style. Factsand figures presented in a logical format are strong persuadersfor individuals using this conflict style. Remainingcalm while clearly describing issues, positions, andinterests is the hallmark of this style. Proponents of thisstyle believe that discussion reduces the possibility ofmisunderstanding while a “businesslike” atmospherekeeps everyone focused on issues and not personalities.The Discussion style aims for an expeditious completionof the negotiation. Unfortunately, this method for enhancingunderstanding is most effective when workingwith those who favor the same style. Negotiators fromcultures where other styles predominate may find aDiscussion-style negotiator either too direct or overlycold and calculating. They may feel that relationships aresacrificed just so the talks can proceed quickly. This styleshould seem familiar to most readers. It is the conflictand negotiation style that predominates in the U.S.Engagement Style. Like the Discussion style, Engagementalso has a preference for verbal directness in a negotiationor conflict situation. These two styles diverge in the waythey handle displays of emotion. The Engagement style isdirect and emotional. We might describe people who arecomfortable with the Engagement style as “wearing theirhearts on their sleeves.” They are comfortable sharingtheir feelings, showing both commitment and sincerity. 34Engagement-style negotiations tend to be animated andhighly emotional when compared with Discussion-styleinteractions. Displays of emotion by Engagement-stylenegotiators can make their Discussion-style counterpartsuncomfortable. On the other hand, anyone comfortablewith an Engagement style may read the Discussion styledemeanor as insincere or unwilling to acknowledge orengage with the intense feelings generated by the conflictor negotiation.DirectIndirectEmotionally RestrainedDiscussion Conflict Style• Direct• Emotionally RestrainedAccommodation Conflict Style• Indirect• Emotionally RestrainedEmotionally ExpressiveEngagementConflict Style• Direct• Emotionally ExpressiveDynamic Conflict Style• Indirect• Emotionally ExpressiveFigure 1. Intercultural Conflict Styles (ICS), also known as “TheDEAD Model.”Accomodation Style. The Accommodation style, like theDiscussion style, is emotionally restrained, but peoplepreferring this style tend to be indirect in the way theyapproach conflict resolution. This style relies on context,ambiguity, metaphor, and third party intervention toimprove any verbal confrontations between parties. 35Relational harmony is typically maintained by hidingone’s emotional discomfort. Those who are comfortablewith this style are adept at reading ambiguous high contextmessages. As previously stated, use of third partyintermediaries are common. In discussing conflict resolutionin Korea, the late L. Robert Kohls, a cross-culturaltraining pioneer, suggests one should locate a go-betweenearlier on in the process than you would in the U.S.According to Kohls, “the use of mediators is common inKorea and does not imply the extremity of conflict it doesin the United States.” 36 A person accustomed to a directstyle is likely to suffer from mind-blindness and may beunaware that a problem even exists. In such cases, a conflictmay suddenly burst forth “like a volcano exploding.” 37When the bewildered American asks the aggrievedparties what happened, they are likely to say, “We WEREtelling you very loudly,” but not in words.Dynamic Style. The last style in the ICS-DEAD frameworkis Dynamic. Like the Accommodation style, Dynamicnegotiators and disputants tend to use indirect messagesto settle disagreements, but with a more emotionally intenseverbal style. Hammer explains that the Dynamicstyle is marked by “strategic hyperbole, repetition of one’sposition, ambiguity, stories, metaphors, and humor alongwith greater reliance on third party intermediaries.” 38Dynamic negotiators are accustomed to working withintermediaries and are quite at home with displays ofanger or emotion. As indirect communicators, they arelikely to describe themselves as good observers of behaviorcapable of providing helpful solutions to all parties ina dispute.Discussion-style negotiators may view a Dynamic-stylecounterpart as an overly emotional person who rarelygets to the point. To discern underlying values, arrangingfor a third-party intermediary or go-between may be thebest way to uncover the underlying causes while still145
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