08.07.2015 Views

Kyiv - The Ukrainian Weekly

Kyiv - The Ukrainian Weekly

Kyiv - The Ukrainian Weekly

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

12 THE UKRAINIAN WEEKLY SUNDAY, JANUARY 17, 1999No. 3Air UkraineÄ‚¥aΥ̥fl ì͇ªÌËTHE ONLY NON-STOP SERVICE BETWEENNORTH AMERICA AND UKRAINETUESDAY, FRIDAY AND SUNDAY FLIGHTS TONew York – <strong>Kyiv</strong>New York – Lviv – <strong>Kyiv</strong>• Flying time is 4 hours faster than any other airline• Highly qualified pilots• Excellent service with traditional <strong>Ukrainian</strong> hospitalityand great meals on board• Day-time and evening flights from JFK-New York1-800-UKRAINE (1-800-857-2463)or contact your travel agent.For arrival and departure informationcall (718) 656-9896, (718) 632-6909Air Ukraine551 Fifth Ave., Suite 1002, 1005New York, NY 10176Cargo Shipping:Air Ukraine - Cargo2307 Coney Island Ave. (Ave. T), Brooklyn, NY 11223tel.: 718-376-1023, fax: 718-376-1073Our community...(Continued from page 6)Ukraine’s position in world politics makesthe <strong>Ukrainian</strong> diaspora arguably one ofthe most important ethnic groups in NorthAmerica. We have a strong case to makefor increased press coverage of all things<strong>Ukrainian</strong>. Our people’s history, our survivalof genocide, our struggle for freedomis relevant to everyone who caresabout human rights; our music and art aregorgeous, and the <strong>Ukrainian</strong> community(even in temporary decline) remains awonderful and intriguing phenomenon.Contrary to popular myth, it does nottake a professional “spin-meister” togenerate effective news coverage. A fewyears ago in my home state ofConnecticut, we were frustrated by thelocal news media’s failure to cover amajor event in the <strong>Ukrainian</strong> community.We could have stewed in our disappointmentfor years (accomplishing nothing),but the mild-mannered director of ourlocal <strong>Ukrainian</strong> studies school took theinitiative. Myron Melnyk arranged ameeting with one of the editors of theNew Haven Register to raise the issue ofthe 10th anniversary of the Chornobylnuclear accident and other issues of concernto <strong>Ukrainian</strong> Americans.Since then, the Register has publishedmore than a dozen articles on the activitiesof the local <strong>Ukrainian</strong> community, includingthree front-page stories, two pagethreeheadliners, an editorial, two featureson <strong>Ukrainian</strong> music, numerous letters tothe editor, an essay on the heroism ofAndrey Sheptytsky and a music review –all favorable to the <strong>Ukrainian</strong> cause. <strong>The</strong>ripple effect did not stop there, as astringer picked up the memo and wrote afull-page story on the <strong>Ukrainian</strong> communityin the Connecticut section of <strong>The</strong> NewYork Times.We cannot expect this kind of successin every case, but the pro-active attitudeexemplified by Mr. Melnyk proves that itis worth making the effort, and if we keeprefining our approach, the possibilities areendless.Approaching the media for the firsttime can be intimidating, but we havesome very experienced and talented individualsin the <strong>Ukrainian</strong> community whohave collectively generated hundreds ofsympathetic news articles in the mainstreamAmerican or Canadian press.<strong>The</strong> entire editorial board of <strong>The</strong><strong>Ukrainian</strong> <strong>Weekly</strong> is a wonderful soundingboard and resource that can provide valuableinsights. Besides Roma Hadzewyczand Irene Jarosewich, a number of veteranorganizers and first-rate publicity coordinatorscome to mind: Marta Baziuk (Boston),Laryssa Chopivsky (Washington), TomHawrylko (Clifton, N.J.), Mike Matiash(Hartford, Conn.), Valentyna Makohon(Rochester, N.Y.), Halyna Kurylo(Binghamton), Dr. Taras Mahlay(Cleveland), Bill Loznycky (San Diego),Olenka Bodnarskyj (Buffalo). Many ofthese are individuals who operate