Innovations - IHRSA
Innovations - IHRSA
Innovations - IHRSA
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ClUb bUSinESS<br />
IntERnAtIonAL<br />
Everything about Pura Vida Fitness<br />
and Spa emphasizes ‘pure life’<br />
Features<br />
24 Exercise Sparks<br />
ContEntS | ApRIl 2010<br />
Dr. John Ratey, a renowned psychiatrist, has<br />
been studying the effects of exercise on the<br />
brain for more than 30 years. His extensive,<br />
original findings have yielded no less than eight<br />
books on the topic, including his latest, Spark:<br />
The Revolutionary New Science of Exercise and<br />
the Brain. In this exclusive CBI Interview, Ratey<br />
sheds light on how clubs can capitalize on his<br />
breakthrough research.<br />
Cover: ron Pollard | Above: Wendi schneider<br />
6 Club Business International | APRIL 2010 | www.ihrsa.org<br />
30<br />
30 Upbeat vs. Downbeat<br />
J Madden, the owner of the Greenwood Athletic<br />
and Tennis Club, a landmark Colorado facility, has<br />
achieved the unlikely: successfully launching a new<br />
club, Pura Vida Fitness and Spa, in an intensely<br />
competitive market during the Great Recession<br />
37 Safe & Sound<br />
Despite their best efforts, club operators are<br />
confronting a growing number of lawsuits<br />
involving equipment, facility maintenance,<br />
and automated external defibrillators (AEDs).<br />
<strong>IHRSA</strong>’s legal experts offer advice on how best<br />
to avoid court appearances
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