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Cableways Impact Assessment Study - Final Report - saferail.nl

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Risk & Policy Analysts<br />

2.6.4 Summary of Competitive Situation of the European Industry<br />

Table 2.36 provides a summary of the strengths, weaknesses, opportunities and threats<br />

for the European industry.<br />

Table 2.36: SWOT Analysis of the European <strong>Cableways</strong> Industry<br />

Strengths<br />

Opportunities<br />

<br />

<br />

<br />

Two main players accounting for 90% of<br />

the market and global leaders are EU<br />

companies<br />

Dominance of large companies allows for<br />

increased profitability and benefits from<br />

economies of scale<br />

Ideal historical location near to Alps, which<br />

has made the European industry leaders in<br />

innovation and development of cableways<br />

and resulted in high technical know-how<br />

and development of knowledge clusters<br />

around the area<br />

<br />

<br />

<br />

<br />

<br />

Demand for gondolas is increasing<br />

The capacity per cable car is rising strongly<br />

Trend towards more comfort, less waiting<br />

time and faster cable cars<br />

Increasing demand for cable cars in urban<br />

transportation<br />

Opportunities in growing markets in<br />

Eastern Europe and Asia<br />

<br />

Good links and integration with companies<br />

manufacturing cable car parts<br />

<br />

Significant investment in R& D and<br />

continued innovation<br />

<br />

High reputation of European harmonised<br />

standards globally<br />

Weaknesses<br />

<br />

<br />

<br />

Total number of cableways is declining<br />

Large number of cableways for skiing<br />

purposes installed in New Member States<br />

may be second-hand lifts from Alpine<br />

countries<br />

Very long lifetimes of installations (up to<br />

30 to 40 years) 12 limiting renewal demand<br />

Threats<br />

<br />

<br />

<br />

Long-term downward trend in number of<br />

companies may impact on future innovation<br />

potential within the sector<br />

New manufacturers emerging in local<br />

emerging markets (e.g. China, India, etc.)<br />

negating the need for imports of cable cars<br />

from EU companies<br />

<strong>Impact</strong> of climate on snow availability and<br />

demand for cableways<br />

12<br />

Remontées Mécaniques Suisses (2003)<br />

Page 57

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