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Theoretical background<br />

time frame of at least a year. Instead of dealing with just one department or<br />

unit, large-scale change often extends throughout the organization <strong>and</strong> its<br />

subunits (Led<strong>for</strong>d & Mohrman, 1993). Large-scale change is contrasted<br />

with smaller changes, described as incremental (Amis, Slack, & Hinings,<br />

2004; Kindler, 1979) or evolutionary change (Gersick, 1991; Greenwood &<br />

Hinings, 1996). Large-scale change is also characterized as discontinuous,<br />

in contrast to continuous change (Brown & Eisenhardt, 1997).<br />

During the past decades, multiple schools of thought have examined<br />

planned organizational change, each with their own perspective, focus <strong>and</strong><br />

assumptions. Much of the knowledge on planned organizational change<br />

originates in the organization development (OD) movement that emerged<br />

in the 1930s <strong>and</strong> exp<strong>and</strong>ed throughout the twentieth century. The OD<br />

literature depicted how effective change took place gradually by small steps<br />

<strong>and</strong> incremental adjustments (Dunphy & Stace, 1988). Still, in practice<br />

change was seen to increasingly often take place through dramatic largescale<br />

trans<strong>for</strong>mations that could not be interpreted with the traditional OD<br />

lens (Bartunek & Ringuest, 1989; Dunphy & Stace, 1988; Porras & Silvers,<br />

1991). In the late twentieth century, new streams of literature emerged,<br />

discussing large-scale organizational change or organizational<br />

trans<strong>for</strong>mation, sometimes referred to as OT in comparison to OD. Many<br />

terms <strong>for</strong> such large-scale change have been presented, including radical<br />

change (Amis et al., 2004; Huy, 2002; Stoddard & Jarvenpaa, 1995),<br />

revolutionary change (Gersick, 1991), trans<strong>for</strong>mational change (Kindler,<br />

1979; Nutt & Backoff, 1997), quantum change (Miller & Friesen, 1982),<br />

second order change (Levy, 1986), significant change (Chrusciel, 2008) <strong>and</strong><br />

organizational transition (Marks, 2007). Organizational turnaround has<br />

been used as a label <strong>for</strong> massive changes in organizations who are in crisis<br />

<strong>and</strong> whose survival is on the line (e.g. Barker & Duhaime, 1997). Despite the<br />

differences in terminology <strong>and</strong> focus, all these perspectives portray largescale<br />

change ef<strong>for</strong>ts resulting in major changes in the core organizational<br />

dimensions.<br />

A related perspective is offered by researchers of strategic change, who<br />

examine strategy <strong>for</strong>mulation <strong>and</strong> implementation in organizations (Nutt &<br />

Backoff, 1993). Similarly to studies on organizational change, research on<br />

strategic change examines antecedents <strong>and</strong> consequents of change, as well<br />

as the change process (Rajagopalan & Spreitzer, 1997). Strategy research<br />

has also touched upon change-related topics with different terminology, <strong>for</strong><br />

example, by discussing strategic initiatives (Noda & Bower, 1996; Simons,<br />

1991) <strong>and</strong> strategic issues (Diffenbach, 1982; Dutton, Ash<strong>for</strong>d, O'Neill, &<br />

Lawrence, 2001; Dutton & Duncan, 1987).<br />

29

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