quietly,behind the scenes, and they are not countedamong the recognized leaders of the community.But they have made dramaticstrides in getting the media to focus on thevery best our community has to offer. It isalso worth noting that nearly all these pressYEVSHANDistributor of fine <strong>Ukrainian</strong> products - Cassettes, Compactdiscs - Videos - Language tapes & Dictionaries - Computerfonts for PC & MAC - Imported Icons - <strong>Ukrainian</strong> Stationery- Cookbooks - Food parcels to UkraineCall for a free catalog1-800-265-9858VISA - MASTERCARD - AMEX ACCEPTEDFAX ORDERS ACCEPTED (514) 630-9960BOX 325, BEACONSFIELD, QUEBECCANADA - H9W 5T8coordinators and organizers are under theage of 50. This is not a coincidence.Effective outreach to the non-<strong>Ukrainian</strong>press can become a key catalyst in drawingyounger cadres back into our communityinstitutions. Press work does notrequire fluency in <strong>Ukrainian</strong>. It cannot beeasily usurped by the old guard that tendsto shy away from the English-languagemedia.Most importantly, as news storiesabout the <strong>Ukrainian</strong> community begin tosurface with greater frequency in thenon-<strong>Ukrainian</strong> press, our young peoplewill begin to see that the <strong>Ukrainian</strong> communitymay not be the hopeless dinosaurthey once abandoned. Painful as it is toacknowledge, our youth has left the communityin droves because in this commercialized,conformist society, theywanted desperately to be part of “themainstream.” <strong>The</strong>y will not come backand join community institutions unlessthose institutions can show that they aredeemed relevant and important (i.e.,newsworthy) in the eyes of theirAmerican peers.This is not to say that our youth isshallow and self-centered, but it is rarelymoved by the same spirit of self-sacrificeand devotion that moved their parents tochampion what seemed for decades likea lost cause. For better or for worse, theyoung generation has adopted the corporate,professional mindset that demandsthe ratification that comes with “relevance,”stature and a sense of accomplishment.What is the stature of the diaspora inthe grand scheme of things? Where is itvisible? If the diaspora truly cares aboutyouth involvement, it has to show that it iscapable of swimming and flourishing inthe mainstream of American life. We cannotprove this as long as we conduct ourbusiness in a state of self-imposed mediablackout.Press coverage is essential. It is objectivevalidation of our existence. It literallyshows that our community is “happening,”thriving, not dying in obscurity.Yara Arts Group...(Continued from page 11)of our literary and oral traditions is overlookednow in our communities becauseit is no longer truly accessible to themajority within these communities. Weneed to restore the power of the word,preserve the content of our poems, songsand incantations, if these are to havedeep meaning for the generations of<strong>Ukrainian</strong> Americans born here”.Yara’s performances are structured togive <strong>Ukrainian</strong> poetry a voice in a formthat can be enjoyed by <strong>Ukrainian</strong> speakers,as well as people who speak little orno <strong>Ukrainian</strong>. We believe it is importantthat our community events becomeinclusive, welcoming non-<strong>Ukrainian</strong>family members, as well as our neighbors,to the bounty of our culture,” sheadded.Tickets for “Poetry: Installations andPerformances” are available for eachevent or for the entire festival. For furtherinformation call (212) 475-6474 ore-mail yara@prodigy.net.WEST ARKA2282 Bloor St. W., Toronto, Ont., Canada M6S 1N9Gifts<strong>Ukrainian</strong> HandicraftsArt, Ceramics, JewelleryBooks, NewspapersCassettes, CDs, VideosEmbroidery SuppliesPackages and Services to UkraineA. CHORNYTel.: (416) 762-8751 Fax: (416) 767-6839

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!