29.06.2015 Views

Q&A with Elka - Elka Suspension

Q&A with Elka - Elka Suspension

Q&A with Elka - Elka Suspension

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

A leading manufacturer of high-performance suspension systems<br />

for racing and recreational motorsports applications, <strong>Elka</strong> <strong>Suspension</strong> offers personalized<br />

service, quality products and fast delivery time. The company started<br />

developing and selling products for side-by-side vehicles since the manufacturers<br />

introduced their first models. They now have a complete lineup that covers the<br />

entire spectrum of racing and recreational applications.<br />

From the owner<br />

>We sat down <strong>with</strong> Martin Lamoureux,<br />

owner of <strong>Elka</strong> <strong>Suspension</strong> and got some<br />

“shocking” answers.<br />

<strong>Elka</strong>’s new<br />

46MM shock.<br />

Specifically<br />

designed for<br />

the UTV<br />

Market.<br />

Q&A <strong>with</strong> <strong>Elka</strong><br />

Q: How has the side-by-side inflation affected your company<br />

and what are you doing<br />

to meet the demand?<br />

A: When we got involved in this market, we already knew<br />

that it would grow tremendously in a short period. These<br />

vehicles are great sellers mainly because they fill the<br />

void between ATVs and high-budget trophy trucks and<br />

buggies. We've always been developing and producing<br />

custom-built products <strong>with</strong> quick turnaround time, so we<br />

were ready to meet the demand even before it started.<br />

Our production team, working along <strong>with</strong> our engineers,<br />

are both efficient and quick to respect our customers'<br />

delivery expectations for their custom shock absorbers.<br />

46 www.sidexsideaction.com


48 www.sidexsideaction.com<br />

Individually handcrafted<br />

Many factors need to be considered when<br />

manufacturing custom-built suspension<br />

products, like rider’s weight, riding style,<br />

type of terrain, vehicle model and more.<br />

Each <strong>Elka</strong> <strong>Suspension</strong> product is custombuilt,<br />

taking all these factors into account to<br />

achieve optimal performance and comfort.


quality<br />

Individually tested on a<br />

dynamometer to ensure<br />

and performance.<br />

Q&A <strong>with</strong> <strong>Elka</strong><br />

Q: What is the main focus at <strong>Elka</strong> <strong>Suspension</strong><br />

for getting the side-by-side consumer the best<br />

products available?<br />

A: Our main focus is always the customer's<br />

needs. Since all our products are custombuilt,<br />

we listen carefully to our customers and<br />

ask them many questions about their vehicle,<br />

the modifications made to it, aftermarket parts<br />

installed and the kind of riding they plan to<br />

do. We also do a considerable amount of<br />

research and development then test <strong>with</strong> top<br />

racers and key players in the industry to come<br />

up <strong>with</strong> new set-ups on a regular basis in<br />

order to better meet the demands of our customers.<br />

Q: Any new products in the works or products<br />

that our readers would be interested in?<br />

A: We recently introduced bigger front shocks<br />

<strong>with</strong> 46mm bodies intended for racing applications<br />

and aggressive riding. Following feedback<br />

from our sponsored teams, we developed<br />

a new Racing Edition which features in-cab<br />

remote reservoirs that allows the driver to<br />

adjust the suspension on-the-fly during a<br />

race. The Racing Edition has proven very useful<br />

in desert endurance races such as the<br />

SCORE Baja races. We also work in close<br />

relationship <strong>with</strong> all the major aftermarket<br />

manufacturers to develop set-ups for their a-<br />

arms and chassis. By working together <strong>with</strong><br />

them from the beginning, we are able to optimize<br />

both our products and theirs to further<br />

improve the performance and comfort level.<br />

CNC-machined, aeronautical<br />

grade anodized billet<br />

aluminum parts and<br />

adjustment knobs.<br />

Q: I understand you guys have really gotten<br />

into the side-by-side racing scene, any big<br />

plans for this avenue?<br />

A: <strong>Elka</strong> <strong>Suspension</strong> was born and bred racing.<br />

We believe that racing is the best platform to<br />

test our products, way beyond what the average<br />

driver will put them through. We use this<br />

49


E<br />

S<br />

Q&A <strong>with</strong> <strong>Elka</strong><br />

Continued.....<br />

valuable racing experience to develop the<br />

most advanced and reliable products, and<br />

then make them available to everyone. We are<br />

increasing our involvement in racing by having<br />

our Race Support Vehicle present at selected<br />

major events in North America to promote and<br />

support our products at the races while gathering<br />

feedback from our customers.<br />

Q: How has the transition from quads and<br />

bikes over into the larger UTV market been<br />

for your development team?<br />

A: Several years of racing development in the<br />

ATV market, combined <strong>with</strong> telemetric data<br />

acquisition systems, allow our engineers to<br />

measure precisely and analyze the results to<br />

further improve the performance and durability<br />

of our products. This scientific approach eliminates<br />

any guesswork, making the development<br />

of new products or custom UTV applications<br />

quick and efficient.<br />

Q: I think the biggest question our readers<br />

would like to know is; What type of side-byside<br />

do you own or are you planning on buying<br />

one?<br />

A: We have a fleet of test vehicles that we<br />

use for research and development. They allow<br />

us to take measurements and test ride our<br />

prototype units. We also use these vehicles<br />

when working <strong>with</strong> aftermarket manufacturers<br />

to test our products onto their a-arms. One of<br />

them is a Rhino which has been through a lot<br />

of hardcore testing.<br />

Contacting <strong>Elka</strong> Susp.<br />

Phone: 1-800-557-0552 or<br />

(450) 655-4855<br />

Web:<br />

www.elkasuspension.com<br />

Be sure to check the Side X Side<br />

action website for more information<br />

50 www.sidexsideaction.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!