West Penn Power AMENDED Program Year 3 Final Annual Report

complete net-to-gross research on West Penn Power program participants starting in February 2013 and
based on six months of PY4 participants. These results will be available in time to inform the final plans
for Phase II. The Net-to-Gross data acquisition will be based on participant self-report surveys and will
follow a similar approach as that used for the FirstEnergy legacy companies.
5.4 Process Evaluation
The objectives of this survey were to assess the following:
i
Understand how customers heard about the rebate offerings
Assess customer experiences participating in the programs
Assess customer decision making processes and indicators of free-ridership
Collect appliance use information
Collect housing characteristics and household demographics
Methodology
Data were collected on-line with self-administered Web survey. Customers were sent a postcard that
explained the goals of the study and asked them to complete the on-line survey. Email and telephone
follow-up with non-responding households were used when possible to maximize response.
Kev Findings
• The distribution of CFLs in the home is consistent with the 2011 Residential Survey findings.
Over half (63 percent) of installed CFLs are located in four rooms: the living room, kitchen,
master bedroom, and the family room/den. The remaining 37 percent are dispersed throughout
the home and outside. Few CFLs are located in typical low-use areas, such as closets, storage
areas, and utility rooms.
• Survey results indicate 63 percent of CFL Opt-in and smart meter participants reported that they
would have purchased CFLs within one year had the promotion not been available; although,
they would have purchased four CFLs on average, compared to the six they received through the
giveaway.
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