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EDITORIAL AN ICMR-IIPM THINK TANK PUBLICATION COUNTYOUR Chickens BEFORE THEY HATCH A 4PS B&M QUARTERLY SUPPLEMENT ON BUSINESS LEADERS ARE YOU THERE, MR CEO? editorial & research FOUNDER EDITOR: MALAY CHAUDHURI EDITOR-IN-CHIEF: ARINDAM CHAUDHURI CHIEF CONSULTING EDITOR: PRASOON S MAJUMDAR EXECUTIVE EDITOR: Namita Chhetri CONSULTING EDITOR: Sray Agarwal SENIOR EDITOR: Akram Hoque ASSISTANT EDITORS: Mrinmoy Dey, Sayan Ghosh PRINCIPAL CORRESPONDENT: Amir Hossain CORRESPONDENT: Nidhi Gupta, Harshita Singh, Ganesh Roy COPY DESK: Charu design DESIGN DIRECTOR: Satyajit Datta ASSOCIATE ART DIRECTOR: Manish Raghav DEPUTY ART DIRECTORS: Pragnesh Patel, Siddharth Kapil SENIOR DESIGNERS: Priyankar Bhargava, Alpana Aditiya, Hitesh Mehta, Kuldeep Singh DESIGNER: M.F. Ashraf, Karan Singh, Vikas Gulyani SENIOR ILLUSTRATOR: Shantanu Mitra ILLUSTRATOR: S.K. Panduranga IMAGE EDITOR: Vinay Kamboj photography GROUP PHOTO EDITOR: Ranjan Basu PHOTOGRAPHER: Sujan Singh, Mukunda De, Sanjay Solanki, Vikram Kumar, Rangnath Tiwari, Shubash Chopra CHIEF PHOTO COORDINATOR: Varun Pal Singh SENIOR PHOTO RESEARCHER: Sanjay Kumar, Ashutosh Vig production PRODUCTION MANAGER: Gurudas Mallik Thakur PRODUCTION SUPERVISOR: Digember Singh, Satbir Chauhan, Soumyajeet Gupta, Dipak Basak, Mukesh Jha, N. Ekantha Lingam, Deep Narain PRODUCTION ASSISTANT: Omvir Gautam marketing VICE PRESIDENT: Amim Ahmed VICE PRESIDENT (WEST): Guljar Singh ASSOCIATES VICE PRESIDENT (AD SALES) : Sumit Raina, Rajat Sogani GENERAL MANAGER (SOUTH): Sunil Kumar GENERAL MANAGER (EAST): Bhaskar Mojumdar REGIONAL HEAD: Atul Kapoor circulation REGIONAL HEADS: Swaroop Saha, Bhupinder Bisht, Kunj Bihari Joshi, Venkat Narasimman, Joydeep Ganguly SALES MANAGER: Manoj, Rizvi, Mukund, Parameshwara, Shihabuddin CYCBTH online CHIEF WEB DESIGNER: Neel Verma SR. WEB DEVELOPER: Anil Sheoran, Christopher Mani, Sandeep Rohilla, Manoj Chandelkar PRINTED BY: Rolleract Press Servies, C-163, Ground Floor, Naraina industrial Area, Phase-I, New Delhi - 16 DISCLAIMER : All efforts have been taken to ensure the veracity of the information contained in the research, however the IIPM Think Tank expressly disclaims any and all warranties, express or implied, including without limitation warranties of merchantability and fitness for a particular purpose, with respect to any service or material. In no event shall the IIPM Think Tank be liable for any direct, indirect, incidental, punitive, or consequential damages of any kind whatsoever with respect to the and materials, although the reader may freely use the research and material provided, the IIPM Think Tank retains all trademark right and copyright on all the text and graphics. We are keen to hear from anyone, who would like to know more about IIPM Think Tank’s Publications. You can e-mail us on sray.agarwal@iipm.edu or alternatively call us at +91 9818244963 Progressive branding today is virtually incomplete without the exploitation of social networking sites by the head of the management teams or more specifically, the CEO. Social media’s evolution in corporate world is rapid and lasting. It is the common man’s nomenclature that CEOs are imbibing; be it for recruiting, scouting, public engagement, or social CRM. The remarkable posts, intelligence, wisdom, and interaction with the consumers can find a brand streets ahead of the left outs. Not only consumers, even the employees productivity can be enhanced manifold by using collaboration tools like blogs and wikis by welding the team with organisational knowledge sharing. The value of knowing other people’s opinions, thoughts and ideas strengthen the network, which is possible only through interaction through social sites. The CEOs are fast realising the blip of not adhering to social media and have started using it from the top of the pyramid. The online marketing has become a trend with a Google research indicating that an average consumer source at least 10 different information tags before a purchase decision. In another survey conducted by Doremus and Financial Times, 60 per cent of the executives engage in all sorts of blogs, online advertisements and interactions (like LinkedIn) to make their buying decisions. The maverick Richard Branson for example, writes in first person in his profiles of Facebook, Twitter or Google+, where he narrates not only his business but also his travel experiences, his lifestyle and whatever he wants to share. The CEO Drew Patterson of Jetsetter, a consumer savvy travel startup experience about 40 sales each week through their website, offering hotels, villas and adventure experiences to its members. They maintain the most cordial