Innovations - IHRSA

mArkeTinG worlD
Pool ProDucTs, inc.
Marketing World Pool Products,
Inc., has introduced Permanon, a
new nano-coating technology that’s
been specifically designed for use
in the fitness and aquatic industries.
As safe and easy to use as water,
Permanon provides a protective
coating for the surfaces of pools,
spas, steam rooms, locker rooms,
and fitness equipment, eliminating
microscopic surface variations that
would normally hold dirt, grime,
and bacteria. This creates a layer
of protection to simplify the cleaning
process; surface protection that’s
water-repellent helps to reduce
bacteria. Permanon shields the
surface, allowing dirt and grime
to be wiped off fast, saving time
and adding a durable shine.
PeTrA HyGienic sysTems
Contact: www.PermaCoatings.com,
802-655-1165. See our ad on pg. 67. —|
Petra has unveiled a revolutionary advancement in towels: the AT Towel System.
This microchipped anti-theft system was developed specifically for the health
and fitness industry to solve the problem of “disappearing towels” at clubs.
Through membership and guest compliance, clubs’ towel budgets will shrink
without compromising quality of service. The AT Towel System pays for itself and
puts money back into the club in no time. Clubs hold onto their towels, increase
profits, and are able to offer
their members more—it’s all
part of the AT Towel System
by Petra.
Contact: www.petrasoap.com,
800-568-1165. See our ad on pg. 52. —|
reADy cAre inDusTries
For more information, or to contact
any of these companies, log on to
www.ihrsa.org/products
sPorTsmiTH
PRoDUCt
SHOWCASE
Sportsmith, “Your Fitness Parts & Products
Superstore,” offers four distinct spa-product
lines ranging from the basic to the most
luxurious. Its Club Basic Aloe Formula line
is made with aloe vera extracts and includes
a variety of shower and vanity products.
The Sports Images Aloe and Bio-Complex
line utilizes aloe vera, coconut oil, herbs,
multivitamins, and antioxidants. The Sports
Solutions Aloe and Botanical line, designed
to meet athletes’ special needs, provides the
ultimate in skin and hair conditioning and
great outdoor scents, such as almond, ocean
mist, and cucumber melon. Sportsmith’s
Aroma Therapeutic line provides a treat
for both the senses and the mind.
Contact: www.sportsmith.net, 800-713-2880.
See our ad on pg. 40. —|
PURa VIDa’s VItaL sPa:
sPECIaL sERVICE!
“The Vital Spa… allows guests to build and customize their
own treatment,” points out General Manager Keith Moore.
“The concept has really taken off. You start with a basic
service, let’s say deep tissue massage,” he explains, “and
are then asked to customize and enhance your treatment.
For instance, ‘Choose your oil: Organic rosemary, Tuscan
Lavender, Sea Kelp.’ Then, ‘Choose your scalp treatment:
Cranial Massage, Hot Oil Treatment, etc.’ And then there
are add-ons… ”
ready Care Industries produces premium spa and locker-room amenities, including
a variety of massage treatments, manicure supplies, and private-label retail products.
Its Body Eclipse Professional Spa line encompasses shampoos, conditioners, bath
gels, scrubs, and body lotions in a number of tantalizing scents, e.g., Citrus Nectar,
Cocomango, and Green Tea Lemongrass. The company also offers an extensive line
of amenities, from shower caps to shaving kits, and spa accessories and supplies,
including sandals, disposable apparel, containers and applicators, gloves and loofahs,
cotton products, body brushes, and disposable sheets and towels.
Contact: www.readycare.com, 800-477-4284. See our ad on pg. 48. —|
www.ihrsa.org | APrIL 2010 | Club Business International 35