relationship with prospective and existing members and interact with them regularly that centers from travel plans to honeymoon destinations. Finally, one of the strongest online marketing companies in the world, called Kate Spade New York, led by its CEO Craig Leavett is achieving triple digit growth this year through social networking sites. There is no doubt that social networking sites are fast becoming a major differentiator for all sorts of companies. All sorts of business are increasingly compelled to use social media in their fixtures. Customer support will be requiring it to receive the complaints by using tools like CoTweet, sales department will be requiring gauging the business environment, marketing department will find it invaluable for backward integration and distribution department will use it to handle down line channels… et al. lt would be silly for any CEO to ignore 1.43 billion active users accross various social networking platforms. Its time to make sure, Mr. CEO, you are there. Namita Chhetri Executive Editor (SMS your views with your name and topic to 0-9818101234) count your chickens before they hatch 5 april 2012
FLASH POINTS INTERNATIONAL FACEBOOK'S BILLION DOLLAR ACQUISITION The news of acquisition of an 18 month old photo-sharing service 'Instagram' by world’s largest social networking site Facebook has raised many eyebrows! More interestingly, Facebook has agreed to pay as much as $1 billion in cash and stock, for the transaction. Such huge acquisition, just before going to public, though at a first glance seem to be an awkward one, but in reality it has plenty of bottom line benefits. Instagram could have been a potential competitor if not in short run atleast in the long run. Notwithstanding, preventing Instagram from falling into the hands of competitors like Twitter or Google could be other factors for such massive amalgamation. It has also acquired Instagram’s 400 mn customers through the deal. $60 MILLION STOCK SCAM John Mazzuto, former CEO of Industrial Enterprises of America Inc who pleaded guilty to grand larceny in a $60 million stock fraud scheme and became a critical witness against a former colleague, was sentenced to up to 4.5 years in prison. BILLIONAIRES BY REGION (FORBES 2012) Region No. of Billionaires United States 425 Asia Pacific 315 Europe 310 The Americas 90 Middle East & Africa 86 World (Total) 1226 MAN OF THE YEAR The last year was a very difficult one indeed for the business leaders per se as knee deep crisis of Eurozone watershed, occupy Wall Street, and unemployment engulfed us one after the other. In spite of the situation being on the rocks, the best of CEOs were being able to drift through viz. Facebook CEO Mark Zuckenburg, McDonald’s CEO Jim Skinner who were able to bring significant growth but it was Howard D Schultz, CEO of Starbucks, who bagged the title of Business Person of the year 2011 by Fortune magazine. MCDONALD’S CEO RETIRES The top shot CEO of McDonald's, Jim Skinner, who brought about a tectonic shift in the fortune of his corporation by doubling its turnover from $50 billion to $100 billion in just 7 years of his tenure, finally decided to resign on June 30, 2012. Skinner was named CEO of McDonald's Corp. in 2004 and since then refocused the company on customer strategies, business disciplines and close global alignment. Skinner's leadership brought unprecedented growth in the organisation with a compound annual total shareholder’s return touching 21%! The new McDonald’s CEO Don Thompson is likely to face a mighty challenge to exceed his predecessor’s legacy. count your chickens before they hatch 6 april 2012
Page 1 and 2: AN ICMR-IIPM THINK TANK PUBLICATION
Page 3: CONTENTS 12 Marshall Goldsmith Auth
Page 7 and 8: KICK OFFS YOGESH BANSAL “WE HAVE
Page 9 and 10: INFOGRAPHICS BEYOND NUMBERS CHANGE
Page 11 and 12: INTERNATIONAL COLUMN CAN LEADERS CH
Page 13 and 14: INTERNATIONAL COLUMN THE CHARACTER
Page 15 and 16: INTERNATIONAL COLUMN CULTURE CONTRO
Page 17 and 18: TCOVER STORY he Dodo, a flightless
Page 19 and 20: COVER STORY “LEADERSHIP IS ALL AB
Page 21 and 22: COVER STORY “THINGS MAY NOT BE SU
Page 23 and 24: COVER STORY “CHANGE IS INEVITABLE
Page 25 and 26: COVER STORY “THE PROS & CONS SHOU
Page 27 and 28: COVER STORY “TITAN STANDS FOR SOM
Page 29 and 30: COVER STORY “YOU HAVE TO SEE BOTH
Page 31 and 32: EXCLUSIVE COLUMN THE 'HOW' OF TRANS
Page 33 and 34: INTERNATIONAL COLUMN WHY IT WORKS A
Page 35 and 36: INTERNATIONAL COLUMN TRANSFORMATION
Page 37 and 38: FAIR FORWARD “THE AMALGAMATION IS
Page 39 and 40: EXCLUSIVE INTERVIEW "TIME MANAGEMEN
Page 41: POSTSCRIPT THE FORTUNE BENEATH INTE

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